Through the crisis with clarity: how AI opens up new perspectives

Book 'Crises as turning points - learn, grow, shape'

Crises are part of life. But while many experience them as a painful interruption or even as a personal setback, Markus Schall shows a different perspective in this extraordinary book: Understood correctly, crises can become profound turning points. Opportunities that enable growth. And moments in which our thoughts, actions and feelings can be reorganized.

With a keen sense of human experience, combined with practical life wisdom and reflective use of AI, the author takes the reader on a journey through inner landscapes - without pointing a finger, but with sincere encouragement. The book is not intended as an academic work, but as a true-to-life companion for anyone who wants to realign themselves - be it after separation, illness, financial difficulties or social upheaval.

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SEO: Why a blog is always an asset.

Wordpress guide: How to set up a new blogI am often asked by entrepreneurs: "Do we need a blog?". People also often ask me: "Do I need a blog?". My answer is almost always: "Of course!" - I am happy to explain why I think so at this point. But first there is the banal question: What is a blog anyway and what functions does it perform? To a large extent, this question already contains the answer to the first question. This is because a blog usually performs several functions and is much more than just a platform on which articles can be written. From the perspective of an SEO (search engine optimizer), a blog is a valuable tool for making content available and bundling it from several channels. So what does a blog have to do with search engine optimization? I would like to explain this in more detail in this article.

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Social networks - Twitter, Facebook and co. - important in the marketing mix?

Social media marketing - Twitter, Facebook, VZ networks.Having been in the computer business for around 20 years now, I am familiar with the often hesitant way in which many companies deal with new technologies. However, this article is not really about brand new technologies, but about social networks such as Facebook and Twitter. These have been showing a steady (strong) increase in user numbers for several years now - according to its own figures, the platform had almost 14 million users in Germany in February 2011. Twitter has significantly lower user numbers, but is also growing steadily. This means that the most widely used social networks have an enormous reach - for comparison, the BILD newspaper, for example, has a circulation of around 3 million copies per day. Reason enough to take a closer look at social networks.

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This will show you how well your website is optimized for search engines.

Recognize how well a website is optimized for search engines (SEO)Search engine optimization (SEO) is a very complex topic that involves many different factors. Since the majority of website access on the Internet is initially via a search engine such as Google, Bing or Yahoo, the optimization of websites in order to be found as quickly and easily as possible in search engines is becoming an increasingly high priority. The position in which a page appears in a search engine depends on many different factors. The fact is that the click rate on the first entry after entering the desired search terms on Google is statistically over 70%. There are many highly frequented websites that get their visitors mainly from search engines such as Google. However, before optimizing a website, the status quo must first be determined to what extent the site is already suitable for good positions in search engines. This article describes how you can do this yourself.

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