There are moments in everyday life that seem completely banal at first. You're sitting at your desk, working on an article, thinking about a new topic - and suddenly the phone rings. A number you don't recognize. In my case, it was an area code from the Ruhr region: 0233 something. As a self-employed person, you occasionally get calls like that. It's usually about advertising, services or advice that you don't actually need.
So I initially answered the call as normal. A friendly female voice answered on the other end. She introduced herself as an employee who works with Facebook and Instagram. Unsurprisingly, it was about advertising. About ads. About reach. Visibility for companies.