If, like me, you have been working with layout and typesetting programs for decades, you usually notice such changes more clearly than those who have only recently entered this world. I have seen many things come and go over the years: In the early nineties, I worked on the Atari ST with Calamus SL and later, under Windows, with CorelDraw! Later came QuarkXPress, then iCalamus, Adobe InDesign - and finally, a few years ago, Affinity Publisher. Since then, the Affinity suite has accompanied me through almost all my book projects. Over the years, it has been a reliable tool, pleasantly straightforward, clearly structured and free of the ballast that many large software houses have added to themselves over the years.
Publishing
Articles on the subject of publishing. This is about book publishing, e-books, print-on-demand and practical experience from setting up your own publishing house.
How I wrote five books in two languages in four months
...and why this is not a miracle, but the result of a clear strategy
For a long time, writing books was seen as something tedious - a lonely project that drags on for months or even years. But what if you let go of this image? What if you rethink writing - with a clear focus, well thought-out processes and targeted use of AI?
In my new book "Writing books 2.0 - a practical guide for authors in the age of AI" I describe exactly this path. A path that has enabled me to write five books in just four months, publish them in two languages - and not accept any loss of quality compared to traditional publishing.
Writing books 2.0 - practical guide for authors in the age of AI
This book does not provide speculative visions of the future, but a well-founded, practical answer from the everyday life of an author who writes with AI himself - and deliberately focuses not on automation, but on autonomy. "Writing books 2.0" is aimed at anyone who is thinking about writing their own book - or is already in the process of doing so - and is wondering how modern tools such as ChatGPT, AI image generators or translation aids can be put to good use. The focus is not on "finished AI products", but on a holistic approach: AI as a tool, humans as authors.
SEO: Why a blog is always an asset.
I am often asked by entrepreneurs: "Do we need a blog?". People also often ask me: "Do I need a blog?". My answer is almost always: "Of course!" - I am happy to explain why I think so at this point. But first there is the banal question: What is a blog anyway and what functions does it perform? To a large extent, this question already contains the answer to the first question. This is because a blog usually performs several functions and is much more than just a platform on which articles can be written. From the perspective of an SEO (search engine optimizer), a blog is a valuable tool for making content available and bundling it from several channels. So what does a blog have to do with search engine optimization? I would like to explain this in more detail in this article.