The online magazine of M. Schall Verlag
The online magazine under the umbrella of the M. Schall Verlag offers a broad, yet hand-picked range of topics. It is aimed at readers who are consciously looking for depth in a fast-paced, noisy world - for connections, for classification, for a voice that does not chase after every fashion, but instead follows the path that many time-honored publications successfully took decades ago: Observing clearly, formulating precisely, and putting people back at the center.
A magazine that talks about life - and puts it into context
The focus is on all those topics that influence our everyday lives and our decisions. Health, technology, society, politics, the economy - none of these exist in isolation. The magazine picks up on these threads and shows how they are connected. The texts are deliberately designed in such a way that they will still be relevant in a few years' time. Not short-lived trends, but developments that will shape us in the long term.
Health: the foundation of a self-determined life
The health section focuses on areas that are often neglected in modern medicine. Here we do not lecture, but explain. Practical experience is combined with a respectful view of natural correlations. Typical topics include
- Functional disorders such as CMD and the often overlooked effects on the body and everyday life
- Complaints such as hemorrhoids, chronic tension or groin problems
- Detoxification, micronutrients and a sober look at old and new treatment methods
The tone is calm, approachable and shows the reader that many problems can be solved if you take a systematic approach and do things the way they used to be done: step by step.
Artificial intelligence: a tool - not a replacement
While others are driven by the speed of technical developments, the magazine traditionally takes a sober approach to the topic of AI. It is about how to use these new tools sensibly, how to control them and not become dependent on them. Among other things, it examines
- local AI systems and their importance for independence
- Effects on professions, business models and creative work
- Opportunities and risks of automated decision-making processes
This creates a framework in which technology once again becomes what it used to be: a reliable helper, not a sacred cow.
Society and Europe: Understanding the zeitgeist, recognizing connections
In this section, the magazine is dedicated to the structures that shape our social interaction - from political developments to cultural changes. The aim is not to polarize, but to make processes understandable and to incorporate historical experiences. Typical topics include
- European legislative initiatives whose consequences often only become apparent at second glance
- Censorship and control efforts and their significance for citizens and companies
- Personal portraits that make the people who shape our time tangible
- Economic developments, areas of tension between freedom and regulation
The reader should understand what lies behind decisions - and why forward thinking is indispensable, especially today.
Digitization, ERP and FileMaker: Structure for companies
Entrepreneurs are faced with the same question as decades ago: How do you create order, efficiency and clarity? The Digitization & ERP section picks up on this and shows how traditional corporate values - overview, structure, accountability - can be transferred to the digital present. The topics covered are
- FileMaker-based business solutions and practical examples
- Digitization as a real process - not a buzzword
- Tools that simplify processes and relieve people
- Experience from over 20 years of software development
Here, too, it's not about technology for technology's sake, but about tangible support in the day-to-day running of companies.
Why this magazine?
The magazine combines the analytical with the human. It aims to provide orientation at a time when many people are losing their bearings. The texts are reassuring because they put things into perspective. They motivate because they show that every small step counts. And they maintain respect for experiences that have stood the test of time.
Anyone who reads it quickly realizes that it is a magazine written by an entrepreneur and author who is in the middle of life himself, has experienced crises and has learned how important clarity, consistency and responsibility are.
Guest authors & guest articles in the online magazine
The online magazine sees itself as an open, thematically clearly structured platform for well-founded articles, analyses and experience reports. In addition to its own editorial content, there is an explicit opportunity to contribute as a guest author or to place targeted guest articles - both editorial and commercial.
Editorial guest authors
Anyone who writes about a topic that fits the magazine's content can apply to be a guest author. This applies in particular to specialist topics, personal experience reports, analyses or classifications that offer real added value for readers.
Guest authors receive their own author identification and publish their articles in the magazine - editorially embedded, permanently accessible and thematically linked. No journalistic background is required, just substance, clarity and a serious tone. The aim is not self-promotion, but a contribution to the respective subject area. You can apply to be a guest author via the Contact form take place.
Commercial guest articles (sponsored posts)
Furthermore commercial guest articles for companies, freelancers or organizations that want to present a topic, explain a project or give an insight into their work. These contributions are recognizable as guest articles, are editorially accompanied and embedded in the thematic environment of the magazine.
It is important to note that commercial articles must also be comprehensible, factual and relevant to readers. Pure advertising texts or aggressive sales arguments are not intended. The aim is information, not advertising.
Editorial integration and reach
All guest contributions - editorial and commercial - benefit from the existing structure of the magazine: clear topic categories, long-term findability, internal linking and multilingual playout of selected content. This results in articles that are not only visible in the short term, but remain part of the magazine in the long term.
Anyone interested in working with us can contact us without obligation and briefly introduce their topic. Whether editorial guest contribution or commercial article - the focus is always on content with substance, embedded in a calm, serious journalistic environment.
A magazine that grows - with every article
The variety of topics will continue to grow over time. New sections, new authors, new perspectives - without losing the line: calm, respectful, tradition-conscious and yet curious about what is to come.
Would you like to set up your own magazine?
Perhaps you are wondering what it would be like to develop your own magazine for your company or your subject area - a magazine that is similarly structured, available in several languages and can be found in the long term. Such a magazine is not just another channel, but a digital place where your expertise, your attitude and your experience become visible and sustainable. This creates content that is relevant for readers and search engines alike and can develop into a valuable asset over time. And in the age of AI, it's easier than you think to create interesting content for your readers and potential customers.
Building reach - instead of renting it permanently
Many companies today continuously invest money in advertising: Google Ads, social media campaigns, platform offers. As long as budgets are flowing, there is visibility. As soon as you stop, it disappears. The reach is rented - not owned.
What is often overlooked: These expenditures do not create lasting substance. They generate temporary attention, but not a foundation that is sustainable in the long term. Digital visibility thus becomes an ongoing expense, not an asset.
Digital property is created through structure, not campaigns
Long-term reach is created where content remains permanently findable, reinforces each other and has an impact for years to come. Those who not only publish content, but also structure it systematically, build up digital property step by step.
Such a system does not replace advertising - it shifts the focus. Instead of constantly buying in new reach, a proprietary platform grows on which content remains, is internally linked and remains visible even without ongoing budgets. Every published idea pays directly into this proprietary infrastructure.
Building your own reach - with a clear system
If you don't want to rely exclusively on rented reach, but want to build up your own independent visibility, I offer a suitable system for this. It is aimed at companies and self-employed people who want to use content in the long term, play it out internationally and develop it in a structured way - without being dependent on platforms or advertising logic.
If you are interested in setting up your own magazine - one that combines structure, reach and multilingualism - then you will find here Further information about my magazine systemHow it works, how it is structured and what advantages it offers.
Such a system can help you to plan content efficiently, implement it in a technically sound manner and become visible in the long term independently of external platforms.
Frequently asked questions about the magazine
- What distinguishes this online magazine from traditional blogs or news portals?
This magazine does not follow the beat of fast-moving headlines. It is based on the tried and tested approach of old trade journals: thorough research, calm language, clear classification. Instead of touching on new topics every day, developments are followed over a longer period of time and explained in their context. The reader should gain orientation and not get lost in the noise of information. Each article is designed to offer long-term benefits - regardless of when it is read. - Why are health topics so central to the magazine?
Health is the basis of a self-determined life. Many readers struggle with complaints such as CMD, haemorrhoids or chronic tension - issues that are often suppressed in everyday life or only treated superficially in the medical profession. The magazine investigates the causes, explains the background and provides knowledge based on experience. The focus is on respect for the body: What has proven effective? What was done differently in the past? Where is it worth taking a closer look? - What role does artificial intelligence play in the magazine?
AI is not presented here as a promise of salvation or a threat, but as a tool. The texts shed light on how to use AI confidently without relinquishing control. It explains how local models work, what opportunities arise for authors and companies and where clear boundaries need to be set. The magazine adopts a sober, tradition-conscious perspective: technology should serve - not determine. - Why are there so many articles about European politics and legislation?
Europe has long been the framework within which our everyday lives are shaped - from data protection to digital identity. Many political projects have an impact on citizens and companies, but are often only understood at a late stage. The magazine takes up these topics, places them in a historical context and shows what consequences certain decisions can have. It is less about opinion and more about orientation and the awareness that history often already shows us where developments are heading. - What target group does the magazine appeal to?
The magazine is aimed at people who think thoroughly - entrepreneurs, the self-employed, those interested in technology, health-conscious readers and anyone who doesn't like to settle for simple answers. Anyone who wants to understand the context and values a calm, respectful tone will feel at home here. The magazine aims to neither lecture nor patronize readers, but to help them make their own decisions more clearly. - Why do FileMaker and ERP topics play such an important role?
Because this is exactly where many companies have their biggest challenges: Structure, overview and functioning processes. For decades, FileMaker has been regarded as a robust tool that can be used to quickly create customized solutions. The magazine addresses practical issues, explains typical pitfalls and shows ways to implement digitalization down-to-earth and without unnecessary complexity. The focus is on what has proven itself - and what really helps people in their everyday lives. - Who writes the articles?
The texts are mainly written by Markus Schall, entrepreneur, developer and publisher. Much of the content is based on personal experiences from over two decades of professional practice - supplemented by observations of social developments and technical know-how. This combination of specialist knowledge, reflection and a historical perspective gives the magazine its characteristic style. More authors will be added later. - Are the articles scientifically proven or are they rather field reports?
Both occur, but with a clear separation. Health and social topics are often based on empirical knowledge and personal analysis. Technical and legal areas are explained objectively and - where appropriate - linked to official sources or known principles. The aim is not an academic discourse, but a practical classification: What does this mean in concrete terms for everyday life? Which experiences have proved successful? - How does the magazine select its topics?
There is no artificial editorial plan. Topics arise where they occur in real life - in customer projects, political developments, personal health phases or technological turning points. This makes the magazine appear lively, comprehensible and close to reality. The selection follows a guiding principle: relevance. Only topics with tangible benefits or long-term influence find their way into an article. - Why do so many articles appear in several languages?
The magazine has a European focus. Many developments affect not only Germany, but the whole of Europe - sometimes even beyond. Multilingualism creates a supra-regional approach that appeals directly to readers in other countries. In addition, the translation strengthens the reach of the content, which also benefits the publisher and the authors in the long term. - Can you contribute to the magazine yourself?
Yes, interested authors can submit their suggestions under the menu item Guest articles. The magazine is looking for texts that have substance, show an awareness of tradition and offer genuine orientation - no advertising, no SEO mass-produced goods. Guest contributions are carefully checked and editorially monitored to ensure that they match the style and standards of the magazine. - How will the magazine continue to develop?
The magazine is designed to be dynamic. It will grow in the coming years - both in terms of topics and personnel. New sections, in-depth analyses, additional authors and possibly even video or audio formats at a later date are conceivable. Despite this development, the basic attitude remains unchanged: Calm, respect, substance and a look at what has stood the test of time. The magazine should become a reliable companion for its readers - not just for months, but for years.