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Press releases

Press releases from M. Schall Verlag

On this page you will find current press releases about M. Schall Verlag, our book projects and new publications. We provide information about backgrounds, publications, developments in the publishing house and give insights into the topics that move our books.

All reports are freely accessible to journalists, bloggers and interested readers and can be used as a basis for reporting or further research.

Press releases in English

Save and intelligently search ChatGPT histories: Own AI with memory step by step

New practical guide shows how users can save and structure their ChatGPT histories locally and integrate them into their own AI - without cloud dependency Anyone who regularly works with AI systems will be familiar with the problem: valuable thoughts, strategies and content disappear in the course of chats. What was clearly formulated yesterday can hardly be found today. This is precisely where a new series of articles comes in, showing how ChatGPT data exports can be transferred to a separate, local knowledge database - ...

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18.03.2026
Artificial intelligence on the phone: how automated calls work and how to recognize them

Artificial intelligence is increasingly making inroads into areas that have long been considered unambiguously human. A new article by publicist and technology observer Markus Schall on the online magazine of M. Schall Verlag describes an experience that many people are likely to have more frequently in the future: a phone call with an artificial voice that can hardly be distinguished from a real person. The article entitled ‘ When I was on the phone with a robot - how AI is conquering the telephone and how ...

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16.03.2026
Iran-Israel-US conflict: Why the current escalation could become a strategic nightmare

The conflict between Iran, Israel and the United States has escalated dramatically in recent weeks. Missile attacks, military counter-attacks and the increasing international involvement of various players have led many observers to speak of one of the most dangerous geopolitical crises of recent years. In a new background article in M. Schall Verlag's online magazine, author and entrepreneur Markus Schall analyzes the strategic background to the escalation and presents the ...

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13.03.2026
From the end of compulsory military service to school strikes: new debate on the Bundeswehr and education

The role of the Bundeswehr in German society has been discussed more intensively again for several years. The security policy debate in Germany has changed significantly since the war in Ukraine and the „turning point“ proclaimed by the Federal Chancellor. Questions of defense capability, military responsibility and social resilience are once again at the heart of political discussions. At the same time, issues that have hardly been discussed in public for a long time are also coming to the fore.

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11.03.2026
CMD and new dental crowns: How a minimal misalignment in the bite can influence the body's statics

When millimeters change the whole body: New specialist article sheds light on the connection between dental crowns, CMD and body statics A new experience and analysis article has been published on M. Schall Verlag's online magazine, which addresses a topic that is probably underestimated in the everyday lives of many sufferers: the functional effect of the smallest changes in the bite. Under the title „CMD and new dental crowns: How a minimal misalignment affects the body“, Markus Schall describes how the exchange of ...

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09.03.2026
Hate speech, DSA and freedom of expression in the EU: Why a US info portal raises questions

Europe between regulation and freedom of expression - An analysis of the new debate on hate speech and digital information spaces The question of freedom of expression has once again become a central political issue in Europe. New laws, digital platform rules and international developments are raising fundamental questions: How much regulation does an open society need - and when does it start to restrict free discourse? A new in-depth analysis article on the online magazine of the M. ...

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06.03.2026
Artificial intelligence as a sparring partner: How AI can change thought processes

Artificial intelligence has undergone a remarkable development in recent years. Systems such as ChatGPT, Claude and other AI models have now arrived in many areas - from writing texts and programming to strategic analyses. But while much of the public discussion revolves around computing power, model sizes or new functions, one crucial question often goes unnoticed: How is AI actually changing our own thought process? The new ...

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04.03.2026
Energy, power and sovereignty: Europe and Germany's strategic situation in 2026

Europe's energy policy has changed fundamentally over the past twenty years. What was once considered a stable, diversified supply architecture is now characterized by global markets, geopolitical tensions and structural dependencies. A new in-depth editorial in M. Schall Verlag's magazine provides the first systematic overview of this development - from the energy architecture before 2000 to the nuclear phase-out and the role of the USA as a new central player in the ...

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02.03.2026
Johann Sebastian Bach: An in-depth portrait of attitude, structure and timeless music

With an extensive portrait of Johann Sebastian Bach, Markus Schall is publishing an extraordinary article on the online magazine of M. Schall Verlag, which shows the Baroque master not only as a composer, but also as a person, a worker, a family man - and as someone whose attitude still has an impact today. The text combines musicology, biography, humor, personal experience and social classification to create an overall picture that appeals to both connoisseurs and interested laypeople. The ...

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27.02.2026
How cats see the world faster - and what this means for the future of artificial intelligence

A new article combines animal biology, time perception and AI development How do animals experience time? Why do cats seem so lightning-fast - and why do machines appear increasingly superior to humans? A new background article in M. Schall Verlag's online magazine sheds light on these questions from an unusual perspective, covering a range of topics from perceptual biology to evolutionary strategies and artificial intelligence. The article shows that differences in the temporal ...

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26.02.2026
Apple, Gemini and the future of Siri: What Mac, iPhone and CarPlay users can expect

The news has caused quite a stir in the technology world: Apple is apparently planning to base the technical foundation of Siri on a large language model from Google in future. Specifically, we are talking about Gemini - the AI system that Google has massively developed in recent months. If this integration is confirmed, it will mark a strategic turning point for Apple. After all, it is not about a small functional improvement, but about the question of how intelligent an operating system can be in the future. In ...

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24.02.2026
Helge Schneider between seriousness and playfulness - a differentiated portrait of the artist

A new, detailed portrait in M. Schall Verlag's online magazine is dedicated to the artist Helge Schneider - and deliberately approaches him beyond the usual attributions. Because Helge Schneider is neither just a comedian nor just a musician. He is a figure between seriousness and playfulness, between jazz and absurdity, between improvisation and discipline. This portrait traces the path of an artist who consistently avoids any clear-cut categorization - and who has been a leading figure for decades precisely ...

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23.02.2026
The Two Plus Four Treaty of 1990: significance, limits and current debates

The Two Plus Four Treaty of 1990 is regarded as the foundation of German unity under international law. It not only regulated the external aspects of reunification, but also defined the security policy framework for a united Germany. For a long time, this treaty was regarded as historical - as a document of a bygone era. However, the current security policy debates in Europe show that its contents are by no means merely of a museum-like nature. A new ...

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20.02.2026
Electromobility and climate protection: new analysis of electricity mix and subsidies

Electromobility is considered a central component of German climate policy. Hardly any other technology has been so heavily promoted, politically advertised and socially charged in recent years. In a new, detailed specialist article in M. Schall Verlag's online magazine, publicist and entrepreneur Markus Schall analyzes electromobility not from an ideological perspective, but from a systemic point of view: What is the actual overall balance? What role do subsidies play? And what ...

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18.02.2026
Russia, NATO and fear of war: Is an attack imminent and how real is the threat?

In times of growing geopolitical tensions and price-sensitive energy markets, the question of security policy and international relations is moving to the center of public debate. The current background article „Russia, NATO and the fear of war - what can be proven and what cannot“ in M. Schall Verlag's online magazine starts right there: it classifies assertions, political statements and strategic interpretations in a differentiated way, shows verifiable statements from speeches and reports and ...

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16.02.2026
What our grandfathers told us about the war - personal memories instead of slogans

With an unusually calm and personal contribution, M. Schall Verlag's online magazine is expanding its series of contemporary history texts to include a perspective that is often missing from current debates: remembering without accusation. The starting point of the essay is an idea that Harald Schmidt recently formulated in an interview - namely that our present day may lack the grandparents who were still able to talk about the war themselves. The article takes up this impulse and links it to his own ...

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13.02.2026
BRICS, the West and the world order: orientation in uncertain times

The BRICS group of states has increasingly been the focus of international attention for several years. With the expansion of the alliance, growing economic figures and ever new geopolitical interpretations, there is a great need for classification. A recent editorial on M. Schall Verlag's online magazine is therefore dedicated to the question of what BRICS actually is - and what it is not. In around 8,000 words, the article traces the development of the association of states from its ...

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12.02.2026
Syria after Assad: New background article classifies change of power and consequences

A comprehensive new article on M. Schall Verlag's online magazine sheds light on the political, social and geopolitical situation in Syria following the end of the Assad era. The article classifies historical developments, describes the changed balance of power in the country and also looks at the consequences for Europe and Germany. The aim is to provide a differentiated view that goes beyond simplistic narratives. From a secular state to a fragmented power structure Before the civil war, ...

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10.02.2026
What is productive digital ownership? The answer to AI and automation.

In the digital age, countless pieces of content, profiles and reach are created every day. Click figures, followers and visibility are often seen as a measure of success. But what of this actually represents lasting value? A new, comprehensive editorial entitled „Digital property explained - how sustainable online assets are created“ on M. Schall Verlag's online magazine gets to the bottom of precisely this question and sheds light on which forms of digital property are sustainable in the long term - and ...

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06.02.2026
Violence, dignity and PTSD: a rarely asked question in times of war

War, terror, murder and violence are once again part of everyday public debate. At the same time, one aspect is often missing that goes beyond political justifications and ideological assessments: the question of what killing a person does to the person doing it. In his new essay „Is killing undignified? A sober question about murder, terror and war“, author Markus Schall sheds light on this often suppressed perspective on the online magazine of M. Schall Verlag - without accusation, without a moralizing tone and without ...

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04.02.2026
From the GDR to today: Nina Hagen and Cosma Shiva Hagen with attitude across generations

M. Schall Verlag's online magazine dedicates an extensive long portrait to one of the most striking personalities in German cultural history - Nina Hagen - and deliberately expands the focus to include her daughter Cosma Shiva Hagen. The result is not a classic celebrity article, but a calm, differentiated portrait of her origins, attitude and inner independence over two generations. The text deliberately avoids hero worship, scandalization or nostalgic glorification. ...

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02.02.2026
AI, power consumption and energy policy: the uncomfortable reality behind the hype

Artificial intelligence is often perceived as pure software: Enter questions, get answers, automate processes. But behind this seemingly immaterial technology lies a highly physical reality. Modern AI systems require enormous computing power, run around the clock in specialized data centers and consume large amounts of electricity, water and infrastructure capacity. The new specialist article on M. Schall Verlag's online magazine on the sustainability of AI ...

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30.01.2026
Self-management in a crisis: Why a freeze-out often clarifies more than conversations

In crisis situations, many people react reflexively with actionism: conversations are intensified, decisions are accelerated, problems are „processed“ further and further. A new, detailed essay questions this widespread logic and argues for a different approach: conscious distancing. Under the title „Why distance is not a retreat - and how a freeze-out creates orientation“, the author describes in M. Schall Verlag's online magazine why closeness does not automatically create clarity - and why a ...

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28.01.2026
Sinking gas storage facilities in Germany: technology, filling levels and real limits

The development of German gas storage facilities is once again becoming the focus of public debate. Falling levels, cold weather and growing nervousness on the energy markets are raising fundamental questions about the stability of the gas supply. A new, detailed background article sheds light on the situation beyond the headlines and percentages and explains how the German gas storage system works technically, where its limits lie and why current figures need to be viewed in a differentiated way ...

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26.01.2026
Iran beyond the headlines: A new look at a misunderstood country

For decades, Iran has been one of those countries about which much is reported but little is explained. Headlines revolve around protests, repression, nuclear programs and geopolitical tensions. What is often lost is the social reality of a country that is far more complex, contradictory and functional in everyday life than common narratives suggest. A new, comprehensive background article therefore deliberately sheds light on Iran beyond the usual media simplifications. The aim is ...

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24.01.2026
Why hernias can recur: A holistic look at body statics and CMD

Hernias are usually perceived by the public as a purely mechanical problem: a weak point that needs to be surgically closed. In a new, detailed specialist article in the online magazine of M. Schall Verlag, this view is now broadened. The article shows that although hernias often require surgery, the actual causes can lie deeper in many cases - for example in the body's statics, pressure distribution and posture patterns that have been practiced for many years. The article ...

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22.01.2026
Artificial intelligence with moderation: why tool collections don't make you more productive

Artificial intelligence is omnipresent - but do we really need more and more AI tools to work productively? This question is explored in the new article „Artificial intelligence without hype: Why fewer AI tools often mean better work“ in the online magazine of M. Schall Verlag. Instead of technology euphoria or warning cries, the article focuses on a calm, practical classification and is aimed at people who want to work with AI without getting lost in the constant change of tools. Between a spirit of optimism ...

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21.01.2026
Digital independence for companies: Content as a growing asset

In a newly published specialist article in M. Schall Verlag's online magazine, Markus Schall, entrepreneur and publicist, analyzes why many companies are visible today, but still hardly build up any lasting media substance. The article entitled „Why having your own magazine is more important for companies today than advertising“ explores the question of why large parts of modern marketing budgets are spent on short-term reach without creating long-term value. The article is aimed at ...

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19.01.2026
Taiwan as the key to the global economy - Background article classifies geopolitics and semiconductors

Taiwan has been in the headlines again and again for years. Sometimes it's about military maneuvers, sometimes about diplomatic tensions, sometimes about semiconductors and supply chains. These reports often remain fragmentary, emotionally exaggerated or oversimplified. A new, detailed background article is now dedicated to precisely this blank space: it classifies the Taiwan issue historically, economically and geopolitically - calmly, explanatorily and without alarmist exaggeration. The article shows why Taiwan is far more than just a ...

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16.01.2026
Understanding and recognizing propaganda: New background article reclassifies an old topic

A new, comprehensive background article on M. Schall Verlag's online magazine is dedicated to precisely this question. The article sheds light on propaganda not as a marginal historical phenomenon, but as a permanent tool of political and social opinion management - from antiquity to the digital present. The article deliberately avoids indignation or apportioning blame and instead focuses on sober analysis and historical classification. From coins and monuments to media and ...

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13.01.2026


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