Tips & instructions

In this category you will find Practical tips, step-by-step instructions and practical guides on various topics from technology, business and everyday life. The articles show in an understandable and comprehensible way how to solve typical problems, use software efficiently or try out new ways of working. Whether it's about Apple devices, FileMaker, ERP software, Health topics or other practical issues - the focus here is on concrete benefits. The instructions are structured in such a way that they can be implemented directly and help quickly in everyday life or in the company.

Sending e-mails fails with T-Online and Speedport W 724V

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The things you experience when you simply want to send an e-mail with Mac OS X 10.10 "Yosemite" in a foreign WLAN! For example, that it doesn't work with any of the SMTP servers set up, even though sending emails on the home network is completely problem-free. Even more puzzling was that another MacBook Pro under Mac ... Read more

SEO: Why a blog is always an asset.

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Wordpress guide: How to set up a new blogI am often asked by entrepreneurs: "Do we need a blog?". People also often ask me: "Do I need a blog?". My answer is almost always: "Of course!" - I am happy to explain why I think so at this point. But first there is the banal question: What is a blog anyway and what functions does it perform? To a large extent, this question already contains the answer to the first question. This is because a blog usually performs several functions and is much more than just a platform on which articles can be written. From the perspective of an SEO (search engine optimizer), a blog is a valuable tool for making content available and bundling it from several channels. So what does a blog have to do with search engine optimization? I would like to explain this in more detail in this article.

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Social networks - Twitter, Facebook and co. - important in the marketing mix?

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Social media marketing - Twitter, Facebook, VZ networks.Having been in the computer business for around 20 years now, I am familiar with the often hesitant way in which many companies deal with new technologies. However, this article is not really about brand new technologies, but about social networks such as Facebook and Twitter. These have been showing a steady (strong) increase in user numbers for several years now - according to its own figures, the platform had almost 14 million users in Germany in February 2011. Twitter has significantly lower user numbers, but is also growing steadily. This means that the most widely used social networks have an enormous reach - for comparison, the BILD newspaper, for example, has a circulation of around 3 million copies per day. Reason enough to take a closer look at social networks.

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This will show you how well your website is optimized for search engines.

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Recognize how well a website is optimized for search engines (SEO)Search engine optimization (SEO) is a very complex topic that involves many different factors. Since the majority of website access on the Internet is initially via a search engine such as Google, Bing or Yahoo, the optimization of websites in order to be found as quickly and easily as possible in search engines is becoming an increasingly high priority. The position in which a page appears in a search engine depends on many different factors. The fact is that the click rate on the first entry after entering the desired search terms on Google is statistically over 70%. There are many highly frequented websites that get their visitors mainly from search engines such as Google. However, before optimizing a website, the status quo must first be determined to what extent the site is already suitable for good positions in search engines. This article describes how you can do this yourself.

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