Artificial intelligence

Artificial intelligence describes the attempt to teach machines to think - not in the sense of consciousness, but as the ability to recognize patterns, make decisions and master complex tasks. From language models and image generation to autonomous systems, AI is changing almost every industry today and opening up possibilities that were considered science fiction just a few years ago. At the same time, it raises questions: How reliable are such systems? What are their limits? And what impact do they have on society, the economy and personal freedom? This keyword brings together the background, developments and practical applications of artificial intelligence - explained in an understandable and critical way.

Why having your own magazine is more important for companies today than advertising

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Magazine as property

When you talk to entrepreneurs about visibility these days, it's almost always about reach. People talk about findability on Google, social media, paid ads on Google or other platforms, click numbers, followers and interactions. Visibility is considered a prerequisite for commercial success, and in many industries this is true.

What is rarely discussed is a quiet but decisive shift: most companies are visible today - but on spaces that do not belong to them. This development has not been dramatic. It was convenient, gradual and seemingly logical. That is precisely why it is hardly questioned.

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Artificial intelligence without the hype: why fewer AI tools often mean better work

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Artificial intelligence without the hype

Anyone who deals with the topic of artificial intelligence today almost inevitably encounters a strange feeling: constant restlessness. No sooner have you got used to one tool than the next ten appear. One video follows the next on YouTube: „This AI tool changes everything“, „You absolutely have to use this now“, „Those who miss out are left behind“. And every time, the same message resonates subliminally: You're too late. The others are further ahead. You have to catch up.

This doesn't just affect IT people. Self-employed people, creative professionals, entrepreneurs and ordinary employees are also feeling the pressure. Many don't even know exactly what these tools actually do - but they have the feeling that they could be missing out on something. And that's exactly what creates stress.

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AI for beginners: How to get started with artificial intelligence without prior knowledge

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AI for beginners

Artificial intelligence seems like a sudden phenomenon to many people. Just a few years ago, it hardly played a role in everyday life, but today it is constantly present - in the news, in discussions, in conversations at work. However, this impression is deceptive. AI did not emerge overnight. It has been researched, developed and used in specialist areas for decades. What is new is not the idea, but the approach.

Artificial intelligence has been around as a research idea for decades. For a long time, it was a topic for universities, large corporations and special applications. The big difference today is that many AI systems have matured to the point where they can be used by normal people in everyday life - via a simple input window, on a computer or smartphone.

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Using AI as a sparring partner: How thinking in dialog becomes more productive

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AI as a savings partner

I've been using artificial intelligence for almost exactly two years now. In the beginning, it was sober and technical: entering text, typing prompts, reading answers, correcting, retyping. The way many people did it - carefully, in a controlled manner, with a certain distance. It worked, no question. But there was still something mechanical about it. You asked questions, got answers, ticked them off.

I realized relatively early on that I was missing something: flow. Thinking is not a form. Good thoughts don't come from a corset of neatly formulated input, but from talking, trying things out, thinking aloud. So I started to use the AI app on my cell phone more often - and at some point I simply started speaking instead of typing. That was the real turning point.

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Cloud AI as head teacher: why the future of work lies with local AI

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Cloud AI becomes the head teacher

When the large language models began their triumphal march a few years ago, they almost seemed like a return to the old virtues of technology: a tool that does what it is told. A tool that serves the user, not the other way around. The first versions - from GPT-3 to GPT-4 - had weaknesses, yes, but they were amazingly helpful. They explained, analyzed, formulated and solved tasks. And they did this largely without pedagogical ballast.

You talked to these models as if you were talking to an erudite employee who sometimes got lost, but basically just worked. Anyone who wrote creative texts, generated program code or produced longer analyses back then experienced how smoothly it went. There was a feeling of freedom, of an open creative space, of technology that supported people instead of correcting them.

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AI Studio 2025: Which hardware is really worth it - from the Mac Studio to the RTX 3090

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Hardware 2025 for AI studio

Anyone working with AI today is almost automatically pushed into the cloud: OpenAI, Microsoft, Google, any web UIs, tokens, limits, terms and conditions. This seems modern - but is essentially a return to dependency: others determine which models you can use, how often, with which filters and at what cost. I'm deliberately going the other way: I'm currently building my own little AI studio at home. With my own hardware, my own models and my own workflows.

My goal is clear: local text AI, local image AI, learning my own models (LoRA, fine-tuning) and all of this in such a way that I, as a freelancer and later also an SME customer, am not dependent on the daily whims of some cloud provider. You could say it's a return to an old attitude that used to be quite normal: „You do important things yourself“. Only this time, it's not about your own workbench, but about computing power and data sovereignty.

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Immortality through technology: how far research and AI have really come

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Digital immortality

Ever since humans have existed, there has been a desire to prolong life - or preferably extend it indefinitely. In the past, it was myths, religions, alchemists or mysterious rituals that gave people hope. Today, it is no longer magicians sitting over ancient parchments, but some of the richest people in the world sitting over state-of-the-art biology and AI technology. At first glance, it sounds like science fiction: is it possible to stop ageing? Can you „preserve“ yourself digitally? Can you transfer your thinking to a machine?

But the topic has long since left the ivory tower. Big tech billionaires are now investing billions in projects that are seriously investigating precisely these questions. Not because they want to become immortal gods - but because they can afford to research the limits of what is possible. This article explains quite simply what is behind this idea, what technical developments already exist today, where the limits lie - and why this topic will become increasingly important over the next 20 years.

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The new EU censorship laws: What Chatcontrol, DSA, EMFA and the AI Act mean

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EU censorship laws

In an increasingly digitalized world, we spend a lot of time online: Chatting, shopping, working, informing ourselves. At the same time, the rules on how content is shared, moderated or controlled are changing. The Digital Services Act (DSA), the European Media Freedom Act (EMFA), the planned Regulation to Prevent and Combat Child Sexual Abuse (CSAR, often referred to as „chat control“) and the AI Act are key pieces of legislation proposed by the European Union (EU) to regulate the digital environment.

These regulations may seem far away at first glance - but they have an impact on you as a private individual as well as on small and medium-sized companies. This article will guide you step by step: from the question „What is planned here?“ to the background and timelines to the change of perspective: What does this mean for you in everyday life?

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