Why having your own magazine is more important for companies today than advertising

Magazine as property

When you talk to entrepreneurs about visibility these days, it's almost always about reach. People talk about findability on Google, social media, paid ads on Google or other platforms, click numbers, followers and interactions. Visibility is considered a prerequisite for commercial success, and in many industries this is true.

What is rarely discussed is a quiet but decisive shift: most companies are visible today - but on spaces that do not belong to them. This development has not been dramatic. It was convenient, gradual and seemingly logical. That is precisely why it is hardly questioned.

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Understanding hernias: Why posture and statics are often more crucial than expected

Hernia, posture and tension

I've been dealing with hernias since 2020. Looking back, it didn't start with a dramatic accident, but rather with a moment when the body suddenly sent a clear signal: Something is different. A hernia can announce itself in a surprisingly unspectacular way - until you can no longer ignore it. For me, it came relatively suddenly.

The first operation followed a few months later, but the journey was not „finished“. This is precisely why it is worthwhile to first understand the topic properly - as it is medically intended, and at the same time with a keen eye on the things that often fall by the wayside.

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Electric car, hybrid and e-scooter: a realistic view beyond ideology

Electromobility - e-scooter/scooter, hybrid, electric car

For many people, electromobility is an abstract topic, characterized by political debates, subsidy programs and marketing promises. In practice, however, a completely different picture emerges as soon as you drive an electric vehicle yourself. Today, personal experience often goes further than any theoretical discussion - from e-scooters and electric scooters to hybrid vehicles.

This perspective is important because electromobility rarely starts where it is publicly discussed. It doesn't start with the electric car, but much earlier - with small, lightweight vehicles, short distances and very pragmatic everyday issues.

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Understanding high energy prices in Germany: Gas, electricity and gasoline explained simply

Energy prices in Germany

I am comparatively unaffected by high energy prices in my everyday life. I mainly work with Apple computers that have been optimized for efficiency for years and move around the city almost exclusively electrically. Soberly speaking, that doesn't cost the earth. And yet I can't shake off one thought: all around us, companies are coming under pressure, production facilities are closing or relocating. The same phrase keeps cropping up in conversations, reports and side notes:

Energy prices are too high.

If you take a closer look, a strange contradiction emerges. For many private individuals, energy has become noticeably more expensive, but is still manageable. For companies, on the other hand, it seems to be increasingly threatening their existence. This inevitably raises the question: What is the actual reason for this? And why is it so difficult to get a clear, understandable answer?

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Using AI as a sparring partner: How thinking in dialog becomes more productive

AI as a savings partner

I've been using artificial intelligence for almost exactly two years now. In the beginning, it was sober and technical: entering text, typing prompts, reading answers, correcting, retyping. The way many people did it - carefully, in a controlled manner, with a certain distance. It worked, no question. But there was still something mechanical about it. You asked questions, got answers, ticked them off.

I realized relatively early on that I was missing something: flow. Thinking is not a form. Good thoughts don't come from a corset of neatly formulated input, but from talking, trying things out, thinking aloud. So I started to use the AI app on my cell phone more often - and at some point I simply started speaking instead of typing. That was the real turning point.

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Corporate insolvency: A personal experience with a guide for times of crisis

Guide to corporate insolvency

Looking back, it all started for me in 2007 with a business model that was surprisingly stable. I was selling refurbished Apple hardware and had a direct contact with Apple. More specifically, someone who was in charge of the refurbished department at the time. It wasn't an anonymous relationship, but a working relationship with clear agreements. The goods were in demand, the prices were realistic and the margins were solid - measured against what was to come later.

This model had a decisive advantage: it was flexible. The goods were cheaper to buy, the target group was price-sensitive but appreciative, and expectations were clear. Nobody expected high gloss, but function. This is often the healthiest phase for an entrepreneur: manageable costs, clear processes, few illusions.

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State of the German economy in 2025: Five years of crisis, figures, trends and outlook

State of the German economy in 2025

If you look at the German economy today, it is almost impossible to separate the last five years. It was a chain of events that overlapped, reinforced and in some cases blocked each other. The starting point was 2020 - the year in which the pandemic brought public life, supply chains and entire industries to a standstill in one fell swoop. Many companies had to close, production was interrupted and government aid was provided to prevent the economy from collapsing completely in the short term.

However, what seemed like a temporary exceptional situation at the time developed into something bigger: The consequences of the decisions made at the time still affect the everyday lives of entrepreneurs, the self-employed and employees today. Anyone who thought back then that after a few months everything would be „as it used to be“ can now see that many things have changed permanently.

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TMD and occlusal splints: A personal experience report with a clear overview

CMD occlusal splints

I have been wearing a Schöttl splint myself for three and a half years - a fixed bite splint in the lower jaw that is regularly reground and is deliberately designed to not only relieve the jaw, but also influence the spine. And that's exactly what it does for me. This splint has helped me to calm my static, relieve tension and develop a completely new body awareness.

During this time, I've realized how little clarity there is out there about the different types of splints. Especially in the online groups, I keep seeing this term being used in a confused way - as if every rail does the same thing. That's why I'd like to bring some order here and explain to you in an understandable way what types of splints there are and why the difference is so important.

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