Looking back, it all started for me in 2007 with a business model that was surprisingly stable. I was selling refurbished Apple hardware and had a direct contact with Apple. More specifically, someone who was in charge of the refurbished department at the time. It wasn't an anonymous relationship, but a working relationship with clear agreements. The goods were in demand, the prices were realistic and the margins were solid - measured against what was to come later.<\/p>\n
This model had a decisive advantage: it was flexible. The goods were cheaper to buy, the target group was price-sensitive but appreciative, and expectations were clear. Nobody expected high gloss, but function. This is often the healthiest phase for an entrepreneur: manageable costs, clear processes, few illusions.<\/p>\n