...and why this is not a miracle, but the result of a clear strategy
For a long time, writing books was seen as something tedious - a lonely project that drags on for months or even years. But what if you let go of this image? What if you rethink writing - with a clear focus, well thought-out processes and targeted use of AI?
In my new book "Writing books 2.0 - a practical guide for authors in the age of AI" I describe exactly this path. A path that has enabled me to write five books in just four months, publish them in two languages - and not accept any loss of quality compared to traditional publishing.
I am often asked by entrepreneurs: "Do we need a blog?". People also often ask me: "Do I need a blog?". My answer is almost always: "Of course!" - I am happy to explain why I think so at this point. But first there is the banal question: What is a blog anyway and what functions does it perform? To a large extent, this question already contains the answer to the first question. This is because a blog usually performs several functions and is much more than just a platform on which articles can be written. From the perspective of an SEO (search engine optimizer), a blog is a valuable tool for making content available and bundling it from several channels. So what does a blog have to do with search engine optimization? I would like to explain this in more detail in this article.