There are moments in everyday life that seem completely banal at first. You're sitting at your desk, working on an article, thinking about a new topic - and suddenly the phone rings. A number you don't recognize. In my case, it was an area code from the Ruhr region: 0233 something. As a self-employed person, you occasionally get calls like that. It's usually about advertising, services or advice that you don't actually need.
So I initially answered the call as normal. A friendly female voice answered on the other end. She introduced herself as an employee who works with Facebook and Instagram. It was - unsurprisingly - about advertising. About ads. About reach. Visibility for companies.