{"id":3814,"date":"2025-12-04T06:44:19","date_gmt":"2025-12-04T06:44:19","guid":{"rendered":"https:\/\/www.markus-schall.de\/?page_id=3814"},"modified":"2026-04-22T15:09:30","modified_gmt":"2026-04-22T15:09:30","slug":"casopis","status":"publish","type":"page","link":"https:\/\/www.markus-schall.de\/cs\/casopis\/","title":{"rendered":"Online \u010dasopis"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3815 size-large\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/schall-online-magazin.jpg\" alt=\"Online \u010dasopis\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/schall-online-magazin.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schall-online-magazin-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schall-online-magazin-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schall-online-magazin-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Online \u010dasopis nakladatelstv\u00ed M. Schall Verlag<\/h2>\n<p>Online magaz\u00edn zast\u0159e\u0161en\u00fd spole\u010dnost\u00ed <a href=\"https:\/\/schall-verlag.de\" target=\"_blank\" rel=\"noopener\"><strong>M. Schall Verlag<\/strong><\/a> nab\u00edz\u00ed \u0161irokou, ale ru\u010dn\u011b vybranou \u0161k\u00e1lu t\u00e9mat. Je ur\u010dena \u010dten\u00e1\u0159\u016fm, kte\u0159\u00ed v rychl\u00e9m a hlu\u010dn\u00e9m sv\u011bt\u011b v\u011bdom\u011b hledaj\u00ed hloubku - souvislosti, klasifikaci, hlas, kter\u00fd se nehon\u00ed za ka\u017edou m\u00f3dou, ale jde cestou, kterou se p\u0159ed desetilet\u00edmi \u00fasp\u011b\u0161n\u011b vydaly mnoh\u00e9 osv\u011bd\u010den\u00e9 publikace: Vych\u00e1z\u00ed z jasn\u00fdch post\u0159eh\u016f, p\u0159esn\u00fdch formulac\u00ed a vrac\u00ed do st\u0159edu pozornosti \u010dlov\u011bka.<\/p>\n<h3>\u010casopis, kter\u00fd mluv\u00ed o \u017eivot\u011b - a kategorizuje ho<\/h3>\n<p>V centru pozornosti jsou v\u0161echna t\u00e9mata, kter\u00e1 ovliv\u0148uj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot a na\u0161e rozhodnut\u00ed. Zdrav\u00ed, technologie, spole\u010dnost, politika, ekonomika - \u017e\u00e1dn\u00e1 z t\u011bchto oblast\u00ed neexistuje izolovan\u011b. \u010casopis se t\u011bchto t\u00e9mat uj\u00edm\u00e1 a ukazuje, jak spolu souvisej\u00ed. Texty jsou z\u00e1m\u011brn\u011b koncipov\u00e1ny tak, aby byly aktu\u00e1ln\u00ed i za n\u011bkolik let. \u017d\u00e1dn\u00e9 kr\u00e1tkodob\u00e9 trendy, ale v\u00fdvoj, kter\u00fd n\u00e1s bude formovat v dlouhodob\u00e9m horizontu.<\/p>\n<hr \/>\n<h3>Pr\u016fzkum po\u017eadovan\u00fdch t\u00e9mat v \u010dasopise<\/h3>\n<div class='bootstrap-yop yop-poll-mc'>\n\t\t\t\t\t\t\t<div class=\"basic-yop-poll-container\" style=\"background-color:#ffffff; border:0px; border-style:solid; border-color:#000000; border-radius:5px; padding:0px 5px;\" data-id=\"12\" data-temp=\"basic-pretty\" data-skin=\"square\" data-cscheme=\"blue\" data-cap=\"0\" data-access=\"guest\" data-tid=\"\" data-uid=\"eb736231b02b4245455fd29aaa01cdcc\" data-pid=\"3814\" data-resdet=\"percentages\" data-show-results-to=\"guest\" data-show-results-moment=\"after-vote\" data-show-results-only=\"false\" data-show-message=\"true\" data-show-results-as=\"bar\" data-sort-results-by=\"as-defined\" data-sort-results-rule=\"asc\"data-is-ended=\"0\" data-percentages-decimals=\"2\" data-gdpr=\"no\" data-gdpr-sol=\"consent\" data-css=\".basic-yop-poll-container[data-uid] .basic-vote {\t\t\t\t\t\t\t\t\ttext-align: center;\t\t\t\t\t\t\t\t}\" data-counter=\"0\" data-load-with=\"1\" data-notification-section=\"top\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"basic-inner\"><div class=\"basic-message hide\" style=\"border-left: 10px solid #008000; padding: 0px 10px;\" data-error=\"#ff0000\" data-success=\"#008000\"><p class=\"basic-message-text\" style=\"color:#000000; font-size:14px; font-weight:normal;\"><\/p><\/div><div class=\"basic-overlay hide\"><div class=\"basic-vote-options\"><\/div><div class=\"basic-preloader\"><div class=\"basic-windows8\"><div class=\"basic-wBall basic-wBall_1\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_2\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_3\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_4\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_5\"><div class=\"basic-wInnerBall\"><\/div><\/div><\/div><\/div><\/div><form class=\"basic-form\" action=\"\"><input type=\"hidden\" name=\"_token\" value=\"75d3445f09\" autocomplete=\"off\"><div class=\"basic-elements\"><div class=\"basic-element basic-question basic-question-text-vertical\" data-id=\"12\" data-uid=\"fb064d62e22bb9d008a3446f21d8db52\" data-type=\"question\" data-question-type=\"text\" data-required=\"yes\" data-allow-multiple=\"yes\" data-min=\"1\" data-max=\"5\" data-display=\"vertical\" data-colnum=\"\" data-display-others=\"no\" data-others-color=\"\" data-others=\"\" data-others-max-chars=\"0\"><div class=\"basic-question-title\"><h5 style=\"color:#000000; font-size:16px; font-weight:normal; text-align:left;\">Kter\u00e1 t\u00e9mata byste cht\u011bli v budoucnu v \u010dasopise v\u00eddat \u010dast\u011bji? (max. 5)<\/h5><\/div><ul class=\"basic-answers\"><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"74\" data-type=\"text\" data-vn=\"4\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[74]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[74]\" name=\"answer[12]\" value=\"74\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Zdrav\u00ed a medic\u00edna<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"72\" data-type=\"text\" data-vn=\"4\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[72]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[72]\" name=\"answer[12]\" value=\"72\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Technologie a um\u011bl\u00e1 inteligence<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"70\" data-type=\"text\" data-vn=\"5\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[70]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[70]\" name=\"answer[12]\" value=\"70\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Ekonomika a firemn\u00ed strategie<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"68\" data-type=\"text\" data-vn=\"5\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[68]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[68]\" name=\"answer[12]\" value=\"68\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Geopolitika a mocensk\u00e9 struktury<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"71\" data-type=\"text\" data-vn=\"2\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[71]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[71]\" name=\"answer[12]\" value=\"71\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">M\u00e9dia a tvorba n\u00e1zor\u016f<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"75\" data-type=\"text\" data-vn=\"4\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[75]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[75]\" name=\"answer[12]\" value=\"75\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Kultura, Hudba a funkce<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"76\" data-type=\"text\" data-vn=\"1\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[76]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[76]\" name=\"answer[12]\" value=\"76\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Historie a kategorizace<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"77\" data-type=\"text\" data-vn=\"3\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[77]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[77]\" name=\"answer[12]\" value=\"77\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Pr\u00e1vo a regulace<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"78\" data-type=\"text\" data-vn=\"2\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[78]\" class=\"basic-answer-label\"><input type=\"checkbox\" id=\"answer[78]\" name=\"answer[12]\" value=\"78\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Osobn\u00ed svoboda a odpov\u011bdnost<\/span><\/label><\/div><\/li><\/ul><\/div><div class=\"clearfix\"><\/div><\/div><div class=\"basic-vote\"><a href=\"#\" class=\"button basic-vote-button\" role=\"button\" style=\"background:#027bb8; border:0px; border-style: solid; border-color:#000000; border-radius:5px; padding:10px 10px; color:#ffffff; font-size:14px; font-weight:normal;\">Hlasujte na<\/a><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"cs\"\/><\/form><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n<hr \/>\n<h3>Zdrav\u00ed: z\u00e1klad samostatn\u00e9ho \u017eivota<\/h3>\n<p>Zdravotn\u00ed sekce se zam\u011b\u0159uje na oblasti, kter\u00e9 jsou v modern\u00ed medic\u00edn\u011b \u010dasto opom\u00edjeny. Nep\u0159edn\u00e1\u0161\u00edme zde, ale vysv\u011btlujeme. Praktick\u00e9 zku\u0161enosti jsou kombinov\u00e1ny s respektuj\u00edc\u00edm pohledem na p\u0159\u00edrodn\u00ed souvzta\u017enosti. Mezi typick\u00e1 t\u00e9mata pat\u0159\u00ed<\/p>\n<ul>\n<li>Funk\u010dn\u00ed poruchy, jako je CMD, a jejich \u010dasto p\u0159ehl\u00ed\u017een\u00e9 dopady na t\u011blo a ka\u017edodenn\u00ed \u017eivot.<\/li>\n<li>St\u00ed\u017enosti, jako jsou hemoroidy, chronick\u00e9 nap\u011bt\u00ed nebo probl\u00e9my s t\u0159\u00edsly.<\/li>\n<li>Detoxikace, mikro\u017eiviny a st\u0159\u00edzliv\u00fd pohled na star\u00e9 a nov\u00e9 l\u00e9\u010debn\u00e9 metody<\/li>\n<\/ul>\n<p>T\u00f3n je klidn\u00fd, p\u0159\u00edstupn\u00fd a ukazuje \u010dten\u00e1\u0159i, \u017ee mnoho probl\u00e9m\u016f lze vy\u0159e\u0161it, pokud se k nim p\u0159istupuje systematicky a d\u011bl\u00e1 se tak, jak se to d\u011bl\u00e1valo d\u0159\u00edve: krok za krokem.<\/p>\n<h3>Um\u011bl\u00e1 inteligence: n\u00e1stroj - ne n\u00e1hrada<\/h3>\n<p>Zat\u00edmco ostatn\u00ed se nech\u00e1vaj\u00ed un\u00e1\u0161et rychlost\u00ed technick\u00e9ho v\u00fdvoje, \u010dasopis tradi\u010dn\u011b za\u0159azuje t\u00e9ma um\u011bl\u00e9 inteligence st\u0159\u00edzliv\u011b. Jde o to, jak tyto nov\u00e9 n\u00e1stroje rozumn\u011b vyu\u017e\u00edvat, jak je ovl\u00e1dat a nest\u00e1t se na nich z\u00e1visl\u00fdmi. \u010casopis mimo jin\u00e9 osv\u011btluje n\u00e1sleduj\u00edc\u00ed t\u00e9mata<\/p>\n<ul>\n<li>m\u00edstn\u00ed syst\u00e9my um\u011bl\u00e9 inteligence a jejich v\u00fdznam pro nez\u00e1vislost<\/li>\n<li>Dopady na profese, obchodn\u00ed modely a tv\u016fr\u010d\u00ed pr\u00e1ci<\/li>\n<li>P\u0159\u00edle\u017eitosti a rizika automatizovan\u00fdch rozhodovac\u00edch proces\u016f<\/li>\n<\/ul>\n<p>To vytv\u00e1\u0159\u00ed r\u00e1mec, v n\u011bm\u017e se technologie op\u011bt st\u00e1v\u00e1 t\u00edm, \u010d\u00edm b\u00fdvala: spolehliv\u00fdm pomocn\u00edkem, nikoli posv\u00e1tnou kr\u00e1vou.<\/p>\n<h3>Spole\u010dnost a Evropa: pochopen\u00ed ducha doby, rozpozn\u00e1n\u00ed souvislost\u00ed<\/h3>\n<p>V t\u00e9to \u010d\u00e1sti se \u010dasopis v\u011bnuje struktur\u00e1m, kter\u00e9 charakterizuj\u00ed na\u0161i soci\u00e1ln\u00ed interakci - od politick\u00e9ho v\u00fdvoje a\u017e po kulturn\u00ed zm\u011bny. C\u00edlem nen\u00ed polarizace, ale srozumitelnost proces\u016f a za\u010dlen\u011bn\u00ed historick\u00fdch zku\u0161enost\u00ed. Mezi typick\u00e1 t\u00e9mata pat\u0159\u00ed<\/p>\n<ul>\n<li>Evropsk\u00e9 legislativn\u00ed iniciativy, jejich\u017e d\u016fsledky jsou \u010dasto patrn\u00e9 a\u017e na druh\u00fd pohled.<\/li>\n<li>Snahy o cenzuru a kontrolu a jejich v\u00fdznam pro ob\u010dany a spole\u010dnosti<\/li>\n<li>Osobn\u00ed portr\u00e9ty, kter\u00e9 zviditel\u0148uj\u00ed lidi, kte\u0159\u00ed utv\u00e1\u0159ej\u00ed na\u0161i dobu<\/li>\n<li>Hospod\u00e1\u0159sk\u00fd v\u00fdvoj, oblasti nap\u011bt\u00ed mezi svobodou a regulac\u00ed<\/li>\n<\/ul>\n<p>\u010cten\u00e1\u0159 by m\u011bl pochopit, co se skr\u00fdv\u00e1 za rozhodnut\u00edmi - a pro\u010d je zejm\u00e9na v dne\u0161n\u00ed dob\u011b nezbytn\u00e9 myslet dop\u0159edu.<\/p>\n<h3>Digitalizace, ERP a FileMaker: struktura pro firmy<\/h3>\n<p>Podnikatel\u00e9 stoj\u00ed p\u0159ed stejnou ot\u00e1zkou jako p\u0159ed desetilet\u00edmi: Jak vytvo\u0159it po\u0159\u00e1dek, efektivitu a p\u0159ehlednost? Sekce Digitalizace a ERP na to navazuje a ukazuje, jak lze tradi\u010dn\u00ed firemn\u00ed hodnoty - p\u0159ehled, strukturu, odpov\u011bdnost - p\u0159en\u00e9st do digit\u00e1ln\u00ed sou\u010dasnosti. T\u00e9mata, kter\u00fdmi se zab\u00fdv\u00e1, jsou<\/p>\n<ul>\n<li>Podnikov\u00e1 \u0159e\u0161en\u00ed a praktick\u00e9 p\u0159\u00edklady zalo\u017een\u00e9 na FileMaker<\/li>\n<li>Digitalizace jako skute\u010dn\u00fd proces - ne jen m\u00f3dn\u00ed slovo<\/li>\n<li>N\u00e1stroje, kter\u00e9 zjednodu\u0161uj\u00ed procesy a ulevuj\u00ed lidem<\/li>\n<li>Zku\u0161enosti z v\u00edce ne\u017e 20 let v\u00fdvoje softwaru<\/li>\n<\/ul>\n<p>Ani v tomto p\u0159\u00edpad\u011b nejde o technologii pro technologii, ale o konkr\u00e9tn\u00ed podporu ka\u017edodenn\u00edho chodu spole\u010dnosti.<\/p>\n<h2>Pro\u010d pr\u00e1v\u011b tento \u010dasopis?<\/h2>\n<p>\u010casopis spojuje analytick\u00e9 a lidsk\u00e9 aspekty. Jeho c\u00edlem je poskytnout orientaci v dob\u011b, kdy mnoho lid\u00ed ztr\u00e1c\u00ed orientaci. Texty jsou uklid\u0148uj\u00edc\u00ed, proto\u017ee kategorizuj\u00ed. Motivuj\u00ed, proto\u017ee ukazuj\u00ed, \u017ee ka\u017ed\u00fd mal\u00fd krok se po\u010d\u00edt\u00e1. A zachov\u00e1vaj\u00ed \u00factu ke zku\u0161enostem, kter\u00e9 pro\u0161ly zkou\u0161kou \u010dasu.<\/p>\n<p>Ka\u017ed\u00fd, kdo si ji p\u0159e\u010dte, rychle zjist\u00ed, \u017ee jde o \u010dasopis, kter\u00fd p\u00ed\u0161e podnikatel a autor, kter\u00fd je s\u00e1m uprost\u0159ed \u017eivota, za\u017eil krize a poznal, jak d\u016fle\u017eit\u00e9 jsou jasnost, d\u016fslednost a odpov\u011bdnost.<\/p>\n<h3>Jak to v\u0161echno za\u010dalo: P\u0159\u00edb\u011bh \u010dasopisu<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/03\/od-commodoru-c16-po-wordpress-cesta-prvnimi-lety-internetu\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5191\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Vom-Modem-zum-Internet-300x200.jpg\" alt=\"Od modemu k internetu a \u010dasopisu\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Vom-Modem-zum-Internet-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Vom-Modem-zum-Internet-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Vom-Modem-zum-Internet-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Vom-Modem-zum-Internet.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Online magaz\u00edn vydavatelstv\u00ed Schall Verlag p\u0159edstavuje v\u011bdomou alternativu k rychl\u00e9 a \u010dasto povrchn\u00ed z\u00e1plav\u011b informac\u00ed. Nam\u00edsto kr\u00e1tkodob\u00fdch trend\u016f se zde klade d\u016fraz na souvislosti, zku\u0161enosti a dlouhodob\u00fd v\u00fdvoj. Dobr\u00fdm p\u0159\u00edkladem je \u010dl\u00e1nek <a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/03\/od-commodoru-c16-po-wordpress-cesta-prvnimi-lety-internetu\/\"><em><strong>Od po\u010d\u00edta\u010de Commodore C16 po WordPress<\/strong><\/em><\/a>, kter\u00e1 sleduje po\u010d\u00e1tky internetu - od prvn\u00edch dom\u00e1c\u00edch po\u010d\u00edta\u010d\u016f p\u0159es syst\u00e9my po\u0161tovn\u00edch schr\u00e1nek a DSL a\u017e po modern\u00ed syst\u00e9my spr\u00e1vy obsahu.<\/p>\n<p>Nejde jen o technologii, ale o z\u00e1kladn\u00ed princip: kdo rozum\u00ed minulosti, rychleji rozpozn\u00e1, kter\u00fd v\u00fdvoj m\u00e1 smysl a kter\u00fd je jen do\u010dasn\u00fd. Zejm\u00e9na v dob\u011b neust\u00e1l\u00fdch zm\u011bn se ukazuje, jak cenn\u00e9 m\u016f\u017ee b\u00fdt vlastn\u00ed stabiln\u00ed m\u00edsto na internetu - webov\u00e1 str\u00e1nka, kter\u00e1 roste, vyv\u00edj\u00ed se a p\u0159esto p\u0159etrv\u00e1v\u00e1. Tento \u010dasopis se \u0159\u00edd\u00ed pr\u00e1v\u011b touto my\u0161lenkou: klidn\u011b, srozumiteln\u011b a s ohledem na to podstatn\u00e9.<\/p>\n<hr \/>\n<h2>Hostuj\u00edc\u00ed auto\u0159i a hostuj\u00edc\u00ed \u010dl\u00e1nky v online magaz\u00ednu<\/h2>\n<p>Online magaz\u00edn se pova\u017euje za otev\u0159enou, tematicky jasn\u011b strukturovanou platformu pro fundovan\u00e9 \u010dl\u00e1nky, anal\u00fdzy a zpr\u00e1vy o zku\u0161enostech. Vedle vlastn\u00edho redak\u010dn\u00edho obsahu je zde explicitn\u00ed mo\u017enost p\u0159isp\u00edvat jako hostuj\u00edc\u00ed autor nebo umis\u0165ovat c\u00edlen\u00e9 hostuj\u00edc\u00ed \u010dl\u00e1nky - redak\u010dn\u00ed i komer\u010dn\u00ed.<\/p>\n<h3>Hostuj\u00edc\u00ed auto\u0159i redakce<\/h3>\n<p>Ka\u017ed\u00fd, kdo p\u00ed\u0161e o t\u00e9matu, kter\u00e9 se hod\u00ed k obsahu \u010dasopisu, se m\u016f\u017ee p\u0159ihl\u00e1sit jako hostuj\u00edc\u00ed autor. T\u00fdk\u00e1 se to zejm\u00e9na odborn\u00fdch t\u00e9mat, zpr\u00e1v o osobn\u00edch zku\u0161enostech, anal\u00fdz nebo klasifikac\u00ed, kter\u00e9 \u010dten\u00e1\u0159\u016fm nab\u00edzej\u00ed skute\u010dnou p\u0159idanou hodnotu.<\/p>\n<p>Hostuj\u00edc\u00ed auto\u0159i obdr\u017e\u00ed vlastn\u00ed autorskou identifikaci a sv\u00e9 \u010dl\u00e1nky publikuj\u00ed v \u010dasopise - redak\u010dn\u011b vlo\u017een\u00e9, trvale p\u0159\u00edstupn\u00e9 a tematicky propojen\u00e9. Nen\u00ed vy\u017eadov\u00e1na \u017e\u00e1dn\u00e1 novin\u00e1\u0159sk\u00e1 pr\u016fprava, sta\u010d\u00ed obsah, srozumitelnost a seri\u00f3zn\u00ed t\u00f3n. C\u00edlem nen\u00ed sebepropagace, ale p\u0159\u00ednos pro p\u0159\u00edslu\u0161nou tematickou oblast. P\u0159ihl\u00e1sit se jako hostuj\u00edc\u00ed autor m\u016f\u017eete prost\u0159ednictv\u00edm str\u00e1nky <strong><a href=\"https:\/\/www.markus-schall.de\/cs\/kontakt\/\">Kontaktn\u00ed formul\u00e1\u0159<\/a><\/strong> se uskute\u010dn\u00ed.<\/p>\n<h3>Komer\u010dn\u00ed \u010dl\u00e1nky pro hosty (sponzorovan\u00e9 p\u0159\u00edsp\u011bvky)<\/h3>\n<p>D\u00e1le <a href=\"https:\/\/www.markus-schall.de\/cs\/prispevky-hostu\/\"><strong>Komer\u010dn\u00ed \u010dl\u00e1nky pro hosty<\/strong><\/a> pro firmy, osoby samostatn\u011b v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00e9 nebo organizace, kter\u00e9 cht\u011bj\u00ed p\u0159edstavit n\u011bjak\u00e9 t\u00e9ma, vysv\u011btlit projekt nebo p\u0159ibl\u00ed\u017eit svou pr\u00e1ci. Tyto p\u0159\u00edsp\u011bvky jsou rozpoznateln\u00e9 jako hostuj\u00edc\u00ed \u010dl\u00e1nky, z\u00edsk\u00e1vaj\u00ed redak\u010dn\u00ed podporu a jsou zasazeny do tematick\u00e9ho prost\u0159ed\u00ed \u010dasopisu.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee komer\u010dn\u00ed \u010dl\u00e1nky mus\u00ed b\u00fdt tak\u00e9 srozumiteln\u00e9, v\u011bcn\u00e9 a relevantn\u00ed pro \u010dten\u00e1\u0159e. \u010cist\u011b reklamn\u00ed texty nebo agresivn\u00ed prodejn\u00ed argumenty nejsou ur\u010deny. C\u00edlem jsou informace, nikoli reklama.<\/p>\n<h3>Redak\u010dn\u00ed integrace a dosah<\/h3>\n<p>V\u0161echny p\u0159\u00edsp\u011bvky host\u016f - redak\u010dn\u00ed i komer\u010dn\u00ed - t\u011b\u017e\u00ed ze st\u00e1vaj\u00edc\u00ed struktury \u010dasopisu: p\u0159ehledn\u00e9 tematick\u00e9 kategorie, dlouhodob\u00e1 vyhledatelnost, vnit\u0159n\u00ed propojen\u00ed a v\u00edcejazy\u010dn\u00e9 p\u0159ehr\u00e1v\u00e1n\u00ed vybran\u00e9ho obsahu. V\u00fdsledkem jsou \u010dl\u00e1nky, kter\u00e9 jsou viditeln\u00e9 nejen kr\u00e1tkodob\u011b, ale z\u016fst\u00e1vaj\u00ed sou\u010d\u00e1st\u00ed \u010dasopisu i dlouhodob\u011b.<\/p>\n<p>Z\u00e1jemci o spolupr\u00e1ci n\u00e1s mohou nez\u00e1vazn\u011b kontaktovat a stru\u010dn\u011b p\u0159edstavit sv\u00e9 t\u00e9ma. A\u0165 u\u017e se jedn\u00e1 o redak\u010dn\u00ed p\u0159\u00edsp\u011bvek pro hosty nebo komer\u010dn\u00ed \u010dl\u00e1nek - v\u017edy se soust\u0159ed\u00edme na obsah s obsahem, zasazen\u00fd do klidn\u00e9ho, seri\u00f3zn\u00edho novin\u00e1\u0159sk\u00e9ho prost\u0159ed\u00ed.<\/p>\n<h3>\u010casopis, kter\u00fd roste - s ka\u017ed\u00fdm \u010dl\u00e1nkem<\/h3>\n<p>Rozmanitost t\u00e9mat se bude \u010dasem d\u00e1le roz\u0161i\u0159ovat. Nov\u00e9 rubriky, nov\u00ed auto\u0159i, nov\u00e9 pohledy - ani\u017e by se ztratila linie: klidn\u00e1, uctiv\u00e1, v\u011bdom\u00e1 si tradice a p\u0159itom zv\u011bdav\u00e1 na to, co p\u0159ijde.<\/p>\n<hr \/>\n<h2>Chcete si zalo\u017eit vlastn\u00ed \u010dasopis?<\/h2>\n<p>Mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 by to bylo vytvo\u0159it vlastn\u00ed \u010dasopis pro va\u0161i firmu nebo obor - \u010dasopis, kter\u00fd by m\u011bl podobnou strukturu, byl k dispozici v n\u011bkolika jazyc\u00edch a byl dlouhodob\u011b k nalezen\u00ed. Takov\u00fd \u010dasopis nen\u00ed jen dal\u0161\u00edm kan\u00e1lem, ale digit\u00e1ln\u00edm m\u00edstem, kde se va\u0161e odbornost, v\u00e1\u0161 p\u0159\u00edstup a va\u0161e zku\u0161enosti zviditeln\u00ed a z\u00faro\u010d\u00ed. Vznik\u00e1 tak obsah, kter\u00fd je relevantn\u00ed jak pro \u010dten\u00e1\u0159e, tak pro vyhled\u00e1va\u010de a m\u016f\u017ee se \u010dasem vyvinout v cenn\u00fd p\u0159\u00ednos. A v dob\u011b um\u011bl\u00e9 inteligence je vytv\u00e1\u0159en\u00ed zaj\u00edmav\u00e9ho obsahu pro va\u0161e \u010dten\u00e1\u0159e a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky snaz\u0161\u00ed, ne\u017e si mysl\u00edte.<\/p>\n<h3>Dosah budovy - m\u00edsto trval\u00e9ho pron\u00e1jmu<\/h3>\n<p>Mnoho spole\u010dnost\u00ed dnes neust\u00e1le investuje pen\u00edze do reklamy: reklamy Google, kampan\u011b v soci\u00e1ln\u00edch m\u00e9di\u00edch, nab\u00eddky platforem. Dokud plynou rozpo\u010dty, je viditelnost. Jakmile se p\u0159estane, zmiz\u00ed. Dosah je pronajat\u00fd - nikoliv vlastn\u011bn\u00fd.<\/p>\n<p>Co se \u010dasto p\u0159ehl\u00ed\u017e\u00ed: Tyto v\u00fddaje nevytv\u00e1\u0159ej\u00ed \u017e\u00e1dnou trvalou podstatu. Vytv\u00e1\u0159ej\u00ed do\u010dasnou pozornost, ale ne z\u00e1klad, kter\u00fd by byl dlouhodob\u011b udr\u017eiteln\u00fd. Digit\u00e1ln\u00ed zviditeln\u011bn\u00ed se tak st\u00e1v\u00e1 trval\u00fdm v\u00fddajem, nikoliv aktivem.<\/p>\n<h3>Digit\u00e1ln\u00ed vlastnictv\u00ed se vytv\u00e1\u0159\u00ed prost\u0159ednictv\u00edm struktury, ne kampan\u00ed<\/h3>\n<p>Dlouhodob\u00fd dosah se vytv\u00e1\u0159\u00ed tam, kde obsah z\u016fst\u00e1v\u00e1 trvale k nalezen\u00ed, vz\u00e1jemn\u011b se posiluje a m\u00e1 dopad na dal\u0161\u00ed roky. Ti, kte\u0159\u00ed obsah nejen publikuj\u00ed, ale tak\u00e9 systematicky strukturuj\u00ed, buduj\u00ed digit\u00e1ln\u00ed majetek krok za krokem.<\/p>\n<p>Takov\u00fd syst\u00e9m nenahrazuje reklamu, ale p\u0159esouv\u00e1 jej\u00ed zam\u011b\u0159en\u00ed. M\u00edsto neust\u00e1l\u00e9ho n\u00e1kupu nov\u00e9ho dosahu roste specializovan\u00e1 platforma, na kter\u00e9 z\u016fst\u00e1v\u00e1 obsah, je intern\u011b propojen\u00fd a z\u016fst\u00e1v\u00e1 viditeln\u00fd i bez pr\u016fb\u011b\u017en\u00fdch rozpo\u010dt\u016f. Ka\u017ed\u00fd zve\u0159ejn\u011bn\u00fd n\u00e1pad plat\u00ed p\u0159\u00edmo do t\u00e9to vlastn\u00ed infrastruktury.<\/p>\n<h3>Budov\u00e1n\u00ed vlastn\u00edho dosahu - s jasn\u00fdm syst\u00e9mem<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3823\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg\" alt=\"\u010casopis jako majetek\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pokud se nechcete spol\u00e9hat v\u00fdhradn\u011b na pronajat\u00fd dosah, ale chcete si vybudovat vlastn\u00ed, nez\u00e1vislou viditelnost, nab\u00edz\u00edm k tomu vhodn\u00fd syst\u00e9m. Je ur\u010den firm\u00e1m a \u017eivnostn\u00edk\u016fm, kte\u0159\u00ed cht\u011bj\u00ed dlouhodob\u011b vyu\u017e\u00edvat obsah, rozehr\u00e1vat ho na mezin\u00e1rodn\u00ed \u00farovni a d\u00e1le ho strukturovan\u011b rozv\u00edjet - bez z\u00e1vislosti na platform\u00e1ch nebo reklamn\u00ed logice.<\/p>\n<p>Pokud m\u00e1te z\u00e1jem o zalo\u017een\u00ed vlastn\u00edho \u010dasopisu, kter\u00fd by kombinoval strukturu, dosah a v\u00edcejazy\u010dnost, pak zde najdete <a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><strong>Dal\u0161\u00ed informace o m\u00e9m syst\u00e9mu \u010dasopis\u016f<\/strong><\/a>Jak funguje, jak je strukturov\u00e1n a jak\u00e9 v\u00fdhody nab\u00edz\u00ed.<\/p>\n<p>Takov\u00fd syst\u00e9m v\u00e1m pom\u016f\u017ee efektivn\u011b pl\u00e1novat obsah, technicky ho realizovat a dlouhodob\u011b se zviditelnit nez\u00e1visle na extern\u00edch platform\u00e1ch.<\/p>\n<hr \/>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky o \u010dasopisu<\/h2>\n<ol>\n<li><strong>\u010c\u00edm se tento online magaz\u00edn li\u0161\u00ed od tradi\u010dn\u00edch blog\u016f nebo zpravodajsk\u00fdch port\u00e1l\u016f?<\/strong><br \/>\nTento \u010dasopis se ne\u0159\u00edd\u00ed rytmem rychle se m\u011bn\u00edc\u00edch titulk\u016f. Vych\u00e1z\u00ed z osv\u011bd\u010den\u00e9ho p\u0159\u00edstupu star\u00fdch odborn\u00fdch \u010dasopis\u016f: d\u016fkladn\u00fd pr\u016fzkum, klidn\u00fd jazyk, jasn\u00e1 kategorizace. M\u00edsto toho, aby se ka\u017ed\u00fd den dot\u00fdkal nov\u00fdch t\u00e9mat, sleduje v\u00fdvoj v del\u0161\u00edm \u010dasov\u00e9m obdob\u00ed a vysv\u011btluje jej v souvislostech. \u010cten\u00e1\u0159 by m\u011bl z\u00edskat orientaci a neztratit se v informa\u010dn\u00edm \u0161umu. Ka\u017ed\u00fd \u010dl\u00e1nek je koncipov\u00e1n tak, aby p\u0159in\u00e1\u0161el dlouhodob\u00fd u\u017eitek - bez ohledu na to, kdy je \u010dten.<\/li>\n<li><strong>Pro\u010d jsou zdravotn\u00ed t\u00e9mata pro \u010dasopis tak d\u016fle\u017eit\u00e1?<\/strong><br \/>\nZdrav\u00ed je z\u00e1kladem samostatn\u00e9ho \u017eivota. Mnoho \u010dten\u00e1\u0159\u016f se pot\u00fdk\u00e1 s pot\u00ed\u017eemi, jako je CMD, hemoroidy nebo chronick\u00e9 nap\u011bt\u00ed - probl\u00e9my, kter\u00e9 jsou v ka\u017edodenn\u00edm \u017eivot\u011b \u010dasto potla\u010dov\u00e1ny nebo je l\u00e9ka\u0159sk\u00e1 profese \u0159e\u0161\u00ed jen povrchn\u011b. \u010casopis zkoum\u00e1 p\u0159\u00ed\u010diny, vysv\u011btluje souvislosti a poskytuje poznatky zalo\u017een\u00e9 na zku\u0161enostech. Respekt k t\u011blu se dost\u00e1v\u00e1 do pop\u0159ed\u00ed: Co se osv\u011bd\u010dilo? Co se v minulosti d\u011blalo jinak? Kde stoj\u00ed za to se na to pod\u00edvat bl\u00ed\u017ee?<\/li>\n<li><strong>Jakou roli hraje v \u010dasopise um\u011bl\u00e1 inteligence?<\/strong><br \/>\nUm\u011bl\u00e1 inteligence zde nen\u00ed prezentov\u00e1na jako p\u0159\u00edslib sp\u00e1sy nebo hrozba, ale jako n\u00e1stroj. Texty osv\u011btluj\u00ed, jak s d\u016fv\u011brou pou\u017e\u00edvat um\u011blou inteligenci, ani\u017e bychom se vzdali kontroly. Vysv\u011btluj\u00ed, jak funguj\u00ed lok\u00e1ln\u00ed modely, jak\u00e9 p\u0159\u00edle\u017eitosti z toho pro autory a firmy vypl\u00fdvaj\u00ed a kde je t\u0159eba stanovit jasn\u00e9 hranice. \u010casopis zauj\u00edm\u00e1 st\u0159\u00edzliv\u00fd, tradice si v\u011bdom\u00fd pohled: technologie by m\u011bla slou\u017eit - ne ur\u010dovat.<\/li>\n<li><strong>Pro\u010d je zde tolik \u010dl\u00e1nk\u016f o evropsk\u00e9 politice a legislativ\u011b?<\/strong><br \/>\nEvropa ji\u017e dlouho p\u0159edstavuje r\u00e1mec, v n\u011bm\u017e se odehr\u00e1v\u00e1 n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot - od ochrany \u00fadaj\u016f a\u017e po digit\u00e1ln\u00ed identitu. Mnoho politick\u00fdch projekt\u016f m\u00e1 dopad na ob\u010dany a podniky, ale \u010dasto jsou pochopeny a\u017e v pozdn\u00ed f\u00e1zi. \u010casopis se t\u011bmito t\u00e9maty zab\u00fdv\u00e1, historicky je kategorizuje a ukazuje, jak\u00e9 d\u016fsledky mohou m\u00edt ur\u010dit\u00e1 rozhodnut\u00ed. Nejde v n\u011bm ani tak o n\u00e1zor, jako sp\u00ed\u0161e o orientaci a v\u011bdom\u00ed, \u017ee historie n\u00e1m \u010dasto ukazuje, kam v\u00fdvoj sm\u011b\u0159uje.<\/li>\n<li><strong>Na jakou c\u00edlovou skupinu je \u010dasopis zam\u011b\u0159en?<\/strong><br \/>\n\u010casopis je ur\u010den lidem, kte\u0159\u00ed d\u016fkladn\u011b p\u0159em\u00fd\u0161lej\u00ed - podnikatel\u016fm, osob\u00e1m samostatn\u011b v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00fdm, z\u00e1jemc\u016fm o technologie, \u010dten\u00e1\u0159\u016fm, kte\u0159\u00ed dbaj\u00ed na sv\u00e9 zdrav\u00ed, a v\u0161em, kte\u0159\u00ed se nespokoj\u00ed s jednoduch\u00fdmi odpov\u011b\u010fmi. Jako doma se zde bude c\u00edtit ka\u017ed\u00fd, kdo chce porozum\u011bt vz\u00e1jemn\u00fdm vztah\u016fm a cen\u00ed si klidn\u00e9ho, uctiv\u00e9ho t\u00f3nu. C\u00edlem \u010dasopisu nen\u00ed \u010dten\u00e1\u0159e pou\u010dovat ani se nad n\u011b povy\u0161ovat, ale pomoci jim srozumiteln\u011bji se rozhodovat.<\/li>\n<li><strong>Pro\u010d hraj\u00ed t\u00e9mata FileMaker a ERP tak d\u016fle\u017eitou roli?<\/strong><br \/>\nProto\u017ee pr\u00e1v\u011b zde se mnoho spole\u010dnost\u00ed pot\u00fdk\u00e1 s nejv\u011bt\u0161\u00edmi probl\u00e9my: Struktura, p\u0159ehled a funguj\u00edc\u00ed procesy. Ji\u017e des\u00edtky let je FileMaker pova\u017eov\u00e1n za robustn\u00ed n\u00e1stroj, s jeho\u017e pomoc\u00ed lze rychle vytv\u00e1\u0159et \u0159e\u0161en\u00ed na m\u00edru. \u010casopis se zab\u00fdv\u00e1 praktick\u00fdmi ot\u00e1zkami, vysv\u011btluje typick\u00e1 \u00faskal\u00ed a ukazuje zp\u016fsoby, jak implementovat digitalizaci p\u0159\u00edzemn\u011b a bez zbyte\u010dn\u00fdch slo\u017eitost\u00ed. Zam\u011b\u0159uje se na to, co se osv\u011bd\u010dilo - a co lidem skute\u010dn\u011b pom\u00e1h\u00e1 v jejich ka\u017edodenn\u00edm \u017eivot\u011b.<\/li>\n<li><strong>Kdo p\u00ed\u0161e \u010dl\u00e1nky?<\/strong><br \/>\nAutorem text\u016f je p\u0159edev\u0161\u00edm Markus Schall, podnikatel, v\u00fdvoj\u00e1\u0159 a vydavatel. Velk\u00e1 \u010d\u00e1st obsahu je zalo\u017eena na osobn\u00edch zku\u0161enostech z v\u00edce ne\u017e dvacetilet\u00e9 profesion\u00e1ln\u00ed praxe - dopln\u011bn\u00fdch pozorov\u00e1n\u00edm spole\u010densk\u00e9ho v\u00fdvoje a technick\u00fdmi znalostmi. Tato kombinace odborn\u00fdch znalost\u00ed, reflexe a historick\u00e9ho pohledu d\u00e1v\u00e1 \u010dasopisu jeho charakteristick\u00fd styl. Dal\u0161\u00ed auto\u0159i budou p\u0159id\u00e1ni pozd\u011bji.<\/li>\n<li><strong>Jsou \u010dl\u00e1nky v\u011bdecky podlo\u017een\u00e9, nebo se jedn\u00e1 sp\u00ed\u0161e o zpr\u00e1vy o zku\u0161enostech?<\/strong><br \/>\nOboj\u00ed se vyskytuje, ale s jasn\u00fdm odd\u011blen\u00edm. Zdravotn\u00ed a soci\u00e1ln\u00ed ot\u00e1zky jsou \u010dasto zalo\u017eeny na empirick\u00fdch poznatc\u00edch a osobn\u00edch anal\u00fdz\u00e1ch. Technick\u00e9 a pr\u00e1vn\u00ed oblasti jsou vysv\u011btlov\u00e1ny objektivn\u011b a - pokud je to vhodn\u00e9 - v n\u00e1vaznosti na ofici\u00e1ln\u00ed zdroje nebo zn\u00e1m\u00e9 principy. C\u00edlem nen\u00ed akademick\u00fd diskurz, ale praktick\u00e1 kategorizace: Co to konkr\u00e9tn\u011b znamen\u00e1 pro ka\u017edodenn\u00ed \u017eivot? Kter\u00e9 zku\u0161enosti se osv\u011bd\u010dily?<\/li>\n<li><strong>Jak si \u010dasopis vyb\u00edr\u00e1 t\u00e9mata?<\/strong><br \/>\nNeexistuje \u017e\u00e1dn\u00fd um\u011bl\u00fd redak\u010dn\u00ed pl\u00e1n. T\u00e9mata vznikaj\u00ed tam, kde se v re\u00e1ln\u00e9m \u017eivot\u011b objevuj\u00ed - v projektech z\u00e1kazn\u00edk\u016f, politick\u00e9m v\u00fdvoji, osobn\u00edch zdravotn\u00edch f\u00e1z\u00edch nebo technologick\u00fdch zlomov\u00fdch momentech. D\u00edky tomu \u010dasopis p\u016fsob\u00ed \u017eiv\u011b, srozumiteln\u011b a m\u00e1 bl\u00edzko k realit\u011b. V\u00fdb\u011br se \u0159\u00edd\u00ed hlavn\u00ed z\u00e1sadou: relevanc\u00ed. Do \u010dl\u00e1nku se dostanou pouze t\u00e9mata s hmatateln\u00fdm p\u0159\u00ednosem nebo dlouhodob\u00fdm vlivem.<\/li>\n<li><strong>Pro\u010d je tolik \u010dl\u00e1nk\u016f v n\u011bkolika jazyc\u00edch?<\/strong><br \/>\n\u010casopis je zam\u011b\u0159en na Evropu. Mnoh\u00e9 ud\u00e1losti se t\u00fdkaj\u00ed nejen N\u011bmecka, ale cel\u00e9 Evropy - n\u011bkdy i mimo ni. V\u00edcejazy\u010dnost vytv\u00e1\u0159\u00ed nadregion\u00e1ln\u00ed p\u0159\u00edstup, kter\u00fd p\u0159\u00edmo oslovuje \u010dten\u00e1\u0159e v jin\u00fdch zem\u00edch. P\u0159eklad nav\u00edc posiluje dosah obsahu, co\u017e je z dlouhodob\u00e9ho hlediska v\u00fdhodn\u00e9 i pro vydavatele a autory.<\/li>\n<li><strong>M\u016f\u017eete do \u010dasopisu p\u0159isp\u00edvat i vy?<\/strong><br \/>\nAno, auto\u0159i, kte\u0159\u00ed maj\u00ed z\u00e1jem, mohou sv\u00e9 n\u00e1vrhy zas\u00edlat v nab\u00eddce Hostuj\u00edc\u00ed \u010dl\u00e1nky. \u010casopis hled\u00e1 texty, kter\u00e9 maj\u00ed obsah, prokazuj\u00ed pov\u011bdom\u00ed o tradici a nab\u00edzej\u00ed skute\u010dnou orientaci - \u017e\u00e1dn\u00e1 reklama, \u017e\u00e1dn\u00e9 SEO masov\u011b vyr\u00e1b\u011bn\u00e9ho zbo\u017e\u00ed. P\u0159\u00edsp\u011bvky host\u016f jsou pe\u010dliv\u011b kontrolov\u00e1ny a redak\u010dn\u011b sledov\u00e1ny, aby odpov\u00eddaly stylu a standard\u016fm \u010dasopisu.<\/li>\n<li><strong>Jak se bude \u010dasopis d\u00e1le vyv\u00edjet?<\/strong><br \/>\n\u010casopis je navr\u017een tak, aby byl dynamick\u00fd. V p\u0159\u00ed\u0161t\u00edch letech se bude rozr\u016fstat - jak tematicky, tak person\u00e1ln\u011b. V \u00favahu p\u0159ich\u00e1zej\u00ed nov\u00e9 rubriky, podrobn\u00e9 anal\u00fdzy, dal\u0161\u00ed auto\u0159i a pozd\u011bji mo\u017en\u00e1 i video nebo audio form\u00e1ty. Navzdory tomuto v\u00fdvoji z\u016fst\u00e1v\u00e1 z\u00e1kladn\u00ed p\u0159\u00edstup nezm\u011bn\u011bn: Klid, respekt, obsah a pohled na to, co se osv\u011bd\u010dilo v minulosti. \u010casopis by se m\u011bl st\u00e1t spolehliv\u00fdm spole\u010dn\u00edkem sv\u00fdch \u010dten\u00e1\u0159\u016f - a to nejen na n\u011bkolik m\u011bs\u00edc\u016f, ale na n\u011bkolik let.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Online magaz\u00edn nakladatelstv\u00ed M. Schall Verlag Online magaz\u00edn zast\u0159e\u0161en\u00fd nakladatelstv\u00edm M. Schall Verlag nab\u00edz\u00ed \u0161irokou, ale ru\u010dn\u011b vyb\u00edranou \u0161k\u00e1lu t\u00e9mat. Je ur\u010den \u010dten\u00e1\u0159\u016fm, kte\u0159\u00ed v rychl\u00e9m a hlu\u010dn\u00e9m sv\u011bt\u011b v\u011bdom\u011b hledaj\u00ed hloubku - souvislosti, kategorizaci, hlas, kter\u00fd se nehon\u00ed za ka\u017edou m\u00f3dou, ale vyd\u00e1v\u00e1 se cestou, kterou mnoz\u00ed ... <a title=\"Online \u010dasopis\" class=\"read-more\" href=\"https:\/\/www.markus-schall.de\/cs\/casopis\/\" aria-label=\"\u010c\u00edst v\u00edce o online magaz\u00ednu\">\u010c\u00edst d\u00e1l<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":182,"footnotes":""},"class_list":["post-3814","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/pages\/3814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/comments?post=3814"}],"version-history":[{"count":16,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/pages\/3814\/revisions"}],"predecessor-version":[{"id":5810,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/pages\/3814\/revisions\/5810"}],"wp:attachment":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media?parent=3814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}