{"id":292,"date":"2011-03-14T18:45:44","date_gmt":"2011-03-14T18:45:44","guid":{"rendered":"https:\/\/markus-schall.de\/?p=292"},"modified":"2026-03-17T15:35:46","modified_gmt":"2026-03-17T15:35:46","slug":"social-networks-twitter-facebook-and-important-in-the-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.markus-schall.de\/en\/2011\/03\/social-networks-twitter-facebook-and-important-in-the-marketing-mix\/","title":{"rendered":"Social networks - Twitter, Facebook and co. - important in the marketing mix?"},"content":{"rendered":"

\"Social<\/a>Having been in the computer business for around 20 years now, I am familiar with the often hesitant way in which many companies deal with new technologies. However, this article is not really about brand new technologies, but about social networks such as Facebook and Twitter. These have been showing a steady (strong) increase in user numbers for several years now - according to its own figures, the platform had almost 14 million users in Germany in February 2011. Twitter has significantly lower user numbers, but is also growing steadily. This means that the most widely used social networks have an enormous reach - for comparison, the BILD newspaper, for example, has a circulation of around 3 million copies per day. Reason enough to take a closer look at social networks.<\/p>\n

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