{"id":3994,"date":"2025-12-13T14:47:28","date_gmt":"2025-12-13T14:47:28","guid":{"rendered":"https:\/\/www.markus-schall.de\/?p=3994"},"modified":"2026-05-04T18:48:08","modified_gmt":"2026-05-04T18:48:08","slug":"dosah-neni-vlastnictvim-proc-dnes-jiz-nestaci-viditelnost","status":"publish","type":"post","link":"https:\/\/www.markus-schall.de\/cs\/2025\/12\/dosah-neni-vlastnictvim-proc-dnes-jiz-nestaci-viditelnost\/","title":{"rendered":"Dosah neznamen\u00e1 vlastnictv\u00ed - Pro\u010d dnes u\u017e nesta\u010d\u00ed jen viditelnost"},"content":{"rendered":"<p>P\u0159ed dobr\u00fdmi deseti lety jsem n\u00e1hodou sledoval p\u0159edn\u00e1\u0161ku o p\u0159echodu od informa\u010dn\u00ed spole\u010dnosti ke znalostn\u00ed spole\u010dnosti. Tehdy to je\u0161t\u011b zn\u011blo hodn\u011b teoreticky, t\u00e9m\u011b\u0159 akademicky. \u0160lo o pojmy jako suverenita dat, vlastnictv\u00ed informac\u00ed a ot\u00e1zka, kdo vlastn\u011b bude v budoucnu ur\u010dovat, co bude p\u0159\u00edstupn\u00e9 - a co ne. Dnes, s trochou odstupu, se tato p\u0159edn\u00e1\u0161ka zd\u00e1 b\u00fdt p\u0159ekvapiv\u011b p\u0159esn\u00e1. V\u017edy\u0165 mnoh\u00e9 z toho, co bylo tehdy pops\u00e1no jako v\u00fdvoj, se dnes stalo skute\u010dnost\u00ed. St\u00e1le v\u00edce dat se st\u011bhuje do cloudu. St\u00e1le v\u00edce informac\u00ed se ji\u017e neukl\u00e1d\u00e1 ve vlastn\u00edch syst\u00e9mech, ale v extern\u00edch infrastruktur\u00e1ch. A st\u00e1le \u010dast\u011bji u\u017e o tom, co je mo\u017en\u00e9, nerozhoduje u\u017eivatel, ale poskytovatel, platforma nebo soubor pravidel.<\/p>\n<p>Abychom tento v\u00fdvoj pochopili, stoj\u00ed za to ud\u011blat krok zp\u011bt. Informa\u010dn\u00ed spole\u010dnost, v n\u00ed\u017e mnoz\u00ed z n\u00e1s vyr\u016fstali, nebyla norm\u00e1ln\u00edm stavem. Byla to historick\u00e1 v\u00fdjimka.<!--more--><\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-350 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-350 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Soci\u00e1ln\u00ed ot\u00e1zky sou\u010dasnosti<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-350\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"was bedeutet der spannungsfall in deutschland &#8211; und welche folgen h\u00e4tte er konkret?\" data-id=\"2997\"  data-category=\"allgemein b\u00fccher gesellschaft tipps &amp; anleitungen\" data-post_tag=\"buch deutschland geopolitik gesundheit krisen pers\u00f6nlichkeitsentwicklung ratgeber sicherheitspolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/co-znamena-pokles-napeti-v-nemecku-a-jake-konkretni-dusledky-by-to-melo\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Co znamen\u00e1 pokles nap\u011bt\u00ed v N\u011bmecku - a jak\u00e9 by to m\u011blo konkr\u00e9tn\u00ed d\u016fsledky?<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Nap\u00ednac\u00ed sk\u0159\u00ed\u0148 - N\u011bmecko-2025\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Spannungsfall-Deutschland-2025.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Spannungsfall-Deutschland-2025.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Spannungsfall-Deutschland-2025-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Spannungsfall-Deutschland-2025-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Spannungsfall-Deutschland-2025-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/co-znamena-pokles-napeti-v-nemecku-a-jake-konkretni-dusledky-by-to-melo\/\" rel=\"bookmark\">Co znamen\u00e1 pokles nap\u011bt\u00ed v N\u011bmecku - a jak\u00e9 by to m\u011blo konkr\u00e9tn\u00ed d\u016fsledky?<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"stress ist keine naturgewalt &#8211; wie man sich freir\u00e4ume zur\u00fcckholt, schritt f\u00fcr schritt\" data-id=\"3152\"  data-category=\"allgemein gesellschaft gesundheit tipps &amp; anleitungen\" data-post_tag=\"cmd erfahrungen gesundheit krisen pers\u00f6nlichkeitsentwicklung prozesse ratgeber\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/stres-neni-prirodni-sila-jak-ziskat-zpet-svou-svobodu-krok-za-krokem\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Stres nen\u00ed p\u0159\u00edrodn\u00ed s\u00edla - Jak z\u00edskat zp\u011bt svou svobodu krok za krokem<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Stres nen\u00ed p\u0159\u00edrodn\u00ed s\u00edla\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/stress-naturgewalt-titel.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/stress-naturgewalt-titel.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/stress-naturgewalt-titel-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/stress-naturgewalt-titel-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/stress-naturgewalt-titel-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/stres-neni-prirodni-sila-jak-ziskat-zpet-svou-svobodu-krok-za-krokem\/\" rel=\"bookmark\">Stres nen\u00ed p\u0159\u00edrodn\u00ed s\u00edla - Jak z\u00edskat zp\u011bt svou svobodu krok za krokem<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"jeffrey sachs warnt deutschland: warum europas sicherheit neu gedacht werden muss\" data-id=\"4079\"  data-category=\"allgemein gesellschaft\" data-post_tag=\"deutschland energiepolitik eu-gesetze europa geopolitik krisen meinungsfreiheit portrait sicherheitspolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/jeffrey-sachs-varuje-nemecko-proc-je-treba-prehodnotit-bezpecnost-evropy\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Jeffrey Sachs varuje N\u011bmecko: Pro\u010d je t\u0159eba p\u0159ehodnotit bezpe\u010dnost Evropy<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Jeffrey Sachs p\u00ed\u0161e otev\u0159en\u00fd dopis kancl\u00e9\u0159i Merzovi\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/jeffrey-sachs-bundeskanzler-eu.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/jeffrey-sachs-bundeskanzler-eu.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jeffrey-sachs-bundeskanzler-eu-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jeffrey-sachs-bundeskanzler-eu-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jeffrey-sachs-bundeskanzler-eu-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/jeffrey-sachs-varuje-nemecko-proc-je-treba-prehodnotit-bezpecnost-evropy\/\" rel=\"bookmark\">Jeffrey Sachs varuje N\u011bmecko: Pro\u010d je t\u0159eba p\u0159ehodnotit bezpe\u010dnost Evropy<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"ist t\u00f6ten w\u00fcrdelos? eine n\u00fcchterne frage zu mord, terror und krieg\" data-id=\"4550\"  data-category=\"allgemein gesellschaft gesundheit\" data-post_tag=\"denkmodelle erfahrungen europa geopolitik gesundheit krisen meinungsfreiheit sicherheitspolitik\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/je-zabijeni-bez-dustojnosti-strizlivou-otazkou-o-vrazdeni-teroru-a-valce\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Je zab\u00edjen\u00ed ned\u016fstojn\u00e9? St\u0159\u00edzliv\u00e1 ot\u00e1zka o vra\u017ed\u011b, teroru a v\u00e1lce<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Je zab\u00edjen\u00ed ned\u016fstojn\u00e9?\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/toeten-wuerdelos-Titel.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/toeten-wuerdelos-Titel.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/toeten-wuerdelos-Titel-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/toeten-wuerdelos-Titel-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/toeten-wuerdelos-Titel-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/je-zabijeni-bez-dustojnosti-strizlivou-otazkou-o-vrazdeni-teroru-a-valce\/\" rel=\"bookmark\">Je zab\u00edjen\u00ed ned\u016fstojn\u00e9? St\u0159\u00edzliv\u00e1 ot\u00e1zka o vra\u017ed\u011b, teroru a v\u00e1lce<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>\n<h2>Aktu\u00e1ln\u00ed zpr\u00e1vy k t\u00e9matu<\/h2>\n<p><strong>14.04.2026<\/strong>: Sou\u010dasn\u00e1 debata o mo\u017en\u00e9m <a href=\"https:\/\/www.deutschlandfunk.de\/social-media-verbot-kinder-jugendliche-bundesregierung-tiktok-instagram-100.html\" target=\"_blank\" rel=\"noopener\"><strong>Z\u00e1kaz soci\u00e1ln\u00edch m\u00e9di\u00ed pro d\u011bti a ml\u00e1de\u017e<\/strong><\/a> ukazuje, do jak\u00e9 m\u00edry je nyn\u00ed dosah digit\u00e1ln\u00edch technologi\u00ed z\u00e1visl\u00fd na politick\u00fdch a regula\u010dn\u00edch rozhodnut\u00edch. V N\u011bmecku se v sou\u010dasn\u00e9 dob\u011b diskutuje o omezen\u00ed nebo \u00fapln\u00e9m z\u00e1kazu platforem, jako je TikTok nebo Instagram, pro osoby mlad\u0161\u00ed 14 let, p\u0159i\u010dem\u017e kone\u010dn\u00e9 rozhodnut\u00ed by m\u011blo padnout po l\u00e9t\u011b. Z\u00e1rove\u0148 existuj\u00ed r\u016fzn\u00e9 postoje jak v r\u00e1mci politiky, tak ve spole\u010dnosti: Zat\u00edmco n\u011bkte\u0159\u00ed volaj\u00ed po p\u0159\u00edsn\u011bj\u0161\u00edch pravidlech na ochranu p\u0159ed z\u00e1vislost\u00ed, psychick\u00fdm stresem a problematick\u00fdm obsahem, kritici poukazuj\u00ed na to, \u017ee z\u00e1kazy probl\u00e9my pouze odkl\u00e1daj\u00ed a \u017ee d\u016fle\u017eit\u011bj\u0161\u00ed by byla medi\u00e1ln\u00ed gramotnost.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_cFF_m-0ewVo\"><div id=\"lyte_cFF_m-0ewVo\" data-src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FcFF_m-0ewVo%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/cFF_m-0ewVo\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markus-schall.de\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FcFF_m-0ewVo%2F0.jpg\" alt=\"Miniatura videa na YouTube\" width=\"640\" height=\"340\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><br \/>\nZ\u00e1kaz soci\u00e1ln\u00edch m\u00e9di\u00ed pro mlad\u00e9 lidi? Lang, Witwer, M\u00fcller a Lobo na jedn\u00e1n\u00ed na nejvy\u0161\u0161\u00ed \u00farovni | <a href=\"https:\/\/www.youtube.com\/@derspiegel\" target=\"_blank\" rel=\"nofollow noopener\">ZRCADLO<\/a><\/p>\n<p>Tento v\u00fdvoj je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho trendu v Evrop\u011b, kdy se digit\u00e1ln\u00ed platformy st\u00e1vaj\u00ed st\u00e1le v\u00edce regulovan\u00fdmi. Z toho jasn\u011b vypl\u00fdv\u00e1, \u017ee dosah na extern\u00ed syst\u00e9my nen\u00ed nikdy zcela pod vlastn\u00ed kontrolou - m\u016f\u017ee b\u00fdt kdykoli omezen nov\u00fdmi pravidly, technick\u00fdmi specifikacemi nebo politick\u00fdmi rozhodnut\u00edmi. Pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 z\u00e1sadn\u00ed rozd\u00edl oproti vlastn\u00edm platform\u00e1m.<\/p>\n<hr \/>\n<h2>Informa\u010dn\u00ed spole\u010dnost - zvl\u00e1\u0161tn\u00ed historick\u00fd p\u0159\u00edpad<\/h2>\n<p>Informa\u010dn\u00ed spole\u010dnost se vyzna\u010dovala jednoduchou, ale \u00fa\u010dinnou z\u00e1sadou: informace byly snadno dostupn\u00e9. Pokud jste se cht\u011bli n\u011bco dozv\u011bd\u011bt, mohli jste si to vyhledat. Webov\u00e9 str\u00e1nky, f\u00f3ra, blogy, online archivy a pozd\u011bji vyhled\u00e1va\u010de zajistily, \u017ee znalosti byly dostupn\u00e9 zd\u00e1nliv\u011b bez omezen\u00ed.<\/p>\n<p>Rozhoduj\u00edc\u00edm faktorem nebyla kvalita jednotliv\u00fdch informac\u00ed, ale skute\u010dnost, \u017ee p\u0159\u00edstup k nim byl v podstat\u011b otev\u0159en\u00fd. Nemuseli jste \u017e\u00e1dat, nemuseli jste se hl\u00e1sit, nemuseli jste b\u00fdt aktivov\u00e1ni. Mohli jste \u010d\u00edst, porovn\u00e1vat a vytvo\u0159it si vlastn\u00ed n\u00e1zor.<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno: p\u0159\u00edstup byl moc.<\/p>\n<h3>Pro\u010d mi tato f\u00e1ze p\u0159ipadala tak norm\u00e1ln\u00ed<\/h3>\n<p>Mnoho lid\u00ed tento \u010das dodnes pova\u017euje za samoz\u0159ejmost. Je to proto, \u017ee se b\u011bhem n\u00ed socializovala cel\u00e1 jedna generace. Informace \u201eprost\u011b byly\u201c. Pokud n\u011bco chyb\u011blo, bylo to obvykle proto, \u017ee to lid\u00e9 po\u0159\u00e1dn\u011b nehledali. \u010casto se p\u0159ehl\u00ed\u017e\u00ed, \u017ee tato otev\u0159enost byla d\u016fsledkem ur\u010dit\u00fdch technick\u00fdch, ekonomick\u00fdch a kulturn\u00edch podm\u00ednek:<\/p>\n<ul>\n<li>Decentralizovan\u00e9 webov\u00e9 str\u00e1nky nam\u00edsto centr\u00e1ln\u00edch platforem<\/li>\n<li>Vlastn\u00ed servery m\u00edsto extern\u00edch cloud\u016f<\/li>\n<li>Obsah, kter\u00fd byl distribuov\u00e1n m\u00edsto kontrolovan\u00e9ho<\/li>\n<\/ul>\n<p>Tato konstelace byla p\u0159\u00edzniv\u00e1 - ale nebyla trvale zaru\u010dena.<\/p>\n<h3>\u00daloha internetu jako otev\u0159en\u00e9 s\u00edt\u011b<\/h3>\n<p>Ran\u00fd internet nebyl tr\u017ei\u0161t\u011bm ani jevi\u0161t\u011bm, ale p\u0159edev\u0161\u00edm s\u00edt\u00ed. Obsah se nach\u00e1zel na mnoha m\u00edstech, byl propojov\u00e1n, kop\u00edrov\u00e1n a zrcadlen. Neexistoval \u017e\u00e1dn\u00fd centr\u00e1ln\u00ed org\u00e1n, kter\u00fd by rozhodoval o tom, jak\u00e9 informace sm\u011bj\u00ed b\u00fdt viditeln\u00e9. To m\u011blo dva d\u016fsledky:<\/p>\n<ol>\n<li>Znalosti by mohly r\u016fst a rozv\u011btvovat se<\/li>\n<li>Z\u00e1vislosti z\u016fstaly pom\u011brn\u011b n\u00edzk\u00e9<\/li>\n<\/ol>\n<p>Pokud jste provozovali vlastn\u00ed webov\u00e9 str\u00e1nky, vlastnili jste sv\u016fj obsah. Pokud jste provozovali server, m\u011bli jste kontrolu nad sv\u00fdmi daty. To bylo technicky n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e dnes - ale struktur\u00e1ln\u011b jasn\u00e9.<\/p>\n<h3>Pro\u010d informa\u010dn\u00ed spole\u010dnost nebyla trval\u00fdm stavem<\/h3>\n<p>S rostouc\u00edm pohodl\u00edm se zm\u011bnilo i chov\u00e1n\u00ed. Vlastn\u00ed servery byly nahrazeny pronajat\u00fdmi. M\u00edstn\u00ed syst\u00e9my ustoupily cloudov\u00fdm slu\u017eb\u00e1m. Platformy p\u0159evzaly funkce, kter\u00e9 byly d\u0159\u00edve distribuovan\u00e9. Nebylo na tom nic \u0161patn\u00e9ho a ne\u0161lo o \u017e\u00e1dnou ur\u00e1\u017eku. Bylo to efektivn\u00ed, levn\u00e9 a pohodln\u00e9. M\u011blo to v\u0161ak vedlej\u0161\u00ed efekt:<\/p>\n<p>Kontrola se posunula. Informace byly st\u00e1le k dispozici, ale st\u00e1le \u010dast\u011bji byly v rukou jin\u00fdch. A tak se pom\u011br sil za\u010dal pomalu m\u011bnit.<\/p>\n<p>P\u0159i pohledu zp\u011bt m\u016f\u017eeme \u0159\u00edci, \u017ee informa\u010dn\u00ed spole\u010dnost byla p\u0159echodnou f\u00e1z\u00ed, v n\u00ed\u017e byl p\u0159\u00edstup d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vlastnictv\u00ed. Pr\u00e1v\u011b tento bod je dnes st\u00e1le v\u00edce zpochyb\u0148ov\u00e1n. \u010c\u00edm v\u00edce se informace ukl\u00e1daj\u00ed, analyzuj\u00ed a filtruj\u00ed centr\u00e1ln\u011b, t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed se st\u00e1v\u00e1 sp\u00ed\u0161e ot\u00e1zka p\u0159\u00edstupu ne\u017e vlastnictv\u00ed:<\/p>\n<p><em><strong>Kdo vlastn\u011b data vlastn\u00ed?<\/strong><\/em><\/p>\n<p>Vstupujeme tak do oblasti znalostn\u00ed spole\u010dnosti - a tam plat\u00ed jin\u00e1 pravidla.<\/p>\n<h3>Pozorov\u00e1n\u00ed z praxe<\/h3>\n<p>Tyto my\u0161lenky nevznikly teoreticky, ale zcela prakticky b\u011bhem v\u00fdzkumu n\u011bkolika \u010dl\u00e1nk\u016f. Kdy\u017e jsem se za\u010dal intenzivn\u011bji zab\u00fdvat osobnostmi jako nap\u0159. <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/proc-dieter-bohlen-mluvi-kdyz-ostatni-mlci-portret-pile-a-jasnosti\/\"><strong>Dieter Bohlen<\/strong><\/a>, <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/jan-josef-liefers-portret-postoje-puvodu-a-umelecke-svobody\/\"><strong>Jan-Josef Liefers<\/strong><\/a> a tak\u00e9 <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/teorie-her-vysvetluje-25-let-geopolitiky-jak-evropa-ztratila-svou-strategickou-roli\/\"><strong>Prof. Dr. Christian Rieck<\/strong><\/a> V\u0161iml jsem si n\u011b\u010deho, co se na prvn\u00ed pohled zd\u00e1 ban\u00e1ln\u00ed, ale p\u0159i bli\u017e\u0161\u00edm pohledu vypov\u00edd\u00e1 o dne\u0161n\u00ed dob\u011b mnoh\u00e9: \u017e\u00e1dn\u00e1 z nich nem\u00e1 vlastn\u00ed, dob\u0159e udr\u017eovan\u00e9 webov\u00e9 str\u00e1nky jako centrum obsahu. M\u00edsto toho je lze nal\u00e9zt t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na platform\u00e1ch, jako je YouTube, Instagram nebo v medi\u00e1ln\u00edch vystoupen\u00edch t\u0159et\u00edch stran.<\/p>\n<p>V\u0161echny t\u0159i maj\u00ed nepochybn\u011b dosah. Ale tento dosah jim nepat\u0159\u00ed. Pat\u0159\u00ed platform\u00e1m, na kter\u00fdch se odehr\u00e1vaj\u00ed. To, co vypad\u00e1 jako viditelnost, je ve skute\u010dnosti z\u00e1vislost. Toto zji\u0161t\u011bn\u00ed bylo d\u016fle\u017eit\u00fdm podn\u011btem k z\u00e1sadn\u011bj\u0161\u00edmu zpochybn\u011bn\u00ed vztahu mezi dosahem, vlastnictv\u00edm a tvorbou znalost\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4002 size-large\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-informationsgesellschaft.jpg\" alt=\"Informa\u010dn\u00ed spole\u010dnost - otev\u0159en\u00e1 knihovna\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-informationsgesellschaft.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-informationsgesellschaft-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-informationsgesellschaft-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-informationsgesellschaft-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Pl\u00ed\u017eiv\u00fd konec svobodn\u00fdch informac\u00ed<\/h2>\n<p>Tvrzen\u00ed, \u017ee informace jsou dnes st\u00e1le \u201evz\u00e1cn\u011bj\u0161\u00ed\u201c, zn\u00ed na prvn\u00ed pohled paradoxn\u011b. Na internetu je toti\u017e samoz\u0159ejm\u011b st\u00e1le nekone\u010dn\u00e9 mno\u017estv\u00ed informac\u00ed. Ka\u017ed\u00fd den jsou zve\u0159ej\u0148ov\u00e1ny miliony nov\u00fdch materi\u00e1l\u016f, nahr\u00e1v\u00e1na videa a ps\u00e1ny \u010dl\u00e1nky. A p\u0159esto se mnoha lidem zd\u00e1, jako by jich z\u00e1rove\u0148 nach\u00e1zeli m\u00e9n\u011b - nebo alespo\u0148 m\u00e9n\u011b toho, co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.<\/p>\n<p>D\u016fvod je jednoduch\u00fd: nejde o mno\u017estv\u00ed, ale o dostupnost. A dostupnost je n\u011bco jin\u00e9ho ne\u017e \u201en\u011bkde existuje\u201c. V minulosti byly informace \u010dasto ve\u0159ejn\u011b dostupn\u00e9, voln\u011b p\u0159\u00edstupn\u00e9 a relativn\u011b snadno vyhledateln\u00e9. Dnes se informace op\u011bt st\u00e1vaj\u00ed nedostatkov\u00fdmi v n\u011bkolika kroc\u00edch - nikoliv prost\u0159ednictv\u00edm jednoho velk\u00e9ho a viditeln\u00e9ho opat\u0159en\u00ed, ale prost\u0159ednictv\u00edm mnoha mal\u00fdch zm\u011bn, kter\u00e9 se v pr\u016fb\u011bhu let s\u010d\u00edtaj\u00ed.<\/p>\n<h3>Paywalls, uzav\u0159en\u00e9 platformy a algoritmizace<\/h3>\n<p>D\u016fle\u017eit\u00fdm faktorem jsou <strong>Paywalls<\/strong>. Noviny, \u010dasopisy a specializovan\u00e9 port\u00e1ly si uv\u011bdomily, \u017ee bezplatn\u00fd obsah sice p\u0159in\u00e1\u0161\u00ed dosah, ale nezaji\u0161\u0165uje stabiln\u00ed existenci. Proto se \u010dl\u00e1nky p\u0159esouvaj\u00ed za placen\u00e9 st\u011bny. Z pohledu poskytovatel\u016f je to pochopiteln\u00e9 - a \u010dasto i spravedliv\u00e9. Nicm\u00e9n\u011b to znamen\u00e1, \u017ee se \u010d\u00e1st ve\u0159ejn\u00e9ho prostoru znalost\u00ed p\u0159esouv\u00e1 zp\u011bt do soukrom\u00fdch prostor. Ti, kdo plat\u00ed, maj\u00ed mo\u017enost \u010d\u00edst. Ti, kte\u0159\u00ed neplat\u00ed, z\u016fst\u00e1vaj\u00ed mimo.<\/p>\n<p>Krom\u011b toho <strong>Uzav\u0159en\u00e9 platformy<\/strong>. D\u0159\u00edve byl obsah k dispozici jako webov\u00e9 str\u00e1nky, kter\u00e9 byly p\u0159\u00edstupn\u00e9 p\u0159\u00edmo nebo je bylo mo\u017en\u00e9 naj\u00edt pomoc\u00ed vyhled\u00e1va\u010d\u016f. Dnes je mnoho obsahu ulo\u017eeno v syst\u00e9mech, kter\u00e9 jsou \u201eonline\u201c, ale ji\u017e nejsou skute\u010dn\u011b otev\u0159en\u00e9: p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, skupiny, oblasti koment\u00e1\u0159\u016f, videoplatformy, chatovac\u00ed komunity. Obsah tam je - ale nelze v n\u011bm voln\u011b vyhled\u00e1vat, nelze ho trvale naj\u00edt a \u010dasto je pou\u017eiteln\u00fd pouze v r\u00e1mci aplikace. Dalo by se \u0159\u00edci, \u017ee tam je, ale u\u017e nepat\u0159\u00ed ve\u0159ejn\u00e9mu prostoru, ale provozovateli.<\/p>\n<p>Tento \u00fa\u010dinek je je\u0161t\u011b siln\u011bj\u0161\u00ed d\u00edky <strong>Algoritmizace<\/strong>. V minulosti nebylo ani po\u0159ad\u00ed v\u00fdsledk\u016f neutr\u00e1ln\u00ed, ale pro mnoho lid\u00ed bylo srozumiteln\u00e9: Kdy\u017e n\u011bco hled\u00e1te, dostanete v\u00fdsledky, kliknete na n\u011b. Dnes o tom, co byste \u201em\u011bli\u201c vid\u011bt, st\u00e1le \u010dast\u011bji rozhoduj\u00ed algoritmick\u00e9 syst\u00e9my. Dva lid\u00e9 hledaj\u00ed stejn\u00fd v\u00fdraz - a dostanou r\u016fzn\u00e9 v\u00fdsledky v z\u00e1vislosti na sv\u00e9m profilu, poloze, jazyku, za\u0159\u00edzen\u00ed nebo o\u010dek\u00e1van\u00fdch z\u00e1jmech. To znamen\u00e1, \u017ee informace jsou nejen filtrov\u00e1ny, ale tak\u00e9 personalizov\u00e1ny. A p\u0159esto\u017ee jsou personalizovan\u00e9 znalosti pohodln\u00e9, maj\u00ed svou cenu: u\u017e nevid\u00edte web, ale jeho \u010d\u00e1st.<\/p>\n<p>Dal\u0161\u00ed bod je nen\u00e1padn\u00fd, ale velmi \u00fa\u010dinn\u00fd: <strong>Shrnut\u00ed<\/strong> m\u00edsto zdroj\u016f. St\u00e1le \u010dast\u011bji u\u017e nedostanete p\u016fvodn\u00ed text, ale zkr\u00e1cenou verzi, \u00faryvek, p\u0159ehled UI, \u201eodpov\u011b\u010f\u201c. To samoz\u0159ejm\u011b \u0161et\u0159\u00ed \u010das. Ale m\u011bn\u00ed to zp\u016fsob, jak\u00fdm s informacemi pracujeme. Proto\u017ee pokud konzumujete pouze souhrny, zapom\u00edn\u00e1te si ov\u011b\u0159ovat zdroje, porovn\u00e1vat souvislosti a samostatn\u011b v\u011bci kategorizovat. Informace se tak m\u011bn\u00ed v p\u0159edem filtrovan\u00fd produkt.<\/p>\n<p>A pak je tu je\u0161t\u011b jeden velmi praktick\u00fd, m\u00e9n\u011b spektakul\u00e1rn\u00ed d\u016fvod: spousta obsahu prost\u011b zmiz\u00ed. Webov\u00e9 str\u00e1nky jsou zav\u00edr\u00e1ny, f\u00f3ra um\u00edraj\u00ed, blogy p\u0159est\u00e1vaj\u00ed b\u00fdt udr\u017eov\u00e1ny, odkazy p\u0159ich\u00e1zej\u00ed vnive\u010d. Ned\u011bje se to ze zl\u00e9ho \u00famyslu, ale proto, \u017ee kon\u010d\u00ed projekty, ru\u0161\u00ed se servery, lid\u00e9 se vzd\u00e1vaj\u00ed sv\u00fdch kon\u00ed\u010dk\u016f nebo platformy m\u011bn\u00ed svou politiku. Web nen\u00ed automaticky archiv. Je to sp\u00ed\u0161e tok. Pokud aktivn\u011b nearchivujete, ztr\u00e1c\u00edte.<\/p>\n<p>V\u0161echny tyto zm\u011bny vedou k v\u00fdsledku, kter\u00fd lze poc\u00edtit v ka\u017edodenn\u00edm \u017eivot\u011b: informace nezmizely - ale u\u017e nejsou samoz\u0159ejmost\u00ed. Mus\u00edte v\u00edce platit, v\u00edce se registrovat, v\u00edce se nechat v\u00e9st nebo se v\u00edce pohybovat na platform\u00e1ch, kter\u00e9 maj\u00ed sv\u00e1 vlastn\u00ed pravidla.<\/p>\n<p>To znamen\u00e1, \u017ee se ji\u017e nach\u00e1z\u00edme uprost\u0159ed p\u0159echodu: od otev\u0159en\u00e9ho p\u0159\u00edstupu k ot\u00e1zce, kdo vykon\u00e1v\u00e1 kontrolu.<\/p>\n<h3>P\u0159echod od p\u0159\u00edstupu ke kontrole<\/h3>\n<p>V informa\u010dn\u00ed spole\u010dnosti byla \u00fast\u0159edn\u00ed ot\u00e1zkou:<\/p>\n<blockquote><p><em>Jak se dostanu ke znalostem?<\/em><\/p><\/blockquote>\n<p>Ve vznikaj\u00edc\u00ed znalostn\u00ed spole\u010dnosti se st\u00e1le \u010dast\u011bji klade ot\u00e1zka:<\/p>\n<blockquote><p><em>Kdo rozhoduje o tom, zda se sem dostanu?<\/em><\/p><\/blockquote>\n<p>Jedn\u00e1 se o z\u00e1sadn\u00ed zm\u011bnu. A nedoch\u00e1z\u00ed k n\u00ed jako k velk\u00e9mu t\u0159esku, ale jako k postupn\u00e9mu p\u0159esunu odpov\u011bdnosti. V minulosti byl u\u017eivatel \u010dasto t\u00edm, kdo organizoval p\u0159\u00edstup. Pokud jste n\u011bco publikovali, um\u00edstili jste to na sv\u00e9 webov\u00e9 str\u00e1nky. Ka\u017ed\u00fd, kdo si cht\u011bl n\u011bco p\u0159e\u010d\u00edst, str\u00e1nku vyvolal. Vyhled\u00e1va\u010de byly prost\u0159edn\u00edky, ale obsah byl decentralizovan\u00fd. P\u0159\u00edstup byl v podstat\u011b technick\u00fd: URL, prohl\u00ed\u017ee\u010d, p\u0159ipojen\u00ed k internetu - hotovo. Dnes se p\u0159\u00edstup st\u00e1le v\u00edce st\u00e1v\u00e1 ot\u00e1zkou pravidel. Nejde jen o technologii, ale tak\u00e9 o pr\u00e1va, sm\u011brnice, \u00fa\u010dty, omezen\u00ed a podm\u00ednky. P\u0159\u00edstup je \u0159\u00edzen. A ti, kdo jej \u0159\u00edd\u00ed, jej kontroluj\u00ed.<\/p>\n<p>Za\u010d\u00edn\u00e1 to jednoduch\u00fdmi v\u011bcmi: Provozovatel plo\u0161iny m\u016f\u017ee \u0161krtit dosah. Algoritmus m\u016f\u017ee vytla\u010dit t\u00e9mata ze zorn\u00e9ho pole. \u00da\u010det m\u016f\u017ee b\u00fdt zablokov\u00e1n. Obsah m\u016f\u017ee b\u00fdt \u201e<strong>sn\u00ed\u017een\u00e1 kategorie<\/strong>\u201c. P\u0159\u00edsp\u011bvek m\u016f\u017ee st\u00e1le existovat, ale m\u016f\u017ee se st\u00e1t prakticky neviditeln\u00fdm. Nejedn\u00e1 se o klasick\u00e9 odstran\u011bn\u00ed, ale o ur\u010ditou formu kontroly viditelnosti.<\/p>\n<p>Pak n\u00e1sleduje dal\u0161\u00ed krok: <strong>Centralizace<\/strong> infrastruktury. Pokud se data a aplikace ji\u017e neukl\u00e1daj\u00ed lok\u00e1ln\u011b, ale v extern\u00edch datov\u00fdch centrech, doch\u00e1z\u00ed tak\u00e9 k p\u0159esunu pravomoc\u00ed nad t\u011bmito daty. Ten, kdo infrastrukturu provozuje, m\u016f\u017ee ur\u010dovat podm\u00ednky. Ten, kdo nastavuje podm\u00ednky, ur\u010duje limity.<\/p>\n<p>A tady to za\u010d\u00edn\u00e1 b\u00fdt vzru\u0161uj\u00edc\u00ed: mnoho u\u017eivatel\u016f se domn\u00edv\u00e1, \u017ee maj\u00ed kontrolu, proto\u017ee n\u011bkam nahr\u00e1li \u201esv\u00e1 data\u201c. Ale vlastnictv\u00ed nen\u00ed tot\u00e9\u017e co pou\u017e\u00edv\u00e1n\u00ed. Pokud jsou va\u0161e data ulo\u017eena v syst\u00e9mu, kter\u00fd nem\u00e1te pod kontrolou, pak m\u00e1te v podstat\u011b pouze pr\u00e1vo na pou\u017e\u00edv\u00e1n\u00ed - a \u010dasto ani to ne v pln\u00e9m rozsahu. M\u016f\u017eete je pou\u017e\u00edvat, pokud akceptujete pravidla. A tato pravidla se mohou m\u011bnit.<\/p>\n<p>St\u00e1le \u010dast\u011bji se s t\u00edm setk\u00e1vaj\u00ed i firmy. V minulosti bylo b\u011b\u017en\u00e9, \u017ee spole\u010dnost <strong>s\u00e1m<\/strong> provoz: servery ve sklep\u011b nebo v datov\u00e9m centru, jasn\u00e1 odpov\u011bdnost, fyzick\u00fd p\u0159\u00edstup. V sou\u010dasn\u00e9 dob\u011b je mnoho proces\u016f <strong>outsourcovan\u00e9 slu\u017eby<\/strong>CRM, \u00fa\u010detnictv\u00ed, dokumenty, komunikace, datab\u00e1ze. To vypad\u00e1 modern\u011b. Ale tak\u00e9 to znamen\u00e1, \u017ee firma je v\u00edce z\u00e1visl\u00e1 na smlouv\u00e1ch, platform\u00e1ch a vn\u011bj\u0161\u00edch r\u00e1mcov\u00fdch podm\u00ednk\u00e1ch. Selh\u00e1n\u00ed syst\u00e9mu, zm\u011bna ceny, probl\u00e9m s regulac\u00ed nebo konflikt s dodavatelem se mohou n\u00e1hle st\u00e1t existen\u010dn\u00edmi.<\/p>\n<p>A to n\u00e1s p\u0159iv\u00e1d\u00ed ke kl\u00ed\u010dov\u00e9mu bodu, kter\u00fd je \u010dasto podce\u0148ov\u00e1n: Kontrola nen\u00ed jen technick\u00e1, ale tak\u00e9 politick\u00e1 a ekonomick\u00e1. Ten, kdo platformu provozuje, m\u016f\u017ee rozhodovat o tom, jak\u00fd obsah je povolen. Ten, kdo provozuje datov\u00e9 centrum, m\u016f\u017ee rozhodovat o tom, kter\u00fdm zem\u00edm bude povolen p\u0159\u00edstup, kter\u00e9 org\u00e1ny mohou pod\u00e1vat \u017e\u00e1dosti a kter\u00e9 \u00fadaje budou zpracov\u00e1v\u00e1ny a jak\u00fdm zp\u016fsobem. Ten, kdo \u00fadaje shroma\u017e\u010fuje, je m\u016f\u017ee pou\u017e\u00edt k vytv\u00e1\u0159en\u00ed profil\u016f, automatizaci rozhodov\u00e1n\u00ed, kontrole reklamy nebo ovliv\u0148ov\u00e1n\u00ed trh\u016f. Posun od p\u0159\u00edstupu ke kontrole se tedy neodr\u00e1\u017e\u00ed pouze v ot\u00e1zce, zda je n\u011bco online. Lze jej vid\u011bt v mocensk\u00fdch vztaz\u00edch, kter\u00e9 za n\u00edm stoj\u00ed.<\/p>\n<p>A tady se vrac\u00edme k m\u00e9mu p\u016fvodn\u00edmu post\u0159ehu z prvn\u00ed \u010d\u00e1sti: mnoho lid\u00ed v\u011b\u0159\u00ed, \u017ee dosah je vlastnictv\u00ed. Ve skute\u010dnosti je dosah na platform\u00e1ch pouze v\u00fdsledek, kter\u00fd lze kdykoli zm\u011bnit. Kdo ovl\u00e1d\u00e1 platformu, ovl\u00e1d\u00e1 i dosah. Kdo ovl\u00e1d\u00e1 infrastrukturu, ovl\u00e1d\u00e1 data. A kdo kontroluje data, kontroluje znalosti, kter\u00e9 z nich dlouhodob\u011b vypl\u00fdvaj\u00ed.<\/p>\n<p>Informa\u010dn\u00ed spole\u010dnost n\u00e1s p\u0159ivykla pocitu, \u017ee p\u0159\u00edstup je samoz\u0159ejmost\u00ed. Znalostn\u00ed spole\u010dnost n\u00e1m p\u0159ipom\u00edn\u00e1, \u017ee p\u0159\u00edstup v\u017edy z\u00e1vis\u00ed na vlastnictv\u00ed a kontrole - i kdy\u017e na to v ka\u017edodenn\u00edm \u017eivot\u011b zapom\u00edn\u00e1me. To p\u0159ipravuje p\u016fdu pro dal\u0161\u00ed kapitolu: Co p\u0159esn\u011b odli\u0161uje informace od znalost\u00ed - a pro\u010d se suverenita dat st\u00e1v\u00e1 nov\u00fdm mocensk\u00fdm probl\u00e9mem?<\/p>\n<hr \/>\n<h3>Aktu\u00e1ln\u00ed pr\u016fzkum digitalizace v ka\u017edodenn\u00edm \u017eivot\u011b<\/h3>\n<div class='bootstrap-yop yop-poll-mc'>\n\t\t\t\t\t\t\t<div class=\"basic-yop-poll-container\" style=\"background-color:#ffffff; border:0px; border-style:solid; border-color:#000000; border-radius:5px; padding:0px 5px;\" data-id=\"2\" data-temp=\"basic-pretty\" data-skin=\"square\" data-cscheme=\"blue\" data-cap=\"0\" data-access=\"guest\" data-tid=\"\" data-uid=\"bf5a7385bf06a40ceef34667124d0af0\" data-pid=\"4550\" data-resdet=\"votes-number,percentages\" data-show-results-to=\"guest\" data-show-results-moment=\"after-vote\" data-show-results-only=\"false\" data-show-message=\"true\" data-show-results-as=\"bar\" data-sort-results-by=\"as-defined\" data-sort-results-rule=\"asc\"data-is-ended=\"0\" data-percentages-decimals=\"2\" data-gdpr=\"no\" data-gdpr-sol=\"consent\" data-css=\"\" data-counter=\"0\" data-load-with=\"1\" data-notification-section=\"top\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"basic-inner\"><div class=\"basic-message hide\" style=\"border-left: 10px solid #008000; padding: 0px 10px;\" data-error=\"#ff0000\" data-success=\"#008000\"><p class=\"basic-message-text\" style=\"color:#000000; font-size:14px; font-weight:normal;\"><\/p><\/div><div class=\"basic-overlay hide\"><div class=\"basic-vote-options\"><\/div><div class=\"basic-preloader\"><div class=\"basic-windows8\"><div class=\"basic-wBall basic-wBall_1\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_2\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_3\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_4\"><div class=\"basic-wInnerBall\"><\/div><\/div><div class=\"basic-wBall basic-wBall_5\"><div class=\"basic-wInnerBall\"><\/div><\/div><\/div><\/div><\/div><form class=\"basic-form\" action=\"\"><input type=\"hidden\" name=\"_token\" value=\"43ce156bd0\" autocomplete=\"off\"><div class=\"basic-elements\"><div class=\"basic-element basic-question basic-question-text-vertical\" data-id=\"2\" data-uid=\"ae4df4fedf376d4e26d0abc9aa2a36f0\" data-type=\"question\" data-question-type=\"text\" data-required=\"yes\" data-allow-multiple=\"no\" data-min=\"1\" data-max=\"1\" data-display=\"vertical\" data-colnum=\"\" data-display-others=\"no\" data-others-color=\"\" data-others=\"\" data-others-max-chars=\"0\"><div class=\"basic-question-title\"><h5 style=\"color:#000000; font-size:16px; font-weight:normal; text-align:left;\">Jak hodnot\u00edte vliv digitalizace na v\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot?<\/h5><\/div><ul class=\"basic-answers\"><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"5\" data-type=\"text\" data-vn=\"15\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[5]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[5]\" name=\"answer[2]\" value=\"5\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Velmi pozitivn\u00ed - vyu\u017e\u00edv\u00e1m ji ka\u017ed\u00fd den<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"6\" data-type=\"text\" data-vn=\"13\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[6]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[6]\" name=\"answer[2]\" value=\"6\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Sp\u00ed\u0161e pozitivn\u00ed - n\u011bkter\u00e9 v\u011bci se staly jednodu\u0161\u0161\u00edmi<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"7\" data-type=\"text\" data-vn=\"29\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[7]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[7]\" name=\"answer[2]\" value=\"7\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Sm\u00ed\u0161en\u00e9 - p\u0159in\u00e1\u0161\u00ed v\u00fdhody, ale tak\u00e9 ztr\u00e1tu kontroly.<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"8\" data-type=\"text\" data-vn=\"5\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[8]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[8]\" name=\"answer[2]\" value=\"8\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Sp\u00ed\u0161e negativn\u00ed - \u010dasto se c\u00edt\u00edm zahlcen\u00fd nebo pozorovan\u00fd.<\/span><\/label><\/div><\/li><li class=\"basic-answer\" style=\"padding:0px 0px;\" data-id=\"9\" data-type=\"text\" data-vn=\"9\" data-color=\"#000000\" data-make-link=\"no\" data-link=\"\"><div class=\"basic-answer-content basic-text-vertical\"><label for=\"answer[9]\" class=\"basic-answer-label\"><input type=\"radio\" id=\"answer[9]\" name=\"answer[2]\" value=\"9\"><span class=\"basic-text\" style=\"color: #000000; font-size: 14px; font-weight: normal;\">Velmi negativn\u00ed - digit\u00e1ln\u00ed syst\u00e9my z velk\u00e9 \u010d\u00e1sti odm\u00edt\u00e1m<\/span><\/label><\/div><\/li><\/ul><\/div><div class=\"clearfix\"><\/div><\/div><div class=\"basic-vote\"><a href=\"#\" class=\"button basic-vote-button\" role=\"button\" style=\"background:#027bb8; border:0px; border-style: solid; border-color:#000000; border-radius:5px; padding:10px 10px; color:#ffffff; font-size:14px; font-weight:normal;\">Hlasujte na<\/a><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"cs\"\/><\/form><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n<hr \/>\n<h2>Znalostn\u00ed spole\u010dnost - kdy\u017e se vlastnictv\u00ed st\u00e1v\u00e1 d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e dosah<\/h2>\n<p>V informa\u010dn\u00ed spole\u010dnosti \u010dasto sta\u010dilo n\u011bco naj\u00edt. Kdo um\u011bl rychle hledat, byl ve v\u00fdhod\u011b. Ti, kte\u0159\u00ed znali spr\u00e1vn\u00e9 zdroje, m\u011bli n\u00e1skok. Nyn\u00ed, kdy informace ji\u017e nejsou voln\u011b dostupn\u00e9 jako samoz\u0159ejmost a jsou neust\u00e1le filtrov\u00e1ny, shrnov\u00e1ny nebo za\u0159azov\u00e1ny do platforem, se v\u0161ak hra m\u011bn\u00ed.<\/p>\n<p>Pak u\u017e nesta\u010d\u00ed m\u00edt n\u011bkde p\u0159\u00edstup. D\u016fle\u017eit\u00e9 je, zda dok\u00e1\u017eete p\u0159\u00edval informac\u00ed prom\u011bnit ve znalosti. Rozd\u00edl lze vysv\u011btlit velmi jednodu\u0161e: Informace jsou surovina. M\u016f\u017ee b\u00fdt spr\u00e1vn\u00e1 nebo nespr\u00e1vn\u00e1, d\u016fle\u017eit\u00e1 nebo ned\u016fle\u017eit\u00e1, \u00fapln\u00e1 nebo rozt\u0159\u00ed\u0161t\u011bn\u00e1. Informace je zpo\u010d\u00e1tku jen kus obsahu. Znalost vznik\u00e1, kdy\u017e se informace zasad\u00ed do kontextu:<\/p>\n<ul>\n<li>prost\u0159ednictv\u00edm zku\u0161enost\u00ed<\/li>\n<li>prost\u0159ednictv\u00edm kategorizace<\/li>\n<li>pro srovn\u00e1n\u00ed<\/li>\n<li>opakov\u00e1n\u00edm<\/li>\n<li>prost\u0159ednictv\u00edm struktury<\/li>\n<\/ul>\n<p>Ti, kdo maj\u00ed znalosti, nemaj\u00ed jen jednotliv\u00e1 fakta. Maj\u00ed vnit\u0159n\u00ed model sv\u011bta, jakousi ment\u00e1ln\u00ed mapu. A pr\u00e1v\u011b tato mapa je v dal\u0161\u00ed f\u00e1zi d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e ot\u00e1zka, kdo je nejhlasit\u011bj\u0161\u00ed nebo m\u00e1 nejv\u00edce kliknut\u00ed.<\/p>\n<p>Proto\u017ee dosah m\u016f\u017ee vyvolat pozornost. Ale pozornost je pom\u00edjiv\u00e1. Znalosti jsou naopak trval\u00e9. Uv\u011bdom\u00edte si to velmi jasn\u011b, kdy\u017e se pod\u00edv\u00e1te na to, jak dnes lid\u00e9 konzumuj\u00ed obsah. Mnoz\u00ed p\u0159eskakuj\u00ed z titulku na titulek, z klipu na klip, z \u201ehot take\u201c na \u201ehot take\u201c. To vytv\u00e1\u0159\u00ed pocit, \u017ee jsou informov\u00e1ni. Ale \u010dasto je to jen pocit. Chyb\u00ed shrnut\u00ed, \u0159\u00e1d a konzistence. Spole\u010dnost znalost\u00ed neodm\u011b\u0148uje ty, kte\u0159\u00ed jsou nejv\u00edce vid\u011bt, ale ty, kte\u0159\u00ed nejl\u00e9pe rozum\u00ed tomu, co vid\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4003 size-large\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-wissensgesellschaft.jpg\" alt=\"Znalostn\u00ed spole\u010dnost - uzav\u0159en\u00e1 knihovna\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-wissensgesellschaft.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-wissensgesellschaft-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-wissensgesellschaft-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-wissensgesellschaft-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Pro\u010d se suverenita dat st\u00e1v\u00e1 novou ot\u00e1zkou moci?<\/h3>\n<p>Ve znalostn\u00ed spole\u010dnosti se t\u011b\u017ei\u0161t\u011b op\u011bt p\u0159esouv\u00e1. Z\u00e1le\u017e\u00ed nejen na tom, kdo dok\u00e1\u017ee budovat znalosti, ale tak\u00e9 na tom, kdo ovl\u00e1d\u00e1 suroviny pro jejich tvorbu: Data. Znalosti toti\u017e st\u00e1le \u010dast\u011bji vznikaj\u00ed nejen v hlav\u00e1ch jednotliv\u00fdch lid\u00ed, ale tak\u00e9 v syst\u00e9mech. V datab\u00e1z\u00edch, v analytick\u00fdch n\u00e1stroj\u00edch, v modelech um\u011bl\u00e9 inteligence, v hodnot\u00edc\u00edch pipelinech. A pro to v\u0161echno plat\u00ed star\u00e9, t\u00e9m\u011b\u0159 komer\u010dn\u00ed pravidlo: kdo vlastn\u00ed suroviny, ur\u010duje trh. Data jsou surovinou, z n\u00ed\u017e mohou syst\u00e9my odvozovat progn\u00f3zy, automatizovat rozhodov\u00e1n\u00ed a \u0159\u00eddit chov\u00e1n\u00ed. Kdo m\u00e1 datovou suverenitu, ten m\u016f\u017ee:<\/p>\n<ul>\n<li>Rozpozn\u00e1v\u00e1n\u00ed vzor\u016f<\/li>\n<li>Optimalizace proces\u016f<\/li>\n<li>Hodnocen\u00ed rizik<\/li>\n<li>P\u0159e\u010dt\u011bte si trhy<\/li>\n<li>P\u0159esn\u00e9 osloven\u00ed c\u00edlov\u00fdch skupin<\/li>\n<li>Rozhodujte se rychleji ne\u017e ostatn\u00ed<\/li>\n<\/ul>\n<p>A ka\u017ed\u00fd, kdo nem\u00e1 suverenitu dat, se st\u00e1v\u00e1 u\u017eivatelem, nikoli vlastn\u00edkem. Spot\u0159ebov\u00e1v\u00e1 poznatky, kter\u00e9 ostatn\u00ed z\u00edsk\u00e1vaj\u00ed z jeho dat. To nen\u00ed automaticky zlovoln\u00e9. Je to prost\u011b nerovnov\u00e1ha moci, kter\u00e1 vznik\u00e1 z vlastnictv\u00ed. Suverenita dat neznamen\u00e1 jen \u201em\u00e1m n\u011bkde kopii\u201c. Suverenita dat znamen\u00e1:<\/p>\n<ul>\n<li>Rozhodnu se, <strong>kde<\/strong> se data nach\u00e1zej\u00ed.<\/li>\n<li>Rozhodnu se, <strong>kdo<\/strong> je opr\u00e1vn\u011bn k p\u0159\u00edstupu.<\/li>\n<li>Rozhodnu se, <strong>jako<\/strong> dlouho jsou ulo\u017eeny.<\/li>\n<li>Rozhodnu se, <strong>za co<\/strong> jsou pou\u017e\u00edv\u00e1ny.<\/li>\n<li>Mohu je exportovat, ukl\u00e1dat, archivovat a migrovat.<\/li>\n<\/ul>\n<p>V okam\u017eiku, kdy tato rozhodnut\u00ed p\u0159ij\u00edm\u00e1 extern\u00ed poskytovatel, je suverenita pry\u010d. Pak - op\u011bt - m\u00e1te pouze pr\u00e1vo na u\u017e\u00edv\u00e1n\u00ed.<\/p>\n<p>A pr\u00e1v\u011b proto je znalostn\u00ed spole\u010dnost tak \u00fazce spjata s t\u00e9matem vlastnictv\u00ed. Ne v emocion\u00e1ln\u00edm, ale ve struktur\u00e1ln\u00edm smyslu. Ka\u017ed\u00fd, kdo vlastn\u00ed data a infrastrukturu, m\u00e1 p\u0159edpoklady k samostatn\u00e9mu budov\u00e1n\u00ed a uchov\u00e1v\u00e1n\u00ed znalost\u00ed. To plat\u00ed stejn\u011b pro podniky jako pro jednotlivce. V mal\u00e9m m\u011b\u0159\u00edtku to znamen\u00e1 m\u00edt vlastn\u00ed obsah, vlastn\u00ed archivy, vlastn\u00ed syst\u00e9my. Ve velk\u00e9m m\u011b\u0159\u00edtku to znamen\u00e1 digit\u00e1ln\u00ed suverenitu, pr\u00e1vn\u00ed \u010distotu a kontrolu nad centralizovan\u00fdmi infrastrukturami.<\/p>\n<p>T\u00edm se dost\u00e1v\u00e1me k t\u00e9matu dosahu. Proto\u017ee dosah bez suverenity dat je nakonec jen m\u011b\u0159enou hodnotou v syst\u00e9mu t\u0159et\u00ed strany.<\/p>\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 28%;\">Aspekt<\/th>\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 36%;\">Informa\u010dn\u00ed spole\u010dnost<\/th>\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 36%;\">Znalostn\u00ed spole\u010dnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Kl\u00ed\u010dov\u00e1 ot\u00e1zka<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Jak mohu co nejrychleji naj\u00edt informace?<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Kdo kontroluje data, kontext a vyu\u017eit\u00ed znalost\u00ed?<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>\u00da\u010din\u00edk<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">p\u0159\u00edstup (mo\u017enost vyhled\u00e1v\u00e1n\u00ed, otev\u0159en\u00e9 zdroje, decentralizovan\u00e9 webov\u00e9 str\u00e1nky).<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Vlastnictv\u00ed a suverenita dat (infrastruktura, pravidla, modely, hodnocen\u00ed).<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Dostupnost<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Spousta obsahu zdarma a snadno k nalezen\u00ed.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Dal\u0161\u00ed paywally, platformn\u00ed sila, p\u0159edfiltrov\u00e1n\u00ed, souhrny.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>\u00daloha platforem<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Krom\u011b toho: mnoho nez\u00e1visl\u00fdch str\u00e1nek, f\u00f3r a blog\u016f.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Centr\u00e1ln\u00ed: Platformy \u0159\u00edd\u00ed viditelnost, pravidla a datov\u00e9 toky.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Viditelnost<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Relativn\u011b srozumiteln\u00e9 prost\u0159ednictv\u00edm odkaz\u016f a v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Algoritmicky distribuovan\u00e9, personalizovan\u00e9, v\u00edce zalo\u017een\u00e9 na pravidlech.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Probl\u00e9m s kvalitou<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">P\u0159et\u00ed\u017een\u00ed informacemi: je jich hodn\u011b, ale ne v\u0161echny jsou relevantn\u00ed.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Mezera ve znalostech: Souhrny nahrazuj\u00ed zdroje, kontext je st\u00e1le vz\u00e1cn\u011bj\u0161\u00ed.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>\u00dast\u0159edn\u00ed dovednost<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Vyhled\u00e1v\u00e1n\u00ed, filtrov\u00e1n\u00ed, vyhled\u00e1v\u00e1n\u00ed zdroj\u016f, porovn\u00e1v\u00e1n\u00ed.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Strukturov\u00e1n\u00ed, vyhodnocov\u00e1n\u00ed, archivace, budov\u00e1n\u00ed a zabezpe\u010den\u00ed znalost\u00ed.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Ekonomika<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Obsah je \u010dasto zdarma, financov\u00e1n\u00ed prost\u0159ednictv\u00edm reklamy\/provozu.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Dal\u0161\u00ed platebn\u00ed syst\u00e9my, vyu\u017e\u00edv\u00e1n\u00ed dat, ekosyst\u00e9my platforem, p\u0159edplatn\u00e9.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Rizika<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Dezinformace, nadm\u011brn\u00e9 po\u017eadavky kv\u016fli mno\u017estv\u00ed.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Z\u00e1vislost, ztr\u00e1ta kontroly, neviditeln\u00e9 filtry, pr\u00e1vn\u00ed prostory.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Strategick\u00fd d\u016fsledek<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Dos\u00e1hn\u011bte dosahu, bu\u010fte naleziteln\u00ed, zviditeln\u011bte se.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Vytv\u00e1\u0159en\u00ed vlastn\u00edch znalostn\u00edch prostor: Vlastnictv\u00ed, suverenita dat, m\u00edstn\u00ed alternativy.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\u201eVlastn\u00ed\u201c dosah - velk\u00e9 nedorozum\u011bn\u00ed<\/h2>\n<p>Dosah je sv\u016fdn\u00fd. Je viditeln\u00fd, m\u011b\u0159iteln\u00fd a rychl\u00fd. \u010c\u00edsla jsou vid\u011bt: Zobrazen\u00ed, lajky, koment\u00e1\u0159e, sd\u00edlen\u00ed, sleduj\u00edc\u00ed. A ka\u017ed\u00fd \u010dlov\u011bk, kter\u00fd n\u011bco publikuje, instinktivn\u011b c\u00edt\u00ed, \u017ee pokud na to reaguje hodn\u011b lid\u00ed, znamen\u00e1 to, \u017ee je to relevantn\u00ed. Ani to nen\u00ed \u0161patn\u011b. Dosah je skute\u010dn\u00fd sign\u00e1l. Ale nen\u00ed to vlastnictv\u00ed. A pr\u00e1v\u011b tady za\u010d\u00edn\u00e1 nedorozum\u011bn\u00ed.<\/p>\n<p>\u010casto m\u00e1te pocit, \u017ee jste n\u011bco vybudovali. M\u00e1te \u201ekomunitu\u201c, m\u00e1te \u201epublikum\u201c, m\u00e1te \u201evliv\u201c. A do jist\u00e9 m\u00edry je to pravda - ale pouze za jedn\u00e9 podm\u00ednky:<\/p>\n<p><em><strong>Pokud to platforma umo\u017e\u0148uje.<\/strong><\/em><\/p>\n<p>Tento stav je \u010dasto ignorov\u00e1n, proto\u017ee je nepohodln\u00fd. Ti, kte\u0159\u00ed maj\u00ed dosah, cht\u011bj\u00ed v\u011b\u0159it, \u017ee jim pat\u0159\u00ed. \u017de je v\u00fdsledkem jejich pr\u00e1ce. \u017de z\u016fst\u00e1v\u00e1 trvale k dispozici. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je v\u0161ak dosah pouze aktu\u00e1ln\u00edm v\u00fdstupem algoritmu. Nen\u00ed to publikum samotn\u00e9. Je to moment\u00e1ln\u00ed viditelnost, kter\u00e1 je v\u00e1m p\u0159i\u0159azena.<\/p>\n<p>Je to jako \u0159\u00edct: <em>\u201eTohle n\u00e1kupn\u00ed centrum mi pat\u0159\u00ed, proto\u017ee tam m\u00e1m obchod a chod\u00ed tam spousta lid\u00ed.\u201c<\/em><br \/>\nVe skute\u010dnosti n\u00e1kupn\u00ed centrum nevlastn\u00edte. M\u00e1te pouze prodejn\u00ed prostor - a provozovatel rozhoduje o tom, jak dob\u0159e je um\u00edst\u011bn, jak vysok\u00fd bude n\u00e1jem a zda obchod m\u016f\u017ee b\u00fdt otev\u0159en i z\u00edtra.<\/p>\n<h3>Kdo skute\u010dn\u011b vlastn\u00ed dosah<\/h3>\n<p>Stejn\u00fd princip plat\u00ed t\u00e9m\u011b\u0159 pro v\u0161echny platformy, ale objektivn\u011b \u0159e\u010deno. Platforma je vlastn\u00edkem:<\/p>\n<ul>\n<li>infrastruktura<\/li>\n<li>vztahy mezi u\u017eivateli<\/li>\n<li>\u00fadaje<\/li>\n<li>pravidla<\/li>\n<li>viditelnost<\/li>\n<\/ul>\n<p>Stvo\u0159itel je vlastn\u00edkem:<\/p>\n<ul>\n<li>Obsah (\u010d\u00e1ste\u010dn\u00fd)<\/li>\n<li>Pozornost (v sou\u010dasn\u00e9 dob\u011b)<\/li>\n<\/ul>\n<p>a \u010dasto ani mo\u017enost p\u0159\u00edm\u00e9ho kontaktu s publikem. To je j\u00e1dro. Na YouTube m\u016f\u017eete m\u00edt milion odb\u011bratel\u016f - ale nem\u016f\u017eete jim jen tak napsat, kdy\u017e chcete. Na Instagramu m\u016f\u017eete m\u00edt statis\u00edce sleduj\u00edc\u00edch - ale pokud je v\u00e1\u0161 \u00fa\u010det omezen nebo zablokov\u00e1n, jsou pry\u010d. M\u016f\u017eete m\u00edt dosah na platform\u011b X - ale pokud se zm\u011bn\u00ed algoritmus, klesne, ani\u017e byste ud\u011blali n\u011bco \u0161patn\u00e9ho.<\/p>\n<p>To znamen\u00e1, \u017ee rozsah nen\u00ed majetek, ale druh p\u016fj\u010dky. A p\u016fj\u010dky lze \u010derpat. Je\u0161t\u011b z\u0159eteln\u011bji se to projev\u00ed, kdy\u017e se pod\u00edv\u00e1te na ekonomickou str\u00e1nku v\u011bci. Platform\u00e1m se da\u0159\u00ed vtahovat obsah t\u0159et\u00edch stran do sv\u00fdch vlastn\u00edch syst\u00e9m\u016f. Vytv\u00e1\u0159ej\u00ed prost\u0159ed\u00ed, v n\u011bm\u017e u\u017eivatel\u00e9 tr\u00e1v\u00ed \u010das. \u010c\u00edm v\u00edce \u010dasu, t\u00edm v\u00edce reklamy, t\u00edm v\u00edce dat, t\u00edm v\u00edce p\u0159\u00edjm\u016f. Obsah je palivem.<\/p>\n<p>To neznamen\u00e1, \u017ee platformy jsou \u201eti \u0161patn\u00ed\u201c. Platformy m\u016f\u017eete pou\u017e\u00edvat, a dokonce byste je m\u011bli pou\u017e\u00edvat, pokud se to strategicky hod\u00ed. M\u011bli byste je v\u0161ak pou\u017e\u00edvat stejn\u011b, jako by vydavatel v minulosti pou\u017e\u00edval novinov\u00fd st\u00e1nek: jako distributora, nikoli jako vlastnictv\u00ed. Proto\u017ee pokud zam\u011b\u0148ujete dosah s vlastnictv\u00edm, stav\u00edte sv\u016fj d\u016fm na ciz\u00edm pozemku. A pak byste se nem\u011bli divit, kdy\u017e majitel jednoho dne zm\u011bn\u00ed podm\u00ednky.<\/p>\n<p>Znalostn\u00ed spole\u010dnost tento probl\u00e9m je\u0161t\u011b v\u00edce prohlubuje. Pokud toti\u017e znalosti vznikaj\u00ed z dat a svrchovanost dat je moc, pak osv\u011bta bez vlastnictv\u00ed je v podstat\u011b ve\u0159ejn\u00fdm jevi\u0161t\u011bm, na kter\u00e9m n\u011bkdo mluv\u00ed - zat\u00edmco jin\u00ed ovl\u00e1daj\u00ed mikrofony, kameru, st\u0159ih a archiv v pozad\u00ed. A pr\u00e1v\u011b proto stabiln\u00ed strategie v\u017edy vy\u017eaduje z\u00e1klad vlastnictv\u00ed:<\/p>\n<ul>\n<li>vlastn\u00ed webov\u00e9 str\u00e1nky<\/li>\n<li>vlastn\u00ed dom\u00e9na<\/li>\n<li>Hodnota archivu vlastn\u00edho obsahu<\/li>\n<li>V p\u0159\u00edpad\u011b pot\u0159eby vlastn\u00ed newsletter nebo mailing list<\/li>\n<li>Vlastn\u00ed \u00falo\u017ei\u0161t\u011b dat<\/li>\n<li>Vlastn\u00ed struktura<\/li>\n<\/ul>\n<p>Pak m\u016f\u017ee p\u0159ij\u00edt dosah - a m\u016f\u017ee tak\u00e9 vyr\u016fst. Z\u016fst\u00e1v\u00e1 v\u0161ak n\u00e1strojem, nikoli domovem.<\/p>\n<h2>Vlastnictv\u00ed - neok\u00e1zal\u00fd z\u00e1klad<\/h2>\n<p>Vlastnictv\u00ed m\u00e1 probl\u00e9m s image. Je pova\u017eov\u00e1no za starom\u00f3dn\u00ed, pomal\u00e9 a t\u011b\u017ekop\u00e1dn\u00e9. Ve sv\u011bt\u011b, kde m\u00e1 b\u00fdt v\u0161e flexibiln\u00ed, \u0161k\u00e1lovateln\u00e9 a \u201ena vy\u017e\u00e1d\u00e1n\u00ed\u201c, se vlastnictv\u00ed jev\u00ed jako p\u0159e\u017eitek z jin\u00e9 doby. A p\u0159esto pr\u00e1v\u011b tento relikt nab\u00fdv\u00e1 ve znalostn\u00ed spole\u010dnosti znovu na v\u00fdznamu. Proto\u017ee vlastnictv\u00ed neznamen\u00e1 stagnaci. Vlastnictv\u00ed znamen\u00e1 moc disponovat. V digit\u00e1ln\u00edm prostoru to znamen\u00e1 zcela konkr\u00e9tn\u011b:<\/p>\n<ul>\n<li>jeden <strong>vlastn\u00ed webov\u00e9 str\u00e1nky<\/strong>, kterou nikdo nem\u016f\u017ee vypnout<\/li>\n<li>jeden <strong>vlastn\u00ed dom\u00e9na<\/strong>, kter\u00e1 nen\u00ed z\u00e1visl\u00e1 na platform\u011b<\/li>\n<li><strong>vlastn\u00ed obsah<\/strong>, kter\u00e9 nejsou algoritmicky skryt\u00e9<\/li>\n<li><strong>vlastn\u00ed \u00fadaje<\/strong>, kter\u00e9 lze exportovat, ukl\u00e1dat a archivovat.<\/li>\n<\/ul>\n<p>To v\u0161e zn\u00ed neok\u00e1zale. A pr\u00e1v\u011b v tom je jeho s\u00edla. Nemovitosti nemus\u00ed z\u00e1\u0159it. Mus\u00ed vydr\u017eet. To b\u00fdvalo samoz\u0159ejmost\u00ed. Nakladatelstv\u00ed vlastnilo sv\u00e9 tiska\u0159sk\u00e9 stroje, sv\u00e9 archivy, sv\u00e1 pr\u00e1va. Podnik vlastnil sv\u00e9 soubory, \u00fadaje o z\u00e1kazn\u00edc\u00edch, sv\u00e9 syst\u00e9my. Pokud jste m\u011bli majetek, mohli jste pl\u00e1novat, rozhodovat a p\u0159e\u017e\u00edt krize. Dnes je tato logika \u010dasto obr\u00e1cen\u00e1: lid\u00e9 pou\u017e\u00edvaj\u00ed ciz\u00ed syst\u00e9my, proto\u017ee jsou pohodln\u00e9, a doufaj\u00ed, \u017ee v\u0161e p\u016fjde dob\u0159e. To obvykle n\u011bjakou dobu funguje. Ale nad\u011bje nen\u00ed strategie.<\/p>\n<h3>Pro\u010d se nemovitosti st\u00e1vaj\u00ed op\u011bt atraktivn\u00ed<\/h3>\n<p>\u010c\u00edm v\u00edce se zvy\u0161uje kontrola, filtrov\u00e1n\u00ed a z\u00e1vislost, t\u00edm atraktivn\u011bj\u0161\u00ed se st\u00e1v\u00e1 to, co sami kontrolujete. Ne z ideologick\u00fdch, ale z praktick\u00fdch d\u016fvod\u016f. Vlastnictv\u00ed nab\u00edz\u00ed t\u0159i rozhoduj\u00edc\u00ed v\u00fdhody:<\/p>\n<ol>\n<li><strong>D\u016fslednost.<\/strong> V\u00e1\u0161 vlastn\u00ed \u010dl\u00e1nek nezmiz\u00ed jen proto, \u017ee se zm\u011bn\u00ed algoritmus. Va\u0161e vlastn\u00ed str\u00e1nka neztrat\u00ed sv\u016fj smysl existence ze dne na den.<\/li>\n<li><strong>Kontext.<\/strong> V\u00e1\u0161 vlastn\u00ed obsah nen\u00ed izolovan\u00fd, ale sp\u00ed\u0161e v kontextu. Navz\u00e1jem na sebe odkazuj\u00ed, navazuj\u00ed na sebe a \u010dasem se rozr\u016fstaj\u00ed v archiv. Pr\u00e1v\u011b odtud poch\u00e1zej\u00ed znalosti.<\/li>\n<li><strong>Svrchovanost.<\/strong> Ti, kdo vlastn\u00ed majetek, mohou vyu\u017e\u00edvat jeho dosah, ani\u017e by na n\u011bm byli z\u00e1visl\u00ed. Platformy se st\u00e1vaj\u00ed n\u00e1stroji, nikoliv z\u00e1chrann\u00fdmi lany.<\/li>\n<\/ol>\n<p>U lid\u00ed a organizac\u00ed, kter\u00e9 uva\u017euj\u00ed dlouhodob\u011b, je tento rozd\u00edl velmi z\u0159eteln\u00fd. Neinvestuj\u00ed prim\u00e1rn\u011b do zviditeln\u011bn\u00ed, ale do struktury. Viditelnost pak vznik\u00e1 - n\u011bkdy rychleji, n\u011bkdy pomaleji - ale nen\u00ed existen\u010dn\u00ed. V tomto smyslu nen\u00ed vlastnictv\u00ed protimluvem k modernosti, ale p\u0159edpokladem toho, abychom v n\u00ed neztratili kontrolu.<\/p>\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr style=\"background: #f2f2f2;\">\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 28%;\">Krit\u00e9rium<\/th>\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 36%;\">Vlastnictv\u00ed (vlastn\u00ed struktury)<\/th>\n<th style=\"text-align: left; padding: 10px; border: 1px solid #ddd; width: 36%;\">Dosah (konstrukce n\u00e1stupi\u0161t\u011b)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Kontrola<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Pravidla, prezentaci, p\u0159\u00edstup a dostupnost ur\u010dujete vy.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Platforma ur\u010duje pravidla, viditelnost a distribuci dosahu.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Konzistence<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Obsah z\u016fstane k nalezen\u00ed, dokud jej budete udr\u017eovat a hostovat.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Viditelnost m\u016f\u017ee kol\u00edsat, m\u011bn\u00ed se \u00fa\u010dty, form\u00e1ty a pravidla.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Z\u00e1vislost<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">N\u00edzk\u00e1: M\u016f\u017eete m\u011bnit poskytovatele, migrovat a archivovat obsah.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Vysok\u00e1: Jste z\u00e1visl\u00ed na algoritmu, z\u00e1sad\u00e1ch platformy a p\u0159\u00edstupu.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Suverenita dat<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">M\u00e1te k dispozici data, protokoly, vztahy s u\u017eivateli a m\u016f\u017eete je exportovat.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">U\u017eivatelsk\u00e9 \u00fadaje a kontakty jsou prim\u00e1rn\u011b v dr\u017een\u00ed platformy.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Kontakt s ve\u0159ejnost\u00ed<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">P\u0159\u00edm\u00e9 (nap\u0159. newsletter, vlastn\u00ed \u00fa\u010dty, vlastn\u00ed komunitn\u00ed n\u00e1stroje).<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Nep\u0159\u00edmo (sleduj\u00edc\u00ed form\u00e1ln\u011b pat\u0159\u00ed platform\u011b, nikoli v\u00e1m).<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Monetizace<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Sami se rozhodnete pro modely: kniha, kurz, poradenstv\u00ed, p\u0159edplatn\u00e9, sponzoring.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">R\u00e1mec pro nastaven\u00ed platformy: Nastaven\u00ed: pod\u00edly na reklam\u011b, pravidla, blokov\u00e1n\u00ed, limity.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Riziko<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Technick\u00e9\/organiza\u010dn\u00ed (hosting, \u00fadr\u017eba, zabezpe\u010den\u00ed) - ale kontrolovateln\u00e9.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Riziko kontroly a viditelnosti - \u010dasto n\u00e1hl\u00e9 a obt\u00ed\u017en\u011b ovlivniteln\u00e9.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Dlouhodob\u00e1 hodnota<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Vysok\u00e1 \u00farove\u0148: Obsah tvo\u0159\u00ed archiv, kter\u00fd se v pr\u016fb\u011bhu let rozr\u016fst\u00e1 a udr\u017euje.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Kol\u00edsav\u00fd: Rozsah z\u00e1vis\u00ed na okam\u017eiku a nen\u00ed automaticky archivovateln\u00fd.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>SEO a nalezitelnost<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Snadn\u00e1 kontrola: vnit\u0159n\u00ed propojen\u00ed, struktura, v\u00edcejazy\u010dnost, sch\u00e9ma.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Omezen\u00e9: Vyhledatelnost z\u00e1vis\u00ed na platform\u011b a jej\u00edm indexov\u00e1n\u00ed.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Strategick\u00e1 role<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Z\u00e1klad: V\u00e1\u0161 vlastn\u00ed znalostn\u00ed prostor a va\u0161e vlastn\u00ed zna\u010dka.<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Distributor: P\u0159it\u00e1hn\u011bte pozornost a vra\u0165te se zp\u011bt na sv\u016fj pozemek.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Od pronajat\u00e9ho publika k vlastn\u00edmu \u010dasopisu<\/h2>\n<p>Pokud rozsah nen\u00ed vlastnictv\u00edm, nevyhnuteln\u011b vyvst\u00e1v\u00e1 dal\u0161\u00ed ot\u00e1zka:<\/p>\n<blockquote><p>Jak lze v\u016fbec vytvo\u0159it digit\u00e1ln\u00ed vlastnictv\u00ed?<\/p><\/blockquote>\n<p>Jednou z nejstabiln\u011bj\u0161\u00edch odpov\u011bd\u00ed na tuto ot\u00e1zku je vlastn\u00ed online \u010dasopis. Ne jako marketingov\u00fd trik, ale jako strukturovanou platformu soust\u0159ed\u011bnou kolem va\u0161eho vlastn\u00edho kl\u00ed\u010dov\u00e9ho t\u00e9matu. Obsah, kter\u00fd v n\u011bm vznikne, z\u016fstane dohledateln\u00fd, vz\u00e1jemn\u011b se propoj\u00ed a bude m\u00edt dopad po n\u011bkolik let - bez ohledu na to, zda se v n\u011bm aktu\u00e1ln\u011b umis\u0165uj\u00ed reklamy, nebo ne.<\/p>\n<p>\u010casopis jako tento pat\u0159\u00ed v\u00e1m. Nen\u00ed to kan\u00e1l, kter\u00fd m\u016f\u017ee algoritmus kdykoli p\u0159i\u0161krtit, ale vlastn\u00ed infrastruktura. Ka\u017ed\u00fd publikovan\u00fd \u010dl\u00e1nek, ka\u017ed\u00e1 my\u0161lenka, ka\u017ed\u00e1 kategorizace plat\u00ed p\u0159\u00edmo do tohoto digit\u00e1ln\u00edho vlastnictv\u00ed.<\/p>\n<h3>Digit\u00e1ln\u00ed obsah nam\u00edsto kr\u00e1tkodob\u00fdch kampan\u00ed<\/h3>\n<p>Vlastn\u00ed \u010dasopis nenahrazuje reklamu, ale m\u011bn\u00ed perspektivu. Nam\u00edsto pron\u00e1jmu pozornosti vytv\u00e1\u0159\u00ed obsah. M\u00edsto kr\u00e1tkodob\u00fdch \u0161pi\u010dek v dosahu roste dlouhodob\u00e1 viditelnost. Zejm\u00e9na v kombinaci s v\u00edcejazy\u010dnost\u00ed, intern\u00edm prolinkov\u00e1n\u00edm a automatizovan\u00fdmi obsahov\u00fdmi toky lze zn\u00e1sobit dopad ka\u017ed\u00e9ho jednotliv\u00e9ho \u010dl\u00e1nku.<\/p>\n<p>Hlavn\u00ed rozd\u00edl spo\u010d\u00edv\u00e1 v tom, \u017ee \u00fasil\u00ed nen\u00ed vynalo\u017eeno na n\u011bco pom\u00edjiv\u00e9ho, ale na strukturu, kter\u00e1 p\u0159etrv\u00e1. Pokud za\u010dnete dnes, vybudujete krok za krokem digit\u00e1ln\u00ed z\u00e1klad, kter\u00fd vydr\u017e\u00ed i z\u00edtra.<\/p>\n<h3>V\u00e1\u0161 vlastn\u00ed \u010dasopis jako strategick\u00fd v\u00fdchoz\u00ed bod<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3823 size-medium\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg\" alt=\"\u010casopis jako majetek\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/magazin-gastbeitraege.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pokud ji\u017e nechcete b\u00fdt z\u00e1visl\u00ed pouze na extern\u00edm dosahu, ale chcete si vybudovat vlastn\u00ed digit\u00e1ln\u00ed vlastnictv\u00ed, m\u016f\u017ee b\u00fdt dal\u0161\u00edm krokem vlastn\u00ed \u010dasopis. Ne jako dal\u0161\u00ed projekt, ale jako dlouhodob\u00fd v\u00fdchoz\u00ed bod pro zviditeln\u011bn\u00ed, kategorizaci a d\u016fv\u011bru. Pokud m\u00e1te z\u00e1jem o zalo\u017een\u00ed vlastn\u00edho magaz\u00ednu a postupn\u00fd rozvoj digit\u00e1ln\u00edho vlastnictv\u00ed, nab\u00edz\u00edm tak\u00e9 vhodn\u00fd magaz\u00ednov\u00fd syst\u00e9m. Je ur\u010den firm\u00e1m a \u017eivnostn\u00edk\u016fm, kte\u0159\u00ed cht\u011bj\u00ed obsah nejen publikovat, ale tak\u00e9 dlouhodob\u011b strukturovat a zviditel\u0148ovat nez\u00e1visle na platform\u00e1ch.<\/p>\n<p>P\u0159ehled struktury, technick\u00e9ho z\u00e1kladu a mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u016f pou\u017eit\u00ed naleznete zde: <a href=\"https:\/\/www.markus-schall.de\/cs\/vas-mezinarodni-casopis\/\"><strong>V\u00e1\u0161 vlastn\u00ed \u010dasopis<\/strong><\/a><\/p>\n<h2>Spr\u00e1vn\u011b kategorizovat rozsah - n\u00e1stroj m\u00edsto c\u00edle<\/h2>\n<p>Dosah nen\u00ed \u0161patn\u00fd. Naopak: m\u016f\u017ee b\u00fdt velmi cenn\u00fd. Svou hodnotu si v\u0161ak uv\u011bdomuje pouze tehdy, je-li spr\u00e1vn\u011b klasifikov\u00e1n. Ve stabiln\u00ed strategii je dosah dosahem:<\/p>\n<ul>\n<li>whistleblower<\/li>\n<li>zesilova\u010d<\/li>\n<li>p\u0159\u00edliv<\/li>\n<\/ul>\n<p>Ukazuje, kter\u00e1 t\u00e9mata vyvol\u00e1vaj\u00ed ohlas. P\u0159iv\u00e1d\u00ed lidi k obsahu, kter\u00fd by jinak nena\u0161li. M\u016f\u017ee iniciovat diskuse a vyvolat my\u0161lenkov\u00e9 procesy. Z\u00e1kladem v\u0161ak nesm\u00ed b\u00fdt dosah. Je to v\u00edtr do plachet, nikoli trup lodi. Pokud budete stav\u011bt pouze na dosahu, budete un\u00e1\u0161eni - n\u011bkdy rychle, ale bez sm\u011bru. Rozumn\u011b pou\u017eit\u00fd dosah v\u017edy vede zp\u011bt k vlastnictv\u00ed:<\/p>\n<ul>\n<li>Z platformy na vlastn\u00ed webov\u00e9 str\u00e1nky<\/li>\n<li>Od kr\u00e1tk\u00e9ho impulsu k del\u0161\u00edmu textu<\/li>\n<li>od okam\u017eiku k podstat\u011b<\/li>\n<\/ul>\n<p>Dosah byl v\u017edy pou\u017e\u00edv\u00e1n t\u00edmto zp\u016fsobem. V minulosti to byly novinov\u00e9 \u010dl\u00e1nky, rozhovory nebo televizn\u00ed vystoupen\u00ed, kter\u00e9 odkazovaly na knihy, p\u0159edn\u00e1\u0161ky nebo firmy. Dnes jsou to platformy, kan\u00e1ly a vyhled\u00e1va\u010de. Logika je toto\u017en\u00e1.<\/p>\n<h3>Zp\u011bt na p\u0159\u00edklady<\/h3>\n<p>Pokud se pod\u00edv\u00e1te na p\u0159\u00edklady uveden\u00e9 na za\u010d\u00e1tku, je rozd\u00edl zcela z\u0159ejm\u00fd. U osobnost\u00ed, jako je Dieter Bohlen nebo profesor Rieck, je vid\u011bt, jak siln\u00fd m\u016f\u017ee b\u00fdt dosah - ale tak\u00e9 jak je pom\u00edjiv\u00fd, pokud nen\u00ed zakotven ve vlastn\u00edm trval\u00e9m z\u00e1kladu. Dosah vyvol\u00e1v\u00e1 pozornost, ale nevysv\u011btluje automaticky vazby.<\/p>\n<p>Pr\u00e1v\u011b zde se vytv\u00e1\u0159\u00ed prostor pro kategorizaci, pro hloubku, pro texty, kter\u00e9 trvaj\u00ed d\u00e9le ne\u017e p\u0159edstaven\u00ed nebo video. Pohled na <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/suverenita-dat-v-ramci-cloudoveho-zakona-a-svycarsko-jako-bod-obratu-pro-evropske-strategie-v-oblasti-it\/\"><strong>Cloud Act<\/strong><\/a> a ot\u00e1zka suverenity dat ukazuje struktur\u00e1ln\u00ed str\u00e1nku tohoto probl\u00e9mu. Ti, kdo p\u0159ed\u00e1vaj\u00ed data a infrastrukturu, se vzd\u00e1vaj\u00ed kontroly - \u010dasto ani\u017e by si to okam\u017eit\u011b uv\u011bdomili. Dosah zde nepom\u00e1h\u00e1. Z\u00e1sadn\u00ed je vlastnictv\u00ed syst\u00e9m\u016f, dat a rozhodovac\u00edch kan\u00e1l\u016f.<\/p>\n<p>A nakonec <a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/cloud-ki-jako-spickovy-ucitel-proc-je-budoucnost-prace-s-mistnimi-ki\/\"><strong>m\u00edstn\u00ed um\u011bl\u00e1 inteligence<\/strong><\/a>Je to velmi hmatateln\u00fd p\u0159\u00edklad toho, jak m\u016f\u017ee vypadat vlastnictv\u00ed a suverenita v praxi. Ka\u017ed\u00fd, kdo provozuje modely lok\u00e1ln\u011b, kdo nemus\u00ed nutn\u011b p\u0159en\u00e1\u0161et data do extern\u00edch cloud\u016f, kdo rozum\u00ed n\u00e1stroj\u016fm, m\u00edsto aby je pouze konzumoval, si buduje znalosti - nejen u\u017eivatelsk\u00e9. V\u0161echny tyto p\u0159\u00edklady se \u0159\u00edd\u00ed stejn\u00fdm vzorem:<\/p>\n<ul>\n<li>Dosah m\u016f\u017ee vyvolat pozornost.<\/li>\n<li>Vlastnictv\u00ed vytv\u00e1\u0159\u00ed podstatu.<\/li>\n<li>Znalosti vznikaj\u00ed tam, kde se \u010dasem kultivuje obsah.<\/li>\n<\/ul>\n<h3>Od obsahu k podstat\u011b: dal\u0161\u00ed krok po dosa\u017een\u00ed c\u00edle<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/od-obsahu-k-podstate-jak-se-vytvareji-digitalni-systemy-ktere-nelze-kopirovat\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5904\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Organische-Reichweite-300x200.jpg\" alt=\"Syst\u00e9m m\u00edsto individu\u00e1ln\u00edho obsahu\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Organische-Reichweite-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Organische-Reichweite-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Organische-Reichweite-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Organische-Reichweite.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Z\u00e1kladem tohoto \u010dl\u00e1nku je my\u0161lenka, \u017ee samotn\u00fd dosah neznamen\u00e1 vlastnictv\u00ed. To v\u0161ak vyvol\u00e1v\u00e1 dal\u0161\u00ed ot\u00e1zku: Co se vlastn\u011b d\u011bje potom? Jak se viditelnost st\u00e1v\u00e1 syst\u00e9mem, kter\u00fd z\u016fst\u00e1v\u00e1? Pr\u00e1v\u011b touto ot\u00e1zkou se zab\u00fdv\u00e1 \u010dl\u00e1nek <a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/04\/od-obsahu-k-podstate-jak-se-vytvareji-digitalni-systemy-ktere-nelze-kopirovat\/\"><em><strong>Od obsahu k podstat\u011b: jak vznikaj\u00ed digit\u00e1ln\u00ed syst\u00e9my, kter\u00e9 nelze kop\u00edrovat<\/strong><\/em><\/a>, kdo d\u016fsledn\u011b prom\u00fd\u0161l\u00ed dal\u0161\u00ed krok a\u017e do konce. Ukazuje, pro\u010d se obsah st\u00e1v\u00e1 skute\u010dn\u00fdm digit\u00e1ln\u00edm kapit\u00e1lem pouze d\u00edky struktu\u0159e, propojen\u00ed a neust\u00e1l\u00e9mu rozvoji - a pro\u010d nelze organicky vyp\u011bstovan\u00e9 syst\u00e9my dlouhodob\u011b kop\u00edrovat. Zat\u00edmco tento text zd\u016fraz\u0148uje rozd\u00edl mezi dosahem a vlastnictv\u00edm, nov\u00fd \u010dl\u00e1nek jde je\u0161t\u011b o krok d\u00e1l: popisuje, jak lze toto vlastnictv\u00ed konkr\u00e9tn\u011b vybudovat a pro\u010d nen\u00ed rozhoduj\u00edc\u00ed rychlost, ale kontinuita. Pokud se tedy nechcete jen zviditelnit, ale chcete vytvo\u0159it n\u011bco, co bude v pr\u016fb\u011bhu let r\u016fst, najdete zde praktick\u00e9 pokra\u010dov\u00e1n\u00ed t\u00e9to my\u0161lenky.<\/p>\n<h3>Trval\u00e1 kontrola m\u00edsto pronajat\u00e9ho zviditeln\u011bn\u00ed<\/h3>\n<p><a href=\"https:\/\/www.markus-schall.de\/cs\/software-erp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3182 size-medium\" src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-300x200.jpg\" alt=\"Software ERP\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software-18x12.jpg 18w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/ERP-Software.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ti, kdo spol\u00e9haj\u00ed pouze na dosah, \u010dasto stav\u00ed sv\u00e9 z\u00e1klady na nezn\u00e1m\u00e9 p\u016fd\u011b. Zviditeln\u011bn\u00ed prost\u0159ednictv\u00edm platforem, reklam nebo soci\u00e1ln\u00edch s\u00edt\u00ed m\u016f\u017ee kr\u00e1tkodob\u011b fungovat, ale z\u016fst\u00e1v\u00e1 z\u00e1visl\u00e9, pom\u00edjiv\u00e9 a p\u0159edev\u0161\u00edm n\u00e1kladn\u00e9. Ka\u017ed\u00fd kontakt, ka\u017ed\u00fd dotaz a ka\u017ed\u00fd proces za\u010d\u00edn\u00e1 znovu. To vytv\u00e1\u0159\u00ed nejen finan\u010dn\u00ed z\u00e1vislost, ale tak\u00e9 struktur\u00e1ln\u00ed nap\u011bt\u00ed ve firm\u011b. Osv\u011bd\u010den\u00fdm protipostupem je d\u016fsledn\u00e9 p\u0159evzet\u00ed kontroly nad vlastn\u00edmi procesy a daty. Pr\u00e1v\u011b zde p\u0159ich\u00e1z\u00ed na \u0159adu centralizovan\u00e9 \u0159e\u0161en\u00ed, jako je gFM Business ERP: M\u00edsto izolovan\u00fdch n\u00e1stroj\u016f a extern\u00edch platforem je k dispozici <a href=\"https:\/\/www.markus-schall.de\/cs\/software-erp\/\"><strong>M\u00edstn\u00ed propojen\u00fd syst\u00e9m ERP<\/strong><\/a>, kter\u00fd trvale mapuje vztahy se z\u00e1kazn\u00edky, nab\u00eddky a procesy. Kr\u00e1tkodob\u00fd dosah se tak m\u011bn\u00ed v dlouhodobou hodnotu, kter\u00e1 z\u016fst\u00e1v\u00e1 ve firm\u011b. V\u00fdsledkem je v\u011bt\u0161\u00ed nez\u00e1vislost, p\u0159ehledn\u011bj\u0161\u00ed procesy a pevn\u00fd z\u00e1klad, na kter\u00e9m se r\u016fst nemus\u00ed poka\u017ed\u00e9 znovu kupit.<\/p>\n<h3>Tich\u00fd posun v norm\u00e1ch<\/h3>\n<p>Nejsme na za\u010d\u00e1tku hlasit\u00e9 revoluce, ale uprost\u0159ed tich\u00e9 zm\u011bny. Informa\u010dn\u00ed spole\u010dnost, ve kter\u00e9 byl p\u0159\u00edstup v\u0161\u00edm, ustupuje spole\u010dnosti znalost\u00ed, ve kter\u00e9 se op\u011bt po\u010d\u00edt\u00e1 s vlastnictv\u00edm, strukturou a suverenitou dat.<\/p>\n<p>Ti, kdo tento rozd\u00edl pochop\u00ed, ho neodm\u00edtnou - ale u\u017e ho nebudou zam\u011b\u0148ovat. A ti, kte\u0159\u00ed si vybuduj\u00ed vlastnictv\u00ed, nebudou odm\u011bn\u011bni okam\u017eit\u011b, ale budou dlouhodob\u011b nez\u00e1visl\u00ed. Ot\u00e1zka tedy nezn\u00ed, zda m\u00e1te dosah.<\/p>\n<p>Ot\u00e1zkou je, kam to povede - a co z\u016fstane, pokud se z\u00edtra zmen\u0161\u00ed.<\/p>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-351 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-351 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Aktu\u00e1ln\u00ed \u010dl\u00e1nky o um\u011bn\u00ed a kultu\u0159e<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-351\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"jan-josef liefers: ein portr\u00e4t \u00fcber haltung, herkunft und k\u00fcnstlerische freiheit\" data-id=\"3854\"  data-category=\"allgemein gesellschaft kunst &amp; kultur\" data-post_tag=\"deutschland erfahrungen krisen lernen meinungsfreiheit musik pers\u00f6nlichkeitsentwicklung portrait\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/jan-josef-liefers-portret-postoje-puvodu-a-umelecke-svobody\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Jan-Josef Liefers: Portr\u00e9t postoje, p\u016fvodu a um\u011bleck\u00e9 svobody<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Jan-Josef Liefers\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/jan-josef-liefers-silhouette.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/jan-josef-liefers-silhouette.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jan-josef-liefers-silhouette-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jan-josef-liefers-silhouette-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/jan-josef-liefers-silhouette-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/jan-josef-liefers-portret-postoje-puvodu-a-umelecke-svobody\/\" rel=\"bookmark\">Jan-Josef Liefers: Portr\u00e9t postoje, p\u016fvodu a um\u011bleck\u00e9 svobody<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"spieltheorie erkl\u00e4rt 25 jahre geopolitik: wie europa seine strategische rolle verlor\" data-id=\"3850\"  data-category=\"allgemein gesellschaft kunst &amp; 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warum sichtbarkeit heute nicht mehr ausreicht\" data-id=\"3994\"  data-category=\"allgemein filemaker &amp; erp gesellschaft kunst &amp; kultur\" data-post_tag=\"datenlogik datenschutz denkmodelle digitales eigentum erp-software\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/dosah-neni-vlastnictvim-proc-dnes-jiz-nestaci-viditelnost\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Dosah neznamen\u00e1 vlastnictv\u00ed - Pro\u010d dnes u\u017e nesta\u010d\u00ed jen viditelnost<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Dosah vs. vlastnictv\u00ed\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-vs-eigentum.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-vs-eigentum.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-vs-eigentum-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-vs-eigentum-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/reichweite-vs-eigentum-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/12\/dosah-neni-vlastnictvim-proc-dnes-jiz-nestaci-viditelnost\/\" rel=\"bookmark\">Dosah neznamen\u00e1 vlastnictv\u00ed - Pro\u010d dnes u\u017e nesta\u010d\u00ed jen viditelnost<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"mehr als punk: nina hagen, cosma shiva und die kunst, sich nicht vereinnahmen zu lassen\" data-id=\"4521\"  data-category=\"allgemein gesellschaft kunst &amp; kultur\" data-post_tag=\"auswandern deutschland erfahrungen europa krisen meinungsfreiheit musik portrait\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/more-than-punk-nina-hagen-cosma-shiva-a-umeni-nenechat-se-strhnout\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">V\u00edce ne\u017e punk: Nina Hagen, Cosma Shiva a um\u011bn\u00ed nenechat se strhnout<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Portr\u00e9t Niny a Cosmy Shiva Hagenov\u00fdch\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Nina-Cosma-Shiva-Hagen-Titel.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/Nina-Cosma-Shiva-Hagen-Titel.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Nina-Cosma-Shiva-Hagen-Titel-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Nina-Cosma-Shiva-Hagen-Titel-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/Nina-Cosma-Shiva-Hagen-Titel-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/more-than-punk-nina-hagen-cosma-shiva-a-umeni-nenechat-se-strhnout\/\" rel=\"bookmark\">V\u00edce ne\u017e punk: Nina Hagen, Cosma Shiva a um\u011bn\u00ed nenechat se strhnout<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<ol>\n<li><strong>O \u010dem tento \u010dl\u00e1nek vlastn\u011b je?<\/strong><br \/>\n\u010cl\u00e1nek popisuje z\u00e1sadn\u00ed spole\u010denskou zm\u011bnu: p\u0159echod od informa\u010dn\u00ed spole\u010dnosti ke spole\u010dnosti znalostn\u00ed. Ukazuje, pro\u010d byl d\u0159\u00edve rozhoduj\u00edc\u00ed pouh\u00fd p\u0159\u00edstup k informac\u00edm, ale pro\u010d dnes nab\u00fdv\u00e1 na v\u00fdznamu vlastnictv\u00ed, suverenita dat a struktur\u00e1ln\u00ed kontrola. Vysv\u011btluje, pro\u010d je dosah \u010dasto p\u0159ece\u0148ov\u00e1n a pro\u010d nen\u00ed n\u00e1hradou za vlastnictv\u00ed.<\/li>\n<li><strong>Co p\u0159esn\u011b znamen\u00e1 pojem \u201einforma\u010dn\u00ed spole\u010dnost\u201c?<\/strong><br \/>\nInforma\u010dn\u00ed spole\u010dnost odkazuje na f\u00e1zi, kdy byly informace do zna\u010dn\u00e9 m\u00edry voln\u011b dostupn\u00e9. Webov\u00e9 str\u00e1nky, vyhled\u00e1va\u010de, f\u00f3ra a blogy umo\u017enily relativn\u011b snadn\u00e9 vyhled\u00e1v\u00e1n\u00ed znalost\u00ed. Ti, kdo um\u011bli vyhled\u00e1vat, m\u011bli v\u00fdhody. Kontrola hr\u00e1la pod\u0159adnou roli, \u00fast\u0159edn\u00edm faktorem byl p\u0159\u00edstup.<\/li>\n<li><strong>Pro\u010d je informa\u010dn\u00ed spole\u010dnost ozna\u010dov\u00e1na za zvl\u00e1\u0161tn\u00ed historick\u00fd p\u0159\u00edpad?<\/strong><br \/>\nProto\u017ee tato otev\u0159enost nebyla samoz\u0159ejmost\u00ed a nen\u00ed trval\u00e1. Byla v\u00fdsledkem technick\u00e9ho v\u00fdvoje, n\u00edzk\u00e9 regulace a decentralizovan\u00e9 struktury s\u00edt\u011b. Tyto podm\u00ednky se v posledn\u00edch letech postupn\u011b zm\u011bnily.<\/li>\n<li><strong>Pro\u010d se v \u010dl\u00e1nku p\u00ed\u0161e, \u017ee informace jsou dnes op\u011bt vz\u00e1cn\u011bj\u0161\u00ed?<\/strong><br \/>\nNe proto, \u017ee by bylo m\u00e9n\u011b obsahu, ale proto, \u017ee je m\u00e9n\u011b voln\u011b dostupn\u00fd. Placen\u00e9 zdi, uzav\u0159en\u00e9 platformy, algoritmick\u00e9 filtry a shrnuj\u00edc\u00ed syst\u00e9my zaji\u0161\u0165uj\u00ed, \u017ee lid\u00e9 sice konzumuj\u00ed velk\u00e9 mno\u017estv\u00ed informac\u00ed, ale maj\u00ed st\u00e1le m\u00e9n\u011b p\u0159\u00edm\u00e9ho p\u0159\u00edstupu k p\u016fvodn\u00edm zdroj\u016fm.<\/li>\n<li><strong>Co konkr\u00e9tn\u011b znamen\u00e1 p\u0159echod od p\u0159\u00edstupu ke kontrole?<\/strong><br \/>\nV minulosti bylo mo\u017en\u00e9 k obsahu jednodu\u0161e p\u0159istupovat. Dnes o tom, zda a jak je obsah viditeln\u00fd, rozhoduj\u00ed platformy, algoritmy, podm\u00ednky pou\u017eit\u00ed a pr\u00e1vn\u00ed r\u00e1mce. P\u0159\u00edstup ji\u017e nen\u00ed ud\u011blov\u00e1n technicky, ale na z\u00e1klad\u011b pravidel - a m\u016f\u017ee b\u00fdt kdykoli zm\u011bn\u011bn.<\/li>\n<li><strong>Jak\u00fd je rozd\u00edl mezi informacemi a znalostmi?<\/strong><br \/>\nInformace jsou jednotliv\u00e1 data, tvrzen\u00ed nebo fakta. Znalost vznik\u00e1 teprve tehdy, kdy\u017e jsou informace kategorizov\u00e1ny, porovn\u00e1v\u00e1ny, opakov\u00e1ny a spojov\u00e1ny se zku\u0161enostmi. Znalost je strukturovan\u00e1 informace s kontextem a v\u00fdznamem.<\/li>\n<li><strong>Pro\u010d jsou v nov\u00e9 f\u00e1zi znalosti d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e dosah?<\/strong><br \/>\nProto\u017ee dosah pouze vytv\u00e1\u0159\u00ed pozornost, ale znalosti poskytuj\u00ed orientaci. Pozornost je pom\u00edjiv\u00e1, znalosti maj\u00ed dlouhodob\u00fd \u00fa\u010dinek. Ve slo\u017eit\u00e9m sv\u011bt\u011b nen\u00ed d\u016fle\u017eit\u00e9, kdo je nejhlasit\u011bj\u0161\u00ed, ale kdo rozum\u00ed souvislostem.<\/li>\n<li><strong>Pro\u010d je datov\u00e1 suverenita ozna\u010dov\u00e1na za novou ot\u00e1zku moci?<\/strong><br \/>\nProto\u017ee data jsou surovinou, z n\u00ed\u017e se vytv\u00e1\u0159ej\u00ed znalosti, p\u0159edpov\u011bdi a rozhodnut\u00ed. Kdo m\u00e1 p\u0159\u00edstup k dat\u016fm a m\u00e1 je pod kontrolou, m\u016f\u017ee \u0159\u00eddit procesy, porozum\u011bt trh\u016fm a budovat syst\u00e9my. Ti, kte\u0159\u00ed nemaj\u00ed datovou suverenitu, z\u016fst\u00e1vaj\u00ed u\u017eivateli extern\u00edch znalost\u00ed.<\/li>\n<li><strong>Co znamen\u00e1 suverenita \u00fadaj\u016f v praxi?<\/strong><br \/>\nSuverenita \u00fadaj\u016f znamen\u00e1 mo\u017enost ur\u010dit, kde jsou \u00fadaje ulo\u017eeny, kdo k nim m\u00e1 p\u0159\u00edstup, jak mohou b\u00fdt pou\u017eity a zda je lze exportovat. Znamen\u00e1 to b\u00fdt nejen u\u017eivatelem, ale i vlastn\u00edkem vlastn\u00edch dat.<\/li>\n<li><strong>Pro\u010d nen\u00ed rozsah majetkem?<\/strong><br \/>\nProto\u017ee dosah na platform\u00e1ch je v\u017edy vyp\u016fj\u010den\u00fd. Z\u00e1vis\u00ed na algoritmech, pravidlech a rozhodnut\u00edch ostatn\u00edch. Viditelnost se m\u016f\u017ee zv\u00fd\u0161it nebo zmizet, ani\u017e by tv\u016frce ud\u011blal n\u011bco \u0161patn\u00e9ho.<\/li>\n<li><strong>Kdo vlastn\u00ed dosah na platform\u00e1ch, jako je YouTube nebo Instagram?<\/strong><br \/>\nProvozovatel platformy \u0159\u00edd\u00ed infrastrukturu, vztahy s u\u017eivateli, data a viditelnost. Tv\u016frci poskytuj\u00ed obsah, ale zpravidla nemaj\u00ed p\u0159\u00edm\u00fd kontakt s publikem ani r\u00e1mcov\u00e9 podm\u00ednky.<\/li>\n<li><strong>Pro\u010d se mnoz\u00ed lid\u00e9 st\u00e1le c\u00edt\u00ed bezpe\u010dn\u011b, i kdy\u017e maj\u00ed dosah?<\/strong><br \/>\nProto\u017ee dosah je m\u011b\u0159iteln\u00fd a signalizuje kr\u00e1tkodob\u00fd \u00fasp\u011bch. \u010c\u00edsla vyjad\u0159uj\u00ed stabilitu, i kdy\u017e jsou struktur\u00e1ln\u011b k\u0159ehk\u00e1. Tato jistota je \u010dasto psychologick\u00e1, nikoli strategick\u00e1.<\/li>\n<li><strong>Jakou roli hraj\u00ed platformy ve znalostn\u00ed spole\u010dnosti?<\/strong><br \/>\nPlatformy jsou n\u00e1stroje pro distribuci obsahu. Probl\u00e9mem se st\u00e1v\u00e1, a\u017e kdy\u017e se stanou jedin\u00fdm z\u00e1kladem. Pokud nem\u00e1te vlastn\u00ed struktury, jste na platform\u00e1ch z\u00e1visl\u00ed.<\/li>\n<li><strong>Co se v \u010dl\u00e1nku rozum\u00ed digit\u00e1ln\u00edm majetkem?<\/strong><br \/>\nDigit\u00e1ln\u00ed vlastnictv\u00ed znamen\u00e1 vlastn\u00ed webov\u00e9 str\u00e1nky, dom\u00e9ny, obsah, archivy a \u00falo\u017ei\u0161t\u011b dat. Jde o mo\u017enost trvale zabezpe\u010dit, kontrolovat a nez\u00e1visle provozovat obsah.<\/li>\n<li><strong>Pro\u010d se dnes nemovitosti \u010dasto zdaj\u00ed b\u00fdt neatraktivn\u00ed?<\/strong><br \/>\nProto\u017ee to vy\u017eaduje \u010das, p\u00e9\u010di a odpov\u011bdnost. Vlastnictv\u00ed roste pomalu a nep\u0159in\u00e1\u0161\u00ed okam\u017eit\u00fd potlesk. V kultu\u0159e zam\u011b\u0159en\u00e9 na rychlost se to zd\u00e1 starom\u00f3dn\u00ed, ale je to stabiln\u00ed.<\/li>\n<li><strong>Jak\u00e9 v\u00fdhody nab\u00edz\u00ed vlastnictv\u00ed oproti rozsahu?<\/strong><br \/>\nVlastnictv\u00ed je trval\u00e9, nez\u00e1visl\u00e9 a kontextov\u011b p\u0159izp\u016fsobiteln\u00e9. Obsah na sebe navazuje, vytv\u00e1\u0159\u00ed si archiv a z\u016fst\u00e1v\u00e1 k dispozici, i kdy\u017e pozornost upad\u00e1.<\/li>\n<li><strong>Jak do tohoto t\u00e9matu zapadaj\u00ed osobnosti jako Dieter Bohlen?<\/strong><br \/>\nMaj\u00ed \u0161irok\u00fd dosah, ale t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd vlastn\u00ed digit\u00e1ln\u00ed majetek. Jejich viditelnost je vysok\u00e1, ale jejich obsah je p\u0159ev\u00e1\u017en\u011b na platform\u00e1ch t\u0159et\u00edch stran. To ukazuje rozd\u00edl mezi pozornost\u00ed a kontrolou.<\/li>\n<li><strong>Pro\u010d v t\u00e9to souvislosti hraje roli z\u00e1kon o cloudu?<\/strong><br \/>\nProto\u017ee jasn\u011b ukazuje, \u017ee svrchovanost \u00fadaj\u016f je nejen technicky, ale i pr\u00e1vn\u011b relevantn\u00ed. Ka\u017ed\u00fd, kdo vyu\u017e\u00edv\u00e1 cloudovou infrastrukturu, podl\u00e9h\u00e1 vn\u011bj\u0161\u00edm pr\u00e1vn\u00edm p\u0159edpis\u016fm a mo\u017enostem p\u0159\u00edstupu.<\/li>\n<li><strong>Jak\u00fd v\u00fdznam m\u00e1 m\u00edstn\u00ed UI v kontextu \u010dl\u00e1nku?<\/strong><br \/>\nM\u00edstn\u00ed um\u011bl\u00e1 inteligence je p\u0159\u00edkladem digit\u00e1ln\u00ed suverenity. Data z\u016fst\u00e1vaj\u00ed u\u017eivateli, modely jsou provozov\u00e1ny u\u017eivatelem, znalosti jsou vytv\u00e1\u0159eny nez\u00e1visle na extern\u00edch infrastruktur\u00e1ch.<\/li>\n<li><strong>M\u011bli byste se platform\u00e1m zcela vyhnout?<\/strong><br \/>\nNe. Platformy jsou u\u017eite\u010dn\u00e9 jako distributory a zesilova\u010de. Z\u00e1sadn\u00ed je, \u017ee nejsou z\u00e1kladem, ale odkazuj\u00ed na vlastn\u00ed struktury.<\/li>\n<li><strong>Jak\u00e9 je hlavn\u00ed poselstv\u00ed \u010dl\u00e1nku?<\/strong><br \/>\nDosah je n\u00e1stroj, ne majetek. Vlastnictv\u00ed vytv\u00e1\u0159\u00ed podstatu. Znalosti vznikaj\u00ed tam, kde jsou obsah, data a struktury pod dlouhodobou kontrolou.<\/li>\n<\/ol>\n<hr \/>\n\n\t\t\t<div class=\"display-post-types\">\n\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t#dpt-wrapper-352 { --dpt-text-align: left;--dpt-image-crop: center;--dpt-border-radius: 5px;--dpt-h-gutter: 10px;--dpt-v-gutter: 9px; }\t\t\t<\/style>\n\t\t\t<style type=\"text\/css\">#dpt-wrapper-352 { --dpt-title-font-style:normal;--dpt-title-font-weight:600;--dpt-title-line-height:1.5;--dpt-title-text-decoration:none;--dpt-title-text-transform:none;--dpt-excerpt-font-style:normal;--dpt-excerpt-font-weight:400;--dpt-excerpt-line-height:1.5;--dpt-excerpt-text-decoration:none;--dpt-excerpt-text-transform:none;--dpt-meta1-font-style:normal;--dpt-meta1-font-weight:400;--dpt-meta1-line-height:1.9;--dpt-meta1-text-decoration:none;--dpt-meta1-text-transform:none;--dpt-meta2-font-style:normal;--dpt-meta2-font-weight:400;--dpt-meta2-line-height:1.9;--dpt-meta2-text-decoration:none;--dpt-meta2-text-transform:none; }<\/style><div class=\"dpt-main-header\">\n\t\t\t\t\t\t<div class=\"dpt-main-title\">\n\t\t\t\t\t\t\t<span class=\"dpt-main-title-text\">Aktu\u00e1ln\u00ed \u010dl\u00e1nky o um\u011bl\u00e9 inteligenci<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t\t\t\n\t\t\t\t<div id=\"dpt-wrapper-352\" class=\"dpt-wrapper dpt-mag1 land1 dpt-cropped dpt-flex-wrap\" >\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"lora-training: wie filemaker 2025 das feintuning gro\u00dfer sprachmodelle vereinfacht\" data-id=\"3220\"  data-category=\"filemaker &amp; erp ki-systeme\" data-post_tag=\"datenbanken filemaker k\u00fcnstliche intelligenz llm mlx sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/skoleni-lora-jak-filemaker-2025-zjednodusuje-jemne-ladeni-rozsahlych-jazykovych-modelu\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Tr\u00e9nink LoRA: Jak FileMaker 2025 zjednodu\u0161uje lad\u011bn\u00ed velk\u00fdch jazykov\u00fdch model\u016f<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Jemn\u00e9 lad\u011bn\u00ed LoRA - FileMaker 2025\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/lora-finetuning-filemaker.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/lora-finetuning-filemaker.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/lora-finetuning-filemaker-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/lora-finetuning-filemaker-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/lora-finetuning-filemaker-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/10\/skoleni-lora-jak-filemaker-2025-zjednodusuje-jemne-ladeni-rozsahlych-jazykovych-modelu\/\" rel=\"bookmark\">Tr\u00e9nink LoRA: Jak FileMaker 2025 zjednodu\u0161uje lad\u011bn\u00ed velk\u00fdch jazykov\u00fdch model\u016f<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"filemaker-konferenz 2025: ki, community und ein unerwarteter vorfall\" data-id=\"2898\"  data-category=\"allgemein filemaker &amp; erp ki-systeme stories &amp; humor\" data-post_tag=\"datenbanken erp-software filemaker gfm-business k\u00fcnstliche intelligenz\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/filemaker-konference-2025-ki-komunita-a-necekana-udalost\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Konference FileMaker 2025: Um\u011bl\u00e1 inteligence, komunita a ne\u010dekan\u00e1 ud\u00e1lost<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"512\" class=\"attachment-full size-full\" alt=\"FileMaker Konference 2025: Po\u017e\u00e1rn\u00ed poplach s hasi\u010di\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/FMK2025-Feueralarm-1.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/FMK2025-Feueralarm-1.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/FMK2025-Feueralarm-1-300x150.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/FMK2025-Feueralarm-1-768x384.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/FMK2025-Feueralarm-1-18x9.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/09\/filemaker-konference-2025-ki-komunita-a-necekana-udalost\/\" rel=\"bookmark\">Konference FileMaker 2025: Um\u011bl\u00e1 inteligence, komunita a ne\u010dekan\u00e1 ud\u00e1lost<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"k\u00fcnstliche intelligenz und energie: was der ki-boom wirklich kostet\" data-id=\"4590\"  data-category=\"allgemein hardware ki-systeme\" data-post_tag=\"energiepolitik europa geopolitik krisen k\u00fcnstliche intelligenz prozesse\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2026\/01\/umela-inteligence-a-energie-co-ki-boom-skutecne-stoji\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Um\u011bl\u00e1 inteligence a energie: kolik skute\u010dn\u011b stoj\u00ed boom um\u011bl\u00e9 inteligence<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Um\u011bl\u00e1 inteligence, energie a 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inteligence<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dpt-entry has-thumbnail\" data-title=\"unsterblichkeit durch technik: wie weit forschung und ki wirklich sind\" data-id=\"3624\"  data-category=\"allgemein gesellschaft ki-systeme\" data-post_tag=\"denkmodelle k\u00fcnstliche intelligenz lernen llm prozesse sprachmodell\">\n\t\t\t\t\t\t\t<div class=\"dpt-entry-wrapper\"><div class=\"dpt-featured-content\"><div class=\"dpt-permalink\"><a href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nesmrtelnost-prostrednictvim-technologie-jak-daleko-vyzkum-a-ki-jsou-skutecne\/\" class=\"dpt-permalink\"><span class=\"screen-reader-text\">Nesmrtelnost d\u00edky technologi\u00edm: jak daleko se v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dostaly<\/span><\/a><\/div><div class=\"dpt-thumbnail\"><div class=\"dpt-thumbnail-inner\"><img width=\"1024\" height=\"683\" class=\"attachment-full size-full\" alt=\"Digit\u00e1ln\u00ed nesmrtelnost\" context=\"dpt\" data-dpt-src=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit.jpg\" data-dpt-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-dpt-srcset=\"https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit.jpg 1024w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-300x200.jpg 300w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-768x512.jpg 768w, https:\/\/www.markus-schall.de\/wp-content\/uploads\/digitale-unsterblichkeit-18x12.jpg 18w\" \/><\/div><span class=\"dpt-thumbnail-aspect-ratio\" style=\"padding-top: 75%\"><\/span><\/div><\/div><div class=\"sub-entry\"><h3 class=\"dpt-title\"><a class=\"dpt-title-link\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nesmrtelnost-prostrednictvim-technologie-jak-daleko-vyzkum-a-ki-jsou-skutecne\/\" rel=\"bookmark\">Nesmrtelnost d\u00edky technologi\u00edm: jak daleko se v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dostaly<\/a><\/h3><\/div><\/div>\n\t\t\t\t\t\t<\/div><!-- .dpt-entry -->\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n<hr \/>","protected":false},"excerpt":{"rendered":"<p>Vor gut zehn Jahren habe ich mir einmal eher zuf\u00e4llig einen Vortrag angesehen, in dem es um den \u00dcbergang von der Informationsgesellschaft zur Wissensgesellschaft ging. Damals klang vieles davon noch theoretisch, fast akademisch. Es ging um Begriffe wie Datenhoheit, Eigentum an Informationen und die Frage, wer k\u00fcnftig eigentlich bestimmt, was zug\u00e4nglich ist &#8211; und was &#8230; <a title=\"Nesmrtelnost d\u00edky technologi\u00edm: jak daleko se v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dostaly\" class=\"read-more\" href=\"https:\/\/www.markus-schall.de\/cs\/2025\/11\/nesmrtelnost-prostrednictvim-technologie-jak-daleko-vyzkum-a-ki-jsou-skutecne\/\" aria-label=\"\u010c\u00edst v\u00edce o Nesmrtelnost d\u00edky technologi\u00edm: Jak daleko v\u00fdzkum a um\u011bl\u00e1 inteligence skute\u010dn\u011b dosp\u011bly\">\u010c\u00edst d\u00e1l<\/a><\/p>","protected":false},"author":1,"featured_media":4001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":181,"footnotes":""},"categories":[1,3,466,472],"tags":[443,469,444,473,398],"class_list":["post-3994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-filemaker","category-gesellschaft","category-kunst-kultur","tag-datenlogik","tag-datenschutz","tag-denkmodelle","tag-digitales-eigentum","tag-erp-software"],"_links":{"self":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/comments?post=3994"}],"version-history":[{"count":16,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3994\/revisions"}],"predecessor-version":[{"id":5921,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/posts\/3994\/revisions\/5921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media\/4001"}],"wp:attachment":[{"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/media?parent=3994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/categories?post=3994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markus-schall.de\/cs\/wp-json\/wp\/v2\/tags?post=3994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}