{"id":292,"date":"2011-03-14T18:45:44","date_gmt":"2011-03-14T18:45:44","guid":{"rendered":"https:\/\/markus-schall.de\/?p=292"},"modified":"2026-03-17T15:35:46","modified_gmt":"2026-03-17T15:35:46","slug":"socialni-site-twitter-facebook-a-jejich-vyznam-v-marketingovem-mixu","status":"publish","type":"post","link":"https:\/\/www.markus-schall.de\/cs\/2011\/03\/socialni-site-twitter-facebook-a-jejich-vyznam-v-marketingovem-mixu\/","title":{"rendered":"Jsou soci\u00e1ln\u00ed s\u00edt\u011b - Twitter, Facebook a dal\u0161\u00ed - d\u016fle\u017eit\u00e9 v marketingov\u00e9m mixu?"},"content":{"rendered":"<p><a href=\"https:\/\/www.markus-schall.de\/cs\/2011\/03\/socialni-site-twitter-facebook-a-jejich-vyznam-v-marketingovem-mixu\/social_media_marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-316\" title=\"Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch - Twitter, Facebook, s\u00edt\u011b VZ.\" src=\"https:\/\/markus-schall.de\/wp-content\/uploads\/social_media_marketing.jpg\" alt=\"Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch - Twitter, Facebook, s\u00edt\u011b VZ.\" width=\"160\" height=\"160\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/social_media_marketing.jpg 160w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/social_media_marketing-150x150.jpg 150w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/social_media_marketing-12x12.jpg 12w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Proto\u017ee se v oblasti po\u010d\u00edta\u010d\u016f pohybuji ji\u017e zhruba 20 let, v\u00edm, jak v\u00e1hav\u011b mnoho spole\u010dnost\u00ed p\u0159istupuje k nov\u00fdm technologi\u00edm. Tento \u010dl\u00e1nek se v\u0161ak ve skute\u010dnosti net\u00fdk\u00e1 zcela nov\u00fdch technologi\u00ed, ale soci\u00e1ln\u00edch s\u00edt\u00ed, jako jsou Facebook a Twitter. Ty ji\u017e n\u011bkolik let vykazuj\u00ed trval\u00fd (siln\u00fd) n\u00e1r\u016fst po\u010dtu u\u017eivatel\u016f - podle vlastn\u00edch \u00fadaj\u016f m\u011bla tato platforma v \u00fanoru 2011 v N\u011bmecku t\u00e9m\u011b\u0159 14 milion\u016f u\u017eivatel\u016f. Twitter m\u00e1 v\u00fdrazn\u011b ni\u017e\u0161\u00ed po\u010det u\u017eivatel\u016f, ale tak\u00e9 trvale roste. To znamen\u00e1, \u017ee nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed obrovsk\u00fd dosah - pro srovn\u00e1n\u00ed, nap\u0159. noviny BILD maj\u00ed n\u00e1klad kolem 3 milion\u016f v\u00fdtisk\u016f denn\u011b. Dostate\u010dn\u00fd d\u016fvod k tomu, abychom se na soci\u00e1ln\u00ed s\u00edt\u011b pod\u00edvali bl\u00ed\u017ee.<!--more--><\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-676 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-676 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Soci\u00e1ln\u00ed ot\u00e1zky sou\u010dasnosti<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-676\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"woher stammt sars-cov-2? ein sachlicher \u00dcberblick \u00fcber alle corona-theorien\" data-id=\"3521\"  data-category=\"allgemein gesellschaft gesundheit\" data-post_tag=\"deutschland gesundheit krisen sicherheitspolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/odkud-pochazi-sars-cov-2-vecny-prehled-vsech-teorii-o-korone\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Odkud SARS-CoV-2 poch\u00e1z\u00ed? V\u011bcn\u00fd p\u0159ehled v\u0161ech teori\u00ed o koron\u011b<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"728\" class=\"attachment-full size-full\" alt=\"SARS-CoV-2 - Corona\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/sars-covii-corona.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/sars-covii-corona.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/sars-covii-corona-300x213.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/sars-covii-corona-768x546.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/sars-covii-corona-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/odkud-pochazi-sars-cov-2-vecny-prehled-vsech-teorii-o-korone\/\" rel=\"bookmark\">Odkud SARS-CoV-2 poch\u00e1z\u00ed? V\u011bcn\u00fd p\u0159ehled v\u0161ech teori\u00ed o koron\u011b<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"helge schneider: haltung, humor und die freiheit, sich nicht erkl\u00e4ren zu m\u00fcssen\" data-id=\"4756\"  data-category=\"allgemein gesellschaft kunst &amp; kultur\" data-post_tag=\"deutschland erfahrungen meinungsfreiheit musik portrait\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/helge-schneider-postoj-humor-a-svoboda-nemuset-vysvetlovat-sam-sebe\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Helge Schneider: P\u0159\u00edstup, humor a svoboda nemuset se vysv\u011btlovat<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Helge Schneider Portr\u00e9t\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Helge-Schneider.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Helge-Schneider.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Helge-Schneider-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Helge-Schneider-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Helge-Schneider-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/helge-schneider-postoj-humor-a-svoboda-nemuset-vysvetlovat-sam-sebe\/\" rel=\"bookmark\">Helge Schneider: P\u0159\u00edstup, humor a svoboda nemuset se vysv\u011btlovat<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"fracking, lng und energiepolitik: eine n\u00fcchterne analyse von risiken, chancen und realit\u00e4t\" data-id=\"5579\"  data-category=\"allgemein gesellschaft gesundheit\" data-post_tag=\"deutschland energiepolitik europa geopolitik krisen\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/fracking-lng-a-energeticka-politika-strizliva-analyza-rizik-prilezitosti-a-reality\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Fracking, LNG a energetick\u00e1 politika: st\u0159\u00edzliv\u00e1 anal\u00fdza rizik, p\u0159\u00edle\u017eitost\u00ed a reality<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"\u0160t\u011bpen\u00ed zemn\u00edho plynu a energetick\u00e1 politika\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/fracking-lng-a-energeticka-politika-strizliva-analyza-rizik-prilezitosti-a-reality\/\" rel=\"bookmark\">Fracking, LNG a energetick\u00e1 politika: st\u0159\u00edzliv\u00e1 anal\u00fdza rizik, p\u0159\u00edle\u017eitost\u00ed a reality<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"warum abstand kein r\u00fcckzug ist &#8211; und wie ein freeze-out orientierung schafft\" data-id=\"4435\"  data-category=\"allgemein b\u00fccher gesellschaft gesundheit tipps &amp; anleitungen\" data-post_tag=\"buch denkmodelle erfahrungen gesundheit krisen lernen pers\u00f6nlichkeitsentwicklung ratgeber\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/proc-vzdalenost-neni-ustup-a-jak-zmrazeni-vytvari-orientaci\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Pro\u010d vzd\u00e1lenost nen\u00ed \u00fastup - a jak zmrazen\u00ed vytv\u00e1\u0159\u00ed orientaci<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Freezeout - Vzd\u00e1lenost v krizov\u00fdch situac\u00edch\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Freezeout-Titel.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Freezeout-Titel.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Freezeout-Titel-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Freezeout-Titel-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Freezeout-Titel-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/proc-vzdalenost-neni-ustup-a-jak-zmrazeni-vytvari-orientaci\/\" rel=\"bookmark\">Pro\u010d vzd\u00e1lenost nen\u00ed \u00fastup - a jak zmrazen\u00ed vytv\u00e1\u0159\u00ed orientaci<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>\n<h3>Twitter - nejpopul\u00e1rn\u011bj\u0161\u00ed slu\u017eba kr\u00e1tk\u00fdch zpr\u00e1v na internetu se 140 znaky<\/h3>\n<p>Zcela bezplatn\u00e1 slu\u017eba kr\u00e1tk\u00fdch zpr\u00e1v Twitter je pravd\u011bpodobn\u011b nejjednodu\u0161\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed - pos\u00edlaj\u00ed se zde pouze kr\u00e1tk\u00e9 zpr\u00e1vy do 140 znak\u016f - zn\u00e1m\u00e9 tak\u00e9 jako \"mikroblogov\u00e1n\u00ed\", podobn\u011b jako SMS zpr\u00e1vy. Slu\u017eba byla spu\u0161t\u011bna v b\u0159eznu 2006 a od t\u00e9 doby jej\u00ed popularita v mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku roste. Podle mnoha renomovan\u00fdch m\u00e9di\u00ed byla slu\u017eba pro zas\u00edl\u00e1n\u00ed zpr\u00e1v Twitter v posledn\u00edch letech zodpov\u011bdn\u00e1 za \u0159adu politick\u00fdch ot\u0159es\u016f. Jak ale Twitter vlastn\u011b funguje?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-310\" title=\"twitter - slu\u017eba kr\u00e1tk\u00fdch zpr\u00e1v jako soci\u00e1ln\u00ed s\u00ed\u0165.\" src=\"https:\/\/markus-schall.de\/wp-content\/uploads\/twitter2.jpg\" alt=\"twitter - slu\u017eba kr\u00e1tk\u00fdch zpr\u00e1v jako soci\u00e1ln\u00ed s\u00ed\u0165.\" width=\"570\" height=\"403\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/twitter2.jpg 570w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/twitter2-300x212.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/twitter2-18x12.jpg 18w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<h4>Na za\u010d\u00e1tku byl \u00fa\u010det na Twitteru...<\/h4>\n<p>Pokud chcete pou\u017e\u00edvat Twitter, <strong><a title=\"Zaregistrujte se jako u\u017eivatel na Twitter.com\" href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener\">zaregistrovat<\/a><\/strong> Nejprve se zaregistrujte jako nov\u00fd u\u017eivatel. Pokud zastupujete webovou str\u00e1nku nebo spole\u010dnost, zvolte si u\u017eivatelsk\u00e9 jm\u00e9no, kter\u00e9 se co nejv\u00edce podob\u00e1 n\u00e1zvu spole\u010dnosti nebo webov\u00e9 str\u00e1nky. Vzhledem k tomu, \u017ee po\u010det u\u017eivatel\u016f Twitteru neust\u00e1le roste, m\u016f\u017ee se st\u00e1t, \u017ee p\u0159esn\u00e9 jm\u00e9no ji\u017e nebude k dispozici. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete jako odd\u011blova\u010d pou\u017e\u00edt znak podtr\u017e\u00edtka (_ [Shift]-[-]). Ji\u017e b\u011bhem registrace m\u00e1te mo\u017enost sledovat ostatn\u00ed u\u017eivatele Twitteru z ur\u010dit\u00fdch tematick\u00fdch oblast\u00ed. Ka\u017ed\u00e1 zpr\u00e1va od u\u017eivatele, kter\u00e9ho sledujete, se zobraz\u00ed na va\u0161\u00ed domovsk\u00e9 str\u00e1nce Twitteru. Naopak v\u0161ichni u\u017eivatel\u00e9, kte\u0159\u00ed sleduj\u00ed v\u00e1\u0161 \u00fa\u010det (followers), budou dost\u00e1vat v\u00e1mi zaslan\u00e9 zpr\u00e1vy Twitteru. Soci\u00e1ln\u00ed s\u00ed\u0165 prakticky v\u017edy obsahuje p\u0159im\u011b\u0159en\u011b v\u00fdsti\u017en\u00fd popis a avatar (obr\u00e1zek u\u017eivatele). V\u0161echna tato nastaven\u00ed m\u016f\u017eete nakonfigurovat na li\u0161t\u011b Twitteru v horn\u00ed \u010d\u00e1sti obrazovky pod polo\u017ekou nab\u00eddky \"Settings\" (Nastaven\u00ed). Jako obr\u00e1zek u\u017eivatele m\u016f\u017eete samoz\u0159ejm\u011b pou\u017e\u00edt tak\u00e9 logo sv\u00e9 spole\u010dnosti nebo logo sv\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n<h4>\u00da\u010dinn\u00e9 marketingov\u00e9 v\u00fdhody zpravodajsk\u00e9 slu\u017eby Twitter<\/h4>\n<p>Pro v\u00e1s jako podnikatele p\u0159irozen\u011b vyvst\u00e1v\u00e1 ot\u00e1zka \u00fa\u010dinnosti Twitteru. P\u0159ece jen se o tento kan\u00e1l mus\u00ed n\u011bkdo starat, a to stoj\u00ed \u010das, a tedy ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f i pen\u00edze. Pokud v\u0161ak v\u00edte, jak kan\u00e1l Twitter profesion\u00e1ln\u011b vyu\u017e\u00edvat, tato investice se v\u011bt\u0161inou vyplat\u00ed. Jednak jsou zpr\u00e1vy na Twitteru v\u017edy z\u00e1rukou aktu\u00e1ln\u00edho obsahu, kter\u00fd m\u016f\u017eete snadno vytv\u00e1\u0159et, a jednak lze zpr\u00e1vy na Twitteru velmi snadno a flexibiln\u011b publikovat i na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. D\u00edky tomu je velmi snadn\u00e9 udr\u017eovat va\u0161e webov\u00e9 str\u00e1nky aktu\u00e1ln\u00ed s nejnov\u011bj\u0161\u00edm obsahem, co\u017e zaji\u0161\u0165uje v\u00edce vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161ich webov\u00fdch str\u00e1nek. Pro integraci do vlastn\u00edch webov\u00fdch str\u00e1nek nab\u00edz\u00ed Twitter <strong><a title=\"Vytvo\u0159en\u00ed plugin\u016f Twitteru pro vlastn\u00ed webov\u00e9 str\u00e1nky\" href=\"http:\/\/dev.twitter.com\/\" target=\"_blank\" rel=\"noopener\">Z\u00e1suvn\u00e9 moduly<\/a><\/strong> kter\u00fd lze integrovat do vlastn\u00ed domovsk\u00e9 str\u00e1nky jako jednoduch\u00fd \u00faryvek HTML. Pokud integrujete zpr\u00e1vy z Twitteru do sv\u00fdch webov\u00fdch str\u00e1nek v textov\u00e9 podob\u011b, nikoli jako dopln\u011bk, budete tak\u00e9 ve v\u011bt\u0161\u00ed m\u00ed\u0159e t\u011b\u017eit z v\u00fdhody pro hodnocen\u00ed, proto\u017ee vyhled\u00e1va\u010de nyn\u00ed mohou analyzovat obsah a klasifikovat va\u0161e webov\u00e9 str\u00e1nky jako \"v\u017edy aktu\u00e1ln\u00ed\". Jako bonus existuje mnoho zaj\u00edmav\u00fdch n\u00e1stroj\u016f pro Twitter pro Mac OS X, Windows a iOS, kter\u00e9 velmi usnad\u0148uj\u00ed pou\u017e\u00edv\u00e1n\u00ed Twitteru. N\u011bkter\u00fdm z t\u011bchto n\u00e1stroj\u016f se ur\u010dit\u011b budu podrobn\u011bji v\u011bnovat v n\u011bkter\u00e9m z dal\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f \ud83d\ude42.<\/p>\n<p>Ale je to je\u0161t\u011b lep\u0161\u00ed: \u010d\u00edm v\u00edce sleduj\u00edc\u00edch m\u00e1 v\u00e1\u0161 \u00fa\u010det, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee va\u0161e \"tweety\" (zpr\u00e1vy, kter\u00e9 pos\u00edl\u00e1te prost\u0159ednictv\u00edm Twitteru) budou \"retweetov\u00e1ny\" dal\u0161\u00edmi u\u017eivateli Twitteru. V takov\u00e9m p\u0159\u00edpad\u011b budou ostatn\u00ed u\u017eivatel\u00e9 na Twitteru opakovat va\u0161e zve\u0159ejn\u011bn\u00e9 zpr\u00e1vy. To m\u016f\u017ee vypadat nap\u0159\u00edklad takto:<\/p>\n<pre data-no-translation=\"\">RT @IhrAccount: Das beste M\u00e4usefutter aus deutscher Manufaktur erhalten Sie\r\nbei uns mit pers\u00f6nlicher Beratung. Laktosefrei! #Gutschein \u00fcber 10 Euro f\u00fcr\r\nNeukunden! http:\/\/t.co\/IhrLink<\/pre>\n<p>Abyste v\u0161ak zajistili, \u017ee va\u0161e zpr\u00e1vy budou m\u00edt re\u00e1lnou \u0161anci na opakov\u00e1n\u00ed ostatn\u00edmi u\u017eivateli Twitteru, nem\u011bla by va\u0161e zpr\u00e1va p\u0159ekro\u010dit ur\u010ditou d\u00e9lku. Nezapome\u0148te, \u017ee zpr\u00e1va na Twitteru m\u016f\u017ee obsahovat maxim\u00e1ln\u011b 140 znak\u016f. Potenci\u00e1ln\u00ed u\u017eivatel Twitteru, kter\u00fd bude cht\u00edt va\u0161i zpr\u00e1vu retweetnout, ji bude cht\u00edt ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f opat\u0159it p\u0159edponou \"RT @youraccount\". To znamen\u00e1, \u017ee va\u0161e zpr\u00e1va nesm\u00ed b\u00fdt del\u0161\u00ed ne\u017e 140 znak\u016f minus \"RT @youraccount\", tj. 14 znak\u016f. V tomto p\u0159\u00edkladu by tedy va\u0161e zpr\u00e1vy nem\u011bly b\u00fdt del\u0161\u00ed ne\u017e 126 znak\u016f. D\u00edky mo\u017enosti retweet\u016f mohou m\u00edt va\u0161e tweety d\u00edky obrovsk\u00e9mu vir\u00e1ln\u00edmu efektu v\u00fdrazn\u011b v\u011bt\u0161\u00ed dosah, ne\u017e kolik m\u00e1 v\u00e1\u0161 \u00fa\u010det v danou chv\u00edli sleduj\u00edc\u00edch.<\/p>\n<h4>Kr\u00e1tk\u00e9 odkazy zkracuj\u00ed po\u010det znak\u016f pro odkazy<\/h4>\n<p>Vzhledem k tomu, \u017ee zpr\u00e1va na Twitteru m\u016f\u017ee m\u00edt maxim\u00e1ln\u011b 140 znak\u016f, je rozumn\u00e9 odkazy na str\u00e1nky zkr\u00e1tit. Proto\u017ee kompletn\u00ed odkaz, jako nap\u0159:<\/p>\n<p>http:\/\/www.macxperts.de\/service\/macxperts_infocenter\/homebankingonlinebanking.html<\/p>\n<p>by ji\u017e zab\u00edraly velkou \u010d\u00e1st povolen\u00fdch znak\u016f, tak\u017ee byste jen st\u011b\u017e\u00ed mohli p\u0159idat n\u011bjak\u00fd vysv\u011btluj\u00edc\u00ed text. Z tohoto d\u016fvodu byste m\u011bli p\u0159i pou\u017e\u00edv\u00e1n\u00ed Twitteru odkazy zkracovat. K tomuto \u00fa\u010delu existuj\u00ed na internetu n\u011bkter\u00e9 bezplatn\u00e9 slu\u017eby, nap\u0159. <strong><a title=\"Zkracov\u00e1n\u00ed odkaz\u016f pomoc\u00ed slu\u017eby bit.ly.\" href=\"http:\/\/bit.ly\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly<\/a><\/strong>kter\u00e9 tuto pr\u00e1ci mohou ud\u011blat za v\u00e1s. Pokud pou\u017e\u00edv\u00e1te aplikaci Twitter pro Mac, PC, iPhone nebo iPad, je takov\u00e1 slu\u017eba v mnoha p\u0159\u00edpadech ji\u017e integrov\u00e1na. Ofici\u00e1ln\u00ed aplikace Twitter vyu\u017e\u00edv\u00e1 vlastn\u00ed slu\u017ebu Twitter \"t.co\" a generuje velmi kr\u00e1tk\u00e9 odkazy. Dal\u0161\u00ed mo\u017enost\u00ed je vytvo\u0159en\u00ed kr\u00e1tk\u00fdch odkaz\u016f na vlastn\u00ed dom\u00e9n\u011b s p\u0159esm\u011brov\u00e1n\u00edm na aktu\u00e1ln\u00ed str\u00e1nku - v na\u0161em p\u0159\u00edpad\u011b by to byla nap\u0159\u00edklad http:\/\/macxperts.de\/ob.<\/p>\n<p>Twitter nab\u00edz\u00ed \u0159adu dal\u0161\u00edch mo\u017enost\u00ed, jak \u0161\u00ed\u0159it svou str\u00e1nku na Twitteru a sv\u00e9 zpr\u00e1vy. Nap\u0159\u00edklad ostatn\u00ed u\u017eivatele lze spravovat v seznamech a ostatn\u00ed u\u017eivatel\u00e9 mohou v\u00e1\u0161 \u00fa\u010det na Twitteru p\u0159id\u00e1vat do sv\u00fdch vlastn\u00edch seznam\u016f. Twitter m\u00e1 tak\u00e9 ur\u010dit\u00e9 tradice, nap\u0159\u00edklad \"Follow-Friday\", co\u017e je zaj\u00edmav\u00fd zp\u016fsob, jak z\u00edskat pro sv\u016fj \u00fa\u010det na Twitteru dal\u0161\u00ed sleduj\u00edc\u00ed. T\u011bmto podrobnostem se budu v\u011bnovat podrobn\u011bji v n\u011bkter\u00e9m z dal\u0161\u00edch \u010dl\u00e1nk\u016f.<\/p>\n<h3>Facebook - gigant v oboru s bezplatnou p\u0159\u00edtomnost\u00ed i pro firmy<\/h3>\n<p>Nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed v N\u011bmecku je Facebook, kter\u00fd je pravd\u011bpodobn\u011b tak\u00e9 nejv\u011bt\u0161\u00ed s\u00edt\u00ed na sv\u011bt\u011b a podle vlastn\u00edch \u00fadaj\u016f m\u00e1 n\u011bkdy v\u00edce zobrazen\u00ed str\u00e1nek ne\u017e Google. Vzhledem k p\u0159ibli\u017en\u011b 14 milion\u016fm registrovan\u00fdch u\u017eivatel\u016f Facebooku v N\u011bmecku se z marketingov\u00e9ho hlediska ot\u00e1zka \"pro\u010d\" p\u0159\u00edli\u0161 nevyskytuje - sp\u00ed\u0161e ot\u00e1zka \"jak\". Jak ale Facebook vlastn\u011b funguje a jak se mohou firmy a \u017eivnostn\u00edci na t\u00e9to platform\u011b prezentovat?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-312\" title=\"Efektivn\u00ed reklama pomoc\u00ed fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku.\" src=\"https:\/\/markus-schall.de\/wp-content\/uploads\/facebook.jpg\" alt=\"Efektivn\u00ed reklama pomoc\u00ed fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku.\" width=\"570\" height=\"464\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/facebook.jpg 570w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/facebook-300x244.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/facebook-15x12.jpg 15w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<p>Na Facebooku v\u0161e za\u010d\u00edn\u00e1 osobn\u00edm (soukrom\u00fdm) u\u017eivatelsk\u00fdm \u00fa\u010dtem. Ten si m\u016f\u017eete snadno vytvo\u0159it na <a title=\"Vytvo\u0159te si nov\u00fd \u00fa\u010det na Facebooku.\" href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\"><strong>Domovsk\u00e1 str\u00e1nka Facebooku<\/strong><\/a> vytvo\u0159it \u00fa\u010det. Po vytvo\u0159en\u00ed \u00fa\u010dtu na Facebooku m\u016f\u017eete p\u0159id\u00e1vat p\u0159\u00e1tele a nechat se p\u0159id\u00e1vat do seznamu p\u0159\u00e1tel zn\u00e1m\u00fdmi a p\u0159\u00e1teli. Ka\u017ed\u00fd \u00fa\u010det na Facebooku m\u00e1 takzvanou n\u00e1st\u011bnku, na kter\u00e9 se zobrazuj\u00ed va\u0161e zpr\u00e1vy. Na rozd\u00edl od Twitteru, kde se zpr\u00e1vy mohou skl\u00e1dat pouze z textu (a odkaz\u016f), Facebook umo\u017e\u0148uje zve\u0159ej\u0148ovat tak\u00e9 obr\u00e1zky, fotografie nebo videa. Ka\u017ed\u00fd u\u017eivatel, kter\u00fd m\u00e1 p\u0159\u00edstup k va\u0161\u00ed zdi, m\u016f\u017ee va\u0161e p\u0159\u00edsp\u011bvky sd\u00edlet, tj. objev\u00ed se i na zdi jin\u00e9ho u\u017eivatele.<\/p>\n<p>Pokud byste nyn\u00ed cht\u011bli svou firmu prezentovat tak\u00e9 na Facebooku, m\u016f\u017eete jako registrovan\u00fd u\u017eivatel Facebooku zve\u0159ejnit tzv. \"fanou\u0161kovskou str\u00e1nku na Facebooku\". To m\u016f\u017eete ud\u011blat velmi snadno na adrese <strong><a title=\"Vytvo\u0159en\u00ed fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku\" href=\"http:\/\/www.facebook.com\/pages\/create.php\" target=\"_blank\" rel=\"noopener\">tento odkaz<\/a><\/strong> na Facebooku. Po vytvo\u0159en\u00ed str\u00e1nky jste jej\u00edm spr\u00e1vcem a m\u016f\u017eete na n\u00ed kdykoli prov\u00e1d\u011bt zm\u011bny nebo dopln\u011bn\u00ed. M\u00e1te tak\u00e9 mo\u017enost jmenovat dal\u0161\u00ed registrovan\u00e9 u\u017eivatele Facebooku spr\u00e1vci sv\u00e9 str\u00e1nky, tak\u017ee va\u0161i str\u00e1nku m\u016f\u017ee spravovat i v\u00edce u\u017eivatel\u016f. Na rozd\u00edl od va\u0161eho soukrom\u00e9ho profilu na Facebooku nem\u00e1 va\u0161e fanou\u0161kovsk\u00e1 str\u00e1nka na Facebooku p\u0159\u00e1tele, ale fanou\u0161ky. Ka\u017ed\u00fd fanou\u0161ek va\u0161\u00ed str\u00e1nky bude dost\u00e1vat zpr\u00e1vy, kter\u00e9 zve\u0159ejn\u00edte na sv\u00e9 domovsk\u00e9 str\u00e1nce na Facebooku. Podle m\u00fdch zku\u0161enost\u00ed jsou fanou\u0161ci na Facebooku velmi aktivn\u00ed a reklama na Facebooku je nejen z\u00e1bavn\u00e1, ale tak\u00e9 nemalou m\u011brou zvy\u0161uje obrat provozovatele fanou\u0161kovsk\u00e9 str\u00e1nky.<\/p>\n<h4>Facebook je trochu nep\u0159ehledn\u00fd, ale nab\u00edz\u00ed velmi \u0161irokou \u0161k\u00e1lu mo\u017enost\u00ed.<\/h4>\n<p>P\u0159izn\u00e1v\u00e1m, \u017ee Facebook - zejm\u00e9na pro za\u010d\u00e1te\u010dn\u00edky - m\u016f\u017ee b\u00fdt n\u011bkdy pon\u011bkud matouc\u00ed z\u00e1le\u017eitost\u00ed. Mo\u017en\u00e1 je to prost\u011b da\u0148 za nesm\u00edrn\u011b flexibiln\u00ed mo\u017enosti, kter\u00e9 Facebook provozovatel\u016fm fanou\u0161kovsk\u00fdch str\u00e1nek nab\u00edz\u00ed. Krom\u011b \"norm\u00e1ln\u00edho\" profilu m\u016f\u017eete na sv\u00e9 str\u00e1nce na Facebooku pou\u017e\u00edvat mnoho \u010dasto bezplatn\u00fdch roz\u0161\u00ed\u0159en\u00ed. Za\u010d\u00edn\u00e1 to jednoduch\u00fdmi str\u00e1nkami FMBL a pokra\u010duje a\u017e ke komplexn\u00edm syst\u00e9m\u016fm obchod\u016f p\u0159\u00edmo na fanou\u0161kovsk\u00e9 str\u00e1nce, tedy ke kl\u00ed\u010dov\u00e9mu slovu social commerce. V\u0161echna roz\u0161\u00ed\u0159en\u00ed jsou do Facebooku integrov\u00e1na pomoc\u00ed tzv. Dostupn\u00e9 aplikace lze vyhledat p\u0159\u00edmo na Facebooku a integrovat je do fanou\u0161kovsk\u00e9 str\u00e1nky stisknut\u00edm jedin\u00e9ho tla\u010d\u00edtka. T\u011bmto fascinuj\u00edc\u00edm mo\u017enostem se ur\u010dit\u011b budu podrobn\u011bji v\u011bnovat v n\u011bkter\u00e9m z dal\u0161\u00edch \u010dl\u00e1nk\u016f.<\/p>\n<p>Chcete-li z\u00edskat v\u00edce fanou\u0161k\u016f pro svou str\u00e1nku na Facebooku \"b\u011b\u017en\u00fdm zp\u016fsobem\", Facebook nab\u00edz\u00ed tak\u00e9 placen\u00e9 reklamy. Reklama na Facebooku se skl\u00e1d\u00e1 z textu a libovoln\u00e9ho obr\u00e1zku a zobrazuje se v prav\u00e9m sloupci na Facebooku. Reklamy na Facebooku lze pom\u011brn\u011b p\u0159esn\u011b definovat pro konkr\u00e9tn\u00ed c\u00edlov\u00e9 skupiny - podle toho pak Facebook navrhuje takzvan\u00e9 \"CPC\" (cost per click), tedy cenu, kterou mus\u00edte zaplatit za kliknut\u00ed, kter\u00e9 u\u017eivatel Facebooku na va\u0161i reklamu provede. I tomuto t\u00e9matu se budu bl\u00ed\u017ee v\u011bnovat v n\u011bkter\u00e9m z dal\u0161\u00edch \u010dl\u00e1nk\u016f.<\/p>\n<h3>Odpov\u011b\u010f na \u00favodn\u00ed ot\u00e1zku: Ano, stoj\u00ed to za to!<\/h3>\n<p>Na \u00favodn\u00ed ot\u00e1zku, zda se vyplat\u00ed zapojit se do soci\u00e1ln\u00edch s\u00edt\u00ed, lze t\u00e9m\u011b\u0159 ve v\u0161ech p\u0159\u00edpadech odpov\u011bd\u011bt jednozna\u010dn\u011b \"ANO\". Samoz\u0159ejm\u011b byste si v\u017edy m\u011bli p\u0159edem promyslet, jakou c\u00edlovou skupinu chcete oslovit a kter\u00e1 s\u00ed\u0165 je pro to nejvhodn\u011bj\u0161\u00ed. U\u017e jen dosa\u017eiteln\u00fd dosah je argumentem ve prosp\u011bch reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd lze jen st\u011b\u017e\u00ed ignorovat.<\/p>\n<p>I kdy\u017e nechcete hned za\u010d\u00edt s aktivn\u00edmi kampan\u011bmi, doporu\u010duji nejprve vytvo\u0159it profily na Twitteru a Facebooku, abyste si alespo\u0148 vyhradili po\u017eadovan\u00e9 jm\u00e9no. Je to proto, \u017ee stejn\u011b jako na internetu, i na Twitteru a Facebooku existuje pouze jedno jm\u00e9no - kdo d\u0159\u00edv p\u0159ijde, ten d\u0159\u00edv mele. Jak jsem avizoval, podrobn\u011bji se reklam\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch budu v\u011bnovat v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edsp\u011bvc\u00edch a douf\u00e1m, \u017ee se v\u00e1m tato prvn\u00ed exkurze sv\u011btem marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch l\u00edbila \ud83d\ude42<\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-677 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-677 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Aktu\u00e1ln\u00ed \u010dl\u00e1nky o um\u011bl\u00e9 inteligenci<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-677\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"was ist der sinn des lebens? religionen, philosophen und helmut thielicke im vergleich\" data-id=\"6071\"  data-category=\"allgemein gesellschaft ki-systeme kunst &amp; kultur stories &amp; humor\" data-post_tag=\"denkmodelle erfahrungen gesundheit krisen k\u00fcnstliche intelligenz meinungsfreiheit pers\u00f6nlichkeitsentwicklung portrait\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/05\/jaky-je-smysl-zivota-nabozenstvi-filozofove-a-helmut-thielicke-ve-srovnani\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Jak\u00fd je smysl \u017eivota? Srovn\u00e1n\u00ed n\u00e1bo\u017eenstv\u00ed, filozof\u016f a Helmuta Thielickeho<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"682\" class=\"attachment-full size-full\" alt=\"Ot\u00e1zka smyslu \u017eivota\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Sinn-des-Lebens.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Sinn-des-Lebens.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Sinn-des-Lebens-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Sinn-des-Lebens-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Sinn-des-Lebens-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/05\/jaky-je-smysl-zivota-nabozenstvi-filozofove-a-helmut-thielicke-ve-srovnani\/\" rel=\"bookmark\">Jak\u00fd je smysl \u017eivota? Srovn\u00e1n\u00ed n\u00e1bo\u017eenstv\u00ed, filozof\u016f a Helmuta Thielickeho<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"k\u00fcnstliche intelligenz ohne hype: warum weniger ki-tools oft bessere arbeit bedeuten\" data-id=\"4402\"  data-category=\"apple macos hardware ki-systeme tipps &amp; anleitungen\" data-post_tag=\"denkmodelle erfahrungen k\u00fcnstliche intelligenz llm mac mlx ollama prozesse sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/umela-inteligence-bez-humbuku-proc-mene-nastroju-ki-casto-znamena-lepsi-praci\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Um\u011bl\u00e1 inteligence bez humbuku: pro\u010d m\u00e9n\u011b n\u00e1stroj\u016f AI \u010dasto znamen\u00e1 lep\u0161\u00ed pr\u00e1ci<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Um\u011bl\u00e1 inteligence bez humbuku\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/KI-ohne-Hype-Titel.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/KI-ohne-Hype-Titel.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/KI-ohne-Hype-Titel-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/KI-ohne-Hype-Titel-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/KI-ohne-Hype-Titel-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/umela-inteligence-bez-humbuku-proc-mene-nastroju-ki-casto-znamena-lepsi-praci\/\" rel=\"bookmark\">Um\u011bl\u00e1 inteligence bez humbuku: pro\u010d m\u00e9n\u011b n\u00e1stroj\u016f AI \u010dasto znamen\u00e1 lep\u0161\u00ed pr\u00e1ci<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"wie man heute schon ki-spezialisten ausbilden kann &#8211; chancen f\u00fcr unternehmen und azubis\" data-id=\"3120\"  data-category=\"allgemein b\u00fccher ki-systeme tipps &amp; anleitungen\" data-post_tag=\"buch datenbanken datenlogik denkmodelle k\u00fcnstliche intelligenz llm sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/jak-dnes-skolit-specialisty-na-ki-prilezitosti-pro-firmy-a-stazisty\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Jak lze dnes \u0161kolit odborn\u00edky na um\u011blou inteligenci - p\u0159\u00edle\u017eitosti pro firmy a st\u00e1\u017eisty<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"\u0160kolen\u00ed specialist\u016f na um\u011blou inteligenci\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ki-spezialist-ausbildung.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ki-spezialist-ausbildung.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ki-spezialist-ausbildung-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ki-spezialist-ausbildung-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ki-spezialist-ausbildung-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/jak-dnes-skolit-specialisty-na-ki-prilezitosti-pro-firmy-a-stazisty\/\" rel=\"bookmark\">Jak lze dnes \u0161kolit odborn\u00edky na um\u011blou inteligenci - p\u0159\u00edle\u017eitosti pro firmy a st\u00e1\u017eisty<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"k\u00fcnstliche intelligenz: welche jobs in gefahr sind, und wie wir uns jetzt wappnen k\u00f6nnen\" data-id=\"2940\"  data-category=\"allgemein b\u00fccher gesellschaft ki-systeme\" data-post_tag=\"buch k\u00fcnstliche intelligenz llama llm mistral mlx ollama ratgeber sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/umela-inteligence-ktera-pracovni-mista-jsou-ohrozena-a-jak-se-muzeme-vyzbrojit\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Um\u011bl\u00e1 inteligence: kter\u00e1 pracovn\u00ed m\u00edsta jsou ohro\u017eena a jak se m\u016f\u017eeme vyzbrojit hned te\u010f<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Kter\u00e1 pracovn\u00ed m\u00edsta budou v budoucnu zru\u0161ena um\u011blou inteligenc\u00ed?\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/welche-jobs-fallen-durch-ki-weg.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/welche-jobs-fallen-durch-ki-weg.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/welche-jobs-fallen-durch-ki-weg-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/welche-jobs-fallen-durch-ki-weg-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/welche-jobs-fallen-durch-ki-weg-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/umela-inteligence-ktera-pracovni-mista-jsou-ohrozena-a-jak-se-muzeme-vyzbrojit\/\" rel=\"bookmark\">Um\u011bl\u00e1 inteligence: kter\u00e1 pracovn\u00ed m\u00edsta jsou ohro\u017eena a jak se m\u016f\u017eeme vyzbrojit hned te\u010f<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>","protected":false},"excerpt":{"rendered":"<p>Proto\u017ee se v oblasti po\u010d\u00edta\u010d\u016f pohybuji ji\u017e zhruba 20 let, v\u00edm, jak \u010dasto mnoh\u00e9 spole\u010dnosti v\u00e1hav\u011b p\u0159istupuj\u00ed k nov\u00fdm technologi\u00edm. Tento \u010dl\u00e1nek se v\u0161ak ve skute\u010dnosti net\u00fdk\u00e1 zcela nov\u00fdch technologi\u00ed, ale soci\u00e1ln\u00edch s\u00edt\u00ed, jako jsou Facebook a Twitter. Ty ji\u017e v posledn\u00ed dob\u011b ukazuj\u00ed, \u017ee se v nich objevuj\u00ed ... <a title=\"Um\u011bl\u00e1 inteligence: kter\u00e1 pracovn\u00ed m\u00edsta jsou ohro\u017eena a jak se m\u016f\u017eeme vyzbrojit hned te\u010f\" class=\"read-more\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/umela-inteligence-ktera-pracovni-mista-jsou-ohrozena-a-jak-se-muzeme-vyzbrojit\/\" aria-label=\"\u010c\u00edst v\u00edce o Um\u011bl\u00e1 inteligence: Kter\u00e1 pracovn\u00ed m\u00edsta jsou ohro\u017eena a jak se m\u016f\u017eeme vyzbrojit hned te\u010f\">\u010c\u00edst d\u00e1l<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[1,4],"tags":[448],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-tipps-anleitungen","tag-ratgeber"],"_links":{"self":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":5,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":5351,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/292\/revisions\/5351"}],"wp:attachment":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}