{"id":3586,"date":"2025-11-23T07:27:07","date_gmt":"2025-11-23T07:27:07","guid":{"rendered":"https:\/\/www.markus-schall.de\/?p=3586"},"modified":"2026-07-31T08:50:55","modified_gmt":"2026-07-31T08:50:55","slug":"nove-zakony-eu-o-cenzure-co-znamena-chatcontrol-dsa-emfa-a-zakon-o-ai","status":"publish","type":"post","link":"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nove-zakony-eu-o-cenzure-co-znamena-chatcontrol-dsa-emfa-a-zakon-o-ai\/","title":{"rendered":"Nov\u00e9 z\u00e1kony EU o cenzu\u0159e: Co znamenaj\u00ed z\u00e1kony Chatcontrol, DSA, EMFA a AI Act?"},"content":{"rendered":"<p>Ve st\u00e1le digitalizovan\u011bj\u0161\u00edm sv\u011bt\u011b tr\u00e1v\u00edme spoustu \u010dasu online: Na internetu tr\u00e1v\u00edme mnoho \u010dasu: chatujeme, nakupujeme, pracujeme, informujeme se. Z\u00e1rove\u0148 se m\u011bn\u00ed pravidla sd\u00edlen\u00ed, moderov\u00e1n\u00ed nebo kontroly obsahu. Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA), Evropsk\u00fd z\u00e1kon o svobod\u011b m\u00e9di\u00ed (EMFA), pl\u00e1novan\u00e9 na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR, \u010dasto ozna\u010dovan\u00e9 jako \u201ekontrola chatu\u201c) a z\u00e1kon o um\u011bl\u00e9 inteligenci jsou kl\u00ed\u010dov\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, kter\u00e9 Evropsk\u00e1 unie (EU) navrhla pro regulaci digit\u00e1ln\u00edho prost\u0159ed\u00ed.<\/p>\n<p>Tyto p\u0159edpisy se mohou zd\u00e1t na prvn\u00ed pohled vzd\u00e1len\u00e9, ale maj\u00ed dopad na v\u00e1s jako na soukromou osobu i na mal\u00e9 a st\u0159edn\u00ed podniky. Tento \u010dl\u00e1nek v\u00e1s provede krok za krokem: od ot\u00e1zky \u201e<em>Co se zde pl\u00e1nuje?<\/em>\u201c na pozad\u00ed a \u010dasov\u00e9 osy ke zm\u011bn\u011b perspektivy: Co to pro v\u00e1s znamen\u00e1 v ka\u017edodenn\u00edm \u017eivot\u011b?<!--more--><\/p>\n<p>V prvn\u00ed \u010d\u00e1sti se pod\u00edv\u00e1me na to, co se vlastn\u011b pl\u00e1nuje, kter\u00e9 v\u00fdznamn\u00e9 legislativn\u00ed projekty se v sou\u010dasn\u00e9 dob\u011b projedn\u00e1vaj\u00ed nebo ji\u017e byly schv\u00e1leny a jak\u00e9 jsou d\u016fvody jejich vzniku.<\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-641 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-641 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Soci\u00e1ln\u00ed ot\u00e1zky sou\u010dasnosti<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-641\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"kriegst\u00fcchtigkeit, wehrpflicht &#038; verweigerung: was im ernstfall zu tun ist\" data-id=\"2966\"  data-category=\"allgemein b\u00fccher gesellschaft tipps &amp; anleitungen\" data-post_tag=\"buch deutschland geopolitik gesundheit krisen pers\u00f6nlichkeitsentwicklung ratgeber sicherheitspolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/vyhrada-svedomi-vuci-vojenske-sluzbe-co-delat-v-pripade-nouze\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">V\u00e1le\u010dn\u00e1 zp\u016fsobilost, odvody a odm\u00edtnut\u00ed: co d\u011blat v p\u0159\u00edpad\u011b nouze<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1536\" height=\"1024\" class=\"attachment-full size-full\" alt=\"Brann\u00e1 povinnost: odm\u00edtnut\u00ed vojensk\u00e9 slu\u017eby\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern.jpg\" data-dpt-sizes=\"(max-width: 1536px) 100vw, 1536px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern.jpg 1536w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern-1024x683.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/wehrpflicht-kriegsdienst-verweigern-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/vyhrada-svedomi-vuci-vojenske-sluzbe-co-delat-v-pripade-nouze\/\" rel=\"bookmark\">V\u00e1le\u010dn\u00e1 zp\u016fsobilost, odvody a odm\u00edtnut\u00ed: co d\u011blat v p\u0159\u00edpad\u011b nouze<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"digitales geld verstehen: bitcoin, stablecoins und cbdcs einfach erkl\u00e4rt\" data-id=\"4211\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"datenschutz digitales eigentum eu-gesetze europa geopolitik spieltheorie\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/porozumeni-digitalnim-penezum-bitcoin-stablecoins-a-cbdcs-vysvetleno-jednoduse\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Porozum\u011bn\u00ed digit\u00e1ln\u00edm pen\u011bz\u016fm: Bitcoin, stablecoiny a CBDC vysv\u011btleny jednodu\u0161e<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"558\" class=\"attachment-full size-full\" alt=\"CBDC, kryptom\u011bny a stablecoiny\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-300x163.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-768x419.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-18x10.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/porozumeni-digitalnim-penezum-bitcoin-stablecoins-a-cbdcs-vysvetleno-jednoduse\/\" rel=\"bookmark\">Porozum\u011bn\u00ed digit\u00e1ln\u00edm pen\u011bz\u016fm: Bitcoin, stablecoiny a CBDC vysv\u011btleny jednodu\u0161e<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"unsterblichkeit durch technik: wie weit forschung und ki wirklich sind\" data-id=\"3624\"  data-category=\"allgemein gesellschaft ki-systeme\" data-post_tag=\"denkmodelle k\u00fcnstliche intelligenz lernen llm prozesse sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nesmrtelnost-prostrednictvim-technologie-jak-daleko-vyzkum-a-ki-jsou-skutecne\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Nesmrtelnost d\u00edky technologi\u00edm: jak daleko se v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dostaly<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Digit\u00e1ln\u00ed nesmrtelnost\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nesmrtelnost-prostrednictvim-technologie-jak-daleko-vyzkum-a-ki-jsou-skutecne\/\" rel=\"bookmark\">Nesmrtelnost d\u00edky technologi\u00edm: jak daleko se v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dostaly<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"fracking, lng und energiepolitik: eine n\u00fcchterne analyse von risiken, chancen und realit\u00e4t\" data-id=\"5579\"  data-category=\"allgemein gesellschaft gesundheit\" data-post_tag=\"deutschland energiepolitik europa geopolitik krisen\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/fracking-lng-a-energeticka-politika-strizliva-analyza-rizik-prilezitosti-a-reality\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Fracking, LNG a energetick\u00e1 politika: st\u0159\u00edzliv\u00e1 anal\u00fdza rizik, p\u0159\u00edle\u017eitost\u00ed a reality<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"\u0160t\u011bpen\u00ed zemn\u00edho plynu a energetick\u00e1 politika\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Fracking-Energiepolitik-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/fracking-lng-a-energeticka-politika-strizliva-analyza-rizik-prilezitosti-a-reality\/\" rel=\"bookmark\">Fracking, LNG a energetick\u00e1 politika: st\u0159\u00edzliv\u00e1 anal\u00fdza rizik, p\u0159\u00edle\u017eitost\u00ed a reality<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>\n<h2>Nejnov\u011bj\u0161\u00ed zpr\u00e1vy o pl\u00e1novan\u00fdch z\u00e1konech EU o cenzu\u0159e<\/h2>\n<p><strong>31.07.2026<\/strong>: Bundesinnenminister Alexander Dobrindt (CSU) plant offenbar <strong><a href=\"https:\/\/www.heise.de\/news\/Identifikationspflicht-Dobrindt-will-Informationsfreiheit-faktisch-stoppen-11376595.html\" target=\"_blank\" rel=\"noopener\">weitreichende Einschr\u00e4nkungen des Informationsfreiheitsgesetzes (IFG)<\/a><\/strong>. Interne Vermerke des Bundesinnenministeriums von Anfang Februar 2026 sehen unter anderem eine Identifikationspflicht f\u00fcr Antragsteller vor. Dadurch k\u00f6nnten niedrigschwellige Plattformen wie FragDenStaat erheblich geschw\u00e4cht werden, weil Anfragen nicht mehr ohne Weiteres stellvertretend und \u00f6ffentlich dokumentiert eingereicht werden k\u00f6nnten. Zudem sollen Journalisten und Bundestagsabgeordnete st\u00e4rker auf Presse- beziehungsweise parlamentarische Auskunftsrechte verwiesen werden, obwohl diese keinen vergleichbaren Anspruch auf Akteneinsicht und Originaldokumente gew\u00e4hrleisten. Vorgesehen ist au\u00dferdem, Forschung, Lehre und laufende Gesetzgebungsverfahren teilweise vom IFG auszunehmen, Beh\u00f6rden nur noch zur Herausgabe selbst erstellter Dokumente zu verpflichten und Geb\u00fchren anzuheben. Besonders umstritten ist der Plan, die unabh\u00e4ngige Beschwerde- und Aufsichtsfunktion beim Bundesbeauftragten f\u00fcr Datenschutz und Informationsfreiheit zu streichen. Das seit zwei Jahrzehnten bestehende IFG erm\u00f6glicht B\u00fcrgern, Medien und Organisationen den Zugang zu amtlichen Unterlagen und hat wiederholt zur Aufkl\u00e4rung staatlicher Vorg\u00e4nge beigetragen. Kritiker sehen deshalb einen massiven R\u00fcckschritt f\u00fcr Transparenz und demokratische Kontrolle. Die SPD-Bundestagsfraktion hat angek\u00fcndigt, einer Absenkung des bisherigen Transparenzniveaus nicht zuzustimmen.<\/p>\n<p><strong>10.07.2026<\/strong>: Nov\u00fd \u010dl\u00e1nek na port\u00e1lu Heise ukazuje, jak kontroverzn\u00ed je op\u011btovn\u00e9 projedn\u00e1v\u00e1n\u00ed regulace chat\u016f v Evropsk\u00e9m parlamentu. V z\u00e1sad\u011b nejde jen o obsah p\u0159edpisu, ale tak\u00e9 o samotn\u00fd postup: <a href=\"https:\/\/www.heise.de\/news\/Verfahrenstrick-vor-Sommerpause-EU-Parlament-reaktiviert-Chatkontrolle-1-0-11359552.html\" target=\"_blank\" rel=\"noopener\"><strong>Kr\u00e1tce p\u0159ed letn\u00ed p\u0159est\u00e1vkou m\u00e1 b\u00fdt znovu projedn\u00e1no ji\u017e zam\u00edtnut\u00e9 p\u0159echodn\u00e9 opat\u0159en\u00ed<\/strong><\/a> k dobrovoln\u00e9 prohl\u00eddce soukrom\u00e9 komunikace bez konkr\u00e9tn\u00edho podez\u0159en\u00ed. Kritici hovo\u0159\u00ed o parlamentn\u00edm triku, proto\u017ee v t\u00e9to f\u00e1zi \u0159\u00edzen\u00ed by k zastaven\u00ed n\u00e1vrhu byla zapot\u0159eb\u00ed absolutn\u00ed v\u011bt\u0161ina. Pr\u00e1v\u011b p\u0159i ni\u017e\u0161\u00ed \u00fa\u010dasti p\u0159ed letn\u00ed p\u0159est\u00e1vkou tak m\u016f\u017ee b\u00fdt takov\u00e9 opat\u0159en\u00ed prosazeno, ani\u017e by politicky skute\u010dn\u011b p\u0159esv\u011bd\u010dilo. Debata op\u011bt ukazuje, jak rychle se m\u016f\u017ee ochrana d\u011bt\u00ed jako opr\u00e1vn\u011bn\u00fd c\u00edl sm\u00edsit s rozs\u00e1hl\u00fdm digit\u00e1ln\u00edm sledov\u00e1n\u00edm.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_GXtF_dxXEpE\"><div id=\"lyte_GXtF_dxXEpE\" data-src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FGXtF_dxXEpE%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/GXtF_dxXEpE\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FGXtF_dxXEpE%2F0.jpg\" alt=\"Miniatura videa na YouTube\" width=\"640\" height=\"340\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><br \/>\nBruselsk\u00e1 diktatura: Evropsk\u00e1 komise prosazuje kontrolu chat\u016f p\u0159es Parlament | <a href=\"https:\/\/www.youtube.com\/@TichysEinblick\" target=\"_blank\" rel=\"nofollow noopener\">Tichyho pohled<\/a><\/p>\n<p>Spole\u010dnost pro svobodn\u00e1 pr\u00e1va kritizuje kontrolu chat\u016f jako <a href=\"https:\/\/freiheitsrechte.org\/themen\/freiheit-im-digitalen-zeitalter\/chatkontrolle\" target=\"_blank\" rel=\"noopener\"><strong>z hlediska z\u00e1kladn\u00edch pr\u00e1v velmi problematick\u00e9<\/strong><\/a>. Podle jejich n\u00e1zoru hroz\u00ed bezd\u016fvodn\u00e9 hromadn\u00e9 sledov\u00e1n\u00ed soukrom\u00e9 komunikace, kter\u00e9 se t\u00fdk\u00e1 nejen ochrany osobn\u00edch \u00fadaj\u016f a soukrom\u00ed, ale tak\u00e9 svobody projevu. Obzvl\u00e1\u0161t\u011b citlivou ot\u00e1zkou je mo\u017en\u00fd tlak na \u0161ifrov\u00e1n\u00ed typu \u201eend-to-end\u201c: pokud budou poskytovatel\u00e9 nuceni obsah technicky odhalovat, ztrat\u00ed d\u016fv\u011brn\u00e1 komunikace sv\u016fj smysl. K tomu se p\u0159id\u00e1vaj\u00ed rizika spojen\u00e1 s chybov\u00fdmi syst\u00e9my um\u011bl\u00e9 inteligence, mo\u017en\u00fdmi fale\u0161n\u00fdmi hl\u00e1\u0161en\u00edmi podez\u0159en\u00ed, blokov\u00e1n\u00edm p\u0159\u00edstupu k s\u00edti a ov\u011b\u0159ov\u00e1n\u00edm v\u011bku, kter\u00e1 mohou zt\u00ed\u017eit anonymn\u00ed pou\u017e\u00edv\u00e1n\u00ed internetu. Ochrana d\u011bt\u00ed je nepochybn\u011b d\u016fle\u017eit\u00e1. Pr\u00e1v\u011b proto v\u0161ak pot\u0159ebujeme \u00fa\u010dinn\u00e1, c\u00edlen\u00e1 a z hlediska pr\u00e1vn\u00edho st\u00e1tu bez\u00fahonn\u00e1 opat\u0159en\u00ed nam\u00edsto infrastruktury, kter\u00e1 nakonec stav\u00ed v\u0161echny ob\u010dany pod v\u0161eobecn\u00e9 podez\u0159en\u00ed.<\/p>\n<p><strong>21.04.2026<\/strong>: Berliner Zeitung \u00fato\u010d\u00ed na <a href=\"https:\/\/www.berliner-zeitung.de\/article\/die-ngo-und-der-wahrheitskomplex-10030644\" target=\"_blank\" rel=\"noopener\"><strong>aktu\u00e1ln\u00ed p\u0159\u00edsp\u011bvek<\/strong><\/a> kniha <em>\u201eKomplex pravdy\u201c<\/em> Norberta H\u00e4ringa a popisuje hustou s\u00ed\u0165 nevl\u00e1dn\u00edch organizac\u00ed, ov\u011b\u0159ovatel\u016f fakt\u016f, zpravodajsk\u00fdch center, platforem a st\u00e1tem podporovan\u00fdch struktur, kter\u00e1 se podle \u010dl\u00e1nku zhruba od roku 2014 st\u00e1le v\u00edce konsoliduje. Jako d\u016fle\u017eit\u00e9 miln\u00edky \u010dl\u00e1nek uv\u00e1d\u00ed prvn\u00ed summit o ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f v Lond\u00fdn\u011b, zah\u00e1jen\u00ed \u010dinnosti centra NATO StratCom v Rize, zalo\u017een\u00ed Correctivu a feder\u00e1ln\u00edho programu \u201eLive Democracy!\u201c. \u010cl\u00e1nek popisuje, \u017ee term\u00edny jako \u201edezinformace\u201c, \u201enen\u00e1vistn\u00e9 projevy\u201c nebo \u201efake news\u201c by mohly vyv\u00edjet tlak nejen na krimin\u00e1ln\u00ed obsah, ale st\u00e1le v\u00edce i na ne\u017e\u00e1douc\u00ed politick\u00e9 postoje. Zvl\u00e1\u0161tn\u00ed pozornost je v\u011bnov\u00e1na Aktu EU o digit\u00e1ln\u00edch slu\u017eb\u00e1ch, kter\u00fd podle kritik\u016f poskytuje regula\u010dn\u00ed r\u00e1mec pro dalekos\u00e1hlej\u0161\u00ed z\u00e1sahy do digit\u00e1ln\u00edho prostoru. \u010cl\u00e1nek tak vykresluje obraz syst\u00e9mu, v n\u011bm\u017e se kontrola nad suverenitou interpretace, dosahu a vn\u00edm\u00e1n\u00ed ve\u0159ejnosti st\u00e1le v\u00edce institucionalizuje.<\/p>\n<p><strong>14.04.2026<\/strong>: A <a href=\"https:\/\/www.it-daily.net\/it-management\/ki\/eu-ai-act-operativ-steuerbar-machen\" target=\"_blank\" rel=\"noopener\"><strong>aktu\u00e1ln\u00ed \u010dl\u00e1nek na it-daily<\/strong><\/a> ukazuje, \u017ee akt EU o um\u011bl\u00e9 inteligenci st\u00e1le v\u00edce nut\u00ed spole\u010dnosti systematicky strukturovat sv\u00e9 d\u0159\u00edve neorganizovan\u00e9 aktivity v oblasti um\u011bl\u00e9 inteligence. Na\u0159\u00edzen\u00ed vstoupilo v platnost v roce 2024 a je postupn\u011b implementov\u00e1no. Prvn\u00ed konkr\u00e9tn\u00ed povinnosti plat\u00ed od \u00fanora 2025, nap\u0159\u00edklad z\u00e1kazy n\u011bkter\u00fdch aplikac\u00ed AI a povinnost \u0161kolit zam\u011bstnance v pou\u017e\u00edv\u00e1n\u00ed AI. V n\u00e1sleduj\u00edc\u00edch letech - zejm\u00e9na do srpna 2026 - budou n\u00e1sledovat p\u0159\u00edsn\u011bj\u0161\u00ed po\u017eadavky na tzv. vysoce rizikov\u00e9 syst\u00e9my, z nich\u017e budou vypl\u00fdvat jasn\u00e9 povinnosti pro poskytovatele a u\u017eivatele. Celkov\u011b je z\u0159ejm\u00e9, \u017ee AI ji\u017e nelze pou\u017e\u00edvat izolovan\u011b nebo experiment\u00e1ln\u011b, ale mus\u00ed b\u00fdt v organizaci zakotvena, dokumentov\u00e1na a monitorov\u00e1na. Spole\u010dnosti proto stoj\u00ed p\u0159ed \u00fakolem nov\u011b definovat procesy, odpov\u011bdnosti a kompetence t\u00fdkaj\u00edc\u00ed se UI, aby splnily jak regula\u010dn\u00ed po\u017eadavky, tak provozovaly sv\u00e9 syst\u00e9my bezpe\u010dn\u00fdm a sledovateln\u00fdm zp\u016fsobem.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_lDMVZ62nKuk\"><div id=\"lyte_lDMVZ62nKuk\" data-src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FlDMVZ62nKuk%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/lDMVZ62nKuk\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlDMVZ62nKuk%2F0.jpg\" alt=\"Miniatura videa na YouTube\" width=\"640\" height=\"340\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><br \/>\nZ\u00e1kon EU o um\u011bl\u00e9 inteligenci a jeho d\u016fsledky pro podniky | Rainer Hoffmann z EnBW | <a href=\"https:\/\/www.youtube.com\/@stackfuel\" target=\"_blank\" rel=\"nofollow noopener\">StackFuel<\/a><\/p>\n<p><strong>27.03.2026<\/strong>Debata o kontrole chatu v EU je st\u00e1le velmi kontroverzn\u00ed a st\u00e1le v\u00edce se st\u00e1v\u00e1 hork\u00fdm politick\u00fdm bramborem. <a href=\"https:\/\/www.berliner-zeitung.de\/politik-gesellschaft\/geopolitik\/eu-chatkontrolle-abstimmen-bis-die-massenueberwachung-durch-ist-li.10027062\" target=\"_blank\" rel=\"noopener\"><strong>Jak ukazuj\u00ed aktu\u00e1ln\u00ed zpr\u00e1vy<\/strong><\/a>, projekt se i nad\u00e1le pohybuje mezi ochranou d\u011bt\u00ed a z\u00e1kladn\u00edmi pr\u00e1vy. Zat\u00edmco zast\u00e1nci zd\u016fraz\u0148uj\u00ed, \u017ee skenov\u00e1n\u00ed soukrom\u00e9 komunikace je nezbytn\u00e9 pro \u00fa\u010dinn\u00fd boj proti zneu\u017e\u00edv\u00e1n\u00ed online, kritici varuj\u00ed p\u0159ed zav\u00e1d\u011bn\u00edm masov\u00e9ho sledov\u00e1n\u00ed bez d\u016fvodu.<\/p>\n<p>Skute\u010dnost, \u017ee takov\u00e1 opat\u0159en\u00ed mohou potenci\u00e1ln\u011b hluboce zas\u00e1hnout do soukrom\u00ed a dokonce ovlivnit \u0161ifrovanou komunikaci, je vn\u00edm\u00e1na obzvl\u00e1\u0161t\u011b kriticky. Politick\u00e9 procesy v EU z\u00e1rove\u0148 ukazuj\u00ed, \u017ee navzdory opakovan\u00fdm ne\u00fasp\u011bch\u016fm nen\u00ed tato ot\u00e1zka smetena ze stolu a st\u00e1le se prosazuje - n\u011bkdy za zav\u0159en\u00fdmi dve\u0159mi. Tato diskuse ukazuje, jak obt\u00ed\u017en\u00e9 se stalo zva\u017eov\u00e1n\u00ed bezpe\u010dnosti a svobody. Spor o kontrolu chat\u016f je proto p\u0159\u00edkladem z\u00e1sadn\u00ed ot\u00e1zky, p\u0159ed n\u00ed\u017e stoj\u00ed modern\u00ed spole\u010dnosti: Jak daleko by m\u011bl j\u00edt p\u0159\u00edstup st\u00e1tu k digit\u00e1ln\u00ed komunikaci?<\/p>\n<p><strong>27.11.2025<\/strong> - \u010clensk\u00e9 st\u00e1ty EU maj\u00ed <a href=\"https:\/\/www.tagesschau.de\/ausland\/eu-chatkontrolle-102.html\" target=\"_blank\" rel=\"noopener\"><strong>podle Tagesschau<\/strong><\/a> se po dlouh\u00fdch sporech dohodly, \u017ee nezavedou povinn\u00e9 kontroly chatu. Slu\u017eby jako WhatsApp nebo Signal prozat\u00edm nemus\u00ed automaticky kontrolovat sv\u00e9 zpr\u00e1vy, zda neobsahuj\u00ed zobrazen\u00ed sexualizovan\u00e9ho n\u00e1sil\u00ed na d\u011btech. P\u016fvodn\u00ed pl\u00e1n ztroskotal mimo jin\u00e9 kv\u016fli v\u00fdrazn\u00e9mu odporu N\u011bmecka. M\u00edsto toho se EU nyn\u00ed spol\u00e9h\u00e1 na dobrovoln\u00e1 opat\u0159en\u00ed poskytovatel\u016f. D\u0159\u00edve do\u010dasn\u00e1 v\u00fdjimka, kter\u00e1 umo\u017e\u0148uje dobrovoln\u00e9 skenov\u00e1n\u00ed navzdory pravidl\u016fm ochrany \u00fadaj\u016f, se m\u00e1 st\u00e1t trvalou. Po t\u0159ech letech chce Komise EU p\u0159ezkoumat, zda by povinnost p\u0159ece jen nebyla nutn\u00e1. Podle n\u00e1vrhu by nicm\u00e9n\u011b platformy m\u011bly aktivn\u011b sni\u017eovat rizika pro d\u011bti, nap\u0159\u00edklad prost\u0159ednictv\u00edm spolehliv\u00e9ho ov\u011b\u0159ov\u00e1n\u00ed v\u011bku. Pl\u00e1nuje se tak\u00e9 z\u0159\u00edzen\u00ed nov\u00e9ho centra EU proti zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed, kter\u00e9 bude pom\u00e1hat vnitrost\u00e1tn\u00edm org\u00e1n\u016fm. Ne\u017e na\u0159\u00edzen\u00ed vstoup\u00ed v platnost, mus\u00ed se na spole\u010dn\u00e9 verzi z\u00e1kona je\u0161t\u011b shodnout Rada ministr\u016f EU a Evropsk\u00fd parlament.<\/p>\n<p>Kr\u00e1tce nato v\u0161ak den\u00edk Berliner Zeitung zve\u0159ejnil <a href=\"https:\/\/www.berliner-zeitung.de\/politik-gesellschaft\/geopolitik\/eu-chatkontrolle-massenueberwachung-und-ende-der-anonymitaet-internet-li.10007640\" target=\"_blank\" rel=\"noopener\"><strong>kritick\u00e1 zpr\u00e1va<\/strong><\/a> kter\u00fd zpochyb\u0148uje zn\u011bn\u00ed Tagesschau a \u201edobrovolnost\u201c kontroly chatu. Patrick Breyer, aktivista za digit\u00e1ln\u00ed svobodu, kritizuje dobrovolnost ve zpr\u00e1v\u011b a varuje ve\u0159ejnost, aby se nenechala zm\u00e1st term\u00ednem \u201edobrovoln\u00e1\u201c.<\/p>\n<p>Odborn\u00edci a experti na ochranu dat <a href=\"https:\/\/www.wbs.legal\/allgemein\/chatkontrolle-vorerst-gestoppt-bedeutet-das-nein-aus-deutschland-das-ende-der-eu-plaene-84174\" target=\"_blank\" rel=\"noopener\"><strong>tak\u00e9 varuj\u00ed<\/strong><\/a>, \u017ee tato dobrovolnost je pouze zadn\u00edm vr\u00e1tkem a \u017ee z\u00e1kladn\u00ed pr\u00e1va mohou b\u00fdt i nad\u00e1le ohro\u017eov\u00e1na, nap\u0159\u00edklad prost\u0159ednictv\u00edm kontroly na stran\u011b klienta nebo z\u0159\u00edzen\u00edm centra EU pro boj proti zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed. Kritici zd\u016fraz\u0148uj\u00ed, \u017ee t\u00edmto debata v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nekon\u010d\u00ed a \u017ee budou n\u00e1sledovat dal\u0161\u00ed politick\u00e9 spory.<\/p>\n<p><strong>24.11.2025<\/strong> - A <a href=\"https:\/\/www.berliner-zeitung.de\/politik-gesellschaft\/geopolitik\/eu-chatkontrolle-soll-ohne-diskussion-durchgewinkt-werden-li.10007107\" target=\"_blank\" rel=\"noopener\"><strong>\u010cl\u00e1nek v Berliner Zeitung<\/strong><\/a> uv\u00e1d\u00ed, \u017ee na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR) - \u010dasto ozna\u010dovan\u00e9 jako \u201ekontrola chatu\u201c - m\u00e1 b\u00fdt podle zasv\u011bcen\u00fdch osob v Evropsk\u00e9 unii schv\u00e1leno bez ve\u0159ejn\u00e9 diskuse. A\u010dkoli v\u00fdslovn\u00e1 povinnost skenovat chaty byla ofici\u00e1ln\u011b zru\u0161ena, nov\u00fd n\u00e1vrh obsahuje mezeru: poskytovatel\u00e9 by m\u011bli i nad\u00e1le prov\u00e1d\u011bt \u201evhodn\u00e1 opat\u0159en\u00ed ke zm\u00edrn\u011bn\u00ed rizik\u201c, co\u017e by ve skute\u010dnosti mohlo znamenat automatick\u00e9 skenov\u00e1n\u00ed. Kritici varuj\u00ed, \u017ee t\u00edm bude naru\u0161eno koncov\u00e9 \u0161ifrov\u00e1n\u00ed a soukrom\u00e1 komunikace bude v budoucnu automaticky prohled\u00e1v\u00e1na.<\/p>\n<hr \/>\n<h2>Co EU v sou\u010dasnosti pl\u00e1nuje: jednoduch\u00fd p\u0159ehled<\/h2>\n<p>EU to v posledn\u00edch letech uznala: Internet se rychle m\u011bn\u00ed. Platformy s miliony nebo miliardami u\u017eivatel\u016f, um\u011bl\u00e1 inteligence, nov\u00e9 formy komunikace - mnoho pr\u00e1vn\u00edch r\u00e1mc\u016f poch\u00e1z\u00ed z p\u0159edchoz\u00edch desetilet\u00ed. EU zde vid\u00ed velk\u00fd prostor pro doh\u00e1n\u011bn\u00ed: chce digit\u00e1ln\u00ed prostor u\u010dinit bezpe\u010dn\u011bj\u0161\u00edm, chr\u00e1nit z\u00e1kladn\u00ed pr\u00e1va a vytvo\u0159it spravedliv\u00e9 podm\u00ednky - jak pro u\u017eivatele, tak pro podniky. DSA nap\u0159\u00edklad uv\u00e1d\u00ed:<\/p>\n<blockquote><p><em>\u201eC\u00edlem je vytvo\u0159it bezpe\u010dn\u011bj\u0161\u00ed digit\u00e1ln\u00ed prostor, v n\u011bm\u017e budou chr\u00e1n\u011bna z\u00e1kladn\u00ed pr\u00e1va v\u0161ech u\u017eivatel\u016f digit\u00e1ln\u00edch slu\u017eeb.\u201c<\/em><\/p><\/blockquote>\n<p>Proto\u017ee bylo soub\u011b\u017en\u011b zah\u00e1jeno n\u011bkolik legislativn\u00edch projekt\u016f, vznik\u00e1 dojem, \u017ee \u201ese nyn\u00ed reguluje mnoho v\u011bc\u00ed najednou\u201c - a to vyvol\u00e1v\u00e1 nejistotu, zejm\u00e9na u lid\u00ed, kte\u0159\u00ed se digit\u00e1ln\u00edm pr\u00e1vem nezab\u00fdvaj\u00ed denn\u011b.<\/p>\n<h3>Hlavn\u00ed c\u00edle podle EU<\/h3>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed c\u00edle t\u011bchto legislativn\u00edch bal\u00ed\u010dk\u016f lze shrnout takto:<\/p>\n<ul>\n<li><strong>Ochrana proti zneu\u017eit\u00ed<\/strong>EU chce nap\u0159\u00edklad vyu\u017e\u00edt <a href=\"https:\/\/www.europarl.europa.eu\/legislative-train\/spotlight-JD22\/file-combating-child-sexual-abuse-online\" target=\"_blank\" rel=\"noopener\"><strong>N\u00e1vrh CSAR<\/strong><\/a> zajistit rychlej\u0161\u00ed rozpozn\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed zobrazen\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAM) na internetu.<\/li>\n<li><strong>Ochrana p\u0159ed dezinformacemi, ovliv\u0148ov\u00e1n\u00edm voleb a soci\u00e1ln\u00edmi riziky<\/strong>: Na <a href=\"https:\/\/algorithmwatch.org\/en\/dsa-explained\/\" target=\"_blank\" rel=\"noopener\"><strong>DSA<\/strong><\/a> v\u00fdslovn\u011b uv\u00e1d\u00ed, \u017ee jeho c\u00edlem je mimo jin\u00e9 omezit \u0161\u00ed\u0159en\u00ed neleg\u00e1ln\u00edho obsahu a dal\u0161\u00edch rizik.<\/li>\n<li><strong>Pluralita m\u00e9di\u00ed, transparentnost a spravedliv\u00e1 hospod\u00e1\u0159sk\u00e1 sout\u011b\u017e<\/strong>Prost\u0159ednictv\u00edm EMFA se EU sna\u017e\u00ed o p\u0159\u00edsn\u011bj\u0161\u00ed regulaci medi\u00e1ln\u00edho prost\u0159ed\u00ed s c\u00edlem omezit vliv a koncentraci.<\/li>\n<li><strong>Pravidla pro um\u011blou inteligenci a po\u017eadavky na ozna\u010dov\u00e1n\u00ed<\/strong>Z\u00e1kon o um\u011bl\u00e9 inteligenci m\u00e1 do budoucna zajistit transparentnost syst\u00e9m\u016f um\u011bl\u00e9 inteligence a jejich obsahu - nap\u0159\u00edklad v p\u0159\u00edpad\u011b deepfakes nebo automatizovan\u00fdch rozhodnut\u00ed.<\/li>\n<li><strong>Spravedliv\u00e9 podm\u00ednky pro podniky<\/strong>: Krom\u011b ochrany u\u017eivatel\u016f chce EU tak\u00e9 jasnost a rovn\u00e9 podm\u00ednky pro u\u017eivatele. <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\" target=\"_blank\" rel=\"noopener\"><strong>Pravidla hry pro poskytovatele<\/strong><\/a> (nap\u0159. platformy). Jedn\u00edm z c\u00edl\u016f DSA je vytvo\u0159it \u201estandardizovan\u00fd soubor pravidel a konkuren\u010dn\u00edch podm\u00ednek pro spole\u010dnosti\u201c.<\/li>\n<\/ul>\n<h3>Jak jsme na tom dnes?<\/h3>\n<p>Sou\u010dasnou situaci lze shrnout takto:<\/p>\n<ul>\n<li><strong>S agenturou DSA<\/strong>: Na\u0159\u00edzen\u00ed ji\u017e byla <a href=\"https:\/\/eur-lex.europa.eu\/EN\/legal-content\/summary\/digital-services-act.html\" target=\"_blank\" rel=\"noopener\"><strong>p\u0159ijato<\/strong><\/a>, Na poskytovatele s velmi velk\u00fdm po\u010dtem u\u017eivatel\u016f (\u201evelmi velk\u00e9 online platformy\u201c) se od roku 2023\/24 vztahuj\u00ed obzvl\u00e1\u0161t\u011b p\u0159\u00edsn\u00e1 pravidla.<\/li>\n<li><strong>S CSAR (\u201eChatcontrol\u201c)<\/strong>N\u00e1vrh p\u0159edlo\u017eila Evropsk\u00e1 komise v roce 2022. Mnoh\u00e9 \u010dlensk\u00e9 st\u00e1ty a organizace na ochranu \u00fadaj\u016f a ob\u010dansk\u00fdch svobod v\u0161ak <a href=\"https:\/\/europeannewsroom.com\/privacy-vs-child-protection-eus-chat-control-plans-split-member-states\/\" target=\"_blank\" rel=\"noopener\"><strong>siln\u00e1 kritika<\/strong><\/a>. Zat\u00edm tedy nen\u00ed dokon\u010dena.<\/li>\n<li><strong>Se z\u00e1konem EMFA a AI<\/strong>EMFA byla form\u00e1ln\u011b p\u0159ijata a m\u00e1 se uplat\u0148ovat od ur\u010dit\u00fdch dat. Z\u00e1kon o um\u011bl\u00e9 inteligenci je v platnosti, ale \u0159ada povinnost\u00ed je rozlo\u017eena.<\/li>\n<\/ul>\n<p>D\u016fle\u017eit\u00e9: I kdy\u017e byly z\u00e1kony p\u0159ijaty, neznamen\u00e1 to, \u017ee v\u0161echny po\u017eadavky plat\u00ed okam\u017eit\u011b - \u010dasto existuj\u00ed p\u0159echodn\u00e1 obdob\u00ed, v\u00fdjimky nebo technick\u00e9 implementace, kter\u00e9 jsou st\u00e1le otev\u0159en\u00e9. V t\u00e9to prvn\u00ed \u010d\u00e1sti jsme proto zpracovali, kter\u00e9 p\u0159edpisy jsou ve h\u0159e, \u010deho jimi chce EU dos\u00e1hnout a jak si v sou\u010dasn\u00e9 dob\u011b stoj\u00edme. V dal\u0161\u00ed kapitole se budeme v\u011bnovat konkr\u00e9tn\u011b jednotliv\u00fdm hlavn\u00edm p\u0159edpis\u016fm - zjednodu\u0161en\u011b \u0159e\u010deno, aby bylo jasn\u00e9: \u201eCo to vlastn\u011b je?\u201c.\u201c<\/p>\n<hr \/>\n<h3>Aktu\u00e1ln\u00ed pr\u016fzkum o pl\u00e1novan\u00e9m digit\u00e1ln\u00edm pr\u016fkazu toto\u017enosti EU<\/h3>\n<div class='bootstrap-yop yop-poll-mc'>\n\t\t\t\t\t\t\t<div class=\"basic-yop-poll-container\" style=\"background-color:#ffffff; border:0px; border-style:solid; border-color:#000000; border-radius:5px; padding:0px 5px;\" data-id=\"4\" data-temp=\"basic-pretty\" data-skin=\"square\" data-cscheme=\"blue\" data-cap=\"0\" data-access=\"guest\" data-tid=\"\" data-uid=\"4d945d4eb73ce0ebb8cf8161e50a9b65\" data-pid=\"5579\" data-resdet=\"votes-number,percentages\" data-show-results-to=\"guest\" data-show-results-moment=\"after-vote\" data-show-results-only=\"false\" data-show-message=\"true\" data-show-results-as=\"bar\" data-sort-results-by=\"as-defined\" data-sort-results-rule=\"asc\"data-is-ended=\"0\" data-percentages-decimals=\"2\" data-gdpr=\"no\" data-gdpr-sol=\"consent\" data-css=\"\" data-counter=\"0\" data-load-with=\"1\" data-notification-section=\"top\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"basic-inner\"><div class=\"basic-message hide\" style=\"border-left: 10px solid #008000; padding: 0px 10px;\" data-error=\"#ff0000\" data-success=\"#008000\"><p class=\"basic-message-text\" style=\"color:#000000; font-size:14px; font-weight:normal;\"><\/p><\/div><div class=\"basic-overlay hide\"><div class=\"basic-vote-options\"><\/div><div class=\"basic-preloader\"><div class=\"basic-windows8\"><div class=\"basic-wBall basic-wBall_1\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_2\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_3\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_4\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_5\"><div class=\"basic-wInnerBall\"><\/div><\/div><\/div><\/div><\/div><form class=\"basic-form\" action=\"\"><input type=\"hidden\" name=\"_token\" value=\"4f6787883e\" autocomplete=\"off\"><div class=\"basic-elements\"><div class=\"basic-element basic-question basic-question-text-vertical\" data-id=\"4\" data-uid=\"81128ef14b39211680a0ff066740231d\" data-type=\"question\" data-question-type=\"text\" data-required=\"yes\" data-allow-multiple=\"no\" data-min=\"1\" data-max=\"1\" data-display=\"vertical\" data-colnum=\"\" data-display-others=\"no\" data-others-color=\"\" data-others=\"\" data-others-max-chars=\"0\"><div class=\"basic-question-title\"><h5 style=\"color:#000000; font-size:16px; font-weight:normal; text-align:left;\">Souhlasili byste s centralizovanou digit\u00e1ln\u00ed identitou na \u00farovni EU?<\/h5><\/div><ul class=\"basic-answers\"><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"14\" data-type=\"text\" data-vn=\"9\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[14]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[14]\" name=\"answer[4]\" value=\"14\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Ano, pokud je to bezpe\u010dn\u00e9 a dobrovoln\u00e9<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"15\" data-type=\"text\" data-vn=\"11\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[15]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[15]\" name=\"answer[4]\" value=\"15\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Pouze pokud nen\u00ed propojen s jin\u00fdmi \u00fadaji<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"16\" data-type=\"text\" data-vn=\"150\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[16]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[16]\" name=\"answer[4]\" value=\"16\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Ne, to z\u00e1sadn\u011b odm\u00edt\u00e1m.<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"59\" data-type=\"text\" data-vn=\"7\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[59]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[59]\" name=\"answer[4]\" value=\"59\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Co je to \"centr\u00e1ln\u00ed digit\u00e1ln\u00ed identita\"?<\/span><\/label><\/div><\/li><\/ul><\/div><div class=\"clearfix\"><\/div><\/div><div class=\"basic-vote\"><a href=\"#\" class=\"button basic-vote-button\" role=\"button\" style=\"background:#027bb8; border:0px; border-style: solid; border-color:#000000; border-radius:5px; padding:10px 10px; color:#ffffff; font-size:14px; font-weight:normal;\">Hlasujte na<\/a><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"cs\"\/><\/form><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n<hr \/>\n<h3>Kontrola chatu \/ CSAR - sledov\u00e1n\u00ed soukrom\u00e9 komunikace<\/h3>\n<p>V roce 2022 p\u0159edstavila Evropsk\u00e1 komise na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR) n\u00e1vrh, kter\u00fd mnoz\u00ed pova\u017euj\u00ed za \u201e<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=celex%3A52022PC0209\" target=\"_blank\" rel=\"noopener\"><strong>Ovl\u00e1d\u00e1n\u00ed chatu<\/strong><\/a>\u201c se naz\u00fdv\u00e1.  Podstata: poskytovatel\u00e9 messenger\u016f, chatovac\u00edch platforem nebo jin\u00fdch digit\u00e1ln\u00edch komunika\u010dn\u00edch slu\u017eeb maj\u00ed m\u00edt povinnost vyhled\u00e1vat, hl\u00e1sit a mazat obsah sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAM).<\/p>\n<p>Tato my\u0161lenka je pochopiteln\u00e1: EU to pova\u017euje za z\u00e1va\u017en\u00fd probl\u00e9m a samotn\u00e9 vnitrost\u00e1tn\u00ed z\u00e1kony nejsou v\u017edy \u00fa\u010dinn\u00e9.<a href=\"https:\/\/home-affairs.ec.europa.eu\/policies\/internal-security\/protecting-children-sexual-abuse_en\" target=\"_blank\" rel=\"noopener\"><strong> standardizovan\u00e9 standardn\u00ed po\u017eadavky<\/strong><\/a>.<\/p>\n<p>Ale pr\u00e1v\u011b tady za\u010d\u00edn\u00e1 kontroverze: N\u011bkter\u00e9 verze n\u00e1vrhu toti\u017e umo\u017e\u0148uj\u00ed prohled\u00e1v\u00e1n\u00ed komunikace, i kdy\u017e je \u0161ifrovan\u00e1 od konce ke konci. V ka\u017edodenn\u00ed praxi to znamen\u00e1, \u017ee va\u0161e soukrom\u00e9 konverzace, obr\u00e1zky nebo videa by mohly b\u00fdt technicky analyzov\u00e1ny - je\u0161t\u011b p\u0159edt\u00edm, ne\u017e je slu\u017eba pro zas\u00edl\u00e1n\u00ed zpr\u00e1v za\u0161ifruje nebo p\u0159ed\u00e1 d\u00e1l. Kritici hovo\u0159\u00ed o masov\u00e9m sledov\u00e1n\u00ed.<\/p>\n<p>Tato technologie je sofistikovan\u00e1 a rizikov\u00e1: Jak lze skute\u010dn\u011b rozpoznat zneu\u017eit\u00fd materi\u00e1l, ani\u017e by hrozilo riziko chybn\u00e9 diagn\u00f3zy? Jak lze zaru\u010dit ochranu dat a \u0161ifrov\u00e1n\u00ed? A <a href=\"https:\/\/arxiv.org\/abs\/2205.14601\" target=\"_blank\" rel=\"noopener\"><strong>Studie<\/strong><\/a> ukazuje, \u017ee po\u010det fale\u0161n\u011b pozitivn\u00edch v\u00fdsledk\u016f m\u016f\u017ee b\u00fdt vysok\u00fd, zejm\u00e9na p\u0159i skenov\u00e1n\u00ed na stran\u011b klienta.<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno, n\u00e1vrh spojuje opr\u00e1vn\u011bn\u00fd mand\u00e1t k ochran\u011b se zna\u010dn\u00fdmi riziky pro z\u00e1kladn\u00ed pr\u00e1va. Pro ob\u010dany to znamen\u00e1, \u017ee soukrom\u00e1 komunikace by mohla v budoucnu podl\u00e9hat p\u0159\u00edsn\u011bj\u0161\u00edm kontrol\u00e1m, a to i v p\u0159\u00edpad\u011b, \u017ee by nem\u011bla nic spole\u010dn\u00e9ho se zneu\u017eit\u00edm. Pro mal\u00e9 podniky to znamen\u00e1, \u017ee pokud provozuj\u00ed messengerov\u00e9 kan\u00e1ly nebo komunikaci se z\u00e1kazn\u00edky, budou muset b\u00fdt p\u0159ipraveny na mo\u017enost nov\u00fdch pr\u00e1vn\u00edch povinnost\u00ed nebo technick\u00fdch audit\u016f.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th>Aspekt<\/th>\n<th>Popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>N\u00e1zev<\/strong><\/td>\n<td><strong>Na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR), hovorov\u011b zn\u00e1m\u00e9 jako \u201echat control\u201c.\u201c<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed c\u00edl podle EU<\/strong><\/td>\n<td>Prevence, hl\u00e1\u0161en\u00ed a maz\u00e1n\u00ed online \u0161\u00ed\u0159en\u00ed materi\u00e1l\u016f t\u00fdkaj\u00edc\u00edch se sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAM); z\u0159\u00edzen\u00ed centra EU pro hl\u00e1\u0161en\u00ed.<\/td>\n<\/tr>\n<tr>\n<td><strong>Koho se to t\u00fdk\u00e1 p\u0159edev\u0161\u00edm?<\/strong><\/td>\n<td>Poskytovatel\u00e9 komunika\u010dn\u00edch slu\u017eeb (messengery, chaty, hostingov\u00e9 platformy, cloudov\u00e9 slu\u017eby), v n\u011bkter\u00fdch p\u0159\u00edpadech tak\u00e9 poskytovatel\u00e9 \u0161ifrovan\u00e9 komunikace.<\/td>\n<\/tr>\n<tr>\n<td><strong>Centr\u00e1ln\u00ed n\u00e1stroje<\/strong><\/td>\n<td>- (\u010c\u00e1ste\u010dn\u00e9) skenov\u00e1n\u00ed obsahu na zn\u00e1m\u00e9 vzory zneu\u017e\u00edv\u00e1n\u00ed.<br \/>\n- Oznamovac\u00ed povinnosti v\u016f\u010di org\u00e1n\u016fm EU<br \/>\n- Povinn\u00e1 nebo \u201edobrovoln\u00e1\u201c monitorovac\u00ed opat\u0159en\u00ed v z\u00e1vislosti na klasifikaci rizik.<\/td>\n<\/tr>\n<tr>\n<td><strong>Aktu\u00e1ln\u00ed stav<\/strong><\/td>\n<td>- Navrhovan\u00e9 na\u0159\u00edzen\u00ed je p\u0159edm\u011btem jedn\u00e1n\u00ed od roku 2022<br \/>\n- Siln\u00fd odpor n\u011bkolika \u010dlensk\u00fdch st\u00e1t\u016f a organizac\u00ed na ochranu ob\u010dansk\u00fdch pr\u00e1v<br \/>\n- Diskutovan\u00e9 kompromisn\u00ed texty s \u201edobrovoln\u00fdm\u201c skenov\u00e1n\u00edm<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty ve prosp\u011bch<\/strong><\/td>\n<td>- Bez harmonizovan\u00fdch pravidel EU nelze proti CSAM \u00fa\u010dinn\u011b bojovat.<br \/>\n- Poskytovatel\u00e9 mus\u00ed p\u0159evz\u00edt odpov\u011bdnost<br \/>\n- K vyp\u00e1tr\u00e1n\u00ed pachatel\u016f jsou nezbytn\u00e9 technick\u00e9 prost\u0159edky<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty kritik\u016f<\/strong><\/td>\n<td>- Nebezpe\u010d\u00ed plo\u0161n\u00e9ho sledov\u00e1n\u00ed v\u0161ech ob\u010dan\u016f<br \/>\n- Oslaben\u00ed koncov\u00e9ho \u0161ifrov\u00e1n\u00ed (\u201eskenov\u00e1n\u00ed na stran\u011b klienta\u201c).<br \/>\n- Vysok\u00fd po\u010det mo\u017en\u00fdch fale\u0161n\u00fdch poplach\u016f a fale\u0161n\u00fdch podez\u0159en\u00ed<br \/>\n- Vytvo\u0159en\u00ed st\u00e1l\u00e9 monitorovac\u00ed infrastruktury, kterou lze politicky roz\u0161i\u0159ovat.<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro ob\u010dany<\/strong><\/td>\n<td>- Soukrom\u00e1 komunikace by mohla b\u00fdt kontrolov\u00e1na (\u010d\u00e1ste\u010dn\u011b) automaticky.<br \/>\n- Nejistota u citliv\u00e9ho obsahu (fotografie, dokumenty, konverzace)<br \/>\n- Riziko fale\u0161n\u00fdch podez\u0159en\u00ed a uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro mal\u00e9 a st\u0159edn\u00ed podniky<\/strong><\/td>\n<td>- Komunikace se z\u00e1kazn\u00edky prost\u0159ednictv\u00edm skenovan\u00fdch slu\u017eeb ji\u017e nen\u00ed zcela soukrom\u00e1.<br \/>\n- Mo\u017en\u00e9 konflikty s ochranou \u00fadaj\u016f a obchodn\u00edm tajemstv\u00edm<br \/>\n- Pot\u0159eba p\u0159izp\u016fsoben\u00ed p\u0159i v\u00fdb\u011bru a pou\u017e\u00edv\u00e1n\u00ed komunika\u010dn\u00edch kan\u00e1l\u016f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) - pravidla pro platformy a jejich povinnosti p\u0159i zru\u0161en\u00ed smlouvy<\/h3>\n<p>S <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\" target=\"_blank\" rel=\"noopener\"><strong>Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA)<\/strong><\/a> EU vytvo\u0159ila komplexn\u00ed soubor pravidel, kter\u00fd byl p\u0159ijat v roce 2022. Je zam\u011b\u0159en p\u0159edev\u0161\u00edm na digit\u00e1ln\u00ed slu\u017eby - poskytovatele hostingu, platformy, vyhled\u00e1va\u010de - s c\u00edlem u\u010dinit internet bezpe\u010dn\u011bj\u0161\u00edm, transparentn\u011bj\u0161\u00edm a spravedliv\u011bj\u0161\u00edm. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed povinnosti pat\u0159\u00ed<\/p>\n<ul>\n<li>Poskytovatel\u00e9 mus\u00ed <strong>Syst\u00e9my hl\u00e1\u0161en\u00ed a n\u00e1pravy<\/strong> umo\u017enit u\u017eivatel\u016fm nahl\u00e1sit nez\u00e1konn\u00fd obsah (nap\u0159. nen\u00e1vistn\u00e9 projevy, teroristickou propagandu, podvody).<\/li>\n<li>Platformy na to mus\u00ed reagovat, tj. <strong>Odstran\u011bn\u00ed obsahu nebo zablokov\u00e1n\u00ed p\u0159\u00edstupu<\/strong>, pokud se dozv\u00ed o nez\u00e1konn\u00e9m obsahu.<\/li>\n<li><strong>Pro \u201evelmi velk\u00e9\u201c platformy<\/strong> (nap\u0159. v\u00edce ne\u017e 45 milion\u016f u\u017eivatel\u016f v EU), plat\u00ed bu\u010f p\u0159\u00edsn\u011bj\u0161\u00ed po\u017eadavky: Anal\u00fdzy rizik, audit doporu\u010dovac\u00edch algoritm\u016f, zve\u0159ejn\u011bn\u00ed moder\u00e1torsk\u00fdch postup\u016f.<\/li>\n<li><strong>Povinnosti transparentnosti<\/strong>U\u017eivatel\u00e9 by m\u011bli l\u00e9pe ch\u00e1pat, pro\u010d byl obsah smaz\u00e1n nebo zablokov\u00e1n; platformy o tom mus\u00ed informovat.<\/li>\n<\/ul>\n<p>Pro ka\u017edodenn\u00ed \u017eivot to znamen\u00e1, \u017ee pokud zve\u0159ej\u0148ujete \u010dl\u00e1nky na platform\u00e1ch - nap\u0159\u00edklad na soci\u00e1ln\u00edch s\u00edt\u00edch nebo f\u00f3rech - budou muset platformy v budoucnu rozhodovat p\u0159\u00edsn\u011bji. V p\u0159\u00edpad\u011b pochybnost\u00ed by mohl b\u00fdt obsah rychleji odstran\u011bn.<\/p>\n<p>Pro malou spole\u010dnost to znamen\u00e1, \u017ee pokud va\u0161e webov\u00e9 str\u00e1nky, f\u00f3rum nebo platforma obsahuj\u00ed interaktivn\u00ed p\u0159\u00edsp\u011bvky u\u017eivatel\u016f, mus\u00edte pe\u010dliv\u011b zkontrolovat podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed, postupy hl\u00e1\u0161en\u00ed a maz\u00e1n\u00ed. I kdy\u017e nepat\u0159\u00edte mezi opravdu velk\u00e9 platformy, m\u016f\u017ee vzniknout nep\u0159\u00edm\u00fd tlak, zejm\u00e9na prost\u0159ednictv\u00edm pokyn\u016f, jak by m\u011bli b\u00fdt u\u017eivatel\u00e9 chr\u00e1n\u011bni p\u0159ed \u0161kodliv\u00fdm obsahem.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th>Aspekt<\/th>\n<th>Popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>N\u00e1zev<\/strong><\/td>\n<td><strong>Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) - na\u0159\u00edzen\u00ed (EU) 2022\/2065<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed c\u00edl podle EU<\/strong><\/td>\n<td>- Bezpe\u010dn\u00fd digit\u00e1ln\u00ed prostor pro u\u017eivatele<br \/>\n- Ochrana z\u00e1kladn\u00edch pr\u00e1v online<br \/>\n- Standardizovan\u00fd soubor pravidel pro digit\u00e1ln\u00ed slu\u017eby v EU<\/td>\n<\/tr>\n<tr>\n<td><strong>Koho se to t\u00fdk\u00e1 p\u0159edev\u0161\u00edm?<\/strong><\/td>\n<td>- P\u0159ep\u00edn\u00e1n\u00ed slu\u017eeb (p\u0159\u00edstup, ukl\u00e1d\u00e1n\u00ed do mezipam\u011bti, hosting)<br \/>\n- Online platformy a tr\u017ei\u0161t\u011b<br \/>\n- \u201eVelmi velk\u00e9 online platformy\u201c (VLOP) a vyhled\u00e1va\u010de s 45 miliony u\u017eivatel\u016f v EU nebo v\u00edce.<\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed povinnosti<\/strong><\/td>\n<td>- Kan\u00e1ly pro nahla\u0161ov\u00e1n\u00ed neleg\u00e1ln\u00edho obsahu<br \/>\n- Povinnost rychl\u00e9ho odstran\u011bn\u00ed po zji\u0161t\u011bn\u00ed<br \/>\n- Zpr\u00e1vy o transparentnosti moderov\u00e1n\u00ed<br \/>\n- Anal\u00fdzy rizik a audity velmi rozs\u00e1hl\u00fdch platforem<br \/>\n- Spolupr\u00e1ce s \u201ed\u016fv\u011bryhodn\u00fdmi zna\u010dkova\u010di\u201c<\/td>\n<\/tr>\n<tr>\n<td><strong>Aktu\u00e1ln\u00ed stav<\/strong><\/td>\n<td>- V platnosti, ji\u017e pln\u011b \u00fa\u010dinn\u00e9 pro velk\u00e9 platformy<br \/>\n- Komise vede \u0159\u00edzen\u00ed proti jednotliv\u00fdm poskytovatel\u016fm (nap\u0159. z d\u016fvodu nedostate\u010dn\u00e9 moderace).<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty ve prosp\u011bch<\/strong><\/td>\n<td>- Platformy p\u0159eb\u00edraj\u00ed odpov\u011bdnost za rizika sv\u00fdch slu\u017eeb.<br \/>\n- V\u011bt\u0161\u00ed transparentnost postup\u016f p\u0159i ru\u0161en\u00ed a doporu\u010dov\u00e1n\u00ed<br \/>\n- Lep\u0161\u00ed ochrana p\u0159ed nen\u00e1vist\u00ed, podvody, dezinformacemi a neleg\u00e1ln\u00edmi nab\u00eddkami<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty kritik\u016f<\/strong><\/td>\n<td>- Nebezpe\u010d\u00ed \u201eoverblockingu\u201c (p\u0159\u00edli\u0161 mnoho je odstran\u011bno, aby se zabr\u00e1nilo sankc\u00edm)<br \/>\n- De facto privatizace cenzury: platformy rozhoduj\u00ed o tom, co z\u016fstane viditeln\u00e9<br \/>\n- flexibiln\u00ed pojmy jako \u201esyst\u00e9mov\u00e1 rizika\u201c; politicky citliv\u00fd obsah lze zten\u010dit.<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro ob\u010dany<\/strong><\/td>\n<td>- P\u0159\u00edsp\u011bvky lze rychleji zablokovat nebo zneviditelnit.<br \/>\n- Form\u00e1ln\u011bj\u0161\u00ed zp\u016fsoby odvol\u00e1n\u00ed proti rozhodnut\u00ed - ale v\u011bt\u0161\u00ed \u00fasil\u00ed.<br \/>\n- Filtra\u010dn\u00ed bubliny se nemus\u00ed nutn\u011b zmen\u0161ovat, z\u00e1sah je sp\u00ed\u0161e \u201eshora\u201c.\u201c<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro mal\u00e9 a st\u0159edn\u00ed podniky<\/strong><\/td>\n<td>- Marketing a zviditeln\u011bn\u00ed jsou je\u0161t\u011b v\u00edce z\u00e1visl\u00e9 na algoritmu platformy.<br \/>\n- Obsah s citliv\u00fdmi t\u00e9maty (zdrav\u00ed, politika, spole\u010dnost) bude s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed smaz\u00e1n.<br \/>\n- Odd\u011blen\u00e9 oblasti koment\u00e1\u0159\u016f vy\u017eaduj\u00ed v\u011bt\u0161\u00ed \u00fasil\u00ed p\u0159i moderov\u00e1n\u00ed a jasn\u00e1 pravidla.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Evropsk\u00fd z\u00e1kon o svobod\u011b sd\u011blovac\u00edch prost\u0159edk\u016f (EMFA) - nov\u00fd medi\u00e1ln\u00ed z\u00e1kon<\/h3>\n<p>Na str\u00e1nk\u00e1ch <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/new-push-european-democracy\/protecting-democracy\/european-media-freedom-act_en\" target=\"_blank\" rel=\"noopener\"><strong>Evropsk\u00fd z\u00e1kon o svobod\u011b sd\u011blovac\u00edch prost\u0159edk\u016f (EMFA)<\/strong><\/a> form\u00e1ln\u011b vstoupila v platnost 7. kv\u011btna 2024 a v pln\u00e9m rozsahu se za\u010dne uplat\u0148ovat od 8. srpna 2025: EU chce chr\u00e1nit nez\u00e1vislost a rozmanitost m\u00e9di\u00ed, tj. vydavatelstv\u00ed, vys\u00edlac\u00edch spole\u010dnost\u00ed a online m\u00e9di\u00ed, a z\u00e1rove\u0148 vytvo\u0159it nov\u00e1 pravidla pro spolupr\u00e1ci mezi m\u00e9dii a platformami. D\u016fle\u017eit\u00fd obsah:<\/p>\n<ul>\n<li>Ochrana redak\u010dn\u00ed nez\u00e1vislosti a novin\u00e1\u0159sk\u00fdch zdroj\u016f.<\/li>\n<li>Transparentnost vlastnick\u00fdch struktur m\u00e9di\u00ed, aby bylo jasn\u00e9, kdo za m\u00e9diem stoj\u00ed.<\/li>\n<li>Regulace vl\u00e1dn\u00ed reklamy a zp\u016fsob, jak\u00fdm mohou vl\u00e1dy ovliv\u0148ovat m\u00e9dia prost\u0159ednictv\u00edm reklam.<\/li>\n<\/ul>\n<p>Zvl\u00e1\u0161tnost: poskytovatel\u00e9 medi\u00e1ln\u00edch slu\u017eeb by m\u011bli b\u00fdt chr\u00e1n\u011bni p\u0159ed platformami, nap\u0159\u00edklad aby jejich obsah nebyl velk\u00fdmi platformami jednodu\u0161e potla\u010dov\u00e1n podle libosti.<\/p>\n<p>Pro u\u017eivatele to znamen\u00e1, \u017ee by teoreticky mohla vzniknout v\u011bt\u0161\u00ed rozmanitost n\u00e1zor\u016f a medi\u00e1ln\u00edch zdroj\u016f s jasn\u00fdm ozna\u010den\u00edm a lep\u0161\u00edmi podm\u00ednkami pro kvalitn\u00ed m\u00e9dia. Vznikne v\u0161ak tak\u00e9 nov\u00e1 \u00farove\u0148 kontroly - platformy budou muset v budoucnu v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost \u00abuzn\u00e1van\u00fdm m\u00e9di\u00edm\u00bb.<\/p>\n<p>Pro malou spole\u010dnost, kter\u00e1 publikuje obsah (nap\u0159. blog, newsletter nebo online \u010dasopis), to znamen\u00e1, \u017ee se ocitnete v jin\u00e9m po\u0159ad\u00ed, v n\u011bm\u017e m\u016f\u017ee b\u00fdt v\u00e1\u0161 obsah hodnocen odli\u0161n\u011b - podle toho, zda jste pova\u017eov\u00e1ni za \u201em\u00e9dium\u201c, \u010di nikoli, a podle toho, jak platformy s takov\u00fdm obsahem nakl\u00e1daj\u00ed.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th>Aspekt<\/th>\n<th>Popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>N\u00e1zev<\/strong><\/td>\n<td><strong>Evropsk\u00fd z\u00e1kon o svobod\u011b sd\u011blovac\u00edch prost\u0159edk\u016f (EMFA) - evropsk\u00fd z\u00e1kon o svobod\u011b sd\u011blovac\u00edch prost\u0159edk\u016f<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed c\u00edl podle EU<\/strong><\/td>\n<td>- Ochrana plurality m\u00e9di\u00ed a redak\u010dn\u00ed nez\u00e1vislosti<br \/>\n- Omezen\u00ed politick\u00e9ho vlivu na m\u00e9dia<br \/>\n- Transparentnost vlastnick\u00fdch struktur a st\u00e1tn\u00edch reklamn\u00edch fond\u016f<\/td>\n<\/tr>\n<tr>\n<td><strong>Koho se to t\u00fdk\u00e1 p\u0159edev\u0161\u00edm?<\/strong><\/td>\n<td>- Medi\u00e1ln\u00ed spole\u010dnosti (tisk, vys\u00edl\u00e1n\u00ed, online)<br \/>\n- Ve\u0159ejnopr\u00e1vn\u00ed instituce<br \/>\n- Platformy pro pr\u00e1ci s medi\u00e1ln\u00edm obsahem<\/td>\n<\/tr>\n<tr>\n<td><strong>Centr\u00e1ln\u00ed n\u00e1stroje<\/strong><\/td>\n<td>- Evropsk\u00fd org\u00e1n pro medi\u00e1ln\u00ed slu\u017eby (spolupr\u00e1ce vnitrost\u00e1tn\u00edch regula\u010dn\u00edch org\u00e1n\u016f)<br \/>\n- Pravidla pro st\u00e1tn\u00ed reklamu a propagaci<br \/>\n- Zvl\u00e1\u0161tn\u00ed zach\u00e1zen\u00ed s \u201euznan\u00fdmi m\u00e9dii\u201c ze strany platforem (nap\u0159. privilegovan\u00e9 zach\u00e1zen\u00ed p\u0159i moderov\u00e1n\u00ed).<\/td>\n<\/tr>\n<tr>\n<td><strong>Aktu\u00e1ln\u00ed stav<\/strong><\/td>\n<td>- P\u0159ijato, vstup v platnost 2024<br \/>\n- Platnost hlavn\u00edch ustanoven\u00ed od roku 2025<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty ve prosp\u011bch<\/strong><\/td>\n<td>- Lep\u0161\u00ed ochrana renomovan\u00fdch m\u00e9di\u00ed p\u0159ed politick\u00fdmi tlaky<br \/>\n- Transparentnost proti skryt\u00e9mu vlivu a koncentraci m\u00e9di\u00ed<br \/>\n- Ochrana redak\u010dn\u00edch rozhodnut\u00ed p\u0159ed z\u00e1sahy vlastn\u00edk\u016f nebo st\u00e1t\u016f<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty kritik\u016f<\/strong><\/td>\n<td>- Nebezpe\u010d\u00ed \u201emedi\u00e1ln\u00edho privilegia\u201c pro st\u00e1tem loaj\u00e1ln\u00ed nebo zaveden\u00e9 poskytovatele slu\u017eeb<br \/>\n- Platformy se dost\u00e1vaj\u00ed do konfliktu mezi povinnostmi vymaz\u00e1n\u00ed DSA a pr\u00e1vy EMFA<br \/>\n- Men\u0161\u00ed nebo alternativn\u00ed m\u00e9dia bez form\u00e1ln\u00edho statusu by mohla b\u00fdt postihov\u00e1na.<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro ob\u010dany<\/strong><\/td>\n<td>- Viditeln\u00fd obsah by mohl b\u00fdt v\u00fdrazn\u011bji charakterizov\u00e1n \u201euzn\u00e1van\u00fdmi m\u00e9dii\u201c.<br \/>\n- D\u011blen\u00ed mezi zaveden\u00fdmi m\u00e9dii a nez\u00e1visl\u00fdmi nab\u00eddkami je st\u00e1le ost\u0159ej\u0161\u00ed.<br \/>\n- Kriti\u010dt\u011bj\u0161\u00ed nebo nov\u00e9 hlasy si mohou h\u016f\u0159e vybudovat dosah.<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro mal\u00e9 a st\u0159edn\u00ed podniky<\/strong><\/td>\n<td>- Vlastn\u00ed obsah (blogy, \u010dasopisy, zpravodaje) konkuruje privilegovan\u00fdm medi\u00e1ln\u00edm prost\u0159ed\u00edm.<br \/>\n- Spolupr\u00e1ce s m\u00e9dii (reklama, sponzorovan\u00fd obsah) je p\u0159\u00edsn\u011bji regulov\u00e1na.<br \/>\n- Spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed samy p\u016fsobit jako m\u00e9dium, mus\u00ed splnit dal\u0161\u00ed po\u017eadavky.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>AI Act - pravidla pro um\u011blou inteligenci, deepfakes &amp; co.<\/h3>\n<p>S <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai\" target=\"_blank\" rel=\"noopener\"><strong>Z\u00e1kon o um\u011bl\u00e9 inteligenci (AI Act)<\/strong><\/a> EU vytvo\u0159ila jeden z prvn\u00edch komplexn\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f o regulaci um\u011bl\u00e9 inteligence na sv\u011bt\u011b. Je navr\u017eena tak, aby byla technologicky neutr\u00e1ln\u00ed, tj. nejen pro v sou\u010dasnosti zn\u00e1m\u00e9 syst\u00e9my UI, ale i pro budouc\u00ed v\u00fdvoj. Z\u00e1kladn\u00edm rysem je p\u0159\u00edstup zalo\u017een\u00fd na riziku: \u010d\u00edm vy\u0161\u0161\u00ed je riziko pro z\u00e1kladn\u00ed pr\u00e1va nebo bezpe\u010dnost, t\u00edm p\u0159\u00edsn\u011bj\u0161\u00ed jsou povinnosti. P\u0159\u00edklady:<\/p>\n<ul>\n<li><strong>Syst\u00e9my um\u011bl\u00e9 inteligence s nep\u0159ijateln\u00fdm rizikem<\/strong> (nap\u0159. syst\u00e9my soci\u00e1ln\u00edho hodnocen\u00ed) mohou b\u00fdt zak\u00e1z\u00e1ny.<\/li>\n<li><strong>Vysoce rizikov\u00e1 um\u011bl\u00e1 inteligence<\/strong> (nap\u0159. aplika\u010dn\u00ed nebo biometrick\u00e9 syst\u00e9my) podl\u00e9haj\u00ed p\u0159\u00edsn\u00fdm po\u017eadavk\u016fm.<\/li>\n<li>Ostatn\u00ed syst\u00e9my um\u011bl\u00e9 inteligence mus\u00ed <strong>ozna\u010den\u00e9<\/strong> nap\u0159\u00edklad pokud byl obsah generov\u00e1n automaticky (nap\u0159. deepfakes).<\/li>\n<\/ul>\n<p>Pro ob\u010dany to znamen\u00e1, \u017ee pokud se v budoucnu setk\u00e1te s obsahem, nap\u0159\u00edklad s videem nebo textem, kter\u00fd byl vytvo\u0159en automaticky, m\u016f\u017ee b\u00fdt tento obsah ozna\u010den jako \u201evytvo\u0159en\u00fd um\u011blou inteligenc\u00ed\u201c, abyste mohli rozpoznat, kdo nebo co za n\u00edm stoj\u00ed. Pro firmy to znamen\u00e1, \u017ee pokud pou\u017e\u00edv\u00e1te n\u00e1stroje um\u011bl\u00e9 inteligence - nap\u0159. v marketingu, p\u0159i tvorb\u011b dokument\u016f, v z\u00e1kaznick\u00e9m servisu - mus\u00edte si ov\u011b\u0159it, zda va\u0161e aplikace spad\u00e1 do rizikov\u00e9 kategorie, zda se na ni vztahuje povinnost ozna\u010dov\u00e1n\u00ed nebo zda je t\u0159eba splnit po\u017eadavky.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th>Aspekt<\/th>\n<th>Popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>N\u00e1zev<\/strong><\/td>\n<td><strong>Z\u00e1kon o um\u011bl\u00e9 inteligenci (Artificial Intelligence Act) - na\u0159\u00edzen\u00ed EU o regulaci um\u011bl\u00e9 inteligence<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed c\u00edl podle EU<\/strong><\/td>\n<td>- Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti a d\u016fv\u011bryhodnosti syst\u00e9m\u016f um\u011bl\u00e9 inteligence.<br \/>\n- Ochrana z\u00e1kladn\u00edch pr\u00e1v a spot\u0159ebitel\u016f<br \/>\n- Podpora inovac\u00ed podle jasn\u00fdch pravidel<\/td>\n<\/tr>\n<tr>\n<td><strong>Koho se to t\u00fdk\u00e1 p\u0159edev\u0161\u00edm?<\/strong><\/td>\n<td>- Poskytovatel\u00e9 a provozovatel\u00e9 syst\u00e9m\u016f um\u011bl\u00e9 inteligence (od za\u010d\u00ednaj\u00edc\u00edch podnik\u016f a\u017e po velk\u00e9 korporace).<br \/>\n- U\u017eivatel\u00e9, kte\u0159\u00ed integruj\u00ed um\u011blou inteligenci do produkt\u016f nebo slu\u017eeb.<br \/>\n- Konkr\u00e9tn\u011b: v\u00fdrobci \u201evysoce rizikov\u00fdch UI\u201c.\u201c<\/td>\n<\/tr>\n<tr>\n<td><strong>Kategorie rizik<\/strong><\/td>\n<td>- Zak\u00e1zan\u00e9 UI (nap\u0159. n\u011bkter\u00e9 formy soci\u00e1ln\u00edho hodnocen\u00ed).<br \/>\n- vysoce rizikov\u00e9 um\u011bl\u00e9 inteligence (nap\u0159. biometrick\u00e9 syst\u00e9my, ur\u010dit\u00e1 podpora rozhodov\u00e1n\u00ed).<br \/>\n- UI s povinnost\u00ed transparentnosti (nap\u0159. chatboti, deepfakes)<br \/>\n- UI s minim\u00e1ln\u00edm rizikem (nap\u0159. jednoduch\u00e9 n\u00e1stroje bez hlubok\u00fdch z\u00e1sah\u016f do pr\u00e1v)<\/td>\n<\/tr>\n<tr>\n<td><strong>Hlavn\u00ed povinnosti<\/strong><\/td>\n<td>- Hodnocen\u00ed rizik a dokumentace<br \/>\n- Ozna\u010dov\u00e1n\u00ed obsahu generovan\u00e9ho um\u011blou inteligenc\u00ed v ur\u010dit\u00fdch p\u0159\u00edpadech<br \/>\n- Po\u017eadavky na kvalitu a \u00fadaje pro vysoce rizikov\u00e9 UI<br \/>\n- Transparentnost v\u016f\u010di u\u017eivatel\u016fm (nap\u0159. \u201eMluv\u00edte s um\u011blou inteligenc\u00ed\u201c).<\/td>\n<\/tr>\n<tr>\n<td><strong>Aktu\u00e1ln\u00ed stav<\/strong><\/td>\n<td>- P\u0159ijato, vstupuje v platnost postupn\u011b<br \/>\n- Jednotliv\u00e9 povinnosti ji\u017e plat\u00ed, dal\u0161\u00ed budou n\u00e1sledovat v p\u0159echodn\u00fdch obdob\u00edch.<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty ve prosp\u011bch<\/strong><\/td>\n<td>- Ochrana p\u0159ed netransparentn\u00edmi, nespravedliv\u00fdmi nebo nebezpe\u010dn\u00fdmi syst\u00e9my um\u011bl\u00e9 inteligence.<br \/>\n- Budov\u00e1n\u00ed d\u016fv\u011bry: U\u017eivatel\u00e9 poznaj\u00ed, kdy je um\u011bl\u00e1 inteligence ve h\u0159e<br \/>\n- Minim\u00e1ln\u00ed standardy kvality a zabezpe\u010den\u00ed dat<\/td>\n<\/tr>\n<tr>\n<td><strong>Argumenty kritik\u016f<\/strong><\/td>\n<td>- Slo\u017eitost a byrokracie, zejm\u00e9na pro mal\u00e9 poskytovatele.<br \/>\n- Nejistota, zda je \u017e\u00e1dost \u201evysoce rizikov\u00e1\u201c, \u010di nikoli.<br \/>\n- Riziko p\u0159esunu inovac\u00ed a v\u00fdvoje um\u011bl\u00e9 inteligence do m\u00e9n\u011b regulovan\u00fdch region\u016f<br \/>\n- Pr\u00e1h, kter\u00fd br\u00e1n\u00ed mal\u00fdm a st\u0159edn\u00edm podnik\u016fm v\u016fbec pou\u017e\u00edvat um\u011blou inteligenci<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro ob\u010dany<\/strong><\/td>\n<td>- V\u00edce ozna\u010dov\u00e1n\u00ed obsahu AI (texty, obr\u00e1zky, videa)<br \/>\n- Lep\u0161\u00ed ochrana automatizovan\u00fdch rozhodnut\u00ed, ale tak\u00e9 v\u00edce formalit.<br \/>\n- V\u011bdom\u011bj\u0161\u00ed zach\u00e1zen\u00ed se \u201estrojov\u011b generovan\u00fdmi\u201c informacemi<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u016fsledky pro mal\u00e9 a st\u0159edn\u00ed podniky<\/strong><\/td>\n<td>- Pot\u0159eba dokumentovat pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence (intern\u011b i extern\u011b)<br \/>\n- Mo\u017en\u00e9 povinnosti ozna\u010dov\u00e1n\u00ed p\u0159i marketingu nebo kontaktu se z\u00e1kazn\u00edky<br \/>\n- Pro spr\u00e1vnou kategorizaci rizik a povinnost\u00ed m\u016f\u017ee b\u00fdt zapot\u0159eb\u00ed poradenstv\u00ed.<br \/>\n- Ti, kte\u0159\u00ed jsou dob\u0159e p\u0159ipraveni, mohou st\u00e1le vyu\u017e\u00edvat AI jako konkuren\u010dn\u00ed v\u00fdhodu.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\u010casov\u00e1 osa nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f<\/h2>\n<h3>2022-2023: F\u00e1ze v\u00fdznamn\u00fdch n\u00e1vrh\u016f<\/h3>\n<p>B\u011bhem t\u00e9to f\u00e1ze bylo ofici\u00e1ln\u011b p\u0159edstaveno n\u011bkolik kl\u00ed\u010dov\u00fdch n\u00e1vrh\u016f: z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA), na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR, zn\u00e1m\u00e9 tak\u00e9 jako \u201eChat Control\u201c) a evropsk\u00fd z\u00e1kon o svobod\u011b m\u00e9di\u00ed (EMFA).<\/p>\n<ul>\n<li>V <strong>Kv\u011bten 2022<\/strong> Komise EU p\u0159edstavila n\u00e1vrh CSAR na boj proti zobrazov\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed na internetu.<\/li>\n<li>Na adrese <strong>23. dubna 2022<\/strong> bylo dosa\u017eeno politick\u00e9 dohody mezi Parlamentem a Radou o iniciativ\u011b DSA.<\/li>\n<li>V <strong>\u010derven\/prosinec 2023<\/strong> jedn\u00e1n\u00ed a dohody o n\u00e1vrhu EMFA.<br \/>\nEvropsk\u00e1 rada<\/li>\n<\/ul>\n<p>V t\u00e9to f\u00e1zi se tedy vyty\u010dily podm\u00ednky hry: EU se rozhodla, \u017ee je zapot\u0159eb\u00ed komplexn\u011bj\u0161\u00edch digit\u00e1ln\u00edch pravidel.<\/p>\n<h3>2024: Vstup prvn\u00edch z\u00e1kon\u016f v platnost<\/h3>\n<p>V roce 2024 byla zah\u00e1jena prov\u00e1d\u011bc\u00ed f\u00e1ze: n\u011bkter\u00e1 na\u0159\u00edzen\u00ed byla p\u0159ijata, jin\u00e1 se p\u0159ipravuj\u00ed k pou\u017eit\u00ed.<\/p>\n<ul>\n<li>Na str\u00e1nk\u00e1ch <strong>DSA<\/strong> form\u00e1ln\u011b vstoupilo v platnost (na\u0159\u00edzen\u00ed (EU) 2022\/2065) a mnoho slu\u017eeb se muselo p\u0159ipravit na jeho dodr\u017eov\u00e1n\u00ed.<\/li>\n<li>Na str\u00e1nk\u00e1ch <strong>EMFA<\/strong> byla form\u00e1ln\u011b p\u0159ijata (nap\u0159. 26. b\u0159ezna 2024 Radou) a byly stanoveny prov\u00e1d\u011bc\u00ed c\u00edle.<\/li>\n<li>Na <strong>CSAR<\/strong> Situace v\u0161ak z\u016fst\u00e1v\u00e1 nejist\u00e1: doba do kone\u010dn\u00e9ho rozhodnut\u00ed byla n\u011bkolikr\u00e1t prodlou\u017eena. Nap\u0159\u00edklad p\u0159edb\u011b\u017en\u00e9 opat\u0159en\u00ed bylo prodlou\u017eeno do 3. dubna 2026.<\/li>\n<\/ul>\n<p>Tato f\u00e1ze se vyzna\u010dovala p\u0159echodn\u00fdmi obdob\u00edmi, p\u0159\u00edpravami a politick\u00fdmi spory - \u010das b\u011b\u017e\u00ed, ale je\u0161t\u011b nen\u00ed v\u0161e aktivn\u00ed.<\/p>\n<h3>2025: Rozhoduj\u00edc\u00ed f\u00e1ze<\/h3>\n<p>V roce 2025 bude t\u0159eba u\u010dinit d\u016fle\u017eit\u00e1 rozhodnut\u00ed.<\/p>\n<ul>\n<li>Na str\u00e1nk\u00e1ch <strong>Povinnosti DSA<\/strong> pro velmi velk\u00e9 plo\u0161iny (\u201eVLOP\u201c) st\u00e1le v\u00edce nab\u00fdvaj\u00ed \u00fa\u010dinnosti; lh\u016fty vypr\u0161\u00ed.<\/li>\n<li>Na str\u00e1nk\u00e1ch <strong>EMFA<\/strong> je pln\u011b pou\u017eiteln\u00fd - mnoho ustanoven\u00ed se pou\u017eije od kone\u010dn\u00e9ho data.<\/li>\n<li>Na <strong>CSAR<\/strong> rozhodnut\u00ed je na obzoru: N\u011bkter\u00e9 \u010dlensk\u00e9 st\u00e1ty ozn\u00e1mily odpor, hlasov\u00e1n\u00ed byla odlo\u017eena nebo zablokov\u00e1na.<\/li>\n<\/ul>\n<p>Pro ob\u010dany a podniky se st\u00e1v\u00e1 hmatateln\u011bj\u0161\u00ed: u\u017e to nen\u00ed jen \u201en\u00e1vrh z\u00e1kona\u201c, ale \u201ena\u0159\u00edzen\u00ed, kter\u00e9mu je t\u0159eba se p\u0159izp\u016fsobit\u201c.<\/p>\n<h3>2026 a pozd\u011bji: co se d\u00e1 o\u010dek\u00e1vat v budoucnu<\/h3>\n<p>N\u00e1sleduj\u00edc\u00ed kroky jsou relevantn\u00ed i po roce 2025. Na DSA se mohou nad\u00e1le vztahovat dal\u0161\u00ed technick\u00e9 normy: Komise EU sleduje jejich prov\u00e1d\u011bn\u00ed a dopad. Pro CSAR m\u016f\u017ee n\u00e1sledovat kone\u010dn\u00e9 na\u0159\u00edzen\u00ed - nebo m\u016f\u017ee b\u00fdt n\u00e1vrh v\u00fdrazn\u011b pozm\u011bn\u011bn \u010di odlo\u017een. Pro EMFA budou platit dal\u0161\u00ed zvl\u00e1\u0161tn\u00ed ustanoven\u00ed, nap\u0159\u00edklad o spolupr\u00e1ci medi\u00e1ln\u00edch platforem, rozhran\u00edch nebo reklam\u011b.<\/p>\n<p>Obecn\u011b plat\u00ed, \u017ee \u010d\u00edm slo\u017eit\u011bj\u0161\u00ed je digit\u00e1ln\u00ed infrastruktura (um\u011bl\u00e1 inteligence, platformy, komunikace), t\u00edm v\u00edce regulace se o\u010dek\u00e1v\u00e1. Pro \u010dten\u00e1\u0159e to znamen\u00e1, \u017ee toto t\u00e9ma nen\u00ed uzav\u0159en\u00e9 - stane se sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho digit\u00e1ln\u00edho \u017eivota. Doporu\u010dujeme proto p\u0159\u00edpravu a pozornost.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_er3Dz9ys1iw\"><div id=\"lyte_er3Dz9ys1iw\" data-src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2Fer3Dz9ys1iw%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/er3Dz9ys1iw\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fer3Dz9ys1iw%2F0.jpg\" alt=\"Miniatura videa na YouTube\" width=\"640\" height=\"340\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><br \/>\nRIZIKO SVOBODY N\u00c1ZORU: Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch EU | <a href=\"https:\/\/www.youtube.com\/@WELTVideoTV\" target=\"_blank\" rel=\"noopener\">Zpravodajsk\u00fd kan\u00e1l WELT<\/a><\/p>\n<h2>Co to znamen\u00e1 pro mal\u00e9 a st\u0159edn\u00ed podniky?<\/h2>\n<p>Spole\u010dnosti jako Meta, Google a Microsoft maj\u00ed vlastn\u00ed pr\u00e1vn\u00ed odd\u011blen\u00ed, t\u00fdmy pro ochranu \u00fadaj\u016f a pracovn\u00edky pro dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f. Mal\u00e9 a st\u0159edn\u00ed podniky (MSP) je obvykle nemaj\u00ed. Nicm\u00e9n\u011b nov\u00e1 na\u0159\u00edzen\u00ed EU se dot\u00fdkaj\u00ed i jich - n\u011bkdy p\u0159\u00edmo, \u010dasto nep\u0159\u00edmo prost\u0159ednictv\u00edm pou\u017e\u00edvan\u00fdch platforem, n\u00e1stroj\u016f a komunika\u010dn\u00edch kan\u00e1l\u016f.<\/p>\n<p>V n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti se pod\u00edv\u00e1me na to, co tento v\u00fdvoj m\u016f\u017ee konkr\u00e9tn\u011b znamenat pro men\u0161\u00ed podniky: od podnik\u016f s jedn\u00edm zam\u011bstnancem a\u017e po mal\u00e9 a st\u0159edn\u00ed podniky s 50 nebo 200 zam\u011bstnanci.<\/p>\n<h3>Dal\u0161\u00ed pravidla na pozad\u00ed - i kdy\u017e je hned nevid\u00edte<\/h3>\n<p>\u0158ada nov\u00fdch pravidel - nap\u0159\u00edklad v z\u00e1kon\u011b o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) nebo v z\u00e1kon\u011b o um\u011bl\u00e9 inteligenci - je ofici\u00e1ln\u011b zam\u011b\u0159ena p\u0159edev\u0161\u00edm na \u201evelmi velk\u00e9\u201c platformy nebo n\u011bkter\u00e9 poskytovatele um\u011bl\u00e9 inteligence. Nicm\u00e9n\u011b jejich d\u016fsledky maj\u00ed dopad i na men\u0161\u00ed spole\u010dnosti:<\/p>\n<ul>\n<li>o platform\u00e1ch, na kter\u00fdch inzeruj\u00ed nebo publikuj\u00ed obsah,<\/li>\n<li>n\u00e1stroje, kter\u00e9 pou\u017e\u00edvaj\u00ed (nap\u0159. syst\u00e9my um\u011bl\u00e9 inteligence, software pro zas\u00edl\u00e1n\u00ed novinek, chatovac\u00ed syst\u00e9my),<\/li>\n<li>a o komunika\u010dn\u00edch povinnostech, kter\u00e9 postupn\u011b vznikaj\u00ed i men\u0161\u00edm poskytovatel\u016fm.<\/li>\n<\/ul>\n<p>P\u0159\u00edklad: DSA ukl\u00e1d\u00e1 online platform\u00e1m povinnost \u00fa\u010dinn\u011b odstra\u0148ovat neleg\u00e1ln\u00ed obsah a vytv\u00e1\u0159et transparentnost. Pro mal\u00e9 spole\u010dnosti, kter\u00e9 oslovuj\u00ed z\u00e1kazn\u00edky prost\u0159ednictv\u00edm Facebooku, Instagramu, YouTube nebo tr\u017ei\u0161\u0165 platforem, to znamen\u00e1, \u017ee obsah m\u016f\u017ee b\u00fdt odstran\u011bn nebo omezen rychleji ne\u017e d\u0159\u00edve - i kdy\u017e samy dodr\u017euj\u00ed z\u00e1kon.<\/p>\n<h3>Konkr\u00e9tn\u00ed dopady v ka\u017edodenn\u00edm \u017eivot\u011b mal\u00fdch a st\u0159edn\u00edch podnik\u016f<\/h3>\n<p><strong>1. sloupce koment\u00e1\u0159\u016f, f\u00f3ra a hodnocen\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/p>\n<p>Mnoho spole\u010dnost\u00ed dnes pou\u017e\u00edv\u00e1:<\/p>\n<ul>\n<li>\u010cl\u00e1nek na blogu se sekc\u00ed koment\u00e1\u0159\u016f<\/li>\n<li>F\u00f3ra nebo podp\u016frn\u00e9 komunity<\/li>\n<li>Hodnot\u00edc\u00ed funkce nebo knihy host\u016f<\/li>\n<li>Kan\u00e1ly soci\u00e1ln\u00edch m\u00e9di\u00ed s koment\u00e1\u0159i<\/li>\n<\/ul>\n<p>Nov\u00e1 pravidla zvy\u0161uj\u00ed tlak na sledov\u00e1n\u00ed u\u017eivatelsk\u00e9ho obsahu:<\/p>\n<ul>\n<li><strong>St\u00ed\u017enosti<\/strong> je t\u0159eba br\u00e1t v\u00e1\u017en\u011b a pe\u010dliv\u011b je zkoumat.<\/li>\n<li>Samoz\u0159ejm\u011b <strong>nez\u00e1konn\u00fd obsah<\/strong> by m\u011bly b\u00fdt rychle odstran\u011bny, aby se p\u0159ede\u0161lo probl\u00e9m\u016fm s odpov\u011bdnost\u00ed.<\/li>\n<li><strong>Platformy<\/strong> reaguj\u00ed citliv\u011bji: shitstorm s hrani\u010dn\u00edm obsahem m\u016f\u017ee rychleji v\u00e9st k z\u00e1kaz\u016fm, ztr\u00e1t\u011b dosahu nebo blok\u00e1d\u00e1m.<\/li>\n<li><strong>P\u0159\u00edznivci \u0159\u00edkaj\u00ed<\/strong>To d\u00e1v\u00e1 smysl, proto\u017ee to vytv\u00e1\u0159\u00ed jasn\u00e9 odpov\u011bdnosti. Ka\u017ed\u00fd, kdo nab\u00edz\u00ed ve\u0159ejnou platformu (i mal\u00e9 f\u00f3rum), mus\u00ed zabr\u00e1nit zneu\u017eit\u00ed. Pro renomovan\u00e9 poskytovatele to nen\u00ed nev\u00fdhoda, ale zn\u00e1mka kvality.<\/li>\n<li><strong>Kritici proti tomu nam\u00edtaj\u00ed.<\/strong>Mal\u00e9 spole\u010dnosti nemaj\u00ed \u010das ani zam\u011bstnance na to, aby koment\u00e1\u0159e pr\u00e1vn\u011b posuzovaly nebo je p\u0159ipravovaly k moderov\u00e1n\u00ed. Ob\u00e1vaj\u00ed se \u00fapln\u00e9ho vypnut\u00ed funkc\u00ed koment\u00e1\u0159\u016f ze strachu z probl\u00e9m\u016f - co\u017e d\u00e1le ochuzuje otev\u0159en\u00fd dialog na internetu.<\/li>\n<\/ul>\n<p><strong>2. komunika\u010dn\u00ed kan\u00e1ly: Komunika\u010dn\u00ed kan\u00e1ly: e-mail, Messenger a \u201eChatcontrol\u201c<\/strong><\/p>\n<p>Pl\u00e1novan\u00e9 na\u0159\u00edzen\u00ed o boji proti zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR, \u201eChatcontrol\u201c) je form\u00e1ln\u011b zam\u011b\u0159eno na poskytovatele komunika\u010dn\u00edch slu\u017eeb, kte\u0159\u00ed maj\u00ed vyhled\u00e1vat a hl\u00e1sit materi\u00e1ly o zneu\u017e\u00edv\u00e1n\u00ed. Pro tradi\u010dn\u00ed mal\u00e9 a st\u0159edn\u00ed podniky to neznamen\u00e1, \u017ee by musely okam\u017eit\u011b z\u0159\u00eddit vlastn\u00ed skenery. Ale:<\/p>\n<ul>\n<li><strong>Mnoz\u00ed pou\u017e\u00edvaj\u00ed slu\u017eby messenger<\/strong> (WhatsApp, Signal, Teams, Slack atd.), a to jak intern\u011b, tak p\u0159i komunikaci se z\u00e1kazn\u00edky.<\/li>\n<li>Maj\u00ed-li b\u00fdt tyto slu\u017eby <strong>Obsah skenov\u00e1n\u00ed<\/strong> (nebo mus\u00ed skenovat), firemn\u00ed komunikace ji\u017e nen\u00ed tak d\u016fv\u011brn\u00e1 jako d\u0159\u00edve.<\/li>\n<li><strong>Obzvl\u00e1\u0161t\u011b choulostiv\u00e9<\/strong>Soubory, projektov\u00e9 dokumenty, n\u00e1vrhy, d\u016fv\u011brn\u00e9 informace, kter\u00e9 proch\u00e1zej\u00ed t\u011bmito kan\u00e1ly.<\/li>\n<li><strong>Zast\u00e1nci argumentuj\u00ed<\/strong>Bez t\u011bchto opat\u0159en\u00ed by boj proti zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed na internetu byl jen st\u011b\u017e\u00ed mo\u017en\u00fd. Spole\u010dnosti, kter\u00e9 pracuj\u00ed \u010dist\u011b, se nemaj\u00ed \u010deho b\u00e1t - naopak, t\u011b\u017e\u00ed z bezpe\u010dn\u011bj\u0161\u00edho digit\u00e1ln\u00edho prost\u0159ed\u00ed.<\/li>\n<li><strong>Kritici oponuj\u00ed<\/strong>Technick\u00e1 implementace (nap\u0159. \u201eskenov\u00e1n\u00ed na stran\u011b klienta\u201c) m\u016f\u017ee prakticky p\u0159ekonat \u0161ifrov\u00e1n\u00ed a vytvo\u0159it infrastrukturu, kterou lze pou\u017e\u00edt ke kontrole jak\u00e9hokoli typu obsahu - dnes zneu\u017eit\u00ed, z\u00edtra mo\u017en\u00e1 politick\u00e9 nebo ekonomick\u00e9 probl\u00e9my. Obchodn\u00ed tajemstv\u00ed a \u00fadaje o z\u00e1kazn\u00edc\u00edch jsou ohro\u017eeny, proto\u017ee vznikaj\u00ed dal\u0161\u00ed rozhran\u00ed, jejich\u017e prost\u0159ednictv\u00edm mohou data uniknout nebo b\u00fdt zneu\u017eita. Fale\u0161n\u00e9 poplachy (fale\u0161n\u00e1 podez\u0159en\u00ed) mohou po\u0161kodit pov\u011bst firem a zam\u011bstnanc\u016f, i kdy\u017e ve skute\u010dnosti nedo\u0161lo k ni\u010demu \u0161patn\u00e9mu.<\/li>\n<\/ul>\n<p><strong>3 UI ve spole\u010dnosti: Ozna\u010dov\u00e1n\u00ed, dokumentace a odpov\u011bdnost<\/strong><\/p>\n<p>Aktem o um\u011bl\u00e9 inteligenci zav\u00e1d\u00ed EU r\u00e1mec zalo\u017een\u00fd na riziku: V z\u00e1vislosti na oblasti pou\u017eit\u00ed se uplat\u0148uj\u00ed r\u016fzn\u00e9 povinnosti. Pro mal\u00e9 a st\u0159edn\u00ed podniky jsou d\u016fle\u017eit\u00e9 zejm\u00e9na t\u0159i oblasti:<\/p>\n<ul>\n<li><strong>Marketing a komunikace<\/strong>Pokud jsou texty, obr\u00e1zky nebo videa vytvo\u0159eny pomoc\u00ed um\u011bl\u00e9 inteligence - nap\u0159\u00edklad \u010dl\u00e1nky na blogu, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch nebo obr\u00e1zky produkt\u016f - m\u016f\u017ee se na n\u011b vztahovat povinnost ozna\u010dov\u00e1n\u00ed (nap\u0159. \u201eTento obsah byl vytvo\u0159en s podporou um\u011bl\u00e9 inteligence\u201c), zejm\u00e9na pokud jde o politicky citliv\u00e9 oblasti nebo deepfakes.<\/li>\n<li><strong>Z\u00e1kaznick\u00fd servis a rozhodovac\u00ed procesy<\/strong>Chatboti nebo automatizovan\u00e9 rozhodovac\u00ed syst\u00e9my (bodov\u00e1n\u00ed, v\u00fdb\u011br uchaze\u010d\u016f, hodnocen\u00ed rizik) mohou v z\u00e1vislosti na sv\u00fdch vlastnostech spadat do kategorie \u201evysoce rizikov\u00e9 um\u011bl\u00e9 inteligence\u201c s p\u0159\u00edsnou povinnost\u00ed dokumentace a transparentnosti.<\/li>\n<li><strong>Intern\u00ed n\u00e1stroje a anal\u00fdzy<\/strong>I kdy\u017e extern\u00ed poskytovatel\u00e9 integruj\u00ed funkce AI (nap\u0159. syst\u00e9my CRM, \u00fa\u010detnictv\u00ed, ERP), spole\u010dnost m\u016f\u017ee n\u00e9st odpov\u011bdnost, pokud \u010din\u00ed rozhodnut\u00ed na z\u00e1klad\u011b doporu\u010den\u00ed AI.<\/li>\n<li><strong>P\u0159\u00edznivci \u0159\u00edkaj\u00ed<\/strong>Z\u00e1kon o UI chr\u00e1n\u00ed z\u00e1kazn\u00edky a ob\u010dany p\u0159ed nepr\u016fhledn\u00fdmi nebo nespravedliv\u00fdmi rozhodnut\u00edmi. Nut\u00ed poskytovatele k pe\u010dlivosti, kvalit\u011b a transparentnosti - co\u017e v kone\u010dn\u00e9m d\u016fsledku prosp\u00edv\u00e1 i renomovan\u00fdm mal\u00fdm a st\u0159edn\u00edm podnik\u016fm, kter\u00e9 vyu\u017e\u00edvaj\u00ed UI zodpov\u011bdn\u011b.<\/li>\n<li><strong>Kritici poukazuj\u00ed na to, \u017ee<\/strong>Pro men\u0161\u00ed spole\u010dnosti jsou p\u0159edpisy rychle nep\u0159ehledn\u00e9. \u010casto nev\u011bd\u00ed, zda jejich pou\u017e\u00edv\u00e1n\u00ed UI ji\u017e spad\u00e1 do regulovan\u00e9 oblasti, \u010di nikoli. Existuje riziko, \u017ee se mal\u00e9 a st\u0159edn\u00ed podniky kv\u016fli nejistot\u011b do AI rad\u011bji v\u016fbec nepust\u00ed - a p\u0159ijmou tak inova\u010dn\u00ed nev\u00fdhodu oproti velk\u00fdm spole\u010dnostem. V praxi by se z povinnost\u00ed t\u00fdkaj\u00edc\u00edch se dokumentace a ozna\u010dov\u00e1n\u00ed mohlo st\u00e1t byrokratick\u00e9 monstrum, kter\u00e9 je bez odborn\u00e9ho poradenstv\u00ed t\u00e9m\u011b\u0159 nemo\u017en\u00e9 uhl\u00eddat.<\/li>\n<\/ul>\n<p><strong>4. reputa\u010dn\u00ed rizika: viditelnost, blokov\u00e1n\u00ed a \u201etlak algoritmu\u201c.\u201c<\/strong><\/p>\n<p>DSA vyv\u00edj\u00ed na platformy v\u011bt\u0161\u00ed tlak: mus\u00ed prok\u00e1zat, \u017ee v\u00e1\u017en\u011b bojuj\u00ed proti rizik\u016fm, jako jsou dezinformace, nen\u00e1vistn\u00e9 projevy nebo pr\u00e1vn\u011b problematick\u00fd obsah. Pro spole\u010dnosti to znamen\u00e1<\/p>\n<ul>\n<li><strong>Obsah, kter\u00fd se dot\u00fdk\u00e1 kontroverzn\u00edch t\u00e9mat.<\/strong> (zdravotnictv\u00ed, politika, bezpe\u010dnost, krize, spole\u010dnost) mohou b\u00fdt rychleji degradov\u00e1ny - tj. m\u00e9n\u011b viditeln\u00e9.<\/li>\n<li>\u00da\u010dty mohou b\u00fdt do\u010dasn\u011b <strong>uzam\u010den\u00e9<\/strong>, p\u0159\u00edsp\u011bvky <strong>odstran\u011bno<\/strong> nebo reklamn\u00ed kampan\u011b <strong>zablokovan\u00e9 str\u00e1nky<\/strong> kdy\u017e platformy vid\u00ed \u201erizika\u201c - i kdy\u017e obsah nen\u00ed zjevn\u011b nez\u00e1konn\u00fd.<\/li>\n<li>Hranice mezi <strong>opr\u00e1vn\u011bn\u00e1 kritika<\/strong> a \u201e<strong>problematick\u00fd obsah<\/strong>\u201c se tak st\u00e1v\u00e1 v\u00edce rozmazan\u00fdm - a v praxi je v rukou p\u0159\u00edslu\u0161n\u00e9 moderace platformy.<\/li>\n<li><strong>Zast\u00e1nci argumentuj\u00ed<\/strong>Platformy mus\u00ed p\u0159evz\u00edt odpov\u011bdnost. Bez \u00fa\u010dinn\u00fdch mechanism\u016f by dezinformace a nen\u00e1vistn\u00e9 projevy z\u016fstaly bez kontroly. Spole\u010dnosti, kter\u00e9 poskytuj\u00ed seri\u00f3zn\u00ed obsah, mohou z dlouhodob\u00e9ho hlediska z\u00edskat v\u00edce: \u010dist\u0161\u00ed prost\u0159ed\u00ed a v\u011bt\u0161\u00ed d\u016fv\u011bru.<\/li>\n<li><strong>Kritici naopak vid\u00ed<\/strong>n: Z obavy p\u0159ed pokutami platformy rad\u011bji ma\u017eou p\u0159\u00edli\u0161 mnoho ne\u017e p\u0159\u00edli\u0161 m\u00e1lo.<br \/>\nTo se m\u016f\u017ee dotknout zejm\u00e9na men\u0161\u00edch spole\u010dnost\u00ed, kter\u00e9 jsou z\u00e1visl\u00e9 na viditelnosti, ale nemaj\u00ed mo\u017enost napadnout rozhodnut\u00ed.<br \/>\n\u201eTlak algoritm\u016f\u201c vede k tomu, \u017ee se obsah p\u0159izp\u016fsobuje \u00fadajn\u00fdm pravidl\u016fm, aby nep\u0159itahoval negativn\u00ed pozornost - co\u017e se rovn\u00e1 pl\u00ed\u017eiv\u00e9 autocenzu\u0159e.<\/li>\n<\/ul>\n<hr \/>\n<h3>Aktu\u00e1ln\u00ed pr\u016fzkum o pl\u00e1novan\u00e9m digit\u00e1ln\u00edm euru<\/h3>\n<div class='bootstrap-yop yop-poll-mc'>\n\t\t\t\t\t\t\t<div class=\"basic-yop-poll-container\" style=\"background-color:#ffffff; border:0px; border-style:solid; border-color:#000000; border-radius:5px; padding:0px 5px;\" data-id=\"7\" data-temp=\"basic-pretty\" data-skin=\"square\" data-cscheme=\"blue\" data-cap=\"0\" data-access=\"guest\" data-tid=\"\" data-uid=\"92bd186dc53799a7bd2bf9598577ae01\" data-pid=\"5579\" data-resdet=\"votes-number,percentages\" data-show-results-to=\"guest\" data-show-results-moment=\"after-vote\" data-show-results-only=\"false\" data-show-message=\"true\" data-show-results-as=\"bar\" data-sort-results-by=\"as-defined\" data-sort-results-rule=\"asc\"data-is-ended=\"0\" data-percentages-decimals=\"2\" data-gdpr=\"no\" data-gdpr-sol=\"consent\" data-css=\".basic-yop-poll-container[data-uid] .basic-vote {\t\t\t\t\t\t\t\t\ttext-align: center;\t\t\t\t\t\t\t\t}\" data-counter=\"0\" data-load-with=\"1\" data-notification-section=\"top\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"basic-inner\"><div class=\"basic-message hide\" style=\"border-left: 10px solid #008000; padding: 0px 10px;\" data-error=\"#ff0000\" data-success=\"#008000\"><p class=\"basic-message-text\" style=\"color:#000000; font-size:14px; font-weight:normal;\"><\/p><\/div><div class=\"basic-overlay hide\"><div class=\"basic-vote-options\"><\/div><div class=\"basic-preloader\"><div class=\"basic-windows8\"><div class=\"basic-wBall basic-wBall_1\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_2\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_3\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_4\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_5\"><div class=\"basic-wInnerBall\"><\/div><\/div><\/div><\/div><\/div><form class=\"basic-form\" action=\"\"><input type=\"hidden\" name=\"_token\" value=\"a51d3ca0b0\" autocomplete=\"off\"><div class=\"basic-elements\"><div class=\"basic-element basic-question basic-question-text-vertical\" data-id=\"7\" data-uid=\"b88fc8c821a5534ad1a673b392af3aed\" data-type=\"question\" data-question-type=\"text\" data-required=\"yes\" data-allow-multiple=\"no\" data-min=\"1\" data-max=\"7\" data-display=\"vertical\" data-colnum=\"\" data-display-others=\"no\" data-others-color=\"\" data-others=\"\" data-others-max-chars=\"0\"><div class=\"basic-question-title\"><h5 style=\"color:#000000; font-size:16px; font-weight:normal; text-align:left;\">Co si mysl\u00edte o pl\u00e1novan\u00e9m zaveden\u00ed digit\u00e1ln\u00edho eura?<\/h5><\/div><ul class=\"basic-answers\"><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"31\" data-type=\"text\" data-vn=\"3\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[31]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[31]\" name=\"answer[7]\" value=\"31\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Dob\u0159e - je to logick\u00fd krok v digitalizaci.<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"32\" data-type=\"text\" data-vn=\"9\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[32]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[32]\" name=\"answer[7]\" value=\"32\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Neutr\u00e1ln\u00ed - pokud je zachov\u00e1na hotovost<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"33\" data-type=\"text\" data-vn=\"21\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[33]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[33]\" name=\"answer[7]\" value=\"33\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Kritick\u00e9 - vid\u00edm rizika pro kontrolu a monitorov\u00e1n\u00ed<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"34\" data-type=\"text\" data-vn=\"83\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[34]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[34]\" name=\"answer[7]\" value=\"34\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Odm\u00edt\u00e1m - Odm\u00edt\u00e1m digit\u00e1ln\u00ed m\u011bny centr\u00e1ln\u00edch bank<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"35\" data-type=\"text\" data-vn=\"2\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[35]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[35]\" name=\"answer[7]\" value=\"35\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">V\u00edm o tom p\u0159\u00edli\u0161 m\u00e1lo<\/span><\/label><\/div><\/li><\/ul><\/div><div class=\"clearfix\"><\/div><\/div><div class=\"basic-vote\"><a href=\"#\" class=\"button basic-vote-button\" role=\"button\" style=\"background:#027bb8; border:0px; border-style: solid; border-color:#000000; border-radius:5px; padding:10px 10px; color:#ffffff; font-size:14px; font-weight:normal;\">Hlasujte na<\/a><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"cs\"\/><\/form><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n<hr \/>\n<h2>Kdo rozhoduje o tom, co je \u201einformace\u201c a co \u201edezinformace\u201c?<\/h2>\n<p>P\u0159i pohledu na nov\u00e1 na\u0159\u00edzen\u00ed EU v\u017edy vynikne jedno slovo: Dezinformace. Je t\u0159eba proti n\u00ed bojovat - a\u0165 u\u017e prost\u0159ednictv\u00edm povinnost\u00ed platforem, posuzov\u00e1n\u00ed rizik nebo algoritmick\u00fdch z\u00e1sah\u016f. M\u00e1lokdy se v\u0161ak hovo\u0159\u00ed o z\u00e1sadn\u00ed v\u011bci: Kdo v\u016fbec definuje, co je dezinformace?<\/p>\n<p>Tato ot\u00e1zka je kl\u00ed\u010dov\u00e1, proto\u017ee rozhoduje o tom, zda ochrann\u00e1 opat\u0159en\u00ed skute\u010dn\u011b chr\u00e1n\u00ed, nebo zda ne\u00famysln\u011b vedou ke kontrole ve\u0159ejn\u00fdch diskus\u00ed. Teoreticky se to zd\u00e1 b\u00fdt jednoduch\u00e9:<\/p>\n<ul>\n<li>Fale\u0161n\u00e1 tvrzen\u00ed = <strong>Dezinformace<\/strong>,<\/li>\n<li>spr\u00e1vn\u00e1 tvrzen\u00ed = <strong>Informace<\/strong>.<\/li>\n<\/ul>\n<p>V praxi je v\u0161ak sv\u011bt m\u00e1lokdy tak jasn\u00fd. Mnoh\u00e1 t\u00e9mata jsou slo\u017eit\u00e1, nejasn\u00e1, kontroverzn\u00ed nebo se neust\u00e1le vyv\u00edjej\u00ed. Studie se m\u011bn\u00ed, odborn\u00edci se p\u0159ou, objevuj\u00ed se nov\u00e1 fakta. To, co je jeden den pova\u017eov\u00e1no za nespr\u00e1vn\u00e9, m\u016f\u017ee b\u00fdt druh\u00fd den n\u00e1hle p\u0159ehodnoceno - sta\u010d\u00ed si vzpomenout na politick\u00e9 progn\u00f3zy, debaty o zdrav\u00ed nebo nov\u00e1 technologick\u00e1 rizika.<\/p>\n<p>Proto mnoz\u00ed kritici varuj\u00ed p\u0159ed t\u00edm, aby se s \u201edezinformacemi\u201c zach\u00e1zelo jako s ust\u00e1len\u00fdm pojmem. Zd\u016fraz\u0148uj\u00ed, \u017ee \u010dasto nejde ani tak o jasn\u00e1 fakta, jako sp\u00ed\u0161e o interpretaci, kter\u00e1 je utv\u00e1\u0159ena p\u0159\u00edslu\u0161nou politickou \u010di spole\u010denskou situac\u00ed.<\/p>\n<h3>Platformy d\u011blaj\u00ed praktick\u00e1 rozhodnut\u00ed - ale pod tlakem<\/h3>\n<p>Form\u00e1ln\u011b jsou to platformy, kter\u00e9 mus\u00ed rozhodnout, zda je n\u011bco potenci\u00e1ln\u011b dezinforma\u010dn\u00ed, proto\u017ee jsou podle z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch odpov\u011bdn\u00e9 za rizika. Platformy v\u0161ak nejednaj\u00ed ve vakuu. Jsou pod n\u011bkolika druhy tlaku:<\/p>\n<ul>\n<li><strong>Pr\u00e1vn\u00ed tlak<\/strong>Vysok\u00e9 pokuty, pokud se \u201erizika\u201c dostate\u010dn\u011b nesn\u00ed\u017e\u00ed.<\/li>\n<li><strong>Politick\u00fd tlak<\/strong>: O\u010dek\u00e1v\u00e1n\u00ed p\u0159ikl\u00e1dat v\u011bt\u0161\u00ed \u010di men\u0161\u00ed v\u00e1hu ur\u010dit\u00fdm vypr\u00e1v\u011bn\u00edm.<\/li>\n<li><strong>Tlak ve\u0159ejnosti<\/strong>Kampan\u011b, rozho\u0159\u010den\u00ed, zpr\u00e1vy v m\u00e9di\u00edch, kter\u00e9 ovliv\u0148uj\u00ed rozhodnut\u00ed o moderov\u00e1n\u00ed.<\/li>\n<li><strong>Finan\u010dn\u00ed tlak<\/strong>Nez\u00e1visl\u00e9 moderov\u00e1n\u00ed stoj\u00ed \u010das, pen\u00edze a person\u00e1l - automatizovan\u00e1 \u0159e\u0161en\u00ed jsou levn\u011bj\u0161\u00ed, ale \u010dasto n\u00e1chyln\u011bj\u0161\u00ed k chyb\u00e1m.<\/li>\n<\/ul>\n<p>Za t\u011bchto podm\u00ednek maj\u00ed platformy v p\u0159\u00edpad\u011b pochybnost\u00ed tendenci mazat nebo omezovat sp\u00ed\u0161e p\u0159\u00edli\u0161 mnoho ne\u017e p\u0159\u00edli\u0161 m\u00e1lo. To znamen\u00e1, \u017ee de facto rozhoduj\u00ed o tom, co z\u016fstane viditeln\u00e9 - i kdy\u017e nejsou skute\u010dn\u00fdm z\u00e1konod\u00e1rcem.<\/p>\n<h3>\u00daloha vl\u00e1d a \u00fa\u0159ad\u016f<\/h3>\n<p>Dal\u0161\u00edm bodem je, \u017ee se do t\u011bchto proces\u016f st\u00e1le v\u00edce zapojuj\u00ed vl\u00e1dy nebo st\u00e1tn\u00ed org\u00e1ny - nap\u0159. formou:<\/p>\n<ul>\n<li>\u201eD\u016fv\u011bryhodn\u00ed vlajkono\u0161i\u201c<\/li>\n<li>Ohla\u0161ovac\u00ed st\u0159ediska<\/li>\n<li>Poradensk\u00e1 centra pro platformy<\/li>\n<li>Hodnocen\u00ed \u201esyst\u00e9mov\u00fdch rizik\u201c<\/li>\n<\/ul>\n<p>Vznik\u00e1 tak syst\u00e9m, v n\u011bm\u017e st\u00e1tn\u00ed instituce mohou nep\u0159\u00edmo ovliv\u0148ovat, kter\u00fd obsah bude klasifikov\u00e1n jako problematick\u00fd. To nemus\u00ed b\u00fdt nutn\u011b zneu\u017eiteln\u00e9 - ale vytv\u00e1\u0159\u00ed to strukturu, kter\u00e1 je n\u00e1chyln\u00e1 ke zneu\u017eit\u00ed, pokud pozd\u011bji p\u0159ev\u00e1\u017e\u00ed jin\u00e9 politick\u00e9 v\u011bt\u0161iny.<\/p>\n<h3>Nebezpe\u010d\u00ed \u201eposunu v tom, co lze \u0159\u00edci\u201c<\/h3>\n<p>Pokud platformy t\u0159\u00edd\u00ed obsah na z\u00e1klad\u011b v\u00e1gn\u00edch pojm\u016f, jako je \u201emanipulace\u201c, \u201esoci\u00e1ln\u00ed rizika\u201c nebo \u201edezinformace\u201c, doch\u00e1z\u00ed z dlouhodob\u00e9ho hlediska ke kulturn\u00ed zm\u011bn\u011b:<\/p>\n<ul>\n<li>Lid\u00e9 se vyjad\u0159uj\u00ed opatrn\u011bji, firmy se vyh\u00fdbaj\u00ed n\u011bkter\u00fdm t\u00e9mat\u016fm, kritick\u00e9 hlasy ztr\u00e1cej\u00ed na viditelnosti.<\/li>\n<li>V\u00fdsledkem nen\u00ed otev\u0159en\u00fd z\u00e1kaz, ale pl\u00ed\u017eiv\u00e1 neviditelnost. Obsah sice nezmiz\u00ed, ale t\u00e9m\u011b\u0159 k nikomu se nedostane.<\/li>\n<\/ul>\n<p>Mnoz\u00ed kritici to nepova\u017euj\u00ed za c\u00edlenou cenzuru, ale sp\u00ed\u0161e za vedlej\u0161\u00ed efekt, kter\u00fd je stejn\u011b \u00fa\u010dinn\u00fd: to, co se m\u016f\u017ee \u0159\u00edkat, se posouv\u00e1, jednodu\u0161e proto, \u017ee ka\u017ed\u00fd akt\u00e9r se mus\u00ed od platforem dozv\u011bd\u011bt, co je \u201e\u017e\u00e1douc\u00ed\u201c nebo \u201eusv\u011bd\u010duj\u00edc\u00ed\u201c.<\/p>\n<blockquote><p>Ka\u017ed\u00fd, kdo mluv\u00ed o dezinformac\u00edch, mus\u00ed tak\u00e9 mluvit o moci.<\/p><\/blockquote>\n<p>O tom, co je pravdiv\u00e9, nepravdiv\u00e9, p\u0159\u00edpustn\u00e9 nebo nebezpe\u010dn\u00e9, dnes ji\u017e nerozhoduje pouze v\u011bda, \u017eurnalistika nebo demokratick\u00e1 diskuse, ale st\u00e1le \u010dast\u011bji kombinace oboj\u00edho:<\/p>\n<ul>\n<li>Platformy<\/li>\n<li>Algoritmy<\/li>\n<li>Vl\u00e1dn\u00ed agentury<\/li>\n<li>Moder\u00e1torsk\u00e9 t\u00fdmy<\/li>\n<li>extern\u00ed audito\u0159i<\/li>\n<li>a spole\u010densk\u00fd tlak<\/li>\n<\/ul>\n<p>Pr\u00e1v\u011b proto je d\u016fle\u017eit\u00e9 d\u00edvat se na tento v\u00fdvoj nejen z technick\u00e9ho nebo pr\u00e1vn\u00edho hlediska, ale tak\u00e9 z hlediska kulturn\u00edho. V\u017edy\u0165 jde nakonec o n\u011bco velmi z\u00e1sadn\u00edho: jak svobodn\u011b m\u016f\u017ee spole\u010dnost mluvit, kdy\u017e nikdo nedok\u00e1\u017ee jasn\u011b \u0159\u00edci, kdo rozhoduje o tom, co je pravda a co le\u017e - a podle jak\u00fdch m\u011b\u0159\u00edtek?<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_e8rV808RFcc\"><div id=\"lyte_e8rV808RFcc\" data-src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2Fe8rV808RFcc%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/e8rV808RFcc\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe8rV808RFcc%2F0.jpg\" alt=\"Miniatura videa na YouTube\" width=\"640\" height=\"340\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><br \/>\nCenzura internetu podle pr\u00e1va EU (DSA - Digital Services Act) | <a href=\"https:\/\/www.youtube.com\/@ProfRieck\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Christian Rieck<\/a><\/p>\n<h2>Zast\u00e1nci vs. kritici - konfrontace<\/h2>\n<p>Pro objasn\u011bn\u00ed nap\u011bt\u00ed je vhodn\u00e9 prov\u00e9st p\u0159\u00edm\u00e9 srovn\u00e1n\u00ed. Co p\u0159\u00edznivci zd\u016fraz\u0148uj\u00ed:<\/p>\n<ul>\n<li><strong>Bezpe\u010dnost a ochrana<\/strong>D\u011bti, spot\u0159ebitel\u00e9, demokratick\u00e9 procesy - ti v\u0161ichni pot\u0159ebuj\u00ed modern\u00ed pr\u00e1vn\u00ed ochranu.<\/li>\n<li>Pr\u00e1vn\u00ed jasnost: Standardizovan\u00e1 pravidla v EU u\u0161et\u0159\u00ed spole\u010dnosti od zm\u011bti zvl\u00e1\u0161tn\u00edch vnitrost\u00e1tn\u00edch p\u0159\u00edstup\u016f. Ti, kte\u0159\u00ed se \u0159\u00edd\u00ed jasn\u00fdmi pokyny, maj\u00ed m\u00e9n\u011b pr\u00e1vn\u00ed nejistoty.<\/li>\n<li><strong>Spravedlnost<\/strong>Velk\u00e9 platformy a poskytovatel\u00e9 UI by nem\u011bli b\u00fdt \u201e\u010dern\u00fdmi pasa\u017e\u00e9ry\u201c, kte\u0159\u00ed shroma\u017e\u010fuj\u00ed zisky a p\u0159en\u00e1\u0161ej\u00ed rizika na spole\u010dnost. Regulace jako DSA a AI Act by v t\u00e9to oblasti zavedly po\u0159\u00e1dek.<\/li>\n<li><strong>Trust<\/strong>: Z dlouhodob\u00e9ho hlediska by se m\u011bla d\u016fv\u011bra v digit\u00e1ln\u00ed slu\u017eby zv\u00fd\u0161it, pokud u\u017eivatel\u00e9 v\u011bd\u00ed, \u017ee pravidla plat\u00ed a jsou kontrolov\u00e1na.<\/li>\n<\/ul>\n<p>Co kritici zd\u016fraz\u0148uj\u00ed:<\/p>\n<ul>\n<li><strong>Rizika vypl\u00fdvaj\u00edc\u00ed ze z\u00e1kladn\u00edch pr\u00e1v<\/strong>Kontrola chatu a podobn\u00e1 opat\u0159en\u00ed vytv\u00e1\u0159ej\u00ed technickou infrastrukturu, kter\u00e1 by mohla b\u00fdt v budoucnu vyu\u017eita ke sledov\u00e1n\u00ed ve\u0161ker\u00e9 digit\u00e1ln\u00ed komunikace - a to i mimo jej\u00ed p\u016fvodn\u00ed \u00fa\u010del.<\/li>\n<li><strong>Byrokratick\u00e9 p\u0159et\u00ed\u017een\u00ed<\/strong>Mal\u00e9 podniky nemaj\u00ed zdroje ani know-how, aby mohly \u0159\u00e1dn\u011b a trvale plnit rostouc\u00ed katalog povinnost\u00ed (ozna\u010dov\u00e1n\u00ed, dokumentace, moderov\u00e1n\u00ed, kan\u00e1ly pro pod\u00e1v\u00e1n\u00ed zpr\u00e1v).<\/li>\n<li><strong>Privatizovan\u00e1 cenzura<\/strong>Vysok\u00e9 pokuty d\u011blaj\u00ed z platforem \u201ez\u00e1stupce \u0161erifa\u201c, kte\u0159\u00ed v p\u0159\u00edpad\u011b pochybnost\u00ed ma\u017eou v\u00edce, ne\u017e je nutn\u00e9 - na \u00fakor svobody projevu a rozmanitosti diskuse. Mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 prosperuj\u00ed d\u00edky sv\u00e9mu dosahu, mohou bez varov\u00e1n\u00ed p\u0159ij\u00edt o pen\u00edze.<\/li>\n<li><strong>P\u0159ek\u00e1\u017eka pro inovace<\/strong>M\u00edsto toho, aby se odv\u00e1\u017eily experimentovat, mnoho mal\u00fdch firem zpomaluje, proto\u017ee se boj\u00ed, \u017ee ud\u011blaj\u00ed n\u011bco \u0161patn\u011b. Pokud neriskujete, neud\u011bl\u00e1te chybu - ale z\u016fstanete st\u00e1t na m\u00edst\u011b.<\/li>\n<li><strong>Posun v\u00fdkonu<\/strong>Nakonec zv\u00edt\u011bz\u00ed ti, kte\u0159\u00ed um\u00ed nejl\u00e9pe pracovat s pravidly a p\u0159edpisy - velk\u00e9 korporace s pr\u00e1vn\u00edmi odd\u011blen\u00edmi a t\u00fdmy pro dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f. Mal\u00e9 spole\u010dnosti mus\u00ed hr\u00e1t podle jejich pravidel, proto\u017ee jsou z\u00e1visl\u00e9 na jejich infrastruktu\u0159e.<\/li>\n<\/ul>\n<h3>Z\u00e1v\u011br z pohledu mal\u00e9ho nebo st\u0159edn\u00edho podniku<\/h3>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc pro norm\u00e1ln\u00ed mal\u00e9 a st\u0159edn\u00ed podniky:<\/p>\n<ul>\n<li>Zjist\u011bte si z\u00e1kladn\u00ed informace, ani\u017e byste se ztr\u00e1celi ve v\u0161ech detailech.<\/li>\n<li>Zkontrolujte sv\u00e9 vlastn\u00ed komunika\u010dn\u00ed kan\u00e1ly (koment\u00e1\u0159e, soci\u00e1ln\u00ed m\u00e9dia, newslettery, messenger) a v\u011bdom\u011b se rozhodn\u011bte, co skute\u010dn\u011b pot\u0159ebujete - a kde v\u011bdom\u011b ubrat.<\/li>\n<li>Zdokumentujte pou\u017eit\u00ed UI a v p\u0159\u00edpad\u011b pochybnost\u00ed o nich otev\u0159en\u011b informujte, ne\u017e abyste je museli pozd\u011bji vysv\u011btlovat.<\/li>\n<li>Zachovejte klid, ale d\u00e1vejte pozor: kv\u016fli v\u0161em z\u00e1kon\u016fm nem\u00e1 smysl nic ned\u011blat. Je d\u016fle\u017eit\u00e9 p\u0159em\u00fd\u0161let krok za krokem: \u201eKde se m\u011b to skute\u010dn\u011b t\u00fdk\u00e1?\u201c - a tam naj\u00edt solidn\u00ed \u0159e\u0161en\u00ed.<\/li>\n<\/ul>\n<p>Hlavn\u00ed obavy kritik\u016f lze shrnout do jedn\u00e9 v\u011bty: Probl\u00e9mem nejsou jednotliv\u00e9 z\u00e1kony, ale souhra mnoha pravidel, kter\u00e1 postupn\u011b vytv\u00e1\u0159\u00ed digit\u00e1ln\u00ed prost\u0159ed\u00ed, v n\u011bm\u017e jsou kontrola a konformita odm\u011b\u0148ov\u00e1ny - a nez\u00e1visl\u00e9, kritick\u00e9 hlasy to maj\u00ed t\u011b\u017e\u0161\u00ed.<\/p>\n<h3>Suverenita \u00fadaj\u016f jako z\u00e1klad pro regula\u010dn\u00ed bezpe\u010dnost<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/software-erp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3182\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-300x200.jpg\" alt=\"Software ERP\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Rostouc\u00ed po\u017eadavky p\u0159edpis\u016f EU, jako je z\u00e1kon o um\u011bl\u00e9 inteligenci nebo z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch, stav\u00ed produktov\u00e9 mana\u017eery p\u0159ed jasn\u00fd \u00fakol: syst\u00e9my mus\u00ed nejen fungovat, ale tak\u00e9 b\u00fdt neust\u00e1le sledovateln\u00e9 a kontrolovateln\u00e9. Pr\u00e1v\u011b zde se projevuje v\u00fdhoda specializovan\u00e9, centr\u00e1ln\u011b \u0159\u00edzen\u00e9 softwarov\u00e9 struktury. Pokud m\u00e1te data, procesy a rozhran\u00ed pod kontrolou, m\u016f\u017eete nov\u00e9 po\u017eadavky nejen plnit, ale i aktivn\u011b utv\u00e1\u0159et. Jeden <a href=\"https:\/\/www.markus-schall.de\/cs\/software-erp\/\"><strong>lok\u00e1ln\u011b provozovan\u00e9 \u0159e\u0161en\u00ed ERP<\/strong><\/a> jako gFM Business umo\u017e\u0148uje pr\u00e1v\u011b tuto kontrolu: data jsou ulo\u017eena ve va\u0161em vlastn\u00edm syst\u00e9mu, procesy jsou transparentn\u011b dokumentov\u00e1ny a \u00fapravy lze prov\u00e1d\u011bt c\u00edlen\u011b - bez z\u00e1vislosti na extern\u00edch platform\u00e1ch. To vytv\u00e1\u0159\u00ed stabiln\u00ed z\u00e1klad pro jasn\u00e9 zmapov\u00e1n\u00ed regula\u010dn\u00edch po\u017eadavk\u016f, a\u0165 u\u017e jde o dokumenta\u010dn\u00ed povinnosti, \u0159\u00edzen\u00ed p\u0159\u00edstupu nebo sledovatelnost rozhodnut\u00ed. Pro produktov\u00e9 mana\u017eery to znamen\u00e1 p\u0159edev\u0161\u00edm jedno: m\u00e9n\u011b nejistoty, p\u0159ehledn\u011bj\u0161\u00ed procesy a jistotu, \u017ee jejich vlastn\u00ed syst\u00e9m z\u016fstane spolehliv\u00fd i p\u0159i rostouc\u00edch po\u017eadavc\u00edch.<\/p>\n<h2>Co zb\u00fdv\u00e1 b\u011b\u017en\u00fdm ob\u010dan\u016fm a mal\u00fdm podnik\u016fm?<\/h2>\n<p>P\u0159i pohledu na v\u0161echny tyto ud\u00e1losti je z\u0159ejm\u00e9, \u017ee se EU sna\u017e\u00ed vn\u00e9st \u0159\u00e1d do digit\u00e1ln\u00edho sv\u011bta, kter\u00fd se po mnoho let vyv\u00edjel do zna\u010dn\u00e9 m\u00edry neregulovan\u011b. C\u00edle zn\u011bj\u00ed na pap\u00ed\u0159e srozumiteln\u011b - ochrana, bezpe\u010dnost, transparentnost. Z\u00e1rove\u0148 v\u0161ak hust\u00e1 s\u00ed\u0165 p\u0159edpis\u016f, testovac\u00edch mechanism\u016f a technick\u00fdch po\u017eadavk\u016f pomalu, ale znateln\u011b zahaluje n\u00e1\u0161 ka\u017edodenn\u00ed digit\u00e1ln\u00ed \u017eivot.<\/p>\n<p>Pro velk\u00e9 spole\u010dnosti je to ot\u00e1zka zdroj\u016f. Naj\u00edmaj\u00ed pr\u00e1vn\u00edky, p\u0159izp\u016fsobuj\u00ed sv\u00e9 procesy a investuj\u00ed do nov\u00fdch n\u00e1stroj\u016f. Pro b\u011b\u017en\u00e9 ob\u010dany a mal\u00e9 \u010di st\u0159edn\u00ed firmy je naopak tento v\u00fdvoj \u010dasto matouc\u00ed, n\u011bkdy dokonce ohro\u017euj\u00edc\u00ed - ne proto, \u017ee by m\u011bly co skr\u00fdvat, ale proto\u017ee c\u00edt\u00ed, \u017ee se m\u011bn\u00ed povaha digit\u00e1ln\u00ed komunikace.<\/p>\n<h3>Co by m\u011bli oby\u010dejn\u00ed ob\u010dan\u00e9 zv\u00e1\u017eit<\/h3>\n<ol>\n<li><strong>Z\u016fsta\u0148te ve st\u0159ehu, ani\u017e byste se zbl\u00e1znili<\/strong>. Nemus\u00edme propadat panice, ale mus\u00edme si uv\u011bdomit, \u017ee komunikace v digit\u00e1ln\u00edm prostoru je st\u00e1le v\u00edce monitorov\u00e1na a filtrov\u00e1na - ne nutn\u011b lidmi, ale syst\u00e9my, algoritmy a automatick\u00fdmi kontrolami.<\/li>\n<li><strong>Udr\u017eov\u00e1n\u00ed vlastn\u00edch informa\u010dn\u00edch kan\u00e1l\u016f<\/strong>. \u010c\u00edm v\u00edce se obsah filtruje a t\u0159\u00edd\u00ed, t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed je v\u011bdom\u011b vyu\u017e\u00edvat r\u016fzn\u00e9 zdroje informac\u00ed. Nejen soci\u00e1ln\u00ed s\u00edt\u011b - ale tak\u00e9 tradi\u010dn\u00ed m\u00e9dia, specializovan\u00e9 port\u00e1ly a nez\u00e1visl\u00e9 zpravodaje.<\/li>\n<li><strong>Komunikujte v\u011bdom\u011b<\/strong>. Nemus\u00edte ve\u0159ejn\u011b ps\u00e1t ka\u017edou my\u0161lenku. Pom\u016f\u017ee v\u00e1m ale uv\u011bdomit si, \u017ee v p\u0159\u00edpad\u011b pochybnost\u00ed platformy sp\u00ed\u0161e sma\u017eete, ne\u017e opust\u00edte. To neznamen\u00e1, \u017ee byste se m\u011bli bagatelizovat - ale m\u011bli byste pochopit, jak tyto mechanismy funguj\u00ed.<\/li>\n<li><strong>Nev\u011b\u0159te ka\u017ed\u00e9 um\u011bl\u00e9 inteligenci<\/strong> - Ale ani toho se nebojte. Pokud bude obsah v budoucnu ozna\u010den jako vytvo\u0159en\u00fd um\u011blou inteligenc\u00ed, m\u016f\u017ee to lidem pomoci, aby nebrali v\u0161e za bernou minci. Z\u00e1rove\u0148 bychom se nem\u011bli nechat odradit od rozumn\u00e9ho pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f AI - se smyslem pro proporce.<\/li>\n<\/ol>\n<h3>Co by m\u011bly zv\u00e1\u017eit mal\u00e9 a st\u0159edn\u00ed podniky<\/h3>\n<ol>\n<li><strong>V\u011bdom\u00e9 strukturov\u00e1n\u00ed komunikace a p\u0159\u00edtomnosti na platform\u011b<\/strong>. Sekce koment\u00e1\u0159\u016f, f\u00f3ra podpory, kan\u00e1ly soci\u00e1ln\u00edch m\u00e9di\u00ed - to v\u0161e m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9, ale m\u011blo by to b\u00fdt dob\u0159e udr\u017eovan\u00e9. Nov\u00e9 na\u0159\u00edzen\u00ed nut\u00ed spole\u010dnosti p\u0159evz\u00edt odpov\u011bdnost, ale lze to zvl\u00e1dnout profesion\u00e1ln\u011b.<\/li>\n<li><strong>Zdokumentujte pou\u017eit\u00ed um\u011bl\u00e9 inteligence<\/strong>. Ne ka\u017ed\u00fd n\u00e1stroj je problematick\u00fd, ale spole\u010dnosti by m\u011bly v\u011bd\u011bt, kde se AI pou\u017e\u00edv\u00e1 - a v p\u0159\u00edpad\u011b pochybnost\u00ed o tom otev\u0159en\u011b informovat. To vytv\u00e1\u0159\u00ed d\u016fv\u011bru a p\u0159edch\u00e1z\u00ed nedorozum\u011bn\u00edm.<\/li>\n<li><strong>Vytvo\u0159en\u00ed jasn\u00fdch intern\u00edch pravidel<\/strong>. Jak\u00fd obsah je zve\u0159ejn\u011bn? Kdo kontroluje st\u00ed\u017enosti? Kter\u00e9 platformy skute\u010dn\u011b aktivn\u011b pou\u017e\u00edv\u00e1te? Jasn\u00e1 struktura v\u00e1s zbav\u00ed mnoha nejistot.<\/li>\n<li><strong>Neztr\u00e1cejte vlastn\u00ed cestu<\/strong>. Zejm\u00e9na mal\u00e9 firmy si zakl\u00e1daj\u00ed na sv\u00e9 osobnosti, osobit\u00e9m stylu a p\u0159\u00edm\u00fdch vztaz\u00edch se z\u00e1kazn\u00edky. \u017d\u00e1dn\u00fd z\u00e1kon je nenut\u00ed, aby o n\u011b p\u0159i\u0161ly. Naopak - ve sv\u011bt\u011b pln\u00e9m automatizovan\u00fdch proces\u016f se opravdov\u00e1 lidskost dnes jev\u00ed t\u00e9m\u011b\u0159 jako konkuren\u010dn\u00ed v\u00fdhoda.<\/li>\n<\/ol>\n<h3>Vlastn\u00ed obsah m\u00edsto extern\u00edch z\u00e1sah\u016f: Pro\u010d je strategicky d\u016fle\u017eit\u00e9 m\u00edt vlastn\u00ed \u010dasopis<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3823\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg\" alt=\"\u010casopis jako majetek\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Sou\u010dasn\u00fd v\u00fdvoj kolem kontroly chatu, z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch a z\u00e1kona o um\u011bl\u00e9 inteligenci jasn\u011b ukazuje, jak\u00fdm sm\u011brem se tato cesta ub\u00edr\u00e1: platformy a digit\u00e1ln\u00ed slu\u017eby jsou st\u00e1le v\u00edce regulov\u00e1ny, monitorov\u00e1ny a hn\u00e1ny k odpov\u011bdnosti. Velc\u00ed poskytovatel\u00e9 mus\u00ed p\u0159ezkoum\u00e1vat obsah, vyhodnocovat rizika a v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce zav\u00e1d\u011bt opat\u0159en\u00ed pro kontrolu obsahu. Z\u00e1rove\u0148 se objevuj\u00ed n\u00e1vrhy na podrobn\u011bj\u0161\u00ed anal\u00fdzu komunikace nebo automatick\u00e9 zachycov\u00e1n\u00ed obsahu, co\u017e d\u00e1le zintenziv\u0148uje debatu o ochran\u011b soukrom\u00ed a kontrole. V tomto prost\u0159ed\u00ed se \u010dasto podce\u0148uje jeden bod: Ka\u017ed\u00fd, kdo zve\u0159ej\u0148uje sv\u016fj obsah v\u00fdhradn\u011b prost\u0159ednictv\u00edm platforem t\u0159et\u00edch stran, nevyhnuteln\u011b podl\u00e9h\u00e1 t\u011bmto pravidl\u016fm a jejich v\u00fdkladu. <a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><strong>N\u00e1\u0161 vlastn\u00ed \u010dasopis<\/strong><\/a> Nov\u00e9 webov\u00e9 str\u00e1nky se naopak \u0159\u00edd\u00ed osv\u011bd\u010denou z\u00e1sadou: obsah, struktura a publikace z\u016fst\u00e1vaj\u00ed v na\u0161ich rukou. To vytv\u00e1\u0159\u00ed nejen nez\u00e1vislost, ale tak\u00e9 dlouhodobou stabilitu. Zejm\u00e9na v dob\u011b rostouc\u00ed regulace to nen\u00ed luxus, ale strategick\u00e9 rozhodnut\u00ed - sm\u011brem k v\u011bt\u0161\u00ed kontrole, jasn\u00e9 odpov\u011bdnosti a platform\u011b, kter\u00e1 nen\u00ed \u0159\u00edzena zven\u010d\u00ed.<\/p>\n<h2>Nejasn\u00fd \u00fa\u010dinek v p\u0159\u00edpad\u011b nouze: Co se stane v p\u0159\u00edpad\u011b nap\u011bt\u00ed?<\/h2>\n<p>Zat\u00edm nen\u00ed v\u016fbec jasn\u00e9, jak by se cel\u00fd bal\u00edk cenzurn\u00edch z\u00e1kon\u016f EU - od z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch a\u017e po roz\u0161\u00ed\u0159en\u00e9 kontroln\u00ed pravomoci - projevil v p\u0159\u00edpad\u011b skute\u010dn\u00e9ho nap\u011bt\u00ed. Zat\u00edm neexistuje \u017e\u00e1dn\u00e1 spolehliv\u00e1 zku\u0161enost s t\u00edm, jak se bude mno\u017estv\u00ed ustanoven\u00ed v praxi vz\u00e1jemn\u011b ovliv\u0148ovat, pokud n\u00e1rodn\u00ed vl\u00e1dy n\u00e1hle od\u016fvodn\u00ed dalekos\u00e1hl\u00e9 z\u00e1sahy do komunika\u010dn\u00edch a informa\u010dn\u00edch svobod odkazem na vn\u011bj\u0161\u00ed hrozby nebo hybridn\u00ed \u00fatoky.<\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b nen\u00ed ani ob\u010dan\u016fm, ani podnik\u016fm jasn\u00e9, jak\u00e1 omezen\u00ed by mohla v p\u0159\u00edpad\u011b v\u00fdjime\u010dn\u00e9ho stavu vstoupit v platnost, jak\u00e9 mechanismy existuj\u00ed na obranu - a zda jednotliv\u00e1 opat\u0159en\u00ed ve v\u00fdjime\u010dn\u00e9m stavu v\u016fbec automaticky vstoup\u00ed v platnost.<\/p>\n<p>Podrobn\u00fd p\u0159ehled mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u016f v p\u0159\u00edpad\u011b v\u00fdjime\u010dn\u00e9ho stavu v zemi najdete v \u010dl\u00e1nku na webu <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/co-znamena-pokles-napeti-v-nemecku-a-jake-konkretni-dusledky-by-to-melo\/\"><strong>Pokles nap\u011bt\u00ed<\/strong><\/a> v N\u011bmecku - perspektiva, kter\u00e1 dosud nebyla v sou\u010dasn\u00e9m politick\u00e9m diskurzu dostate\u010dn\u011b zd\u016frazn\u011bna.<\/p>\n<h2>Posledn\u00ed my\u0161lenka<\/h2>\n<p>Digit\u00e1ln\u00ed budoucnost se bude vyzna\u010dovat pravidly. To je nevyhnuteln\u00e9 - a v mnoha oblastech nezbytn\u00e9. Rozhoduj\u00edc\u00ed v\u0161ak bude, jak s nimi jako ob\u010dan\u00e9 a podnikatel\u00e9 nalo\u017e\u00edme. Ti, kte\u0159\u00ed z\u016fst\u00e1vaj\u00ed informovan\u00ed, komunikuj\u00ed uv\u011bdom\u011ble a nenechaj\u00ed se zastra\u0161it slo\u017eit\u00fdmi term\u00edny, si zachovaj\u00ed svobodu - i v prost\u0159ed\u00ed s p\u0159\u00edsn\u011bj\u0161\u00ed regulac\u00ed.<\/p>\n<p>Mo\u017en\u00e1 je to skute\u010dn\u00e9 poselstv\u00ed: nev\u011b\u0159te slep\u011b, neodm\u00edtejte slep\u011b. M\u00edsto toho v\u011bci pochopte, rozt\u0159i\u010fte je - a pak se sami rozhodn\u011bte, kterou cestou se chcete vydat.<\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-642 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-small-grid-column: 33.33%;--dpt-large-grid-column: 33.3333333333%;--dpt-h-gutter: 10px;--dpt-v-gutter: 10px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-642 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Aktu\u00e1ln\u00ed \u010dl\u00e1nky o z\u00e1konech EU<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-642\" class=\"dpt-wrapper dpt-grid1 multi-col dpt-mason-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"das 28. regime der eu: der stille umbau des europ\u00e4ischen wirtschaftsraums?\" data-id=\"3747\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"auswandern eu-gesetze europa geopolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/28-rezim-eu-ticha-reorganizace-evropskeho-hospodarskeho-prostoru\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">28. re\u017eim EU: tich\u00e1 reorganizace Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru?<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"28. re\u017eim EU\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/EU-28-Regime.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 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verdr\u00e4ngten kosten\" data-id=\"4729\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"deutschland energiepolitik erfahrungen eu-gesetze europa\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/ochrana-klimatu-s-tunelovym-videnim-lobbovani-za-elektromobilitu-a-skryte-naklady\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Ochrana klimatu s tunelov\u00fdm vid\u011bn\u00edm - elektromobilita, lobbing a potla\u010den\u00e9 n\u00e1klady<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Elektromobilita bez ideologie\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektromobilitaet-ohne-Ideologie.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektromobilitaet-ohne-Ideologie.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektromobilitaet-ohne-Ideologie-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektromobilitaet-ohne-Ideologie-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektromobilitaet-ohne-Ideologie-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 67%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/ochrana-klimatu-s-tunelovym-videnim-lobbovani-za-elektromobilitu-a-skryte-naklady\/\" rel=\"bookmark\">Ochrana klimatu s tunelov\u00fdm vid\u011bn\u00edm - elektromobilita, lobbing a potla\u010den\u00e9 n\u00e1klady<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"die elektronische patientenakte (epa) im faktencheck: risiken, rechte und widerspruch\" data-id=\"3412\"  data-category=\"gesellschaft gesundheit tipps &amp; anleitungen\" data-post_tag=\"datenschutz eu-gesetze gesundheit prozesse ratgeber\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/elektronicky-zaznam-pacienta-epa-kontrola-rizik-prava-a-namitky\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Kontrola fakt\u016f o elektronick\u00e9 dokumentaci pacienta (EPR): rizika, pr\u00e1va a n\u00e1mitky<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"V\u0161echna fakta o elektronick\u00e9 dokumentaci pacienta\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektronische-Patientenakte.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektronische-Patientenakte.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektronische-Patientenakte-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektronische-Patientenakte-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Elektronische-Patientenakte-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 67%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/elektronicky-zaznam-pacienta-epa-kontrola-rizik-prava-a-namitky\/\" rel=\"bookmark\">Kontrola fakt\u016f o elektronick\u00e9 dokumentaci pacienta (EPR): rizika, pr\u00e1va a n\u00e1mitky<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"digitales geld verstehen: bitcoin, stablecoins und cbdcs einfach erkl\u00e4rt\" data-id=\"4211\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"datenschutz digitales eigentum eu-gesetze europa geopolitik spieltheorie\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/porozumeni-digitalnim-penezum-bitcoin-stablecoins-a-cbdcs-vysvetleno-jednoduse\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Porozum\u011bn\u00ed digit\u00e1ln\u00edm pen\u011bz\u016fm: Bitcoin, stablecoiny a CBDC vysv\u011btleny jednodu\u0161e<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"558\" class=\"attachment-full size-full\" alt=\"CBDC, kryptom\u011bny a stablecoiny\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-300x163.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-768x419.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/cbcd-kryptos-coins-tokens-18x10.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 54%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/porozumeni-digitalnim-penezum-bitcoin-stablecoins-a-cbdcs-vysvetleno-jednoduse\/\" rel=\"bookmark\">Porozum\u011bn\u00ed digit\u00e1ln\u00edm pen\u011bz\u016fm: Bitcoin, stablecoiny a CBDC vysv\u011btleny jednodu\u0161e<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"cloud-act, datenhoheit und die schweiz: ein wendepunkt f\u00fcr europ\u00e4ische it-strategien?\" data-id=\"3727\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"datenbanken datenschutz digitales eigentum eu-gesetze europa\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/suverenita-dat-v-ramci-cloudoveho-zakona-a-svycarsko-jako-bod-obratu-pro-evropske-strategie-v-oblasti-it\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">CLOUD Act, datov\u00e1 suverenita a \u0160v\u00fdcarsko: bod obratu pro evropsk\u00e9 IT strategie?<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Co znamen\u00e1 \u0161v\u00fdcarsk\u00e9 usnesen\u00ed o cloudu pro Evropu?\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/schweiz-cloud-resolution-eu.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/schweiz-cloud-resolution-eu.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schweiz-cloud-resolution-eu-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schweiz-cloud-resolution-eu-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/schweiz-cloud-resolution-eu-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 67%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/suverenita-dat-v-ramci-cloudoveho-zakona-a-svycarsko-jako-bod-obratu-pro-evropske-strategie-v-oblasti-it\/\" rel=\"bookmark\">CLOUD Act, datov\u00e1 suverenita a \u0160v\u00fdcarsko: bod obratu pro evropsk\u00e9 IT strategie?<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"elektronische rechnungen im mittelstand: xrechnung, zugferd und erp im \u00dcberblick\" data-id=\"3135\"  data-category=\"apple macos filemaker &amp; erp\" data-post_tag=\"datenbanken erp-software eu-gesetze filemaker gfm-business prozesse\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/elektronicka-fakturace-v-malych-a-strednich-podnicich-xrechnung-zugferd-a-erp-v-kostce\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Elektronick\u00e9 faktury pro mal\u00e9 a st\u0159edn\u00ed podniky: XRechnung, ZUGFeRD a ERP v kostce<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"P\u0159ehled povinnosti vystavovat elektronick\u00e9 faktury\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/elektronische-rechnungen-erp.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/elektronische-rechnungen-erp.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/elektronische-rechnungen-erp-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/elektronische-rechnungen-erp-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/elektronische-rechnungen-erp-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 67%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/elektronicka-fakturace-v-malych-a-strednich-podnicich-xrechnung-zugferd-a-erp-v-kostce\/\" rel=\"bookmark\">Elektronick\u00e9 faktury pro mal\u00e9 a st\u0159edn\u00ed podniky: XRechnung, ZUGFeRD a ERP v kostce<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<ol>\n<li><strong>\u010ceho p\u0159esn\u011b chce EU t\u011bmito nov\u00fdmi digit\u00e1ln\u00edmi z\u00e1kony dos\u00e1hnout?<\/strong><br \/>\nEU chce zv\u00fd\u0161it bezpe\u010dnost internetu, bojovat proti zneu\u017e\u00edv\u00e1n\u00ed, omezit \u0161\u00ed\u0159en\u00ed neleg\u00e1ln\u00edho obsahu a zv\u00fd\u0161it transparentnost m\u00e9di\u00ed a digit\u00e1ln\u00edch slu\u017eeb. Jde o to, \u017ee sou\u010dasn\u00fd pr\u00e1vn\u00ed r\u00e1mec ji\u017e nen\u00ed dosta\u010duj\u00edc\u00ed, proto\u017ee digit\u00e1ln\u00ed slu\u017eby maj\u00ed nyn\u00ed obrovsk\u00fd dopad na spole\u010dnost a demokracii. C\u00edle se zdaj\u00ed b\u00fdt pochopiteln\u00e9, ale prost\u0159edky, kter\u00e9 jsou pl\u00e1nov\u00e1ny k jejich dosa\u017een\u00ed, jsou dalekos\u00e1hl\u00e9 a n\u011bkdy kontroverzn\u00ed.<\/li>\n<li><strong>Pro\u010d n\u011bkte\u0159\u00ed lid\u00e9 mluv\u00ed o \u201ecenzurn\u00edch z\u00e1konech\u201c, i kdy\u017e to EU pop\u00edr\u00e1?<\/strong><br \/>\nTento term\u00edn vych\u00e1z\u00ed z obavy, \u017ee vysok\u00e9 pokuty a nejasn\u00e9 definice (\u201esyst\u00e9mov\u00e1 rizika\u201c, \u201edezinformace\u201c) p\u0159im\u011bj\u00ed platformy k preventivn\u00edmu maz\u00e1n\u00ed obsahu. T\u00edm fakticky vznik\u00e1 privatizovan\u00e1 forma cenzury, i kdy\u017e se tak ofici\u00e1ln\u011b neozna\u010duje. Kritici nevid\u00ed probl\u00e9m ani tak v samotn\u00e9m pr\u00e1vn\u00edm textu, ale ve zp\u016fsobu, jak\u00fdm na n\u011bj platformy reaguj\u00ed.<\/li>\n<li><strong>Pro\u010d je Chatcontrol nebo CSAR tak kontroverzn\u00ed?<\/strong><br \/>\nProto\u017ee tento z\u00e1kon potenci\u00e1ln\u011b umo\u017e\u0148uje automatick\u00e9 skenov\u00e1n\u00ed soukrom\u00e9 komunikace. Technicky to \u010dasto znamen\u00e1 \u201eskenov\u00e1n\u00ed na stran\u011b klienta\u201c, kdy se obsah kontroluje p\u0159ed za\u0161ifrov\u00e1n\u00edm. Kritici tvrd\u00ed, \u017ee tak vznik\u00e1 infrastruktura, kter\u00e1 by mohla v podstat\u011b monitorovat jakoukoli komunikaci - bez ohledu na to, zda d\u011bl\u00e1te n\u011bco nez\u00e1konn\u00e9ho, \u010di nikoli.<\/li>\n<li><strong>Bylo ji\u017e rozhodnuto o Chatcontrol?<\/strong><br \/>\nNe. Existuje masivn\u00ed odpor, zejm\u00e9na ze strany N\u011bmecka a dal\u0161\u00edch zem\u00ed EU. N\u00e1vrh je politicky na mrtv\u00e9m bod\u011b a jeho \u010d\u00e1sti byly n\u011bkolikr\u00e1t revidov\u00e1ny. Ani ten v\u0161ak nen\u00ed shozen ze stolu - nad\u00e1le se nad jedn\u00e1n\u00edm vzn\u00e1\u0161\u00ed.<\/li>\n<li><strong>Co znamen\u00e1 z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) pro oby\u010dejn\u00e9 lidi?<\/strong><br \/>\nP\u0159\u00edsp\u011bvky, koment\u00e1\u0159e nebo p\u0159\u00edsp\u011bvky na velk\u00fdch platform\u00e1ch mohou b\u00fdt rychleji odstran\u011bny, pokud platformy n\u011bco ozna\u010d\u00ed za potenci\u00e1ln\u011b neleg\u00e1ln\u00ed nebo rizikov\u00e9. U\u017eivatel\u00e9 mus\u00ed b\u00fdt p\u0159ipraveni na to, \u017ee algoritmick\u00fd \u201efiltr\u201c se zp\u0159\u00edsn\u00ed. Z\u00e1rove\u0148 je zde v\u00edce pr\u00e1v na transparentnost - je snaz\u0161\u00ed zjistit, pro\u010d byl p\u0159\u00edsp\u011bvek zablokov\u00e1n.<\/li>\n<li><strong>Jak se DSA dot\u00fdk\u00e1 mal\u00fdch a st\u0159edn\u00edch podnik\u016f?<\/strong><br \/>\nSpole\u010dnosti, kter\u00e9 pou\u017e\u00edvaj\u00ed soci\u00e1ln\u00ed m\u00e9dia, umo\u017e\u0148uj\u00ed koment\u00e1\u0159e na blogu nebo pou\u017e\u00edvaj\u00ed platformy pro online obchody, jsou ovlivn\u011bny nep\u0159\u00edmo. Jejich obsah m\u016f\u017ee sn\u00e1ze podl\u00e9hat omezen\u00edm - a mus\u00ed v\u011bnovat v\u011bt\u0161\u00ed pozornost vlastn\u00edmu moderov\u00e1n\u00ed. Chyby v koment\u00e1\u0159ov\u00fdch rubrik\u00e1ch nebo na f\u00f3rech mohou v\u00e9st k pr\u00e1vn\u00edm probl\u00e9m\u016fm.<\/li>\n<li><strong>Co upravuje nov\u00fd z\u00e1kon o svobod\u011b m\u00e9di\u00ed (EMFA)?<\/strong><br \/>\nJej\u00edm c\u00edlem je chr\u00e1nit nez\u00e1vislost a rozmanitost m\u00e9di\u00ed. To tak\u00e9 znamen\u00e1, \u017ee platformy nesm\u011bj\u00ed bezd\u016fvodn\u011b sni\u017eovat nebo blokovat uzn\u00e1van\u00e1 m\u00e9dia. Kritici se v\u0161ak ob\u00e1vaj\u00ed, \u017ee se t\u00edm vytvo\u0159\u00ed jak\u00e1si medi\u00e1ln\u00ed hierarchie, v n\u00ed\u017e budou up\u0159ednost\u0148ov\u00e1na zaveden\u00e1 m\u00e9dia a znev\u00fdhod\u0148ov\u00e1ny alternativn\u00ed hlasy.<\/li>\n<li><strong>M\u016f\u017ee spole\u010dnost ztratit \u201eprivilegovanou\u201c viditelnost prost\u0159ednictv\u00edm EMFA?<\/strong><br \/>\nAno - ne p\u0159\u00edmo, ale nep\u0159\u00edmo. Obsah mal\u00fdch blog\u016f nebo firemn\u00edch webov\u00fdch str\u00e1nek konkuruje \u201euzn\u00e1van\u00fdm m\u00e9di\u00edm\u201c, jejich\u017e viditelnost je algoritmicky chr\u00e1n\u011bna. To m\u016f\u017ee znamenat, \u017ee se firemn\u00ed obsah na platform\u00e1ch zobrazuje m\u00e9n\u011b v\u00fdrazn\u011b, proto\u017ee platformy mus\u00ed uplat\u0148ovat pe\u010dliv\u011bj\u0161\u00ed strategie moderov\u00e1n\u00ed m\u00e9di\u00ed.<\/li>\n<li><strong>Co z\u00e1kon o um\u011bl\u00e9 inteligenci m\u011bn\u00ed pro ob\u010dany?<\/strong><br \/>\nV budoucnu bude muset b\u00fdt mnoho obsahu vytvo\u0159en\u00e9ho um\u011blou inteligenc\u00ed - obr\u00e1zky, texty, videa - ozna\u010deno jako obsah vytvo\u0159en\u00fd um\u011blou inteligenc\u00ed. To m\u00e1 zajistit transparentnost, aby lid\u00e9 mohli rozpoznat, zda je autorem \u010dlov\u011bk, nebo algoritmus. To je d\u016fle\u017eit\u00e9 zejm\u00e9na u politick\u00fdch t\u00e9mat nebo t\u00e9mat, kter\u00e1 jsou n\u00e1chyln\u00e1 k manipulaci.<\/li>\n<li><strong>A co z\u00e1kon o um\u011bl\u00e9 inteligenci znamen\u00e1 pro firmy?<\/strong><br \/>\nSpole\u010dnosti si mus\u00ed ov\u011b\u0159it, zda a jak vyu\u017e\u00edvaj\u00ed um\u011blou inteligenci: v marketingu, z\u00e1kaznick\u00e9m servisu nebo intern\u011b. V z\u00e1vislosti na m\u00ed\u0159e rizika mus\u00ed zdokumentovat, ozna\u010dit nebo vysv\u011btlit, jak je UI pou\u017e\u00edv\u00e1na. To m\u016f\u017ee znamenat pr\u00e1ci nav\u00edc, ale tak\u00e9 ochranu p\u0159ed pr\u00e1vn\u00edmi probl\u00e9my v dlouhodob\u00e9m horizontu.<\/li>\n<li><strong>Pro\u010d je kombinace v\u0161ech t\u011bchto z\u00e1kon\u016f tak d\u016fle\u017eit\u00e1?<\/strong><br \/>\nKa\u017ed\u00fd ze z\u00e1kon\u016f m\u00e1 toti\u017e svou vlastn\u00ed funkci, ale v\u011bt\u0161\u00ed dopad maj\u00ed pouze tehdy, kdy\u017e funguj\u00ed spole\u010dn\u011b: dohled nad soukromou komunikac\u00ed (CSAR), v\u011bt\u0161\u00ed kontrola platforem (DSA), hierarchie m\u00e9di\u00ed (EMFA) a po\u017eadavky na ozna\u010dov\u00e1n\u00ed UI (z\u00e1kon o UI). Podle kritik\u016f to vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, v n\u011bm\u017e p\u0159evl\u00e1d\u00e1 kontrola, konformita a opatrnost, co\u017e m\u00e1 d\u016fsledky pro diskusi, kreativitu a svobodu.<\/li>\n<li><strong>Co rad\u00ed odborn\u00edci b\u011b\u017en\u00fdm ob\u010dan\u016fm, aby se s t\u011bmito zm\u011bnami vypo\u0159\u00e1dali?<\/strong><br \/>\nZ\u016fsta\u0148te klidn\u00ed, ale pozorn\u00ed. Udr\u017eujte si vlastn\u00ed informa\u010dn\u00ed kan\u00e1ly, nenech\u00e1vejte v\u0161e na jedin\u00e9 platform\u011b a v\u011bdom\u011b nakl\u00e1dejte se soukrom\u00fdm nebo citliv\u00fdm obsahem. Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee digit\u00e1ln\u00ed komunikace ji\u017e nen\u00ed moderov\u00e1na \u201eneutr\u00e1ln\u011b\u201c, ale je st\u00e1le v\u00edce kontrolov\u00e1na pravidly.<\/li>\n<li><strong>Jak se mohou ob\u010dan\u00e9 br\u00e1nit proti nespr\u00e1vn\u00fdm rozhodnut\u00edm platforem?<\/strong><br \/>\nDSA v\u00e1m d\u00e1v\u00e1 nov\u00e1 pr\u00e1va: m\u016f\u017eete napadnout rozhodnut\u00ed o moderov\u00e1n\u00ed, podat st\u00ed\u017enost a po\u017eadovat od\u016fvodn\u011bn\u00ed. To je pokrok - vy\u017eaduje to v\u0161ak \u010das, vytrvalost a n\u011bkdy i pr\u00e1vn\u00ed podporu.<\/li>\n<li><strong>Jak\u00e9 konkr\u00e9tn\u00ed p\u0159\u00edpravy by m\u011bly mal\u00e9 podniky v nadch\u00e1zej\u00edc\u00edch letech prov\u00e9st?<\/strong><br \/>\nM\u011bly by si vytvo\u0159it jasn\u00e1 intern\u00ed pravidla pro komunikaci, l\u00e9pe kontrolovat oblasti koment\u00e1\u0159\u016f, dokumentovat pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence a zkontrolovat, kter\u00e9 platformy skute\u010dn\u011b pot\u0159ebuj\u00ed. Vyplat\u00ed se nezve\u0159ej\u0148ovat v\u0161e, co lze regulovat intern\u011b.<\/li>\n<li><strong>Kdo jsou v\u00e1\u017en\u00ed kritici t\u011bchto z\u00e1kon\u016f?<\/strong><br \/>\nPatrick Breyer (Evropsk\u00fd parlament), Evropsk\u00e1 digit\u00e1ln\u00ed pr\u00e1va (EDRi), messengerov\u00e1 aplikace Signal, v\u00fdzkumn\u00edci v oblasti IT bezpe\u010dnosti a \u0159ada odborn\u00edk\u016f na medi\u00e1ln\u00ed pr\u00e1vo. Jejich kritika se nezakl\u00e1d\u00e1 ani tak na ideologii, jako sp\u00ed\u0161e na technick\u00fdch a \u00fastavn\u00edch obav\u00e1ch.<\/li>\n<li><strong>Jsou v\u0161echny tyto z\u00e1kony nakonec cenzurou?<\/strong><br \/>\nTo z\u00e1le\u017e\u00ed na tom, koho se pt\u00e1te. Zast\u00e1nci tvrd\u00ed, \u017ee jde o bezpe\u010dnost a po\u0159\u00e1dek. Kritici \u0159\u00edkaj\u00ed: i kdy\u017e \u201ecenzura\u201c nen\u00ed v z\u00e1kon\u011b, povinnosti, sankce a averze k riziku vytv\u00e1\u0159ej\u00ed faktick\u00e9 omezen\u00ed viditelnosti a svobody. Pravda je pravd\u011bpodobn\u011b n\u011bkde uprost\u0159ed - ale trend je jasn\u00fd: komunika\u010dn\u00ed prostor je st\u00e1le v\u00edce regulov\u00e1n.<\/li>\n<li><strong>Jsou tato nov\u00e1 pravidla nebezpe\u010dn\u00e1 pro demokracii?<\/strong><br \/>\nNe nutn\u011b samy o sob\u011b - ale mohou se jimi st\u00e1t, pokud jsou nespr\u00e1vn\u011b zavedeny nebo pozd\u011bji politicky roz\u0161\u00ed\u0159eny. Demokracii se da\u0159\u00ed d\u00edky otev\u0159en\u00e9 diskusi, kritice a rozmanitosti. Pokud platformy ze strachu p\u0159\u00edli\u0161 ma\u017eou nebo pokud jsou komunika\u010dn\u00ed kan\u00e1ly monitorov\u00e1ny, m\u016f\u017ee to demokratickou kulturu oslabit.<\/li>\n<li><strong>Jak by m\u011bl podnik nebo ob\u010dan dlouhodob\u011b reagovat?<\/strong><br \/>\nNejlep\u0161\u00edm zp\u016fsobem je kombinace informovan\u00e9ho klidu a praktick\u00e9 p\u0159\u00edpravy. Nem\u011bli byste se nechat zastra\u0161it, ale nem\u011bli byste b\u00fdt ani naivn\u00ed. Pokud budete rozumn\u011b volit komunika\u010dn\u00ed kan\u00e1ly, vytv\u00e1\u0159et transparentnost a chr\u00e1nit vlastn\u00ed data, z\u016fstanete schopni jednat - a to i v prost\u0159ed\u00ed, kter\u00e9 je st\u00e1le v\u00edce regulov\u00e1no.<\/li>\n<\/ol>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-643 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-643 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Soci\u00e1ln\u00ed ot\u00e1zky sou\u010dasnosti<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-643\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"hohe energiepreise in deutschland verstehen: gas, strom und benzin einfach erkl\u00e4rt\" data-id=\"4103\"  data-category=\"allgemein gesellschaft tipps &amp; anleitungen\" data-post_tag=\"deutschland energiepolitik eu-gesetze europa krisen ratgeber\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/vysvetleni-vysokych-cen-energii-v-nemecku-plyn-elektrina-a-benzin-jednoduse\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Pochopen\u00ed vysok\u00fdch cen energi\u00ed v N\u011bmecku: Plyn, elekt\u0159ina a benzin jednodu\u0161e vysv\u011btleny<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Ceny energi\u00ed v N\u011bmecku\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/energiepreise-deutschland.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/energiepreise-deutschland.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/energiepreise-deutschland-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/energiepreise-deutschland-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/energiepreise-deutschland-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/vysvetleni-vysokych-cen-energii-v-nemecku-plyn-elektrina-a-benzin-jednoduse\/\" rel=\"bookmark\">Pochopen\u00ed vysok\u00fdch cen energi\u00ed v N\u011bmecku: Plyn, elekt\u0159ina a benzin jednodu\u0161e vysv\u011btleny<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"die krimtataren &#8211; geschichte, herkunft und gegenwart eines vergessenen volkes\" data-id=\"4154\"  data-category=\"allgemein gesellschaft kunst &amp; kultur\" data-post_tag=\"europa geopolitik krisen meinungsfreiheit\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/krymsti-tatari-historie-puvod-a-soucasnost-zapomenuteho-naroda\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Krym\u0161t\u00ed Tata\u0159i - historie, p\u016fvod a sou\u010dasnost zapomenut\u00e9ho n\u00e1roda<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Krymsko-tatarsk\u00e1 step\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Krimtartaren-Steppe.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Krimtartaren-Steppe.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Krimtartaren-Steppe-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Krimtartaren-Steppe-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Krimtartaren-Steppe-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/krymsti-tatari-historie-puvod-a-soucasnost-zapomenuteho-naroda\/\" rel=\"bookmark\">Krym\u0161t\u00ed Tata\u0159i - historie, p\u016fvod a sou\u010dasnost zapomenut\u00e9ho n\u00e1roda<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"digitales eigentum erkl\u00e4rt &#8211; so entstehen nachhaltige online-verm\u00f6genswerte\" data-id=\"4766\"  data-category=\"allgemein b\u00fccher gesellschaft ki-systeme\" data-post_tag=\"buch datenbanken denkmodelle digitales eigentum erp-software k\u00fcnstliche intelligenz prozesse publishing\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/digitalni-majetek-vysvetlil-jak-se-vytvareji-udrzitelne-online-aktiva\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Vysv\u011btlen\u00ed digit\u00e1ln\u00edho vlastnictv\u00ed - Jak se vytv\u00e1\u0159ej\u00ed udr\u017eiteln\u00e9 online aktiva<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Co je digit\u00e1ln\u00ed vlastnictv\u00ed\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Digitales-Eigentum.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Digitales-Eigentum.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Digitales-Eigentum-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Digitales-Eigentum-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Digitales-Eigentum-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/02\/digitalni-majetek-vysvetlil-jak-se-vytvareji-udrzitelne-online-aktiva\/\" rel=\"bookmark\">Vysv\u011btlen\u00ed digit\u00e1ln\u00edho vlastnictv\u00ed - Jak se vytv\u00e1\u0159ej\u00ed udr\u017eiteln\u00e9 online aktiva<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"beruf, weltbild, zukunft: entscheidungen im schatten des umbruchs\" data-id=\"3197\"  data-category=\"allgemein gesellschaft kunst &amp; kultur tipps &amp; anleitungen\" data-post_tag=\"erfahrungen krisen pers\u00f6nlichkeitsentwicklung ratgeber\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/karierni-svet-pohled-na-budouci-rozhodnuti-ve-stinu-otresu\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Kari\u00e9ra, pohled na sv\u011bt, budoucnost: rozhodov\u00e1n\u00ed ve st\u00ednu zm\u011bn<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Rozhodnut\u00ed ve st\u00ednu ot\u0159es\u016f\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Entscheidungen-im-Schatten-Umbruch.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Entscheidungen-im-Schatten-Umbruch.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Entscheidungen-im-Schatten-Umbruch-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Entscheidungen-im-Schatten-Umbruch-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Entscheidungen-im-Schatten-Umbruch-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/karierni-svet-pohled-na-budouci-rozhodnuti-ve-stinu-otresu\/\" rel=\"bookmark\">Kari\u00e9ra, pohled na sv\u011bt, budoucnost: rozhodov\u00e1n\u00ed ve st\u00ednu zm\u011bn<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>","protected":false},"excerpt":{"rendered":"<p>Ve st\u00e1le digitalizovan\u011bj\u0161\u00edm sv\u011bt\u011b tr\u00e1v\u00edme spoustu \u010dasu online: Na internetu tr\u00e1v\u00edme mnoho \u010dasu: chatujeme, nakupujeme, pracujeme, informujeme se. Z\u00e1rove\u0148 se m\u011bn\u00ed pravidla sd\u00edlen\u00ed, moderov\u00e1n\u00ed nebo kontroly obsahu. Z\u00e1kon o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA), Evropsk\u00fd z\u00e1kon o svobod\u011b m\u00e9di\u00ed (EMFA), pl\u00e1novan\u00e9 na\u0159\u00edzen\u00ed o prevenci a pot\u00edr\u00e1n\u00ed sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed (CSAR, \u010dasto ozna\u010dovan\u00e9 jako \u201ekontrola chatu\u201c) a ... <a title=\"Kari\u00e9ra, pohled na sv\u011bt, budoucnost: rozhodov\u00e1n\u00ed ve st\u00ednu zm\u011bn\" class=\"read-more\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/karierni-svet-pohled-na-budouci-rozhodnuti-ve-stinu-otresu\/\" aria-label=\"\u010c\u00edst v\u00edce o Profese, pohled na sv\u011bt, budoucnost: rozhodov\u00e1n\u00ed ve st\u00ednu ot\u0159es\u016f\">\u010c\u00edst d\u00e1l<\/a><\/p>","protected":false},"author":1,"featured_media":3642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":724,"footnotes":""},"categories":[1,466,431],"tags":[469,473,470,475,471,433,476,478,434],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-gesellschaft","category-ki-systeme","tag-datenschutz","tag-digitales-eigentum","tag-eu-gesetze","tag-europa","tag-kuenstliche-intelligenz","tag-llm","tag-meinungsfreiheit","tag-spieltheorie","tag-sprachmodell"],"_links":{"self":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":34,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3586\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media\/3642"}],"wp:attachment":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/tags?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}