WordPress

WordPress is one of the most widely used systems worldwide for creating and managing websites. This open-source platform is suitable for everything from traditional blogs and corporate websites to extensive online magazines, and can be flexibly expanded using themes and plugins. This magazine is also based on WordPress and uses the platform as the technical foundation for publishing and organizing its content. Under this heading, you’ll find articles about WordPress, practical guides, technical background information, and, occasionally, free plugins and tools for your own use.

LLMS.txt for WordPress: Prepare Your Website for AI Systems with a Free Plugin

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llms.txt WordPress Plugin

For many years, search engine optimization (SEO) was the be-all and end-all for website owners. Anyone who wanted to rank well on Google focused on meaningful headings, high-quality content, fast loading times, and a clean technical structure. These basic rules still apply today and are likely to remain important for a long time to come. At the same time, however, the internet is changing at a pace that would have been hard to imagine just a few years ago. More and more people are no longer asking their questions exclusively through a search engine, but directly to an artificial intelligence system. Whether it’s ChatGPT, Claude, Gemini, or other AI systems—today, a single question is often enough to get a detailed answer without first having to scroll through a search results page.

This raises a new question for website operators: How do these AI systems actually access the right information? And how do they determine which content on a website is particularly important?

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From Commodore C16 to WordPress: A journey through the early years of the internet

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From modem to Internet and magazine

When you pick up a smartphone today, it contains more computing power than entire computer rooms used to. In the 1980s, things were completely different. Computers were rare, expensive and, for many people, a mysterious machine. Back then, if you had your own home computer, you belonged to a small group of tinkerers, inventors and curious people. The exciting thing was that you didn't just consume computers. You had to understand them. Many programs were not available to buy ready-made. Instead, computer magazines contained pages of listings with BASIC code that you had to type out line by line. Only then could you see whether the program worked at all.

That sounds tedious today, but it had one big advantage. You automatically learned how computers work. If you made a mistake, you immediately got an error message - and had to find out for yourself where the error was. In this way, many young computer fans developed a very natural approach to technology and programming.

It was at this time that I began my own journey into the world of computers.

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Digital ownership explained - How sustainable online assets are created

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What is digital property

For centuries, property was something very tangible. You could touch it, walk on it or hold it in your hand. A house, a piece of land, a workshop, books on a shelf or tools in a drawer - these were all things that could be clearly assigned. They belonged to someone, were visibly present and generally remained so even when political, economic or social circumstances changed.

This article explains what digital property is, what forms it takes and how digital property can be created, especially in today's AI age.

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Why having your own magazine is more important for companies today than advertising

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Magazine as property

When you talk to entrepreneurs about visibility these days, it's almost always about reach. People talk about findability on Google, social media, paid ads on Google or other platforms, click numbers, followers and interactions. Visibility is considered a prerequisite for commercial success, and in many industries this is true.

What is rarely discussed is a quiet but decisive shift: most companies are visible today - but on spaces that do not belong to them. This development has not been dramatic. It was convenient, gradual and seemingly logical. That is precisely why it is hardly questioned.

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SQL interfaces from FileMaker to the store, CMS or other databases

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filemaker_conference_2012_salzburg

FileMaker Conference: Presentation on interfaces for FileMakerAt this year's FileMaker conference in Salzburg, I gave a presentation on how to connect a FileMaker database to other systems such as online stores, content management systems like WordPress or Typo3 or other SQL databases. In my presentation, I used a connection from FileMaker to an xt:Commerce or Gambio online store as an example. I will show you a method for easily integrating any external database that can be accessed via ODBC into a FileMaker database. In this way, data from all kinds of third-party systems can be integrated into a FileMaker solution and brought to the PC or Mac desktop and, with FileMaker Go, to the iPad, iPhone or iPod touch.

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SEO: Why a blog is always an asset.

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Wordpress guide: How to set up a new blogI am often asked by entrepreneurs: "Do we need a blog?". People also often ask me: "Do I need a blog?". My answer is almost always: "Of course!" - I am happy to explain why I think so at this point. But first there is the banal question: What is a blog anyway and what functions does it perform? To a large extent, this question already contains the answer to the first question. This is because a blog usually performs several functions and is much more than just a platform on which articles can be written. From the perspective of an SEO (search engine optimizer), a blog is a valuable tool for making content available and bundling it from several channels. So what does a blog have to do with search engine optimization? I would like to explain this in more detail in this article.

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