Social networks - Twitter, Facebook and co. - important in the marketing mix?

Social media marketing - Twitter, Facebook, VZ networks.Having been in the computer business for around 20 years now, I am familiar with the often hesitant way in which many companies deal with new technologies. However, this article is not really about brand new technologies, but about social networks such as Facebook and Twitter. These have been showing a steady (strong) increase in user numbers for several years now - according to its own figures, the platform had almost 14 million users in Germany in February 2011. Twitter has significantly lower user numbers, but is also growing steadily. This means that the most widely used social networks have an enormous reach - for comparison, the BILD newspaper, for example, has a circulation of around 3 million copies per day. Reason enough to take a closer look at social networks.

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This will show you how well your website is optimized for search engines.

Recognize how well a website is optimized for search engines (SEO)Search engine optimization (SEO) is a very complex topic that involves many different factors. Since the majority of website access on the Internet is initially via a search engine such as Google, Bing or Yahoo, the optimization of websites in order to be found as quickly and easily as possible in search engines is becoming an increasingly high priority. The position in which a page appears in a search engine depends on many different factors. The fact is that the click rate on the first entry after entering the desired search terms on Google is statistically over 70%. There are many highly frequented websites that get their visitors mainly from search engines such as Google. However, before optimizing a website, the status quo must first be determined to what extent the site is already suitable for good positions in search engines. This article describes how you can do this yourself.

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Apple at the dentist: First practice with Mac OS X without Windows.

In Düsseldorf, the first dental practice to completely dispense with the use of Windows systems was opened in collaboration with Apple specialist Dirk Küpper. The entire administration of the dental practice as well as all professional and specialist equipment is controlled using the Apple Mac OS X operating system. The owner of the dental practice is extremely satisfied with the result so far: "Since ... Read more

Is a Apple Mac the better FileMaker PC?

After years of experience, first as an administrator of Windows systems and later as a user of Apple computers, I can confirm that a Apple Mac is generally better suited for FileMaker than a Windows PC. The first and ultimately simplest reason: A Mac is simply more compatible than a Windows PC, as the Mac runs the Apple operating system Mac OS X ... Read more